• 지식경영연구
• /
• 제16권3호
• /
• pp.81-102
• /
• 2015

With the rapid development of digital media, there has been a huge change in a way of communication, a process of information diffusion and a role of traditional media. Not like mass media, social media enables users to generate and tap into the opinions of a larger world. From that reason, social media is impacting marketing strategies. However, still social media marketing researches just focus on case study, analysis of users motivation or analysis of power user's usage pattern. Word-of-mouth has always been important especially in marketing area. In social media, word-of-mouth depends on each user that's why this research focuses on individual user's activity in SNS. I defined 4 factors (produce, diffusion, network size, activity of network size enlarge) that are effect on activity and verified hypothesis by multiple regression analysis, hierarchical regression analysis and moderated multiple regression.

• Journal of Information Technology Applications and Management
• /
• 제25권4호
• /
• pp.171-184
• /
• 2018

Social media has been integrated into a part of travel industry. Subsequently, it has influenced tourists' travel behavior. Prior studies claim that individuals have different behaviors regarding the use of social media for travel purposes. With lack of studies focusing on age group, the objective of this study is to determine whether there is a difference in the motivation among three generations in using social media for the sake of sharing travel experiences. Finding shows that all generations use social media with similar motivation for travel purposes. They have high motivation in obtaining travel information before the trip and in sharing memorable travel experiences through social media. They also wanted to keep such information as personal document during and after the traveling.

• International Journal of Internet, Broadcasting and Communication
• /
• 제14권1호
• /
• pp.219-223
• /
• 2022

The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

• 정보화정책
• /
• 제23권4호
• /
• pp.38-58
• /
• 2016

빠르게 변화하는 인터넷 환경과 미디의 변화는 온라인상에서 소통이라는 새로운 커뮤니케이션 방식을 만들고 있다. 누리꾼들은 온라인상에서 이전보다 더 많은 서비스를 제공받고, 이런 서비스를 통해 서로가 어려움 없이 소통할 수 있게 되었다. 하지만 이런 변화를 통해 얻어진 소통의 자유 확대는 이전보다 더 많은 개인 정보의 노출과 더 쉬운 개인 정보의 유출로 이어지고 있다. 더 큰 문제는 지금의 상황에서 개인 정보 유출을 통제하는 것이 과거보다 더 어렵게 되었다는 것이다. 우리 정부는 지속적으로 발생하는 개인정보 유출 사건을 해결하고 예방하기 위해서 개인정보 보호와 관련된 여러 정책들을 개발하고 시행하고 있다. 이 연구는 이렇게 시행되고 있는 개인정보 보호제도의 문제점을 찾아내고 대안을 모색하고자 한다.

• 디지털융복합연구
• /
• 제12권10호
• /
• pp.353-361
• /
• 2014

본 연구는 간호사의 전통적, 사회적, 전문적 및 개인적 이미지의 차원에서 전공자와 비전공자간의 지각차이가 존재하는가와 미디어에 비친 간호사역할 이미지 지각차이가 있는가 및 간호사와 관련된 정보를 접하는 매체와 간호사 관련 정보와 이미지 접촉매체에서 기존의 연구결과와 차이가 있는가를 확인하고자 하였다. 이를 위해 간호학 전공자와 비전공자를 대상으로 설문조사 하였다. 연구결과 첫째, 간호사의 전통적, 사회적, 전문적 및 개인적 이미지에서 인식의 격차가 높게 나타났다. 둘째, 미디어에 비친 간호사의 이미지는 의사의 보조역할을 담당하고 있는 것에 대한 이미지가 높게 나타났다. 셋째, 간호사 정보 접촉매체는 TV가 매우 높게 나타났다. 본 연구결과는 환자와 간호사간의 공감커뮤니케이션을 활성화하는데 근거자료를 제공해 줄 것이며, 특히 매체활용(PPL전략과 퍼블리시티 활용전략)을 통한 간호사 이미지 향상방안을 제언하는데 의의가 있다.

• 한국전자거래학회지
• /
• 제23권4호
• /
• pp.127-136
• /
• 2018

디지털 콘텐츠의 가치가 높아지고 있는 요즈음 소셜 미디어(Social Media)의 영향력은 더욱 커지고 있다. 10대, 20대를 중심으로 성장한 소셜 미디어는 빠르게 성장하여 현재 남녀노소를 막론하고 장소와 시간과 상관없이 즐겨 보고 있다. 이와 함께 최근 반려동물, 특히 고양이의 관심이 높아지고 있으며 이러한 관심은 1인 미디어에게도 영향을 미치고 있다. 본 연구는 국내에서 가장 인기가 많은 고양이 유튜브 채널 <크림히어로즈>와 <수리노을 SuriNoel>을 분석하였다. 두 고양이 채널의 누적조회수 상위 30개의 동영상, 실시간 스트리밍, 영상 속 고양이를 바탕으로 한 굿즈, 콘텐츠 소비자들의 댓글 분석을 통해 고양이를 1인 미디어로 보는 뷰니멀족들 또는 랜선집사들이 대리만족 하는 것을 확인 할 수 있었다. 이러한 대리만족을 통한 유튜브 채널의 확산은 반려동물로의 문화에 기여하고 나아가 유기동물과 동물학대에 대한 관심 및 반려동물에 대한 문화 확산의 기회를 마련하는 계기가 될 것이다.

• Environmental Analysis Health and Toxicology
• /
• 제17권3호
• /
• pp.197-205
• /
• 2002

Volatile organic compounds (VOCs) are an important public health problem throughout the world. Many important questions remain to be addressed in assessing exposure to these compounds. Because they are ubiquitous and highly volatile, special techniques must be applied in the analytical determination of VOCs. Personal exposure measurements are needed to evaluate the relationship between microenvironmental concentrations and actual exposures. It is also important to investigate exposure frequency, duration, and intensity, as well as personal exposure characteristics. In addition to air monitoring, biological monitoring may contribute significantly to risk assessment by allowing estimation of absorbed doses, rather than just the external exposure concentrations, which are evaluated by environmental and personal monitoring. This study was conducted to establish the analytic procedure of VOCs in air, blood, urine and exhaled breath and to evaluate the relationships among these environmental media. The subjects of this study were selected because they are occupationally exposed to high levels of VOCs. Environmental, personal, blood, urine and exhalation samples were collected. Purge ＆ trap, thermal desorber, gas chromatography and mass selective detector were used to analyze the collected samples. Analytical procedures were validated with the“break through test”, 'quot;recovery test for storage and transportation”,“method detection limit test”and“inter-laboratory QA/QC study”. Assessment of halogenated compounds indicted that they were significantly correlated to each other (p value < 0.01). In a similar manner, aromatic compounds were also correlated, except in urine sample. Linear regression was used to evaluate the relationships between personal exposures and environmental concentrations. These relationships for aromatic and halogenated are as follows: Halogen $s_{personal}$ = 3.875+0.068Halogen $s_{environmet}$, ($R^2$= .930) Aromatic $s_{personal}$ = 34217.757-31.266Aromatic $s_{environmet}$, ($R^2$= .821) Multiple regression was used to evaluate the relationship between exposures and various exposure deter-minants including, gender, duration of employment, and smoking history. The results of the regression model-ins for halogens in blood and aromatics in urine are as follows: Halogen $s_{blood}$ = 8.181+0.246Halogen $s_{personal}$+3.975Gender ($R^2$= .925), Aromatic $s_{urine}$ = 249.565+0.135Aromatic $s_{personal}$ -5.651 D.S ($R^2$ = .735), In conclusion, we have established analytic procedures for VOC measurement in biological and environmental samples and have presented data demonstrating relationships between VOCs levels in biological media and environmental samples. Abbreviation GC/MS, Gas Chromatography/Mass Spectrometer; VOCs, Volatile Organic Compounds; OVM, Organic Vapor Monitor; TO, Toxic Organicsapor Monitor; TO, Toxic Organics.

• 지식경영연구
• /
• 제18권3호
• /
• pp.147-162
• /
• 2017

As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

• 한국컴퓨터정보학회논문지
• /
• 제22권12호
• /
• pp.101-108
• /
• 2017

The study proposed a system that filters the data that is entered when analyzing big data such as SNS and BLOG. Personal information includes impersonal personal information, but there is also personal information that distinguishes it from personal information, such as religious institution, personal feelings, thoughts, or beliefs. Define these personally identifiable information as sensitive information. In order to prevent this, Article 23 of the Privacy Act has clauses on the collection and utilization of the information. The proposed system structure is divided into two stages, including Big Data Processing Processes and Sensitive Information Filtering Processes, and Big Data processing is analyzed and applied in Big Data collection in four stages. Big Data Processing Processes include data collection and storage, vocabulary analysis and parsing and semantics. Sensitive Information Filtering Processes includes sensitive information questionnaires, establishing sensitive information DB, qualifying information, filtering sensitive information, and reliability analysis. As a result, the number of Big Data performed in the experiment was carried out at 84.13%, until 7553 of 8978 was produced to create the Ontology Generation. There is considerable significan ce to the point that Performing a sensitive information cut phase was carried out by 98%.

• 복식
• /
• 제64권7호
• /
• pp.128-142
• /
• 2014

In the new media age, the importance of personal style is highlighted, as the fashion recipients independently create their own images by transforming and recombining the fashion information gathered from the fashion blogs - the most representative form of social networks. The study aims to identify the types and styles of imaginary ego-images represented on the personal fashion blogs as a new space of self-expression, based on Lacan's gaze; the imaginary of the unconscious world and the ego-concept. According to literature search, the imaginary ego-image is classified as narcissism, regression, identification, and virtuality. In the case study, Narcissism is represented mostly as bloggers' satisfaction and beliefs about their fashion styles. The degeneration represents childhood images including a mother, as well as retro and vintage images that recreate the fashions of bygone eras - such as medieval, $19^{th}$ or 20th century fashion. Identification is the connection with the various areas of culture and art, especially movies and music. Virtuality represents hypothetical situations of mythical, fairy tale-like, surreal, or dreamlike atmospheres and hypothetical bodies that appear removed, disassembled, or crooked. The imaginary ego-images emerged on the personal fashion blogs are also classified into specific style depending on the attributes of the ego images-such as kidult style, retro style, ethnic style, and surreal style.