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http://dx.doi.org/10.14400/JDC.2014.12.10.353

What is Perceived the Image of Nurses?: Comparison Major and Non-Major Students  

Yu, Seung-Yeob (Dept. of Advertising and Public Relations, Namseoul University)
Publication Information
Journal of Digital Convergence / v.12, no.10, 2014 , pp. 353-361 More about this Journal
Abstract
This study was confirmed nurse's traditional, social, professional and personal image of the dimensional perception of the difference between the majors and non-majors students exist? and Reflected on the role of the media image of nurses are there differences in perception? and Nurses and nurse related information, and information on contacting the media and contacted the media image of the existing research results and is there a difference? For the purpose, we survey the nursing majors and non-majors students. The results follows. First, the traditional nurses, social, professional and personal image perception gap is high. Second, the media reflected the image of the nurse in charge of the secondary role of a doctor about the image is high. Third, the nurse contacted the media about the TV is very high. The results of this study have implications to enable communication between patients and nurses agree that will provide evidence. In particular, the nurses through the use of media(PPL and Publicity strategy) suggest ways to improve the image.
Keywords
Nurse; Nurse Image; Perceptual difference; Image improve; Media suggestion;
Citations & Related Records
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