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http://dx.doi.org/10.21219/jitam.2018.25.4.171

Motivation in Using and Sharing Experience on Social Media among Multi-Generational Travelers  

Hartijasti, Yanki (Faculty of Economics and Business Universitas Indonesia)
Cho, Namjae (School of Business, Hanyang University)
Publication Information
Journal of Information Technology Applications and Management / v.25, no.4, 2018 , pp. 171-184 More about this Journal
Abstract
Social media has been integrated into a part of travel industry. Subsequently, it has influenced tourists' travel behavior. Prior studies claim that individuals have different behaviors regarding the use of social media for travel purposes. With lack of studies focusing on age group, the objective of this study is to determine whether there is a difference in the motivation among three generations in using social media for the sake of sharing travel experiences. Finding shows that all generations use social media with similar motivation for travel purposes. They have high motivation in obtaining travel information before the trip and in sharing memorable travel experiences through social media. They also wanted to keep such information as personal document during and after the traveling.
Keywords
Motivation in Using Social Media; Sharing Experiences on Social Media; Multi-Generational Travelers;
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