• Journal of Global Scholars of Marketing Science
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• v.20 no.2
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• pp.164-172
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• 2010

This study reviews the influence of culture in interpersonal servicescapes by examining the restaurant retail setting. Two cultures (Canada and France) are surveyed in order to better understand their retail expectations towards interpersonal servicescapes. Using Hofstede's (1991) cultural dimensions to explain some of the differences between Canadian and French restaurant patrons, this study demonstrates a potentially interesting research avenue in the field of cross-cultural interpersonal services marketing. It demonstrates that cultural dimensions do not operate independently but interdependently. Understanding this can help retailers better explain complex service interactions between countries that may appear similar in terms of various socio-demographic features. In this exploratory research, a measure via exploratory factor analysis was developed, one that encompasses both the physical and service aspects common to interpersonal servicescape by using personality traits. This measure was tested in order to better understand the service expectations between two cultures, Canada and France. Five dimensional structures were uncovered in both cultures but with different traits and groupings. The differences between the traits uncovered and the overall Canadian and French personality structures find some explanation using Hofstede's (1991) cultural dimensions. The results of this survey point to a possible explanation as to why when services are transferred between cultures, the perceptions of them can be different and sometimes even lead to service failure. There are clearly some cultural differences between the Canadian and French consumers and their overall expectations regarding their consumption experience. Reviewing the first factor of the French and Canadian personality structures shows that the individualist/collectivist differences are apparent between the Canadian and the French cultures. The second dimension also has quite a few traits in common, five, all of which have the personal treatment aspect of the restaurant experience that a service provider would be responsible for: polite, respectful, and dedicated. Notable is that the French dimension does not include the authenticity or the hospitable aspect of the experience but includes even more features that are inherent to the personal interaction, such as charming and courteous. The third dimension of the Canadian and French structures reflects completely different expectations. Whereas the French dimension centers around energy and enthusiasm, the Canadian version is more laid-back and relaxed. There is extroversion in the French dimension to introversion in the Canadian dimension. This could be explained by differences on the Uncertainty Avoidance dimension as outlined by Hofstede (1991). The fourth dimension seems to confirm previously outlined cultural differences. Whereas Canadians, being a bit lower on uncertainty avoidance and power distance, prefer an intimate and private experience, the French continue to expect extraversion and inclusive features to their experience. The fifth dimension is in the French personality structure a clear expression of the high power distance society, where the roles of the players in the restaurant experience are clearly defined and the rules of engagement preserved. This study demonstrates that different cultures clearly do relate to different expectations regarding interpersonal services. This is apparent in the dimensions that come up in both the French and the Canadian personality structures, not only in terms of how different they are but also in with which cultural dimensions these can be explained. For interpersonal servicescapes, the use of personality traits is interesting as it allows for both physical and service features to be accounted for. Furthermore, the social component inherent to interpersonal servicescapes surfaces in most of the dimensions of the service personality structures. The quality of social exchanges is extremely important, and this even more so in cross-cultural situations, where the expec tations regarding the service experience may vary. As demonstrated by this research and using Hofstede's (1991) paradigm, not all societies will have the same expectations pertaining to the interpersonal services. Furthermore, the traditions surrounding the type of service can also have an impact on the service evaluations and differ between countries and cultures. However, using personality traits may also allow for retailers to see which service traits are common to two or more cultures where they seek to be present, and focus on these in the offering. The findings demonstrate the importance of the individualist and collectivist dimension for interpersonal servicescapes. This difference between the French and the Canadian personality structure is apparent in the most dominant dimension as well as within others. The findings are a step in explaining how retailers can transfer and then measure interpersonal services across cultures.

• The Journal of Information Systems
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• v.26 no.4
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• pp.303-325
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• 2017

Purpose The purpose of this study is to forage for the factors for explaining the adoption behavior of the mobile convenient payment system based on the Personality Trait, Unified Theory of Acceptance and Use of Technology, and Regulatory focus. Design/methodology/approach This study made a design of the research model by integrating the factors of Unified Theory of Acceptance and Use of Technology with the factors of Big five personality traits on the basis of Samrt device environment. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the relationship of personal factors and mobile convenient payment system's features. Findings According to the empirical analysis result, this study confirmed that the acceptance of mobile convenient payment systems is influence by personality traits and factors based on Unified Theory of Acceptance and Use of Technology and trust. In addition, this study find out that the behavior of an adoption of mobile convenient payment systems according to the type of regulatory focus.

• Korean Institute of Interior Design Journal
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• no.9
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• pp.67-76
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• 1996

One of the most important thing in studying the form of the interior architecture is to set up the methodology of the morphological of the morphological analysis. This article tries to introduce one of such attempts namely, that of Dr. Hisao Koyama, professor of Tokyo University , by applying it to one of F.L. Wright's works, the Robie residence . Professor Koyama has outlined a new methodology of morphologically analyzing the interior architectures, by shifting his focus of analysis from the external conditions of a form, such as functional personal and social traits and traits of the time, to the internal conditions of the form as itself. The outcome of the analysis clearly shows that the Robie Residence , classically known by its horizontality, does have a coexisting factor of verticality. This implies that such a method is useful in revealing the aesthetic compounds of the interior architectures, this time that of F.L. Wright , in a more concrete way. Such an outcome can hopefully be applied to the practices of designing the interior architectures.

• Journal of Oriental Neuropsychiatry
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• v.22 no.4
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• pp.63-75
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• 2011

Objectives : One's mind is turned over by environment and personal relationship. This Emotion is called Chiljung in Oriental Medicine. Sasang Constitution is sorted each Emotion by Nature & Emotion(性情). So, this study aimed at figuring out the relations on Sasang Constitution, and emotion traits of oriental medicine students by EEQ and CISS(as named Mood scale). Methods : 199 students of Dongshin university oriental medicine were tested by Questionnaire for Sasang Constitution ClassificationII(QSCCII) and Mood scale. In this study is used 156 students' data, except 43 students' one for research. 156 students are classified four groups by QSCCII. The degree of emotion was determined by Mood scale. These data ware analyzed by frequency, t-test, ANOVA, Multiple comparison, Correlation, Regression with SPSS windows 15.0. Results : 1. Soeumin has high score on EEQ more than Soyangin. 2. Sasang constitution make no difference on CISS, except emotion-oriented coping in not classify group. 3. It has influence on Emotional express by Sasang constotution that Task-oriented coping, EEQ and CISS. Conclusions : Sasang constitution has significant difference on Emotional express.

• Korean Journal of Culture and Social Issue
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• v.25 no.2
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• pp.137-155
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• 2019

The present study investigated the relationships between autistic trait and socio-moral judgments. We used Autism Spectrum Quotient, a moral judgment task in which participants needed to consider both the intention and outcomes of a person's actions, a moral judgment task in which participants were asked to evaluate a person's utilitarian choices in moral dilemmas, and Moral Foundations Questionnaire. Autistic traits were negatively correlated with blame for failed attempts to harm others, suggesting that higher autistic traits were associated with difficulty in considering intentions in moral judgments. Also, higher autistic traits were associated with higher endorsement of utilitarian option on personal moral dilemmas, and lower endorsement for no-harm principle of moral foundations. These correlations were confirmed as group differences between high autistic-trait group (AQ >= 26) and a low autistic-trait group (AQ < 26). Our findings suggest that individuals with high autistic trait may have difficulty in considering others' intentions and show lower sensitivity to no-harm principle in moral judgment tasks.

• Information Systems Review
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• v.20 no.1
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• pp.99-114
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• 2018

Technical measures for computer security are essential, but they are not a sufficient condition for security. Therefore, a personal approach to user's security behavior should be developed. Personality, which is a human aspect, is a behavioral characteristic that characterizes each individual and facilitates prediction of how an individual will behave in certain situations. Protection motivation theory has been used extensively in the security research on human behavior. The present study discusses how protection motivation was formed from personality traits. Thus, organizations can refer the result of this study for their HRD and HRM concerns.

• Journal of the Korean Society of Costume
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• v.64 no.4
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• pp.176-187
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• 2014

Although DIY(Do-It-Yourself) clothes are not popular in Korea, they continually reflect emerging DIY trends. Previous studies have approached the technical aspect of DIY clothes or have considered them only as an aspect of consumption tendencies. The purpose of this study is to look into online communities to investigate distinctive elements, which form the DIY clothing culture. Participant observation of texts and pictures from the online community's postings about DIY was conducted and used for the analysis. Research results showed that personal and social factors motivated DIY clothes. Personal motivations are comprised of factors such as practical creativity and personal enjoyment. Practical creativity occurred when someone wished to express aesthetics and personality in DIY clothes; personal enjoyment refers to the pleasure and utility that one feels when one makes DIY clothes. The social motivations were comprised of factors such as a desire to show off and to expand social exchanges. The desire to show off involved wearing DIY clothes and then finding satisfaction from reactions of people who notice it. The "expansion of exchanges" was not only about sharing information about DIY clothes in an online community but also about distributing or giving real goods (materials or tools for DIY clothes and finished goods) as gifts. Furthermore, some "DIYers" made DIY clothes sustainable by pursuing economic feasibility as an additional motivational factor. When they had expertise and commercial traits, they established businesses in the form of independent creative firms, transforming themselves from productive consumers to producers.

• Journal of Fashion Business
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• v.3 no.2
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• pp.31-36
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• 1999

This study is to examine personal color - preferred color, well-matched color and the relations between preferred color and the well-matched color. Focus is also placed on how sexual difference influences color temperature preference. For data collection, a questionnaire including color stimulus was employed. The subjects of this study were the male and female college students who lived in Pusan. The results of the research are summarized as the following : In view of preferred color, male subjects preferred KEY2 color(warm) in red, pink, and yellow, and preferred KEY1(cool) in green and blue. While most subjects showed the same signal, in green, male preferred KEY1 color and female preferred KEY2 color. Concerning preferred personal color type, KEY1 type person liked KEY1 color except red, and KEY2 type person liked KEY2 color except blue. This shows that people prefer the focused color presenting its own traits. In view of well-matched color, most subjects liked KEY2 color in red, yellow, pink, and they selected KEY1 color in blue as the well-matched color. However, in green, each sex showed different preferences; while male subjects selected KEY1 color as the well-matched color, female ones selected KEY2 color. In each personal color type, KEY1 type male evaluated KEY1 color as the well-matched color, KEY2 type male evaluated KEY2 color except blue. KEY1 type female chose all the KEY1 color as well-matched colors, and KEY2 type female chose KEY2 color. The well-matched colors are similar between male and female subjects. In over 80 percentage of the answers, the preferred colors coincided with well-matched colors. KEY1 type persons chose KEY1 color, and KEY2 type person chose KEY2 color as the well-matched color. These results show that there is a meaningful relationship between the preferred color and well-matched color.

• Journal of Distribution Science
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• v.15 no.4
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• pp.79-89
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• 2017

Purpose - Previous studies have not paid attention to pride type and effort type when consumers feel pride. In the present paper, the pride was divided into the two types such as hubristic pride and authentic pride. The causes attributed to achieve the goals when consumers achieved their personal goals, which could induce their pride were divided into trait, special effort, and universal effort, gratitude. This research attempted to investigate the mediation role of self-reward deservingness in finding the differences of inclination to indulgent consumption among the traits or special effort, the universal effort, and other's help. Research design, data, and methodology - In the empirical study, 'general flour food restaurants, Kimbabchunkuk, Edya, etc.' and 'VIPS, Outback, Starbucks, etc.' were taken as the two groups of subjects as empirical brand goods since they presented good contrast with each other. The single-factor design between subjects was adopted in this study by classifying the causes attributable to achieving the pre-goals of consumers into 4 categories: one attributable to trait; one attributable to special effort; one attributable to universal effort; one attributable to other's help. Results - The outcomes from the empirical analysis are as followings. First, the consumers who attributed to trait or special effort for achieving their personal goals in advance turned out to show stronger inclination toward direct indulgent consumption than those who attributed to universal effort or other's help for achieving the goals, without regard to self-reward deservingness. Second, those consumers who attributed to special effort for achieving their personal goals in advance revealed stronger inclination toward indulgent consumption with mediation of self-reward deservingness than those who attributed to trait or universal effort. And those who attributed to special effort or trait for achieving the goals revealed stronger inclination toward the consumption with the mediation of the deservingness than those who attributed to other's help. Conclusions - The present study is contributing to the progress of theories concerning hubris pride, authentic pride, and indulgent consumption. Marketing managers should endeavor to find pride type consumers felt according the causes attributed to for achieving important goals in advance, and make an efforts to develop messages that could appeal to the pride type.

• Journal of Korean Neurosurgical Society
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• v.53 no.1
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• pp.13-18
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• 2013

Objective : There are few published studies which have documented psychopathological abnormalities in patients with of adolescent idiopathic scoliosis (AIS) The aim of this study was to evaluate the psychopathological influence of AIS in Korean 19-year-old males. Methods : The authors compared the Korean military multiphasic personal inventory (KMPI) military profiles of 105 AIS cases (more than 10 degrees of Cobb's angle without surgical treatment) with the KMPI profiles of 108 normal controls. The AIS group was split depending on Cobb's angle to further evaluate this relation by the severity of AIS. Results : A significantly decreased result on the faking-good response scale and an significantly increased result on the faking-bad response were observed in the AIS group compared to the control (p<0.012). The neurosis scale results, including anxiety, depression and somatization symptoms, were significantly increased in the AIS group compared to the control (p<0.010). The severity level of personality disorder and schizophrenia were also significantly increased in the AIS group (p<0.010). Differences in KMPI scale scores were not related to the severity of AIS. Conclusion : Young males with AIS tend to have abnormal results on the multiphasic personal inventory test compared to normal volunteers, suggesting that AIS may be related to psychopathology in the young male group in Korea. Although these psychopathology in AIS were differently observed compared to normal controls, but not interfered with military life. Clinicians are recommended to pay attention the psychopathological traits of patients with AIS.