• KIPS Transactions on Computer and Communication Systems
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• v.3 no.6
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• pp.197-208
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• 2014

In an information society, privacy protection is one of the most important ethical issues. In medical institutes in which personal medical information is collected and stored, in addition, a privacy breach can cause a serious damage on personal lives. This study attempted to develop privacy concern measurement tool in personal medical information to measure patients' concern on their medical information from medical service consumers' perspective and verify its validity. For this, privacy concern measurement tool in personal medical information was developed based on the results of previous studies. After performing Exploratory Factor Analysis(EFA) and Confirmatory Factor Analysis(CFA) on the measurement tool, its reliability and validity were verified. It appears that the measurement tool would be useful in developing decent privacy protection policy after investigating citizens' concern on the protection of personal medical information and domains they are interested in. For medical institutes as well, they would be helpful in coming up with a reasonable plan after figuring out problems in the protection of personal medical information and current status.

• International Journal of Contents
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• v.15 no.4
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• pp.74-81
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• 2019

This study examined the overall relationship between information privacy concern, need for uniqueness (NFU), and disclosure behavior to explain the personal factors that drive data-sharing on Facebook. The results of an online survey conducted with 222 Facebook users show that among diverse data that social media users disclose online, four distinct factors are identified: basic personal data, private data, personal opinions, and personal photos. In general, there is a negative relationship between privacy concern and a positive relationship between the NFU and the willingness to self-disclose information. Overall, the NFU was a better predictor of willingness to disclose information than privacy concern, gender, or age. While privacy concern has been identified as an influential factor when users evaluate social networking sites, the findings of this study contribute to the literature by demonstrating that an individual's need to manifest individualization on social media overrides privacy concerns.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.4
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• pp.213-225
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• 2019

Privacy paradox is a paradoxical behavior that provides personal information even though you are concerned about privacy. Social media users are also often concerned about their personal information exposure. It is even reluctant to describe personal information in profile. However, some users describe their personal information in detail on their profile, provide it freely when others request it, or post their own personal information. The survey was conducted using Google Docs centered on Facebook users. Structural equation model analysis was used for hypothesis testing. As an independent variable, we use personal information infringement experiences. As a mediator, we use privacy indifference, privacy concern, and the relationship with the act of providing personal information. Social media users have become increasingly aware of the fact that they can not distinguish between the real world and online world by strengthening their image and enhancing their image in the process of strengthening ties, sharing lots of information and enjoying themselves through various relationships. Therefore, despite the high degree of privacy indifference and high degree of privacy concern, the phenomenon of privacy paradox is also present in social media.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.161-175
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• 2024

In this paper, we examined the causes of privacy concern and related factors in personalized recommendation service of OTT. On the basis of the 'Big Five Personality model,' we established factors such as agreeableness, neuroticism, conscientiousness, extraversion, and openness to experience. Additionally, we established factors such as accuracy, diversity, and novelty of OTT recommendation's services, and perceived transparency. we analyzed the relationship between privacy concern, service benefit, and intention to give personal information. Finally, we analyzed the mediating effect of service benefits on the relationship between privacy concern and intention to give personal information. The results of this study showed that (1) neuroticism, extraversion and openness to experience had the significant effects on privacy concerns, (2) perceived transparency had the significant effects on privacy concern, 3) privacy concern and service benefit had the significant effect on intention to give personal information, and (4) as a result of multi-group analysis towards low and high groups to verify the moderating effect by service benefits, a significant difference was observed between privacy concern and intention to give personal information. The findings of the study are expected to help the OTT firms' understanding towards users' privacy protection behaviors.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.73-85
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• 2014

This study analyzed the profile of a Facebook account to examine how personal information is revealed and what kinds of factors influence personal information revelation. Categories of user's profile on Facebook were analyzed and two dimensions were developed; the degree that how much personal information is revealed and the network limits that personal information is accessed. Main variables to determine personal information revelation are Facebook privacy concern and uses for social relationships along with gender, the duration of Facebook use, and average time of use. Data were collected from college students. Factor analysis produced two factors of Facebook privacy concern, Facebook privacy concern with users and Facebook privacy concern with the Facebook system. Regression analyses were performed to identify significant determinants of the degree of information revelation and the network limits of personal information. The results found out that the degree of personal information revelation is explained by gender, the duration of use, and use for social relationships while the network limit is explained by the duration of use and Facebook privacy concern with users. Worthy of notice is that use for social relationships and Facebook privacy concern with the Facebook system offset each other. The implications of the results are discussed. Additionally and finally the categories of profiles are graphically re-grouped to show how personal information revelation is associated with social relationship generation and maintenance.

• The Journal of Information Systems
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• v.21 no.2
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• pp.73-96
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• 2012

With emergence of smart technologies(e.g., smartphones), Location-Based Services(LBS) are expected to provide more enhanced values utilizing consumers' personal information than other smart services. However, in contrast to existing smartphone applications, LBS could raised severe consumer's privacy concerns because of rapidly changing information sensitive to consumers. In this context, the purpose of this study is to explore relationships among privacy concerns reduction, trust and intention to use LBS by examining the effect of precedence factors(social presence, reputation, mobile literacy, ability of information control) of privacy concern reduction. In addition, the study investigates the role of personal innovation as a moderating effect between privacy concern reduction and intention to use LBS. The results showed that the proposed precedence factors of privacy concerns with a exception of Mobile Literacy had a positive impact on privacy concerns reduction that then positively affected trust and intention to use LBS. In addition, the relationship between trust and intention to use LBS was significantly supported. Finally, personal innovation as a moderating effect significantly influenced the relationship between privacy concern reduction and intention to use LBS. This study is expected to be a reference for a subsequent study about the spread of LBS application of smartphone. Also, the finding of this study is meaningful for helping service direction to firms providing LBS.

• The Journal of Society for e-Business Studies
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• v.21 no.1
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• pp.131-145
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• 2016

This study built the theoretical frameworks for empirical analysis based on the analysis of the relationship among the concepts of risk of information privacy, the policy of information privacy via the provision studies. Also, in order to analyze the relationship among the factors such as the concern of information privacy, trust, intention to offer the personal information, this study investigated the concepts of information privacy and studies related with the privacy, and established a research model about the information privacy. Followings are the results of this study: First, the information privacy risk has the positive effects upon the information privacy concern and it has the negative effects upon the trust. Second, the information privacy policy has the positive effects upon the information privacy concern and it has the negative effects upon the trust. Third, the information privacy concern has the negative effects upon the trust. At last, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information.

• The Journal of Information Systems
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• v.26 no.1
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• pp.93-123
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• 2017

Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. In addition, this study, did empirical analysis of the path difference between groups by dividing Internet users into a group having experience in personal information spill and another group having no experience. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

• Industry Promotion Research
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• v.9 no.3
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• pp.13-25
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• 2024

This study investigated the effects of negative emotions like Personal Information Concern and Ad Irritation, arising from the growth of Personalized Advertising, on Purchase Intention. It revealed that while Personal Information Concern significantly impacts Ad Irritation and Brand Avoidance, it doesn't affect Ad Avoidance. Ad Irritation influences Ad Avoidance but not Brand Avoidance or Purchase Intention. Both Ad Avoidance and Brand Avoidance negatively impact Purchase Intention. The study also found that Ad Irritation mediates the relationship between Personal Information Concern and Ad Avoidance, but not between Personal Information Concern and Brand Avoidance. Furthermore, Ad Avoidance mediates between Ad Irritation and Purchase Intention, unlike Brand Avoidance. These outcomes highlight the need for further research, particularly considering the MZ Generation's traits.

• The Journal of Information Systems
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• v.28 no.1
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• pp.97-114
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• 2019

Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.