Browse > Article
http://dx.doi.org/10.17662/ksdim.2019.15.4.213

Indifference Problems of Personal Information Protection of Social Media Users due to Privacy Paradox  

Kim, Yeonjong (경남과학기술대학교 창업대학원)
Park, Sanghyeok (경남과학기술대학교 창업대학원)
Publication Information
Journal of Korea Society of Digital Industry and Information Management / v.15, no.4, 2019 , pp. 213-225 More about this Journal
Abstract
Privacy paradox is a paradoxical behavior that provides personal information even though you are concerned about privacy. Social media users are also often concerned about their personal information exposure. It is even reluctant to describe personal information in profile. However, some users describe their personal information in detail on their profile, provide it freely when others request it, or post their own personal information. The survey was conducted using Google Docs centered on Facebook users. Structural equation model analysis was used for hypothesis testing. As an independent variable, we use personal information infringement experiences. As a mediator, we use privacy indifference, privacy concern, and the relationship with the act of providing personal information. Social media users have become increasingly aware of the fact that they can not distinguish between the real world and online world by strengthening their image and enhancing their image in the process of strengthening ties, sharing lots of information and enjoying themselves through various relationships. Therefore, despite the high degree of privacy indifference and high degree of privacy concern, the phenomenon of privacy paradox is also present in social media.
Keywords
Privacy Paradox; Privacy Concern; Privacy Indifference; Social Media; Personal Information Infringement Experiences;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 김연종.김진성.안병혁, "개인정보 제공행위에 대한 Privacy Paradox," 인터넷전자상거래연구, 제16권, 제1호, 2016, pp.119-151.
2 김종기.김상희, "온라인 사용자의 프라이버시 보호행동에 대한 연구-프라이버시 역설 관점에서," 인터넷전자상거래연구, 제13권, 제1호, 2013, pp.41-64.
3 임명성, "개인정보 유출 사고 후 웹 사이트 가입지속 및 프라이버시 무관심에 영향을 미치는 요인에 관한 연구," 디지털정책연구, 제11권, 제1호, 2013, pp.107-119.
4 전상민, "개인정보침해로 인한 소비자의 부정적 감정의 탐색적 연구: 자기 관찰을 통한 근거이론 분석을 중심으로," 소비자정책교육연구, 제10권, 제4호, 2014, pp.137-162.   DOI
5 Smith, H. J., Milberg, J. S., and Burke, J. S., "Information Privacy: Measuring Indiciduals' Concerns About Organizational Practices," MIS Quarterly, Vol. 20, No. 2, 1996, pp.167-196.   DOI
6 신일순.김현수, "프라이버시 염려와 SNS 활동 : 프라이버시 역설의 존재 및 이유," 정보통신정책연구, 제25권, 제2호, 2018, pp.33-67.
7 Kokolakis, S., "Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon," Computers & Security, Vol. 64, January 2017, pp.122-134.   DOI
8 Pavlou, P. A., "State of the Information Privacy Literature: Where are we now and where should we go?," MIS Quarterly, Vol. 35, No. 4, 2011, pp.977-988.   DOI
9 김선경, "빅데이터 시대에 개인화서비스와 프라이버시 패러독스의 고찰 - 사회기술적 관점을 중심으로," 한국지적정보학회지, 제16권, 제2호, 2014, pp.193-207.
10 김정은.김성준.권두순, "소셜네트워크서비스(SNS) 이용자들의 개인정보보호행동에 관한 연구: 보호동기이론을 중심으로," 정보시스템연구, 제25권, 제3호, 2016, pp.1-30.
11 김진성.김종기, "개인정보 제공에 대한 인터넷 사용자의 경제적 행동에 관한 연구: Privacy 2017Calculus, CPM이론을 중심으로-" 정보시스템연구, 제26권, 제1호, 2017, pp.93-123.
12 유재호.이애리.김경규, "페이스북에서의 프라이버시 패러독스 현상 연구 : 듀얼팽드이론을 중심으로," 지식경영연구, 제17권, 제1호, 2016, pp.17-47.
13 이충훈.맹윤호.이중정, "프라이버시 패러독스 영향요인 연구: SNS를 중심으로," Entrue Journal of Information Technology, 제14권, 제2호, 2015, pp.99-112.
14 Li, Y., "Theories in online information privacy research: A critical review and an integrated framework," Decision Support Systems, Vol. 54, 2012, pp.471-481.   DOI
15 Laufer, R. S. and M. Wolfe, "Privacy as a Concept and a Social Issue: A Multidimensional Developmental Theory," Journal of Social Issues, Vol.33, No.3, 1977, pp.22-42.   DOI
16 Acquisti, A. and Grossklags, J., "Privacy and Rationality in Individual Decision Making," IEEE Security and Privacy, Vol. 3, No. 1, 2005, pp.26-33.   DOI
17 Norberg, P. A., Horne, D. R. and Horne, D. A., "The Privacy Paradox: Personal Information Disclosure Intentions Versus Behaviors," Journal of Consumer Affairs, Vol. 41, No. 1, 2007, pp.100-126.   DOI
18 김종기.김상희 "프라이버시 염려와 정보제공행동간의 프라이버시 역설에 관한 연구: 프라이버시 계산이론을 중심으로," Entrue Journal of Information Technology, 제13권, 제3호, 2014, pp.139-152.
19 Barnes, S. B., "A Privacy Paradox: Social networks in the United States," First Monday, Vol. 11, No. 9. 2006.
20 Mitrano, Tracy, "Thoughts on Facebook," Retrieved July, 26, 2006.
21 김연종.박상혁, "전자상거래 기술특성과 개인가치가 정보보호 중요성에 의한 구매행동에 미치는 영향에 대한 종단적 연구," 디지털산업정보학회논문지, 제 13권, 제 1호, 2017, pp.159-171.   DOI
22 민천홍.한경식, "모바일 상거래 특성이 모바일의 개인화 기반 컨텐츠에 미치는 영향에 관한 연구," 디지털산업정보학회 논문지, 제2권, 제2호, 2006, pp.99-107.
23 홍일유.강동원.조휘형, "사회적 및 개인적 선행요인들이 SNS 이용의도에 미치는 영향에 관한 연구- 국내 대학생들의 페이스북 이용을 중심으로," 정보화정책, 제21권, 제1호, 2014, pp.57-76.   DOI
24 Susanne Barth, Menno D.T. de Jong,, "The privacy paradox - Investigating discrepancies between expressed privacy concerns and actual online behavior - A systematic literature review," Telematics and Informatics, Vol. 34, No. 7, November 2017, pp.1038-1058.   DOI
25 Orin, K, The Volokh Conspiracy "The Privacy Paradox",https://www.washingtonpost.com/news/volokh-conspiracy/wp/2015/05/21/the-privacy-paradox/?utm_term=.99c04859e1b7.
26 Boyd, d., & Hargittai, E. (2010). Facebook privacy settings: Who cares? First Monday, 15(8). http://journals.uic.edu/ojs/index.php/fm/article/view/3086.
27 Chang, C.-W., & Heo, J., "Visiting theories that predict college students' self-disclosure on Facebook," Computers in Human Behavior, Vol. 30, 2014, pp.79-86.   DOI
28 김상현.박현선, "정보공유 및 자기노출에 영향을 미치는 소셜 네트워크 서비스 특성과 지각된 프라이버시 보호에 대한 실증연구," Journal of Business Research, 제27권, 제3호, 2012, pp.247-272.   DOI
29 Hoofnagle, C. J., King, J., Li, S., & Turow, J., How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies? (SSRN Scholarly Paper No. ID 1589864). Rochester, NY: Social Science Research Network, 2010.
30 Taddicken, M., "The 'Privacy Paradox' in the Social Web: The Impact of Privacy Concerns, Individual Characteristics, and the Perceived Social Relevance on Different Forms of SelfDisclosure1," Journal of Computer-Mediated Communication, 2013.
31 Grant, B., Gillian B. & Elizabeth, D., A., "New Privacy Paradox:Young people and privacy on social network sites," Global Cyber Security Capacity Centre: Draft Working Paper, pp.1-33, 2014.
32 Debatin, B., Lovejoy, J. P., Horn, A.-K., & Hughes, B. N., "Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences," Journal of Computer-Mediated Communication, Vol. 15, No. 1, 2009, pp.83-108.
33 Blank, Grant and Bolsover, Gillian and Dubois, Elizabeth, "A New Privacy Paradox: Young People and Privacy on Social Network Sites," (August 13, 2014). Prepared for the Annual Meeting of the American Sociological Association, 17 August 2014, San Francisco, California.
34 Dutton, W. H., & Meadow, R. G., A tolerance for surveillance: American public opinion concerning privacy and civil liberties. In K. B. Levitan (Ed.) Government infrastructures. Connecticut: Greenwood Press .1987.
35 Smith, G., "Social Sofrware Building Block." Available: 2007, http://nform.ca/publications.
36 Kobsa, A., "Privacy-Enhanced Personalization," Communications of the ACM, Vol. 50, No. 8, 2007, pp.24-33.   DOI
37 최희식.조양현, "모바일 환경에서 개인정보 유출 방지를 위한 개선 연구," 디지털산업정보학회논문지 Vol. 11, No. 3, 2015, pp.53-62   DOI
38 Malhotra, N. K., Kim, S. S. and Agarwal, J., "Internet Users' Information Privacy Concerns(IUIPC): The Construct, the Scale, and Causal Model," Information Systems Research, Vol. 15, No. 4, 2004, pp.336-355.   DOI
39 Dinev, T. and Hart, P., "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, Vol. 17, No. 1, 2006, pp.61-80.   DOI
40 정태석.임명성, "프라이버시 무관심에 영향을 미치는 요인에 관한 연구", 디지털정책연구, 제10권, 제6호, 2012, pp.49-59.
41 Bushman, B. J. & Anderson, C. A., "Comfortably numb: Desensitizing effects of Violent media on helping others," Psychological Science, 2009.
42 Kaiser, H. F., "An index of factorial simplicity. Psychometrika," Vol. 39, 1974, pp.31-36.   DOI
43 Brown, T. A. Confirmatory factor analysis for applied research (2nd ed.). New York, NY: The Guilford Press. 2015.
44 Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. Multivariate data analysis (7th ed,). NJ: Prentice Hall. 2010.
45 Hu, L-T., & Bentler, P. M., "Cutoff criteria for fit indexes in covariance structure analysis: Conventional critrria versus new alternatives. Structural Equation Modeling," Vol. 6, No. 1, 1999, pp.1-55.   DOI
46 Fornell, C. & Lacker, D. F., "Structural Equation Models with Unobservable Variables and Measurement Erroes," Journal of Marketing Research, Vol. 18, No. 2, 1981, pp.39-50.   DOI