• 가정과삶의질연구
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• 제33권6호
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• pp.97-113
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• 2015

The purpose of this study is to examine adolescent consumers' donation intention. To attain the goal, a survey was conducted to middle and high school students and undergraduates at the age of 25 or younger residing in Seoul and the capital area from June 1st to the 25th in 2015. A total of 450 questionnaire sheets were used for final analysis. This study investigated adolescent consumers' donation attitude and donation intention levels and also the effects of related variables on their donation intention with the mediation of their donation attitude. The implications of this study for consumer education and policy will be meaningfully used to increase their donation behavior afterwards. According to the major findings of this study, first, adolescent consumers' donation attitude was relatively positive, and their donation intention was relatively lower than their donation attitude. Second, comparing the total causal effects of variables on donation intention, interest in donation was found to the biggest, and the next were subjective norms, mother's participation in the donation experience (yes), personal citizenship, donation attitude, male students, the subjective level of financial status, face-saving behavior, and undergraduates in order.

• 한국간호교육학회지
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• 제10권2호
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• pp.220-228
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• 2004

The purpose of this study was to identify the student nurses's attitude toward computerization and the factors related to their attitude. The subjects were 636 student nurses studying at one nursing college in Seoul, Korea. Questionnaires were used developed by Hwang & Park(2001) based on the Stronge & Brodt' s study(1985). Cronbach's alpha of the instrument in this study was. 81. The data were collected from September through November in 2003. Major results of this study were as follows. 97% Student nurses have personal computer, the mean hours of using computer were 2.51 and the mean hours of connecting internet were 2.19. The Attitude toward computerization were positive, the mean score was 3.43. Those who were higher grade, and thought that computer would be needed in nursing education, and perceived benefits of computerization, had more favorable attitude toward computerization. The result showed that positive attitude of student nurses would be needed in effective computerization of the health care system, therefore nursing education system and curriculum will be changed on student nurses's need.

• 경영과학
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• 제33권2호
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• pp.65-74
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• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2013년도 제48차 하계학술발표논문집 21권2호
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• pp.321-323
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• 2013

Supporting communications among users, Social Network has encouraged various information flows through relationships among them. This paper studies on mentality or attitude of Social Network Services (SNS for short) users, on the basis of Technology Acceptance Model (TAM for short) and then proposes so-called TAMS, Technology Acceptance Model for Social Network Services. SNS users make full use of SNS as channels in order to create, expand, and obtain some information related to personal concerns. We will research on how the benefits that users get by using SNS exert influence on user-perceived usability. The SNS-using benefits focus on relationship benefits that are formed by interactions among users. Provided that perceived usability affects mental or informational benefits according to involvement of SNS users, we will check how perceived usability or ease of use is connected to brand attitude.

• 대한가정학회지
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• 제35권5호
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• pp.17-32
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• 1997

The purpose of this study is to explore parental strain, mastery, sex role attitude and dyadic adjustment after the transition to parenthood in dual earner family. Using couple data from a sample of 284 dual earner couple, pair t-test, multiple regression analysis, one was ANOVA was used. Major findings were as follows. 1) There were differences between wives and husbands in dyadic adjustment, physical strain, mastery, sex role attitude. Specially, couples experience more emotional strain than physical strain, and wives experience more parental strain than husbands. 2) Couple's parental strain is considered personal attribution rather than family one, but mastery is different. 3) Couple's psychological variables have an effect on the dyadic adjustment sores, especially husband's sex role attitude influences own dyadic adjustment and wife's dyadic adjustment. Wife's mastery also own dyadic adjustment and husband's dyadic adujstment.

• International Journal of Human Ecology
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• 제5권1호
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• pp.35-43
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• 2004

The purposes of this study are to examine effects of household characteristics and risk tolerance attitude on risk tolerance behavior and to investigate the effect of risk tolerance attitude and behavior on financial satisfaction. For this study, data were collected during October of 2001 through a popular Web site for women in South Korea (www.azoomma.com). The participants in this study were 609 housewives, resulting in 607 with usable data. Multiple regression and path analysis were conducted using the SPSS for Windows. Findings suggest that the greater is risk tolerance attitude, the greater is risk tolerance behavior and those who exhibit more risk tolerance behavior tend to be more satisfied with their personal financial situation. It implies that risk tolerance behavior playa positive role in predicting financial satisfaction. The results have implication for family economists and educators in developing educational program and presenting strategic to increases financial well-being, and also for financial counselors and planners in suggesting portfolio advice to their client

• 한국사회복지학
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• 제43권
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• pp.358-384
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• 2000

The purpose of this study is to measure the home helpers' knowledge about facts on aging and attitude toward the elderly in Korea, and to find out the variables that may influence their attitude. Four hundred and thirty eight home helpers working in a home help agency were given the questionnaire containing the Kyung San Facts on Aging Quiz to measure the level of knowledge about aging and Yoon (1988)'s scale to find the direction of attitude toward the elderly. The results of this study are analyzed as follows: (1) The home helpers' level of knowledge about aging was 59.1%, which was lower than nurses' level (65.0%) and social workers' level (65.3%). And the paid home helpers' level of knowledge about aging was 61.2%, which was significantly different from the unpaid home helpers' level (57.0%). (2) Using 5 points scale, mean of home helpers' attitude toward the elderly was 2.56 (51.2%), which was different from nurses' attitude (40.6%) and social workers' attitude (62.0%). And the paid home helpers' attitude toward the elderly's action (29.9%) was significantly different from the unpaid home helpers' attitude (32.6%). (3) Using multiple regression analysis, the home helpers' levels of knowledge about aging was the most significant predictor to explain the home helpers' attitude toward the elderly. The other variables that are also statistically significant predictors of the home helpers' attitude were sex, voluntary experience for the elderly, age, city size, and personal experience with the elderly. Especially the significant predictors to explain the paid home helpers' attitude were their levels of knowledge about aging and city size. On the other hand, the significant predictors to explain the unpaid home helpers' attitude were sex and age. Based on the research results, implications for practice and future research are discussed, and education methods for making home helpers' attitude toward the elderly more positive are also suggested.

• 가족자원경영과 정책
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• 제9권1호
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• pp.59-73
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• 2005

The purpose of this study was to understand which factors affect on the leisure constraint and leisure attitude of workers, to observe how the factors of leisure constraints affect on the leisure attitude. The subjects of this study were 267 urban workers who are older than 20 years old and resident in Seoul. The periods of this study was from November 15 to December 5. The modified versions of leisure constraint scale and leisure attitude scale were utilized for this study. The results of this study are as follows : First, as a result to compare the average of leisure constraint factors, intrapersonal constraint, which are individual mental status as interest, self-consciousness, uneasiness et at., was founded generally less than interpersonal constraints as personal relationship for leisure activity, or structural constraints as financial, time, information et at., Secondly, it was found that interpersonal constraint was statistically different in age, and that structural constraint was statistically different in sex, education, health status, marital status, income, and career. Thirdly, there were statistically different in cognitive leisure attitude, feeling leisure attitude, and behavioral leisure attitude according to the average monthly income and career. But, it was found that marital status and the five-day workweek system were not statistically different in 3 leisure attitude factors. Finally, 3 leisure constraint factors(intrapersonal, interpersonal, structural) had statistically significant effect on cognitive leisure attitude. Also, intrapersonal leisure constraint and interpersonal leisure constraint had statistically significant effect on feeling leisure attitude and behavioral leisure attitude

• 한국콘텐츠학회논문지
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• 제20권5호
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• pp.303-317
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• 2020

스마트 폰 보급률의 확산과 다양한 기능의 발달로 모바일 광고라는 새로운 광고매체가 대두되었고, 일과의 대부분이 스마트폰을 통해 이루어지는 청소년들을 타겟으로 한 다양한 모바일 광고가 활성화 되었다. Z세대로 불리우는 현대사회의 청소년은 연령대 중에서 스마트폰을 이용하는 시간이 가장 길고, 경기침체기에도 청소년 소비자는 경기불황을 이겨낼 수 있는 중요한 소비층이기 때문에 이들의 구매력을 목표로 하는 모바일 광고가 홍수처럼 쏟아지고 있다. 따라서 본 연구는 스마트폰을 이용하는 청소년을 대상으로 모바일 광고특성과 개인특성이 구매태도에 미치는 영향력을 파악하고, 이는 다시 구매행동으로 어떻게 연결되는가를 파악하였다. 연구를 진행하기 위해 스마트폰을 이용하는 고등학생 324명을 대상으로 설문조사를 하였고, 결과는 다음과 같다. 첫째, 모바일 광고특성과 브랜드 선호도에서 편의성의 인식이 높을수록 브랜드 선호도가 높았고, 둘째, 모바일 광고특성과 브랜드 신뢰도는 편의성, 정보성, 오락성의 인식이 높아질수록 수용도에 긍정적인 영향 미쳤다. 셋째, 청소년의 개인특성이 구매태도에 미치는 영향을 파악한 결과 유행추구, 개성추구, 실용추구가 브랜드 선호도에 긍정적인 영향을 미쳤다. 넷째, 구매태도와 구매행동의 관계를 분석한 결과, 구매태도 중 브랜드 선호도와 브랜드 신뢰도가 구매행동에 긍정적인 정(+)의 영향을 미치는 것으로 검증되었다. 본 연구는 모바일 소비자로 급속히 성장하고 있는 청소년들을 대상으로 모바일 광고가 구매행동에 미치는 영향력을 파악하였다는데 연구의 의의가 있다.

• 기본간호학회지
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• 제17권4호
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• pp.460-469
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• 2010

Purpose: This study was done to identify the relationship of knowledge of cardiopulmonary resuscitation (CPR), general characteristics associated with CPR and attitude toward CPR by college students. Method: The research design for this study was a descriptive survey design with a convenience sample. Data collection was done using self-report questionnaires with 424 college students. The collected data were analyzed using descriptive statistics, t-test, one-way ANOVA, Pearson's correlation coefficient and multiple linear regression. Results: Most of the students had received CPR training (58.3%) and 17% of the students had given help on request in an emergency situation. But only 11.3% of them performed CPR. The mean scores for knowledge of CPR and attitude toward CPR by students were $5.79{\pm}2.41$, $33.8{\pm}6.53$, respectively. The 18.3% of explained variance for attitude toward CPR was significantly explained by gender, age, having received CPR training and knowledge of CPR. Conclusion: Based on the findings of this study the development of CPR training programs which are tailored to personal characteristics of college students are necessary to improve attitudes toward CPR. Further nursing research is needed on the characteristics of college students associated with attitude toward cardiopulmonary resuscitation.