• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.1
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• pp.71-78
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• 2021

Recently the meaning of the road name address is expended as an information through the revision of the Road Name Address Act. As this revision, the address of things (AoT) become more important indicating the possibility for the expansion to the related business. However, recent study about AoT does not concern how the current priority system works from the first research. In this study, we analyze perception about addressable object between AoT experts and public using AHP analysis. We structured the importance of addressable objects as two categories; urgency and value creation. The necessity in emergency or daily, accessibility and welfare conform the urgency index. Meanwhile, public value creation in public domain or profitability in the business area and economics conform value creation index. We conducted survey for total of 89 of experts and public. The results of this study indicate the relative importance of AoT measured by experts and public. Generally, public tend to concern more about accessibility conforming the urgency index than experts. Moreover, the public WiFi and the sports complex scored the high priority among the remain addressable objects, in respect of the urgency and the value creation. This result could be implemented for the activation of the smart city industry base on the geospatial information including AoT.

• Journal of Korean Library and Information Science Society
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• v.53 no.3
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• pp.1-24
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• 2022

By developing and implementing a book curation education program that reflects the experiential economy theory, this study aims to verify the effect that experience perception of the program has on continuous participation intention and perceived value of the program. Teaching and learning activities of book curation education programs were organized so that practitioners can experience activities for 4 experience element, entertainment experience, educational experience, escapist experience, esthetic experience according to experience economic theory. This study surveyed 195 peoples who participated in the program to measure the effectiveness of the program. As a result of analysis, research hypothesis 1 (the perception of experiences in the book curation education program affects the perceived value of the program) revealed that aesthetic and entertainment experiences were significant, and research hypothesis 2 (the perception of experience in the book curation education program affects the intention to continue participating in the program) showed that all other factors except educational experiences were significant.

• Korean Journal of Human Ecology
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• v.20 no.5
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• pp.941-953
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• 2011

The purpose of this research was to investigate the effects of demographic, occupation value, career attitude, and social support on high school students' career preparation behavior. The data was collected from the Korean Survey on of the Career and occupation of Youth in 2009(N=3,499). Descriptive statistics, One-way ANOVA, T-test, correlation analysis, and multiple regression analysis were performed on SPSS 17.0. The results of this study are as follows: first, career preparation behavior according to gender was much higher for female students than male students. There were statistically significant differences in career preparation behavior according to school years. The first year students' perception in of career preparation behavior was higher than the second, and third year students. The first year students' perception in of career preparation behavior was higher than second, and third year students. Second, career preparation behavior had a significant correlations with work value, career attitude, family support, and school support. Third, this study demonstrated that career decisiveness and family support was a strong factor in career preparation behavior. In addition, among all factors, the career decisiveness of career attitude was proved to be the most influential factor on career preparation behavior. The study discusses practical implications for career education programs.

• Korean Institute of Interior Design Journal
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• v.15 no.4 s.57
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• pp.138-146
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• 2006

Main elements in definition of space value were physical, formal, and reasonable characteristics in the past. Howener recently, definition of space value is changing by being advanced about study concerned with human's cognition and thinking way in definition and analysis of space. As you see, cognitive psychologists have emphasized the importance of human's cognitive structure and process and studied diverse aspects of human's thinking ; consciousness, perception, memory, image, language, decision-making, inference, and so on. Therefore main elements in definition of space value are five-dimensional, psychological, symbolic, mental, emotional characteristics above physical, formal, and reasonable characteristics. As mentioned above, the conversion of thinking focused on reason to thinking focused on human's spirit and emotion is achieved in contemporary architecture and 'human's experience' in space becomes a very important factor. For that reason, the purpose of this study is consideration of human's cognitive process in space by conversion of thinking and gives a definition about experience. And, I would like to define 'experience design' whose main attribute is experience in space and establish theoretical basis of experience design through theoretical researches about experience. This study on experience design that induces users to participate in space and stimulate human's spirit is a important point in definition of space value not only contemporary interior architecture but also prospective generation.

• Journal of Distribution Science
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• v.19 no.9
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• pp.41-52
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• 2021

Purpose: Virtual reality is a unique technology to distribute data and demonstrates user's understanding towards complex products. The objective of this research is to investigate the impact of virtual reality on real world purchase intention of automotive cutting tools in Thailand's exhibitions. Hence, the research framework was constructed by telepresence, perception narrative, authenticity, trustworthiness, functional value, aesthetics, and purchase intention. Research design, data and methodology: Samples were collected from 500 visitors who participated in the selected top two metalworking exhibitions. Mix sampling approach is applied by using non-probability sampling methods of purposive or judgmental sampling, quota sampling, and convenience sampling method, respectively to reach target samples. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze and confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicate that authenticity, functional value, and trustworthiness induced higher experiential value towards purchase intention. Those variables are stimulated by telepresence and perception narrative towards VR experience. Conclusions: Consumer's purchase intention towards VR experience on engineering cutting tools rely on consumer's sense of authenticity, trustworthiness, and functional value. Hence, marketing practitioners in automotive companies are encouraged to develop VR which focusing on significant factors to enhance consumers purchase intention.

• Journal of Fashion Business
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• v.25 no.5
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• pp.57-72
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• 2021

With the growing importance of CSR, more fashion brands have actively engaged in CSR activities, and consumers' perception of their motives has become a critical issue. This study investigates the influence of perceived CSR motives on fashion consumers' perceived sincerity, trust, and behavioral intentions. In addition, the effect of 'CSR timing' and 'information source' on these variables was examined. In a 2×2 between- subjects design with scenarios, 515 adult consumers responded to an online survey questionnaire. The study identified three CSR motives: value-driven motive, instrumental motive, and strategic motive. The SEM results showed that the value-driven and instrumental motives influenced trust and behavioral intentions. In particular, perceived sincerity mediates value-driven motive and trust. A comparison of latent means revealed the effect of CSR timing on value-driven and strategic motives, trust, sincerity, and behavioral intentions. This study provides an insight into the relationship between consumers' perception of CSR motives and their reactions, and the importance of CSR timing.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.45-60
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• 2023

The purpose of this study is to explore factors that affect millennials and generation Z customers' perception on intention to recommend to use the digital payment services and invesetigate factors that affect perception on sustainable growth of the digital payment services. This study applied the following research questions: i) how perceived brand value, easy to use, personalization, open to public, and social value affect intention to recommend to use the digital payment services and ii) how perceived public policy, promotional strategy, and prspects affect intention to recommend to use the digital payment services to others. This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results of this study found that effects of personalization, open to public, and social value on intention to recommend the service showed significance in the case of millennials, while effects of brand value, easy to use, and open to publis on intention to recommend the service showed significance in the case of generation Z. The results provide managerial and policy implications on how to apply better strategies and pepare policies to enhance adoption of the digital payment service in cases of millennials and generation Z.

• Journal of Family Resource Management and Policy Review
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• v.18 no.2
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• pp.1-15
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• 2014

The purpose of this study was to investigate the impact of lifestyle on the perceived value of children in university students. Questionnaires were distributed to 467 university students with questions covering topics including general personal information and characteristics, lifestyle type, and value of children. First, a cluster analysis based on lifestyle showed that the subjects could be categorized into three groups: negative-leisure types, active-achievement types, and affirmative-fidelity types. The negative-leisure type was highly leisure-oriented and showed a negative self-value; the active-achievement type showed a perspective that valued personal and occupational self-development and a high level of labor-oriented value; and the affirmative-fidelity type favored materialism, seeking occupational aptitude and worth and showing a positive self-value. Second, an investigation of the impact of these three lifestyle types on the students' value of children revealed that the active-achievement type group had high level of belief in the necessity of childbirth, the affirmative-fidelity type group highly valued fulfilling an active parent role, and the active-achievement type group were inclined to delay childbirth. Further, the negative-leisure type group wanted the lowest number of children, while the affirmative-fidelity type group wanted the highest number of children. This study reveals that university students' lifestyle does have an effect on their value of children. It is therefore proposed that a value-focused population education for increasing fertility should relate not only to individuals' value of children but also to their broader lifestyle.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.15-29
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• 2020

Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.3-10
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• 2013

This study, with a space of cafeteria for the object, selected adjective and space for space evaluation based on existing dissertations and experts' survey so as to analyze the perception features by adjective into perception types. At space evaluation, the purpose of visiting the cafeteria was setup for test. Analysis of what perceptual information on the space was acquired enables to set up any features at a space and the direction of designing. The approach through the evaluation of space perception assigning this kind of observing intentionality can be applied to emotion technique which connects a designer to customers. From this study, the following conclusion has been reached. Frist, the difference at perception type by gender is formality, which is higher with women than men. When it is considered that other types are identical, it can be seen that the formality is the perception type to decide the selection of gender and has the highest average value among all the three types. On the whole, men have the tendency for regarding spaciality as the most important, while women have that for looking upon formality as such. Second, to the question what element they would see first when visiting for conversation, men and women answered respectively that they would see partition (35.6%) and chairs (38.0%). Men had a very strong propensity for the element of area section(partition) supporting the activity of purpose and women regarded the element of behavior support(chair) carrying out the activity of purpose as important. Third, the analysis of deviance shown at the formality of perception type showed that men had dispersive selection at the process of selecting all adjectives and their features at the process of space perception were higher than spaciality and fancine.