• Title/Summary/Keyword: Perception Factor

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The Consumers' Evaluative Criteria of Quality on the Clothing Products (의류제품에 대한 소비자의 품질평가기준)

  • 김민수;김문숙
    • The Research Journal of the Costume Culture
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    • v.11 no.1
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    • pp.47-65
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    • 2003
  • The purpose of this study was to examine the characteristics of consumer evaluative criteria based on clothing quality perception of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 650 questionnaires were distributed, and among them, 380 were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Factor analysis and reliability analysis were introduced as analysis methods using the varimax rotation to classify consumer evaluative criteria for clothing purchasing. In addition, frequency analysis, correlation analysis, 1-test, multiple regression analysis, and duncan test are executed. The study result is as follows. First. expectation, importance and performance are examined by customer quality perception. Four factors- practicability, care, aesthetics, and symbolism- are classified through the factor analysis of 19 evaluative attributes based on importance. Second, differences of quality perception f3r expectation, importance and performance were found partly in customers' demographic characteristics. Third, the influential relation of satisfaction and quality perception is examined. Aesthetics and practicability have significant influence on the general satisfaction of evaluative attributes by performance.

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A New Washout Algorithm for Reappearance of Driving Perception of Simulator (운전 시뮬레이터의 주행감각 재현을 위한 새로운 가속도 모의 수법 알고리즘 개발)

  • 유기성;이민철
    • Journal of Institute of Control, Robotics and Systems
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    • v.10 no.6
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    • pp.519-528
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    • 2004
  • For reappearance of driving perception in a driving simulator, a washout algorithm is required. This algorithm can reappear the vehicle driving motions within workspace of the driving simulator. However classical washout algorithm contains several problems such as selection of order, cut-off frequency of filters, generation of wrong motion cues by characteristics of filters, etc. In order to overcome these problems, this paper proposes a new washout algorithm which gives more accurate sensations to drivers. The algorithm consists of an artificial inclination of the motion plate and human perception model with band pass filter and dead zone. As a result of this study, the motion of a real car could be reappeared satisfactorily in the driving simulator and the workspace of motion plate is restrained without scaling factor.

A Study on Children's Self-Perception and Daily Hassels : Compare with American and Korean Children (아동의 자기-지각과 일상적 스트레스에 관한 연구 : 한국아동과 미국아동을 대상으로)

  • 이영환
    • Journal of the Korean Home Economics Association
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    • v.36 no.12
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    • pp.73-86
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    • 1998
  • In this study, we compared how different the self-perception and the daily hassels between the Korean and American children. The subjects were 706 fifth and seventh grade students. Data were obtained by administrating a questionnaire. The instruments used for this study were self-perception profile for children scale(SPPC) and stress scale. 1. All the SPPC factors for Korean children was significantly lower than those for American children. The SPPC fators for American children didn't show any significant differences by grades. But for Korean children seventh graders showed significantly lower SPPC than fifth graders. 2. The most significant factor to predict the golbal self-worth was physical appearance for boys and girls. Self perception for physical appearance is more influential factor than scholastic competence to form the positive self-perception for both boys and girls. 3. The daily hassels for Korean children were significantly higher than those for American childredn. Also daily hassels for seventh graders were significantly higher than those for fifth graders. 4. Daily hassels global self worth correlated negatively. When the level of stress was increased, the global self-worth was decreased.

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Relationship among Level of Performance of Residents to Tourism, Perception of Tourism Effects, and Intension of Citizen Participation (관광산업 관련정도와 관광개발 인식수준, 관광영향 지각, 그리고, 관광정책참여도의도의 영향관계)

  • Lee, Gye-Hee;Jee, Bong-Gu
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.416-424
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    • 2011
  • This paper closely examines the relation between ‘how the local residents' involvement in a tourist industry and their perception of tourist development have an influence on tourism' and also 'how the understanding of a tourist effect has an influence on the local residents' participating intention in the tourist policy'. The local residents' involvement in the tourist industry was influenced by economical and socio-cultural factors among the influencing perceptions on local festivals, but, statistically, was not influenced by an environmental factor. The local residents' perception of tourist development has influenced on each local festival, and for the rate of influence, the environmental factor was the highest, and in the next order, the residents' intention to participate in tourist policy, the socio-cultural factor, and the economical factor followed. In the relation between local residents' perception of tourist influence and their participating intention, only the factor of socio-culture had a plus(+) influence on the participating intention in the tourist policy. It is expected that this result will be different from the tourist influence of tourist development. Therefore, a study of the perception on the influence of tourist development will be required in the future.

Purchase Behavior and Risk Perception in Cosmetics Purchases at Online Shopping Malls (인터넷 쇼핑몰에서 화장품 구매시 위험지각에 따른 구매행동에 관한 연구)

  • Kim, Ju-Hee;Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.19 no.6
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    • pp.1003-1012
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    • 2010
  • This study analyzed purchase behavior according to the risk perceptions when customers buy Cosmetics at Internet Shopping Malls. Participants were 232 women in their 20s and 30s with more than one buying experience at an internet fashion shopping mall. Data were analyzed using factor analysis, Cronbach's analysis, cluster analysis, one-way ANOVA and a Duncan test. Results were as follows. Firstly, five factors of risk perception were identified: These were the payment risk, service risk, quality risk, price risk and experience risk. Secondly, customers of internet shopping malls could be categorized into three groups: A low risk perception group, a payment risk perception group and a high risk perception group. Factor analysis showed significant differences between these groups( p<.001). Thirdly, purchase behavior based on the purchase standards, purchase items, information searching were investigated according to the different groups of risk perception of internet shopping malls and results again significant differences between groups (p<.05, p<.001).

An Investigation of Brand Image and its Influence on Customers′ Perception of Fast-food Restaurants (브랜드 이미지가 패스트푸드 점포의 고객관리에 미치는 영향)

  • Park Geon Gyu;Jo Yong Beom;Gang Byeong Nam;Park Jong Hun
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.15 no.1
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    • pp.19-36
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    • 2004
  • This study was to investigate brand image and its influence on customers perception of fast-food restaurants. A total of 25 brand image attributes were selected on the basis of the literature review and were asked to indicate respondents' perceptions of their image targeting for fast-food restaurants such as Lotteria, McDonald, KFC, and Popeyes. A on-site survey method was applied to collect data. Out of 300 distributed survey questionnaire, a total of 271 useful sample were collected and analyzed in SPSS 10.0. From the factor analysis with 25 brand image attributes, five underline dimensions were identified and named such as interior factor, store factor, atmosphere factor, service factor, and product factor. Then, T-test and ANOVA were conducted to investigate any differences between/among the groups based on those five brand image factors. The results provided that in terms of gender, age, preference for fast food, food cluster, and four different brand, customers differently perceived restaurant brand image. It is hoped that this information may help for restaurant managers and marketers to understand customers' restaurant perception and choice behavior in order to launch appropriate marketing strategies.

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The Influences of Adolescents' Body Image and Communication with Their Parents on the Alienation of Male and Female Middle School Students (신체상과 부모와의 의사소통이 남녀 중학생의 소외감에 미치는 영향)

  • Kim, Kyong-Hwa
    • Journal of Families and Better Life
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    • v.30 no.5
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    • pp.121-134
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    • 2012
  • The purpose of this study was to investigate the influences of adolescents' body image and communication with their parents on the alienation of male and female middle school students. The subjects were 253 middle school students. The data were analyzed with SPSS win 18.0 using Cronbach's ${\alpha}$, t-test, one-way ANOVA, Scheff$\acute{e}$ test and stepwise regression. The findings showed that problematic communication with the father was the strongest factor in explaining the alienation of male middle school students. The second strongest factor was the middles school student's open communication with the mother, and the third strongest factor was the middle school student's perception of physical health. Unlike male students, open communication with the father was the strongest factor in explaining the alienation of female middle school students. Problematic communication with the mother was the second strongest factor. Perception of physical appearance was the third strongest, and perception of physical health was the fourth strongest factor. Based on the results of the study, implications were discussed in terms of the alienation of male and female middle school students.

Relation Factors of Oral Health Behavior of Junior College in Jeollanamdo (전남지역 대학생의 구강건강행위에 대한 관련 요인)

  • Jang, Yoon-Jung;Jung, Jin-A;Jeon, Eun-Sook
    • Journal of Korean society of Dental Hygiene
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    • v.6 no.4
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    • pp.387-402
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    • 2006
  • This research carried out a survey for 569 students in a junior college of jeollanamdo to provide a needful basic data in developing suitable health promotion program and creating a direction of the oral hygiene education process to intial adult population after holding the oral cavity health action and a affecting factors to it. A collected data obtained the following conclusion. According to school grade, a difference of action factor is Chi-square and Pearson's correlation coeficient in actionfactor and acknowledgement-perception factor and a step-by-step recurrence analysis processed a related factor of the oral health action. 1. A related action factor of the oral health appeared meaningful difference of the oral cavity medical examination, the oral cavity clean device use or not, dental surgery prevention cure or not among the third grade who had the most experience of the oral hygiene education within one year recently. 2. A significant of the oral cavity health acknowledged and perceived and a concern of the oral cavity health, acknowledged the oral cavity health state distribution are the highest in the third grade. 3. According to monthly income, a large income is higher than a small income about self-effects in a relation between the oral cavity health action and acknowledgement-perception factor. the average of a large income is 30.59(${\pm}5.79$). The obstacle of the oral cavity health action is 12.51(${\pm}3.19$). a large income is highest. according to school career, under middle school layer obtained the highest average 16.33(${\pm}3.53$). according to a school year, acknowledge-perception factor of the oral cavity health control of the third grade is the highest(38.81(${\pm}6.25$). 4. In mutual relation between acknowledge-perception factor and the oral cavity health action, a variable constants of meaningful mutual relation are the oral cavity health perception, self-effects, the oral cavity health action obstacle, the oral cavity health action benefit, the oral health action control, aggressive. and they are self-effects, the oral cavity health action in the oral cavity health perception. A significant of the oral cavity health and the oral cavity health action obstacle are the oral cavity health action benefit and the oral cavity health action control. 5. The affecting factors to the oral health action are self-effects, action factor, acknowledged the oral health control.

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Effects of Preschoolers' Visual Perception on Reading Words in Hangul : Application of the Test of Visual Perception for Reading (유아의 시지각 발달과 읽기 : 수.방향.형태항상성 지각이 한글 단어 읽기에 미치는 영향)

  • Choi, Na-Ya
    • Korean Journal of Child Studies
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    • v.30 no.2
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    • pp.161-177
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    • 2009
  • In this study of the relationship between preschoolers' visual perception and reading Hangul words, the 287 participants showed significant developmental change in visual perception between three to five years of age. The researcher developed the computer-based screening Test of Visual Perception for Reading (TVPR). Factor analysis confirmed three factors of TVPR : perception of number, direction, and form constancy. These factors correlated highly with four factors of motor-reduced visual perception of the Korean Developmental Test of Visual Perception (Moon et al. 2003). All factors of TVPR explained reading real words and pseudo words; direction and form constancy perception predicted reading low frequency letters. These findings confirm that preschoolers' skills in visual perception contribute to the reading of words in Hangul.

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A Study on the Relations Between Curriculum Determinant Factors and Composition Factors -Focus on Department of Information Management- (교육과정 결정 요인과 교육 과목 구성에 관한 연구 -정보관련 학과를 중심으로-)

  • 김정열
    • Journal of the Korea Society of Computer and Information
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    • v.5 no.4
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    • pp.211-217
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    • 2000
  • The Curriculum Determinant Factors of Information Management are identified Manpower Demand Factor, Department Associate Perception Factor, Imitation Factor, Education Demand Factor. The result of This Study proposed that Computer Science Field, IT Field, Internet Field had to Include to Curriculum of Information management. In Addition, The Result of This Study is identified that Curriculum Determinant Factor is related to Composition Factor. Manpower Demand factor Department Associate Perception Factor are important to Curriculum Determinant. And IT Field, Computer Science Field are critical to curriculum of Information Management.

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