• Management & Information Systems Review
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• v.31 no.2
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• pp.143-172
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• 2012

While e-commerce market(B2C) grows rapidly, many experts argue that EC(B2C) transactions have not reached its full potential. A notable difference between online and offline consumer markets that is suppressing the growth of EC(B2C) is the decreased presence of human and social elements in the online shopping environments. Generally online shopping lacks human warmth and sociability. In this study, social presence in online shopping mall was proposed as a substitute for face-to-face social interaction in the traditional commerce and author explored what variables affect social presence(human warmth and sociability) on online shopping malls and how human warmth and sociability can influence on online store loyalty. To achieve research objectives, we reviewed literatures related with marketing, psychology and communication research areas. Based on literature review, we proposed a research model on the online shopping mall. To examine the proposed research model, we gathered data by using a self-report questionnaire. Respondents consists of online shoppers with at least five or more times of purchase experience in online shopping malls. Because social presence is a feeling which needs frequent contacts with malls to experience, respondents must have enough purchase experiences. The empirical results are as follows : First, shopping mall's customization efforts influence perceived social presence on the mall significantly. Second, shopping mall's responsiveness influences perceived social presence significantly. Third, perceived activity of community of online shopping mall influences perceived social presence significantly. Mall managers have to activate their customer community to reinforce social presence, resulting in trust building. Finally, perceived social presence influences trust and enjoyment on the mall significantly. And then trust and enjoyment on the mall affect store loyalty significantly. From these findings it can be inferred that perceived social presence appears determinant which is critical to the formation of core variables(trust and loyalty) in existing online shopping papers.

• Journal of the HCI Society of Korea
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• v.14 no.2
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• pp.5-12
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• 2019

Social exclusion, which does not fulfill the desire for respect as one of the most basic human desires, makes those who perceive themselves to be socially excluded seek physical warmth. However, very few studies have examined whether this phenomenon-wherein social exclusion develops a preference for warmth-can be generalized to the emotional or symbolic aspects, such as the color of lighting. This study aimed to verify the effects of perceived social exclusion on warm lighting preferences, and two experiments were performed for this purpose. In Experiment-1, participants who were respected by people the previous day were assigned to the group that did not perceive social exclusion (non-perceived social exclusion group), and those who were not respected were assigned to the group that perceived social exclusion (perceived social exclusion group). Following this, their preference for warm lighting (3000K), neutral lighting (4000K), and cold lighting (6000K) was measured. The results showed that the perceived social exclusion group had a stronger preference for warm lighting and a weaker preference for cold lighting than did their counterparts. Moreover, the perceived social exclusion group showed a strong preference for warm lighting over neutral lighting; they also showed a weak preference for cold lighting. In Experiment-2, after assigning the participants into groups as in Experiment-1, the participants' preference for a space with warm lighting, neutral lighting, and cold lighting was measured. The results showed that the perceived social exclusion group had a stronger preference for the space with warm lighting and a weaker preference for cold lighting than did their counterparts. Further, the perceived social exclusion group showed a strong preference for the space with warm lighting over the space with neutral lighting; they also showed a weak preference for the space with cold lighting. The findings of this study have implications that can be applied to designing living spaces for people who experience social exclusion, such as handicapped individuals, multicultural families, or immigrant workers, as well as developing artificial intelligence services and cyber-friend characters for this demographic.

• Korean Journal of Child Studies
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• v.9 no.2
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• pp.61-94
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• 1988

The purpose of this study was to investigate the several types of Korean parent's child rearing attitudes perceived by their children and the related variables. The study included the development of a "Children's Report of Korean Parent's Behavior Inventory"(CKPBI). Subjects were 1722 5th and 6th grade elementary school children from 5 urban cities in Korea. CKPBI and a Home Environment Questionnaire were used to gather data for the study. Stepwise multiple regression analysis, cross-tabulation analysis, Pearson correlation analysis, and factor analysis were conducted for the purpose of the study. A CKPBI which consists of 46 items for father's and 48 items for mother's was found as both a valid and reliable instrument for measuring the child rearing attitudes of Korean parents. A factor analysis resulted in identifying two factors both for mothers and fathers; they were the "Warmth factor" and "Rejection-Authority factor". Eight types of child rearing attitudes were found for Korean parents. The SES of family significantly predicted Korean parent's child rearing attitudes. The SES of the family, and sex of the child determined variations in Korean parents' child rearing attitudes. Maternal religion had a significant correlation with both boys' and girls' perceptions of parental attitudes. The results of this study indicate high inconsistency within each parent and high consistency between both parents.

• Human Ecology Research
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• v.59 no.2
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• pp.215-231
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• 2021

The study set out to identify the number of types of parental attitude profiles and their characteristics, as perceived by adolescents. The study also examined whether predictor variables (parent life satisfaction and self-esteem) influence parenting attitude profiles and whether these profiles, in turn, influence adolescent academic engagement and academic helplessness. The sample consisted of data on 2,590 adolescents and their parents from the 2018 Korean Children and Youths Panel Survey (KCYPS). The adolescents were in the first grade of middle school. Using Mplus, the author applied latent profile analysis to identify the parenting attitude profiles and predictor and outcome variables associated with these profiles. Three profiles were identified based on major features: (1) coercion-inconsistency (8.3%), (2) general (47.3%), and (3) warmth-autonomy support (44.4%). Parent life satisfaction and self-esteem predicted the classification of the profiles. Also, the parental profiles identified the level of adolescent academic engagement and academic helplessness. The findings have important implications for family policies and practices given the significance of parent psychological status, particularly life satisfaction and self-esteem, on their adolescent children's academic engagement and academic helplessness.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.573-585
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• 2018

Services for navigation and entertainment through AI-based voice user interface devices are becoming popular in the connected car system. Given the classification of VUI agent developers as IT companies and automakers, this study explores attributes of agent persona and user experience that impact the driver's perceived safety and satisfaction. Participants of a car simulator experiment performed entertainment and navigation tasks, and evaluated the perceived safety and satisfaction. Results of regression analysis showed that credibility of the agent developer, warmth and attractiveness of agent persona, and efficiency and care of the UX dimension showed significant impact on the perceived safety. The determinants of perceived satisfaction were unity of auto-agent makers and gender as predisposing factors, distance in the agent persona, and convenience, efficiency, ease of use, and care in the UX dimension. The contributions of this study lie in the discovery of the factors required for developing conversational VUI into the autonomous driving environment.

• Korean Journal of Child Studies
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• v.28 no.3
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• pp.77-100
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• 2007

This study investigated child's self-esteem by the mediational role of mother's parenting self-efficacy and its relations to perceived social support, parenting behavior, and stress, and to child's temperament and gender. Participants were 403 Korean children(188 boys, 215 girls) and their mothers living in Seoul. Structural equation modeling for boys and girls and their mothers indicated that parenting self-efficacy mediated the relation between social support and parenting behaviors including Warmth-Acceptance and Rejection-Restriction. In these models, parenting self-efficacy related to child's self-esteem through parenting behavior. Child's temperament related to self-esteem directly in three parenting behavior models. In Permissiveness-Nonintervention, parenting self-efficacy mediated between social support and self-esteem in both boy's and girl's models, between child's temperament and self-esteem in only boy's model.

• Journal of the Korean Society of School Health
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• v.23 no.2
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• pp.89-96
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• 2010

Purpose: To examine whether three, specific maternal and paternal parenting are associated with school bullying. Methods: A longitudinal study was conducted among 1585 seventh and eighth-grade students in two middle schools participated in the study between 2000 and 2001. The instruments were the Korean Peer Nomination and Childrearing Behavior Questionnaire (measuring three dimension of parenting practice: Warmth/acceptance, rejection/restriction, and permissiveness-nonintervention). Descriptive and multiple logistic regression analyses were performed. Results: The ORs of perpetrator with maternal rejection/restriction parenting was 1.065 (confidence interval: 1.008~1.126). Conclusion: Adolescents who were experiencing maternal rejection/restriction was at significantly increased risk for being perpetrators. Development of preventive and intervention programs with the goal of improving parenting skills may help to reduce adolescent school bullying.

• Korean Journal of Child Studies
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• v.23 no.1
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• pp.139-151
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• 2002

This study compared generative fathering and parenting styles of 90 Korean and 73 American fathers who had a child 3 to 5 years of age. The data were collected through questionnaires on generative fathering, parenting styles, and father-child relationships. Results showed that Korean fathers were more involved in child rearing and perceived their parental responsibilities more strongly than American fathers; American fathers showed authoritative parenting and Korean fathers showed authoritarian parenting styles; among American fathers, the warmth factor contributed to the closeness between father and child; among Korean fathers, the control factor showed a negative relationship with conflict between father and child. These results suggest that the function of father's control in child development might vary by cultural contexts.

• Journal of the Korea Convergence Society
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• v.11 no.5
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• pp.97-105
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• 2020

This study was to identify the main predictors of smartphone overdependece of infants perceived by mothers and to provide basic data useful for education and practice. For this, data-mining decision tree analysis was performed using SPSS program, and the fianl 410 researches were used for analysis. The results. In the case of the whole infants, the most important predictor of smartphone dependence was father's leisure activity parenting participation. For boys, their father's leisure activity was the most dependent on their smartphone dependence. However, even if father's participation in leisure activities was high, smartphone overdependence increased again when mother's overprotection and permissive attitude were high. Finally, For girls, the most influential variable on smartphone dependence was warmth and encouragement among mothers' parenting attitudes.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.19 no.2
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• pp.120-127
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• 2008

Objectives : The aim of this study was to examine the effects of maternal sociodemographic characteristics, especially education and employment, and parenting stress on the child's self-concept. Attention was also paid to the mediating impact of parenting style on the relationship between the maternal variables and a child's self-concept. Methods : A questionnaire and three scales were completed by fifth graders and their mothers, and 270 sets of paired data were analyzed. Results : The results showed that mothers with higher education experienced less child-related parenting stress, were perceived to be more achievement-oriented and rational by their children, and also had children with more positive self-concept. The relationship between maternal education and child's self-concept was mediated by the rationality dimension of parenting style. Maternal employment was not related to parenting stress, parenting style and most aspects of the child's self-concept. Lastly, child-related parenting stress had a negative effect on the child's self-concept, and this effect was mediated by the warmth and rationality dimensions of parenting style. Conclusion : Parenting style had a mediating effect on the relationships between the child's self-concept and maternal education and child-related parenting stress.