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http://dx.doi.org/10.5392/JKCA.2018.18.08.573

Determinants of Safety and Satisfaction with In-Vehicle Voice Interaction : With a Focus of Agent Persona and UX Components  

Kim, Ji-hyun (연세대학교 정보대학원 UX트랙)
Lee, Ka-hyun (연세대학교 정보대학원 UX트랙)
Choi, Jun-ho (연세대학교 정보대학원 UX트랙)
Publication Information
The Journal of the Korea Contents Association / v.18, no.8, 2018 , pp. 573-585 More about this Journal
Abstract
Services for navigation and entertainment through AI-based voice user interface devices are becoming popular in the connected car system. Given the classification of VUI agent developers as IT companies and automakers, this study explores attributes of agent persona and user experience that impact the driver's perceived safety and satisfaction. Participants of a car simulator experiment performed entertainment and navigation tasks, and evaluated the perceived safety and satisfaction. Results of regression analysis showed that credibility of the agent developer, warmth and attractiveness of agent persona, and efficiency and care of the UX dimension showed significant impact on the perceived safety. The determinants of perceived satisfaction were unity of auto-agent makers and gender as predisposing factors, distance in the agent persona, and convenience, efficiency, ease of use, and care in the UX dimension. The contributions of this study lie in the discovery of the factors required for developing conversational VUI into the autonomous driving environment.
Keywords
Speech Recognition Agent; In-vehicle Infotainment System; User Experience; Agent Persona;
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