• Journal of Distribution Science
• /
• v.16 no.4
• /
• pp.49-56
• /
• 2018

Purpose - The purpose of this study is to provide managerial implications for retail brand managers. Specifically, current study divide donation type into direct donation(e.g., corporate philanthropy) and indirect donation(cause-related marketing) and investigate the donation type on the purchase intention. Also, this research intends to provide the mechanism between the donation type on the purchase intention by showing the mediating role of the consumers' perceived warmth. Moreover, the moderating role of the brand type(non-luxury vs. luxury brand) between the donation type, the warmth perception, and the purchase intention will be examined. Research design, data, and methodology - A total of 174 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2(donation type: indirect vs. direct) X 2 (brand type: non-luxury vs. luxury) between-subjects design. The hypotheses were tested using SPSS 21.0. Two-way ANOVA and multiple regression analysis were performed. Results - Empirical results showed that the consumers' perceived warmth was higher in the direct donation condition than the indirect donation condition and moreover this influence of the donation type on the perceived warmth was moderated by the brand type. Specifically, the influence of donation type on the perceived warmth was significant only for luxury brand. And there is an interaction effect of donation type and brand type on the purchase intention. More specifically, the purchase intention for luxury brand was higher in the direct donation condition than the indirect donation condition whereas the purchase intention for non-luxury brand was higher in the indirect donation condition than in the direct donation condition. Conclusions - This research contributed to the CSR literature of retail brand management by showing that the influence of the donation type and the brand type on the purchase intention. Moreover, this study enriched CSR literature by introducing Stereotype Content Model and showing the mediating role of the consumers' perceived warmth. Managerially, these results suggested retail brand managers of non-luxury brand and luxury brand how to select an appropriate type of donation and conduct CSR strategies.

• Child Health Nursing Research
• /
• v.5 no.1
• /
• pp.18-26
• /
• 1999

The purpose of this study was to explore the late schooler's health concept and health behavior. The research was a descriptive method using a self-report questionaire which include semi open-ended questions. the subjects were 458 late schooler's from 4 to 6 grade. The results were as follows : 1. Perceived health concepts were ‘having no illness’ ‘having normal physical feature and strength’ ‘eating food well’ ‘take exercise’ ‘having a bright mind’ ‘having good interpersonal relationships’‘having strong will’ ‘recovering well’. 2. Perceived health behaviors to maintain health were ‘taking proper exercise’ ‘eating proper food’ ‘maintaining cleanliness’ ‘taking sufficient rest and sleep’ ‘having a vigor life and positive thought’ ‘having good interterpersonal relationships’ ‘receiving health check and immunization’. 3. Health behaviors carried out at present were ‘taking proper exercise’ ‘eating proper food’ ‘having a vigor life and positive thought’ ‘receiving health check an immunization’ ‘taking supplementary drugs’ ‘having a regular life’ ‘maintaining cleanliness’ ‘maintaining warmth’. 4. Perceived causes of illness were ‘taking inproper food’ ‘uncleanliness’ ‘insufficient warmth or environment’ ‘lack of exercise or overexertion’ ‘irregular life habits’ ‘contact with germs’ ‘mental stress’. 5. Perceived treatments of illness were ‘having sufficient rest and sleep’ ‘mental relaxation’ ‘eating food’ ‘ maintinging cleanliness’ ‘ maintaining warmth’ ‘taking supplementary drug’ ‘receiving medical treatment’.

• Asia Marketing Journal
• /
• v.25 no.4
• /
• pp.219-230
• /
• 2024

Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has rarely been examined. The current research investigates the impact of customers' perceived CSR of service firms on customer happiness. Two studies confirm our proposition that perceived CSR increases customer happiness by enhancing perceptions of warmth and competence associated with the service company. Furthermore, we examine how the type of service moderates this effect. Specifically, we find that the indirect effects of CSR on customer happiness through perceptions of warmth and competence are stronger for credence services than for experience services. This research makes theoretical contributions to the literature on CSR, happiness, and service, and offers practical implications for marketing tactics, including fostering long-term customer relationships and monitoring the effectiveness of CSR activities and corporate budget allocations.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.43 no.5
• /
• pp.634-648
• /
• 2019

Self-service technologies (SST) are rapidly changing the way customers participate in the purchasing process. Academic literature has focused on the acceptance of SSTs. However, this study explored consumer's cognitive response and purchase intentions through service qualities of SST as well as how they are moderated by technology anxiety and other people's presence based on TAM3. An online survey collected 279 consumer panels. All responses were used for the analysis and analyzed statistically through SPSS 23.0. The results indicate that only enjoyment and control had a significant effect on warmth perception; however, all service qualities had significant effects on competence perception. The perceived warmth and perceived competence partially mediated the relationship between SST service qualities and purchase intention. The moderating effect of technical anxiety was shown to be significant in the relationship between perceived competence and purchase intention. In addition, technology anxiety had a moderating effect on the relationship between competence perception and purchase intention only in a public situation.

• Journal of the Korean Applied Science and Technology
• /
• v.39 no.2
• /
• pp.169-181
• /
• 2022

The study is a descriptive research to determine relationships between variables: perceived parenting attitude of nursing students, emotional intelligence, problem-solving ability and look at the effect of perceived parenting attitude on emotional intelligence and problem-solving ability of nursing students. We collected 134 data nursing students who are attending J university in C do and analyzed 126 data of them using the SPSS/WIN 22.0 version. The study period lasted two weeks, going from Nov 29 to Dec 13, 2021. The factor influencing emotional intelligence and problem-solving ability of perceived parenting attitude is emotional warmth attitude(B=.349, p=.001),(B=.255, p=.018) with 25.1%, 22.3% of the total explanatory power. It will need to be informed that emotional warmth attitude of perceived parenting attitude when educating for parents is a important factor to improve emotional intelligence and problem-solving ability of children who are future nurses and be used it as a basic data of parenting education for a desirable parental role.

• Journal of Distribution Science
• /
• v.15 no.6
• /
• pp.57-64
• /
• 2017

Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.

• Journal of the Korean Home Economics Association
• /
• v.44 no.11
• /
• pp.79-89
• /
• 2006

This study investigated the relations between mother's parenting self-efficacy, perceived social support, parenting behavior, and stress, and child's temperament, and child' self-esteem, including a mediational role of Korean mother's parenting self-efficacy. The participants were 404 Korean child-mother dyads living in Seoul, Korea. Structural equation modeling indicated that mother's parenting self-efficacy was a significant mediator of the relation between mother's perceived social support and child's temperament and mother's parenting behaviors including Warmth-Acceptance, Rejection-Restriction, and Permissiveness-Nonintervention. In the Warmth-Acceptance model, mother's parenting self-efficacy was related to child self-esteem through Warmth-Acceptance. In the Rejection-Restriction model, mother's parenting self-efficacy was related to child self-esteem both directly and through Rejection-Restriction. Child's temperament was also related to Rejection-Restriction directly. In the Permissiveness-Nonintervention model, mother's parenting self-efficacy was related to child self-esteem directly, not through Permissiveness-Nonintervention. Child's temperament, also, was related to Permissiveness-Nonintervention directly.

• Journal of Korean Academy of Nursing
• /
• v.7 no.1
• /
• pp.20-29
• /
• 1977

The purpose of the present research is to evaluate the therapeutic ingredients-empathy, warmth, and intimacy - as perceived by patient in the relationship with nurses during his hospitalization. "Relationship Questionnaire"developed by C. B. Truax during 1963 was administered from September 1976 to December 1976 to a sampling of 61 discharged patients, 20 were received by mail questionnaire, 19 were successfully interviewed by their doctor at a regular psychotherapy meeting, 22 were contacted by nurses or psychiatric residents at discharge day. Findings showed that 1) the total mean score of therapeutic ingredients of nurses was 9. 54 ; 2)the total mean score of empathy, warmth and intimacy was 10. 10, 9.57, and 9.00 : 3) there was the significant relationship between therapeutic ingredients and other variables-sex, education, number of admission, helpfulness ratings of admission and, present health condition- : 4) there was no significant. relationship between therapeutic ingredients as patient′s perception and age, duration of admission, or motivation of admission, or follow - up rare ; 5) there was no relationship among empathy, warmth and intimacy ; 6) tile ranking of the important psychiatric personnel who were marked as the helper at the treatment and understanding for patient′s recovery, was psychiatric doctor and nurse and then nurse student and then nurse aid.

• Korean Journal of Child Studies
• /
• v.26 no.6
• /
• pp.351-365
• /
• 2005

This study investigated causal relations between mother's parenting, self-efficacy, perceived social support, stress, and parenting behaviors, Child's temperament, and the mediational role of mother's parenting self-efficacy. Participants were 404 Korean children and their mothers living in Seoul, Korea. Results showed that mother's parenting self-efficacy was positively related to mother's Warmth-Acceptance, social support, and child's temperament. On the other hand, mother's parenting self-efficacy was negatively related to. mother's Rejection-Restriction, mother's Permissiveness-Nonintervention, and mother's stress. Structural equation modeling indicated that mother's parenting self-efficacy was a significant mediator of the relation between mother's perceived social support and stress, child's temperament, and mother's parenting behaviors including Warmth-Acceptance, Rejection-Restriction and Permissiveness-Nonintervention Child's temperament had an indirect effect on mother's Rejection-Restriction and Permissiveness Nonintervention.

• Journal of the Korean Home Economics Association
• /
• v.43 no.3 s.205
• /
• pp.59-73
• /
• 2005

The purpose of this study was to investigate the relationships between children's self-efficacy, parental child-rearing attitude perceived by the child, and creativity. The study subjects were 120 5th and 6th graders at elementary school in Gyeongbuk. The instruments of measurement were question sheets, Self-Efficacy Scale, and Parental child-rearing attitude Scale. For creative thinking tests, the Kim Yong-Chae version of TTCT (Torrance Test of Creative Thinking) was used. The data were analysed through mean, standard deviation, frequency, percentile, Cronbach's $\alpha$, and Pearson's Correlation Coefficient. The major findings of this study were as follows: First, the results from the correlational analysis didn't yield significant and meaningful correlations between children's self-efficacy and thinking creatively with words. Nevertheless, children's self-efficacy was partly related to thinking creatively with pictures. Second, the results from the correlational analysis didn't yield significant and meaningful correlations between warmth vs. rejection altitude of father and thinking creatively with words. Warmth vs. rejection attitudes of father was not related to thinking creatively with pictures. However, the results from the correlational analysis yielded a number of significant and meaningful correlations between self-control vs. regulation attitudes of father and the thinking creatively with words. The self-control vs. regulation attitudes of father was significantly positively related to the thinking creatively with pictures. Third, the warmth vs. rejection attitudes of mother was significantly positively related to the thinking creatively with words. However the warmth vs. rejection attitudes of mother was not related significantly to the thinking creatively with pictures. The self-control vs. regulation attitudes of mother was not related to the thinking creatively with words. Moreover, self-control vs. regulation attitudes of mother was not related to the thinking creatively with pictures.