• Journal of Digital Convergence
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• v.17 no.11
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• pp.357-367
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• 2019

This study was to investigate the effects of workers' attitudes to internet health information(AIHI), e-health literacy(eHL) on internet health information seeking behavior(IHISB) and health-related behavioral intention(HBI). 152 workers conducted the structured questionnaires from May to July 2017. Data analyzed by t-test, ANOVA, and multiple regression analysis. Factors affecting IHISB were identified to be eHL (${\beta}=.33$, p<.011), and perceived usefulness for internet health information(PU)(${\beta}=.28$, p=.002), and factors affecting HBI were identified to be PU(${\beta}=.33$, p=.001), information utilization(IU)(${\beta}=.24$, p=.003), and eHL(${\beta}=.18$, p=.002). As above results, considering the eHL of workers, it is necessary to build an internet health information system and develop education program that increase IU.

• Journal of Information Technology Services
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• v.21 no.1
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• pp.1-19
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• 2022

With the revision of the Credit Information Use and Protection Act in August 2020, the MyData service based on open banking policy will take effect in January 2022. Nonetheless, the previous studies focused on the legal system or security-related issues of such service. Therefore, this paper conducted an empirical study on financial consumers aged 20 or older nationwide to analyze the factors which influence the intention to use MyData services based on open banking. Five characteristics representing open banking-based MyData service were derived through prior research, and a research model that combined value-based adoption model and privacy calculus theory was presented. The proposed research model and the relationship of its variables was analyzed using a sample of 400 users that is randomly selected. The results of empirical analysis showed that personalization had the greatest influence on benefits and reliability on sacrifice among service characteristics. They also suggested that MyData operators should devote themselves to providing customized services optimized for customers and establishing trust relationships. It was confirmed that both usefulness and enjoyment had a great influence on perceived value, and in terms of sacrifice, the burden of financial costs had a greater influence than privacy concerns. This study is meaningful in that it explored the psychological propensity of financial consumers to identify service utilization factors and presented a new approach that can contribute to the successful settlement of the domestic MyData industry.

• Journal of Information Technology Services
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• v.22 no.3
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• pp.141-165
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• 2023

With the advent of the fourth industrial revolution, technologies such as the Internet of Things, artificial intelligence and cloud computing are developing rapidly, and smart homes enabled by these technologies are rapidly gaining popularity. To gain a competitive advantage in the global market, companies must understand the differences in consumer needs in different countries and cultures and develop corresponding business strategies. Therefore, this study conducts a comparative analysis of consumer reviews of smart homes in South Korea and China. This study collected online reviews of SmartThings, ThinQ, Msmarthom, and MiHome, the four most commonly used smart home apps in Korea and China. The collected review data is divided into satisfied reviews and dissatisfied reviews according to the ratings, and topics are extracted for each review dataset using LDA topic modeling. Next, the extracted topics are classified according to five evaluation factors of Perceived Usefulness, Reachability, Interoperability,Trustness, and Product Brand proposed by previous studies. Then, by comparing the importance of each evaluation factor in the two datasets of satisfaction and dissatisfaction, we find out the factors that affect consumer satisfaction and dissatisfaction, and compare the differences between users in Korea and China. We found Trustness and Reachability are very important factors. Finally, through language network analysis, the relationship between dissatisfied factors is analyzed from a more microscopic level, and improvement plans are proposed to the companies according to the analysis results.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.92-101
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• 2018

As the interactive AI speaker becomes popular, voice recognition is regarded as an important vehicle-driver interaction method in case of autonomous driving situation. The purpose of this study is to confirm whether multimodal interaction in which feedback is transmitted by auditory and visual mode of AI characters on screen is more effective in user experience optimization than auditory mode only. We performed the interaction tasks for the music selection and adjustment through the AI speaker while driving to the experiment participant and measured the information and system quality, presence, the perceived usefulness and ease of use, and the continuance intention. As a result of analysis, the multimodal effect of visual characters was not shown in most user experience factors, and the effect was not shown in the intention of continuous use. Rather, it was found that auditory single mode was more effective than multimodal in information quality factor. In the semi-autonomous driving stage, which requires driver 's cognitive effort, multimodal interaction is not effective in optimizing user experience as compared to single mode interaction.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.4
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• pp.5-25
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• 2012

The purpose of this study is to develop a measurement tool for the quality of information commons. Information commons is a physical, technological, social, and intellectual place where library users can experience various educational, research, and cultural activities. It is recently gaining popularity and several libraries have implemented it to help users share knowledge and interact with each other. It also intends to provide a place for collaboration, learning, and rest. Despite its benefits and usefulness, there is no measurement tool explicitly designed for the quality of information commons. This study used in-depth personal interview, compared prior studies, and conducted a pilot study to elicit library users' perceptions on information commons and factors influencing on the perceived quality of information commons. Groups of initial items were emerged through classifying and clustering key concepts in the data. Then, the validity of the items were verified through a pilot study. The findings of this study will be useful for developing more reliable and valid survey measurement tool.

• Journal of the Korean Society of Earth Science Education
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• v.8 no.1
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• pp.12-24
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• 2015

This study aimed to investigate how middle school teachers perceived major features of the 'Free Learning Semester'. In 2013, the Free Learning Semester has been proposed by Korean government to provide students with the educational programs which deals with various activities in classroom in order to increase student's learning ability. The Free Learning Semester helps students to figure out their dreams and develops their talents. The government plans to expand the Free Learning Semester to all middle schools by 2016. Since teacher's perception is an important matter in the application of the Free Learning Semester, this study seeks to document the changes in curriculum by observing the perception of teachers in the school that implemented the Free Learning Semesters and those that did not implemented the Free Learning Semesters. 172 teachers from nine middle schools in Busan that their school schedules allowed were surveyed. Two school which operated the Free Learning Semester were compared to seven schools which did not operate the Free Learning Semester. The results are summarized as follows: First, almost all (97.7%) teachers in the Free Learning Semester schools have completed a training whereas 74.6% of the teachers in the non-Free Learning Semester schools have not. The usefulness of the training was satisfactory, but the teachers in the Free Learning Semester Schools wanted more practical help with the curriculum. Second, the result, which was statistically significant(p<.05), revealed that the first grade second semester of middle school was the best time to implement the Free Learning Semester. In order for its successful establishment in schools, there needs to be a reliable and effective evaluation system. However, the results regarding the introduction and management of the new system were not statistically significant. Lastly, in the Free Learning Semester Schools, the changes in teachers' perception were statistically significant (p<.05). The results show that the teachers need the training and the teacher's community to implement the curriculum and set a basis for valuation.

• Journal of Korea Game Society
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• v.21 no.4
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• pp.25-42
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• 2021

This study investigated motivation factors of mods and their influence on user response to analyze IS Continuance. The data of 610 players of who used mods was analyzed by a Post Acceptance Model of IS Continuance, followed by empirical results. As a result of SEM, the motive factor was divided into the 'Media characteristic', 'Content characteristic', and 'Situational characteristic'. The motive factors significantly affected user response of 'Perceived Usefulness', 'Satisfaction', and 'IS Continuance'; each motivation factors have different influence and 'Content characteristic' significantly affected the IS Continuance.

• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.37-48
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• 2022

This research is an empirical research of Chinese OTT Audiences on the effects of advertising model attributes on consumers' advertising perception, purchase intention, Flow and addiction. Recently, as the cosmetics market in China has grown, the role of advertising models has been highlighted, and shopping addiction caused by excessive Flow is becoming a social problem. Researchers set up a research model and tried to test which characteristics of the advertising model lead consumers to purchase, Flow and ultimately lead to addiction. Results are as follows. It was confirmed that advertisement model attributes such as recognition and attractiveness had a positive effect on viewers' advertising perception and attitude, and viewers' perceived usefulness had a positive effect on purchase intention and Flow. In addition, the purchase intention of the viewers had a positive effect on the addiction to cosmetics.

• The Journal of Korean Association of Computer Education
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• v.6 no.3
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• pp.119-132
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• 2003

School homepage has emerged as an indispensable communication channel connecting teachers, school administration, students and parents. To increase the usage level of homepage for educational purposes, teachers need to be active proponents and users, specially in elementary schools. This paper develops the model for explaining the factors affecting the use of homepages from the perspective of teachers. The model, a modified version of technology acceptance model(TAM), includes perceived usefulness, ease of use, playfulness, job-relatedness, subjective norms, self-efficacy, etc. Based on a questionnaire survey from elementary school teachers, a statistical result as well as useful guidelines for promoting school homepages are provided.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.27-38
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• 2008

Since the current mobile web market is already in its maturity, a research concerning the continued behavior of mobile Internet users should be carried out. The purpose of this research is to understand user's continued behaviors by theoretically constructing and empirically testing a continued model using real usage data. The model consists of four post-expectation factors (usefulness, ease of use, enjoyment, and perceived value) as well as user satisfaction, continuance intention, and the actual usage amount. To test the model, an on-line survey had been conducted, and we collected the actual usage data of survey respondents via the support of telecommunication companies. The study results indicate that post expectation variables were found to influence satisfaction, continuance intention, and actual usage amount of mobile web users. This paper ends with study limitations and implications on mobile web industry.