• 유통과학연구
• /
• 제14권12호
• /
• pp.141-151
• /
• 2016

Purpose - Salesperson perceptions of the fairness and accuracy of a performance evaluation system were examined by managerial and professional employees of large organization. The performance evaluation process is central to many personal decisions such as attitude for job and sales performance. This study investigates the relationship between perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. The main purpose of this study is to develop and empirically test a comprehensive model of salespersons' perceived evaluation fairness on sales performance. For this purpose, we identified the structural relationship between perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. Also we investigate the mediating effects on job satisfaction and organizational commitment between perceived evaluation fairness and sales performance. Research design, data, and methodology - To empirically test these relationships, data were collected by in-depth interviews from sales managers and questionnaire surveys from 300 salespersons who work for sales area (credit card company, insurance company). Demographically, the overall sample was 91.6% female, 77.9% 30s and 40s, and 34% college educated, with an average tenure with their present organizations of 4 years. The questionnaire was composed of total 20 items dealing with frequency, quality, and consequences of perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. To test the research hypotheses, collected data analyzed by confirmatory factor analysis (CFA) and structure equation model (SEM). Results - Through extensive and rigorous literature review process of related literature(Perceived evaluation fairness, Job satisfaction, Organizational commitment, Sales performance), research model and research hypothesis was set up. This study obtains the following research results. First, perceived evaluation fairness has a positive effect on job satisfaction, whereas the effects of perceived evaluation fairness on organizational commitment and sales performance did not show statistically significant result. Second, job satisfaction and organizational commitment have complete mediating roles to the relationship between perceived evaluation fairness and organizational commitment, and relationship between perceived evaluation fairness and sales performance. Conclusions - Based on the results, salespersons' perceived evaluation fairness is one of the key independent variable for making high job satisfaction, organizational commitment, and sales performance. Finally the theoretical, managerial implication and research limitations are mentioned in the discussion.

• 한국건설관리학회논문집
• /
• 제23권1호
• /
• pp.16-27
• /
• 2022

본 연구에서는 공정거래에 관련된 법·제도와 건설산업에서 발생하는 불공정거래의 사례를 분석하여, 건설산업의 공정성 평가요인을 건설산업의 주요 참여자별(원도급자와 하도급자)와 건설공사의 주요단계별(입찰·계약·시공단계)로 분류하여 도출하였다. 그 후, 종합 및 전문건설사업자 238명을 대상으로 설문조사를 수행하여, 그 평가요인의 중요도를 분석하고 공정성 지수를 개발하였다. 원도급자보다 하도급자가 건설산업의 공정성 수준을 낮게 인식하고 있었으며, 원도급자와 하도급자 모두 시공과정에서의 공정성이 가장 낮게 인식하는 것으로 분석되었다. 원도급자는 입찰단계와 계약단계, 하도급자는 계약단계의 공정성 수준을 가장 높게 인식하고 있었다. 제안된 건설산업의 공정성 지수를 사용한다면, 건설공사 참여자별 및 공사단계별로 공정성 향상이 필요한 요인을 도출할 수 있으며, 이를 기반으로 공정성 향상방안의 수립에 기여할 수 있을 것이다.

• Asia pacific journal of information systems
• /
• 제17권1호
• /
• pp.95-121
• /
• 2007

There are recently several studies of online auctions which have focused on exploring a bidder's bidding behavior in IS area. Those studies, however, have been limited to account for bidders' bidding behavior in the view of TAM and trust, not considering perceived price fairness and competition intensity. Although this view point seems reasonable in the online auction sites, few previous studies employing this perspective are found in the relevant literatures. Based on it, this study developed a comprehensive model based on trust and TAM in terms of perceived price fairness to explain competition intensity in the online auction sites. This study collected 269 survey responses from online bidders who have prior experiences with online auction sites. The survey data are used to empirically verify 11 research hypothesis by using LISREL. The results indicate that trust in websites, trust in sellers and perceived usefulness have significant impacts on perceived price fairness. Finally, perceived price fairness is strongly related to competition intensity in the online auction. This study ends with theoretical and managerial implications, as well as limitations and future research.

• 마케팅과학연구
• /
• 제16권3호
• /
• pp.1-16
• /
• 2006

Many financial service organizations use various types of penalties (e.g., late payment fee, overdraft fee), often inflicting customer complaints and, in extreme cases, attrition. This study examines how customers evaluate penalties using concepts from attribution theory and literatures of social justice and customer satisfaction/dissatisfaction. The study hypothesizes that both cognitive (i.e., attribution, perceived fairness, disconfirmation) and affective (i.e., emotion) responses influence customer's penalty judgment and tests the effect of moderation between attribution and perceived fairness on penalty judgment. The study uses a cross sectional survey design and collects data using the critical incident technique. The results show that attributions have significant moderating effects on the relationship between perceived fairness and dissatisfaction with the penalty and that perceived fairness, emotion, and attribution have a significant influence on penalty evaluation. The study provides discussion of the findings and managerial implications.

• 한국지역사회생활과학회지
• /
• 제26권2호
• /
• pp.361-374
• /
• 2015

This study explores the relationships between the division of housework, perceived marital fairness, communication, and marital satisfaction in elderly households. Although the marital relationship is one of the most important factors affecting the quality of life, few studies have focused on marital quality, particularly in the context of older adults. Data were obtained from the 2nd National Korean Family Survey in 2010. The results based on a total of 410 elderly households with couples aged 60 and over indicate significant differences in housework participation between men and women. Women were responsible for most of the housework. According to the regression analysis, the division of housework, perceived marital fairness, and communication independently predicted marital satisfaction, but there were no significant relationships between sociodemographic factors and marital satisfaction. There were significant interactions between the division of housework, perceived marital fairness, and marital satisfaction through communication as a moderator of effects of the division of housework and perceived marital fairness on marital satisfaction. The higher the satisfaction with communication, the stronger the relationship between marital satisfaction and satisfaction with the division of housework was. On the other hand, the lower the satisfaction with communication, the greater the effect of perceived marital fairness on marital satisfaction was. These results suggest that the way in which elderly couples perceive their marital relationships and the level of their satisfaction in interacting with each other play important roles in enhancing their marital quality.

• 문화기술의 융합
• /
• 제9권3호
• /
• pp.385-390
• /
• 2023

본 연구는 비대면 수업 환경에서 학생들이 성적평가에 대해 어떻게 인식하고 있는지 구체적으로 이해를 돕고자 Google Classroom에 참여한 대상으로 설문조사를 실시하여 비대면 수업 성적평가에 대한 지각된 공정성의 선행요인과 결과요인을 탐색하였다. 우리는 콘텐츠 상호작용성 수준에 따라 학생들이 성적평가의 공정성을 인식하는 수준이 달라질 수 있음을 발견하였고 사회적 실재감이 학생들의 지각된 성적평가 공정성을 예측하는 변인임을 검증하였다. 또한, 지각된 성적평가 공정성은 수업에 대한 만족도와 학업 성취도에 유의미한 영향을 주는 것을 발견하였다. 5-8 바랍니다.

• 한국콘텐츠학회논문지
• /
• 제9권3호
• /
• pp.288-295
• /
• 2009

본 연구는 세무공무원들의 조직공정성에 대한 인식이 임파워먼트와 종업원노력에 영향을 미치는지를 실증적으로 분석하였다. 분석결과, 직무공정성 중 절차공정성을 제외한 분배공정성과 상호작용공정성은 임파워먼트에 유의한 영향을 미치며, 임파워먼트는 종업원노력에 유의한 영향을 미치는 것으로 분석되었다. 이는 세무공무원들이 업무수행과정에서 인식하는 조직공정성이 높을수록 임파워먼트가 높으며, 임파워먼트가 높을수록 종업원노력수준이 높아져 과세업무수행의 효율성을 높일 수 있음을 확인 할 수 있었다. 따라서 임파워먼트를 실시하여 종업원이 노력할 수 있는 권한이 하부로 이양되는 것은 세무조직관리자가 부하직원의 잠재력을 개발하도록 인식하고 실행하는 것이므로 세무조직에서 필요할 것으로 판단된다.

• 한국항공운항학회지
• /
• 제19권3호
• /
• pp.83-95
• /
• 2011

This research is the ever first trial to demonstrate how consumer perceives price fairness of airfare. That, I did research on airline's flexible price changes and its effects on consumer's perceiving price fairness, proved the causality between before and after of airline service experience and examined the interest in moderating role of airline service. In addition to this, you also can see a markdown can have effects on consumer's perceiving price fairness. The main results are: Perceived price fairness before experience airline service had positive effects on perceiving price as fair. Since the direction of perceived price fairness coincides with in the context of the consumer's experience, so the preliminarily evaluated fairness had positive effects on the post fairness acceptance. With the second result, when you see consumer's perceived price fairness beforehand service experience has effects on post service experience in perceiving price fairness, you see the activation of a markdown, in-flight service, after-flight service as moderating roles as they strengthen the tie between the two perception modes and exhibited interaction with the price fairness beforehand service experience the independent variable. As the last one, a markdown of airfare had positive influence on consumer in perceiving price fairness. So, even if he/she becomes aware of overcharging, he/she will not pursue price being unfair. With these results, you can tell a markdown of airline service could have positive influence on both new and established consumers in the aspect of perceiving price fairness.

• 복식문화연구
• /
• 제27권1호
• /
• pp.20-32
• /
• 2019

This study examined whether and how consumers who seek a bargain in their shopping for luxury fashion brands differ from traditional luxury consumers or non-luxury consumers on their market-related attitudes. To do so, this study compared multi-dimensional perceived values, fairness price perceptions, satisfaction with purchase, brand loyalty, and future purchase intention among luxury consumers, luxury-bargain seekers, and non-luxury consumers. Data was obtained from online surveys and the market-related attitudes were compared using an ANOVA test. The comparion of three types of consumers revealed that luxury-bargain seekers and regular luxury consumers are distinct consumer markets. Overall, luxury consumers displayed high perceived values and brand loyalty and were fairly satisfied with the purchase at full-prices. On the other hand, luxury-bargain seekers showed significantly low perceived social value, perceived fairness toward the original price of the brands, and brand loyalty. They were satisfied with the bargain purchase but not likely to purchase the luxury at full-prices in the future. Understanding these distinct types of consumers and targeting them with different product and pricing strategies are important for luxury brands and retailers to expand luxury consumer base without diluting their brands' prestige image. Potential marketing strategies based on the findings of this study were suggested.

• 한국조리학회지
• /
• 제16권2호
• /
• pp.15-30
• /
• 2010

본 연구는 방한 일본 관광객의 국내 외식업체 이용을 중심으로 서비스 실패의 심각성과 통제성이 고객의 지각된 공정성, 신뢰, 만족, 충성도에 미치는 영향에 대하여 연구함으로써, 분석 결과를 요약하면 다음과 같다. 첫째, 통제성과 심각성은 지각된 공정성에 부(-)의 영향을 미칠 것으로 기대되었으나, 모두 부(-)의 영향을 미치지 않는 것으로 나타났다. 둘째, 절차적 공정성은 신뢰에, 상호작용 공정성과 분배적 공정성은 신뢰와 만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 신뢰는 만족에, 만족은 충성도에 각각 유의한 영향을 미치는 것으로 나타났다. 이러한 연구결과를 토대로 외식기업들은 서비스 실패의 심각성과 통제성을 확인하기보다는 서비스 실패에 대한 회복 프로세스를 빠르게 실행해야 하며, 서비스 실패에 대한 고객의 회복 단계를 신뢰, 만족, 충성의 순서로 설정하고, 이러한 프로세스를 거쳐 빠르게 실행되고 있는지 확인해야 할 것이다.