1 |
Banpa, R., Goes, P. and Gupta, A., 'User Heterogeneity and Its Impact on Electronic Auction Market Design: An Empirical Exploration,' MIS Quarterly, Vol. 28, No. 1, 2004, pp. 21-43
|
2 |
Brynjolfsson, E. and Smith M.D., 'Frictionless Commerce? A Comparison of Internet and Conventional Retailers,' Management Science, Vol. 46, No. 4, 2002, pp. 563-585
DOI
ScienceOn
|
3 |
Campbell, M.C., 'Perceptions of Price Unfair-ness: Antecedents and Consequences,' Journal of Marketing Research, Vol. 36, No. 2, 1999, pp. 187-199
DOI
ScienceOn
|
4 |
Cox, J.L., 'Can Differential Prices Be Fair?,' Journal of Product and Brand Management, Vol. 10, No. 5, 2001, pp. 264-275
DOI
ScienceOn
|
5 |
Doney, P.M. and Cannon, J.P., 'An Examination of the Nature of Trust in Buyer-Supplier Relationship,' Journal of Marketing, Vol. 61, No. 2, 1997, pp. 35-51
DOI
ScienceOn
|
6 |
Furnell, C. and Larcker, D., 'Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,' Journal of Marketing Research, Vol. 18, 1991, pp. 39-51
DOI
ScienceOn
|
7 |
Hair, J.F., Anderson, R.E., Tathan, R.L. and Black, W.C., Multivariate Data Analysis, Prentice-Hall, 5th Edition., 1998
|
8 |
Kahneman, D., Knetsch, J.L., and Thaler, R, 'Fairness and the Assumptions of Economics,' Journal of Business, Vol. 59, No. 4, 1986b, pp. 285-300
DOI
ScienceOn
|
9 |
Kardes, F.R., Consumer Behavior and Managemental Decision Making, PrenticeHall, Second Edition. 2002
|
10 |
Standifird, S.S., 'Online Auctions and the Importance of Reputation Type,' Electronic Markets, Vol. 12, No. 1, 2002, pp. 58-62
DOI
|
11 |
Standifird, S.S., Roelofs, M.R. and Durham, Y., 'The Impact of eBay's Buy-It-Now Function on Bidder Behavior,' International Journal of Electronic Commerce, Vol. 9, No. 2, 2004, pp. 167-176
|
12 |
Stewert, K., 'Transference as A Means Build-ing Trust in World Wide Sites,' in Proceedings of the 20th International Conference on Information Systems, December, 1999
|
13 |
Venkatesh, V. and Davis, F.D., 'A Theoretical Extension of the Technology Acceptance Model : Four Longitudinal Field Studies,' Management Science, Vol. 46, No. 2, 2000, pp. 186-204
DOI
ScienceOn
|
14 |
Wicox, R.T., 'Experts and Amateurs: The Role of Experience in Internet Auctions,' Marketing Letters, Vol. 11, No. 4, 2000, pp. 363-374
DOI
ScienceOn
|
15 |
Ariely, D. and Simonson, I., 'Buying, Bidding, Playing, or Competing? - Value Assessment and Decision Dynamics in Online Auctions,' Journal of Consumer Psychology, Vol. 13, No. 1, 2003, pp. 113-123
|
16 |
Culnan, M.J. and Armstrong, P.K., 'Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation,' Organization Science, Vol. 10, No. 1, 1999, pp. 104-115
DOI
ScienceOn
|
17 |
Dellaroca, C., 'The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanism,' Management Science, Vol. 49, No. 1, 2003, pp. 1407-1424
DOI
ScienceOn
|
18 |
Gilkeson, J.B. and Reynolds, K., 'Determinants of Internet Auction Success and Closing Price: An Exploratory Study,' Psychology and Marketing, Vol. 20, No. 6, 2003, pp. 537-566
DOI
ScienceOn
|
19 |
Mayer, R.C., Davis, J.H. and Schoorman, F.D., 'An Integrative Model of Organizational Trust,' Academy of Management Review, Vol. 20, No. 3, 1995, pp. 709-734
DOI
|
20 |
Strader, T.J. and Ramaswami, S.N., 'The Value of Seller Trustworthiness in C2C Online Markets,' Communications of the ACM, Vol. 45, No. 12, 2002, pp. 45-49
DOI
ScienceOn
|
21 |
Baggozzi, R.P. and Yi, Y., 'On the Evaluation of Structural Equation Models,' Journal of the Academy of Marketing Science, Vol. 16, No. 1, 1988, pp. 74-94
DOI
|
22 |
Pavlou, P.A., 'Institution-based Trust in Inter-Organizational Exchange Relationships: The Role of Online B2B Marketplaces on Trust Formation,' Strategic Information Systems, Vol. 11, 2002, pp. 215-243
DOI
ScienceOn
|
23 |
이호근, 이승창, 강훈철, '인터넷 경매 신뢰형성요인과 경매참여의도에 관한 연구,'경영학연구, 제 32권, 제 1호, 2003, pp. 149-180
|
24 |
Ba, S. and Pavlou, P.A., 'Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buy Behavior,' MIS Quarterly, Vol. 26, No. 3, 2002, pp. 243-268
DOI
ScienceOn
|
25 |
Davis, F.D. 'Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,' MIS Quarterly, Vol. 13, No. 3, 1989, pp. 319-339
DOI
ScienceOn
|
26 |
Bazerman, M.H., 'Norms of Distribution Justice in Interest Arbitration,' Industrial and Labor Relations Review, Vol. 38, (July), 1985, pp. 558-570
DOI
ScienceOn
|
27 |
Devaraj, S., Fan, M. and Kohli, R., 'Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics,' Information Systems Research, Vol. 13, No. 3, 2002, pp. 316-333
DOI
ScienceOn
|
28 |
Gefen, D. and Straub, D.W., 'Managing User Trust in B2C e-Services,' e-Service Journal, Vol. 2, No. 1, 2002, pp. 7-24
|
29 |
Kauffman, R.J. and Wood, C.A., 'Running Up the Bid: Modeling Supplier Opportunism in Internet Auctions,' Proceedings of the Sixth Americas Conference in Information Systems, M.Chung(ed.), Long Beach, CA, 2000, pp. 929-936
|
30 |
Shinha, A.R. and Greenlea, E.A., 'The Impact of Discrete Bidding and Bidder Aggressiveness on Seller's Strategies in Open English Auctions: Reserves and Covert Shilling,' Marketing Science, Vol. 19, No. 3, 2000, pp. 244-265
DOI
ScienceOn
|
31 |
Sherif, M. and Hovland, C.I., Social Judgement: Assimilation and Contrast Effects in Communication and Attitude Change, New Haven, CT: Yale University Press, 1961
|
32 |
de Figueireo, J.M., 'Finding Sustainable Profitability in Electronic Commerce,' Sloan Management Review, Vol. 41, No. 4, 2000, pp. 41-52
|
33 |
Pennington, R., Wilcox, H.D. and Grover, V., 'The Role of System Trust in Business-to-Consumer Transactions,' Journal of Management Information Systems, Vol. 20, No. 3, 2004, pp. 197-226
|
34 |
Vaidyanathan, R. and Aggarwal, P., 'Who is the Fairest of Them All? An Attributional Approach to Price Fairness Perceptions,' Journal of Business Research, Vol. 56, No. 6, 2003, pp. 453-463
DOI
ScienceOn
|
35 |
Gefen, D., 'E-commerce: The Role of Familiarity and Trust,' Omega, Vol. 28, No. 6, 2000, pp. 725-737
DOI
ScienceOn
|
36 |
Gopal, R., Thompson, S., Tung, Y.A. and Whinston, A.B., 'Managing Risks in Multiple Online Auctions: An Options Approach,' Decision Sciences, Vol. 36, No. 3, 2005, pp. 397-425
DOI
ScienceOn
|
37 |
Brinkman, U. and Siefert, M., 'Face-to-Interface: The Establishment of Trust in the Internet: The Case of e-Auctions,' Journal of Sociology, Vol. 30, 2001, pp. 23-47
|
38 |
Cameron, D.D. and Galloway, A., 'Consumer Motivations and Concerns in Online Auctions: An Exploratory Study,' International Journal of Consumer Studies, Vol. 29, No. 3, 2005, pp. 181-192
DOI
ScienceOn
|
39 |
Kannan, P.K. and Kopalle, P.K., 'Dynamic Pricing on the Internet : Importance and Implications for Consumer Behavior,' International Journal of Electronic Commerce, Vol. 5, No. 3, 2001, pp. 63-83
|
40 |
Rao, A.R. and Monroe, M., 'Causes and Consequences of Price Premiums,' Journal of Business, Vol. 69, No. 4, 1996, pp. 511-535
DOI
ScienceOn
|
41 |
Wood, C.M., Alford, B.L., Jackson, R.W. and Gilley, O.W., 'Can Retailers Get Higher Prices for 'End-of-Life' Inventory through Online Auctions?,' Journal of Retailing, Vol. 81, No. 3, 2005, pp. 181-190
DOI
ScienceOn
|
42 |
Xia, L., Monroe, K.B. and Cox, J.L., 'The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions,' Journal of Marketing, Vol. 68, No. 4, 2004, pp. 1-15
|
43 |
곽기영, 김효정, '인터넷 경매 사이트에서의 신뢰와 참여의도 결정요인에 관한 연구 : 모델생성전략 접근,'경영과학회지, 제 30권, 제 3호, 2005, pp. 95-117
|
44 |
Jarvenpaa, S.L., Tractinsky, N., and Vitale, M., 'Consumer Trust in an Internet Store,' Information Technology and Management, Vol. 1, No. 1, 2000, pp. 45-71
DOI
|
45 |
John, C.L. and Zaichkowsky, J. L., 'Bidding Behavior at the Auction,' Psychology and Marketing, Vol. 20, No. 4, 2003, pp. 303-322
DOI
ScienceOn
|
46 |
Kahneman, D., Knetsch, J.L., and Thaler, R., 'Fairness as a Constraint on Profit Seeking: Entitlements in the Market,' The American Economic Review, Vol. 76, No. 4, 1986a, pp. 728-741
|
47 |
Haws, K.L. and Bearden, W.O., 'Dynamic Pricing and Consumer Fairness Perceptions,' Journal of Consumer Research, Vol. 33, No. 3, 2006, pp. 304-311
DOI
ScienceOn
|
48 |
Ku, G., Malhotra, D. and Murnighan, J.L., 'Toward a Competitive Arousal Model of Decision-Making: A Study of Auction Fever in Live and Internet Auctions,' Organizational Behavior and Human Decision Process, Vol. 96, No. 2, 2005, pp. 89-103
DOI
ScienceOn
|
49 |
MacInnes, I., Li, Y., and Yurcik, W., 'Reputation and Dispute in eBay Transactions,' International Journal of Electronic Commerce, Vol. 10, No. 1, 2005, pp. 27-54
|
50 |
Solomon, M.R., Consumer Behavior, Upper Saddle River, NJ: Prentice-Hall., 2002
|
51 |
McKnight, D.H. and Chervany, N.L., 'What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology,' International Journal of Electronic Commerce, Vol. 6, No. 2, 2002, pp. 35-59
|
52 |
Dholaki, U.M. and Soltysinski,K., 'Coveted or Overlooked? The Psychology of Bidding for Comparable listings in Digital Auctions,' Marketing Letters, Vol. 12, No. 3, 2001, pp. 225-237
DOI
ScienceOn
|
53 |
Turban, E., 'Auctions and Bidding on The Internet an Assessment,' Electronic Markets, Vol. 7, No. 4, 1997, pp. 7-11
DOI
|
54 |
Zeithaml, V.A., 'Consumer Perception of Price, Quality, and Value: A Mean-End Model and Synthesis of Evidence,' Journal of Marketing, Vol. 52, No. 3, 1987, pp. 49-68
|
55 |
Bhattacherjee, A., 'Individual Trust in Online Firms: Scale Development and Intial Test,' Journal of Management Information Systems, Vol. 19, No. 1, 2002, pp. 211-241
|
56 |
Gefen, D., Karahanna, E. and Straub D.W., 'Trust and TAM in Online Shopping: An Integrated Model,' MIS Quarterly, Vol. 27, No. 1, 2003, pp. 51-90
|
57 |
Ganesan, S., 'Determinants of Long-Term Orientation in Buyer-Seller Relationship,' Journal of Marketing, Vol. 58, No. 1, 1994, pp. 1-19
|
58 |
Sherif, M. and Cantril, H., The Psychology of Ego-Involvement, Social Attitudes and Identification, J. Weily & Sons. Inc. and Champan & Hall, Limited., 1947
|
59 |
Dholakia, U.M., 'The Usefulness of Bidders' Reputation Ratings to Sellers in Online Auctions,' Journal of Interactive Marketing, Vol. 19, No. 1, 2005, pp. 31-40
|
60 |
Stafford, M.R. and Stern, B., 'Consumer Bidding Behavior on Internet Auction Sites,' International Journal of Electronic Commerce, Vol. 7, No. 1, 2002, pp. 135-150
|
61 |
Pavlou, P.A. and Gefen, D., 'Building Effective Online Marketplace with Institution-Based Trust,' Information Systems Research, Vol. 15, No. 1, 2004, pp. 37-59
DOI
ScienceOn
|
62 |
Morgan, R.M. and Hunt, S.D., 'The Commitment-Trust Theory of Relationship Marketing,' Journal of Marketing, Vol. 58, No. 1, 1994, pp. 20-38
|
63 |
Sorce, P. and Widrick, S.M., 'Individual Differences in Latitude of Acceptable Prices,' Advances in Consumer Research, Vol. 18, No. 1, 1991, pp. 802-805
|
64 |
Bakos, Y., 'The Emerging Role of Electronic Marketplaces on the Internet,' Communications of the ACM, Vol. 41, No. 8, 1998, pp. 35-42
|
65 |
Klein, S. and O'keefe, R.M., 'The Impact of the Web on Auction: Some Empirical Evidence and Theoretical Considerations,' International Journal of Electronic Commerce, Vol. 3, No. 3, 1999, pp. 7-20
|
66 |
McKnight D.H, Cummings, L.L. and Cher-vany N.L., 'Initial Trust Formation in New Organizational Relationship,' Academy of Management Review, Vol. 23, No. 3, 1998, pp. 473-490
DOI
|
67 |
Palvou, P.A., 'Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model,' International Journal of Electronic Commerce, Vol. 7, No. 3, 2003, pp. 101-134
|