• 한국정보시스템학회지:정보시스템연구
• /
• 제30권1호
• /
• pp.1-20
• /
• 2021

Purpose The purpose of this study is to deduct the motivative factors such as perceived value, trust, innovative resistance and flow from the pervious studies and to examine the effect of the motivative factors in the continued use of convenient payment service. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Value-based Adoption Model and the Innovative Resistance Model with the factors deducted from the Flow Theory. Findings Results showed that perceived value had a significant effect on trust and innovative resistance. Moreover, trust had a significant effect on flow and continued use. Finally, innovative resistance and flow had a significant effect on continued use. However, the research model in this study was derived from a behavioral point of view, therefore, this model needs to combine the various factors of related fields.

• 품질경영학회지
• /
• 제49권2호
• /
• pp.183-200
• /
• 2021

Purpose: This study is to investigate the effects of job instability and job stress on the turnover intention of sports facility workers in the COVID-19 situation, considering the moderating effects of perceived organizational support. Methods: This study surveyed service workers working at public sports facilities in Seoul, Gyeonggi Province and North Chungcheong Province, South Korea. The multi-regression and hierarchical regression analysis were employed to analyze the collected data. Results: The results indicate that all of the factors constituting job instability (organizational, job, and personal factors) had a significant influence on the factors constituting job stress (job characteristic, roll-related, and human relationship factors), except for only the relationship between organizational factor and rol-related factor. Job characteristic and roll-related factors constituting job stress significantly affected turnover intention of sports facility workers. Also, it was found that the perceived organizational support moderated the relationship between job characteristic factors of job stress and turnover intention. Conclusion: Although the COVID-19 created an environment with very high job instability, the negative impacts of job instability and job stress can be minimized through consideration and support for service workers of the organization, reducing turnover intention.

• 동서간호학연구지
• /
• 제13권1호
• /
• pp.40-47
• /
• 2007

Purpose: This study has been attempted in order to confirm the factors that affect the healthpromotion lifestyle of nurses. Method: Data was collected by questionnaires from 324 nurses at 5 university hospitals located in Seoul. The instrument tools utilized in this study was health-promotion lifestyle, perceived health status, perceived benefits, perceived barriers, self-efficacy, and social support, and validity and reliability of the tool have been verified with literature studies and pre-study examinations. The collected data have been analyzed using SPSS PC 12 program. Result: The factors that affect health-promotion lifestyle of nurses were perceived health status ($\beta$= .320), self-efficacy ($\beta$= .248), social support ($\beta$= .139), perceived benefits ($\beta$= .207), and age ($\beta$= .089), that altogether explained 41.1%. Conclusion: It has been confirmed that th regression equation model of this research may serve as a health- promotion lifestyle prediction factors in nurses.

• 품질경영학회지
• /
• 제42권3호
• /
• pp.387-406
• /
• 2014

Purpose: The widespread use of social network services (SNS) has caused users concern about the disclosure of their privacy or personal information. The purpose of this study is to analyze the factors of privacy concern and self presentation that affect the user resistance in the use of social network service. Methods: This study verifies the factors that affecting the user resistance in SNS. The research model suggested in this study is tested via a survey of 260 SNS users. SPSS and Smart PLS had been used to test the suggested hypotheses. Results: This study shows that privacy experience, privacy awareness, self esteem, and social desirability significantly influence perceived risk and that privacy awareness, self esteem, self efficacy, and perceived risk significantly influence perceived trust. It also verifies that perceived risk and perceived trust positively affect user resistance. Conclusion: This paper suggests that high awareness on privacy of SNS user encourages the SNS companies to consider the privacy protection mechanism for eliminating various factors that affecting the risk. This study also shows that the privacy calculus model applies to understanding the mechanism on resistance of SNS user.

• 대한가정학회지
• /
• 제44권5호
• /
• pp.79-87
• /
• 2006

The purpose of this study is to analyze whether service quality and perceived risk have an effect on purchase intention and satisfaction of the fashion merchandise in internet shopping malls. To this end, a survey was conducted from June 20 to July 30 in 2005, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, the service quality factors were determined to be reliability, responsibility, ease of transaction, order convenience, and site characteristics. Perceived risk factors were determined to be merchandise risk, information exposure risk, social psychological risk, and function risk. Second, service quality factors of responsibility, ease of transaction, order convenience, site characteristics and perceived risk factor of social psychological risk had an effect on internet purchase intention of the fashion merchandise. Greater site use convenience, lower price, simpler ordering, and lower social psychological risk were all positively correlated with higher internet purchase intention of fashion merchandise. Third, nice quality factors and social psychological risk had an effect on satisfaction degree in internet shopping.

• 한국의류학회지
• /
• 제43권5호
• /
• pp.682-698
• /
• 2019

This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology.

• Journal of Information Technology Applications and Management
• /
• 제31권3호
• /
• pp.1-18
• /
• 2024

This study analyzed the impact of YouTube creator characteristics and channel access factors on the intention to continue watching content, noting that the development of the digital media environment has diversified media audiences' content preferences and access routes. Specifically, we analyzed the effects of YouTube creator trustworthiness, attractiveness, familiarity, and social influence, as well as the effects of recommendation services on perceived usefulness, perceived ease, and perceived enjoyment. The study found that creator credibility and recommendation service had a positive impact on the perceived usefulness of content, while intimacy and charm were important factors in increasing the easy of use and playfulness of content. These perceived usefulness, ease, and playfulness also had a strong positive impact on users' intention to continue watching the channel. This suggests that trust and intimate relationships with creators and appropriate content recommendations play an important role in increasing user satisfaction and channel persistence. The significance of this study's analysis of creator and channel access factors based on the extended technology acceptance model is that it shows the potential for extending and applying the existing technology acceptance model to the digital content environment.

• 문화기술의 융합
• /
• 제9권1호
• /
• pp.75-81
• /
• 2023

본 연구는 창업의 지각된 가치와 지각된 위험이 예술전공 대학생의 창업의도에 미치는 영향을 알아보고 부모·형제의 창업경험과 세부전공에 따른 창업의도 정도의 차이를 분석하였다. 연구결과 창업의 지각된 가치는 창업의도에 유의한 영향을 주는 것으로 나타났으며 창업의 지각된 위험의 구성요인 중에서 재무적 위험은 창업의도에 유의한 영향을 주지만 사회적 위험요인과 경력 위험요인은 유의한 영향을 주지 않는 것으로 나타났다. 또한, 예술계열의 세부전공 중에서 공예전공 대학생은 다른 전공에 비하여 창업의도가 높은 것으로 나타났고 부모·형제의 창업을 간접적으로 경험한 대학생이 그렇지 않은 대학생에 비하여 창업의도가 높으며 부모·형제의 창업경험 유무는 창업의 지각된 가치와 지각된 위험이 창업의도에 미치는 영향관계에서 조절효과를 갖는 것으로 나타났다.

• 디지털산업정보학회논문지
• /
• 제8권3호
• /
• pp.213-228
• /
• 2012

The purpose of this study was comparative of domestic foreign university students' perceived service quality factors for Internet shopping mall. And investigate of affect of internet shopping customer satisfaction on perceived service quality. This survey was carried out with real customers. Data were obtained from 189 internet shopping mall customer(Domestic and Foreign university students) who have bought any products. To Find difference among service quality variables, exploratory factor analysis, ANOVA and multiple regression was carried out with collected data. Result shows that perceived service quality is significantly related to customers satisfaction. And there were significantly differences in perceived service quality between domestic university students and foreign(chinese and mongolian) abroad university students. Therefore, it is necessary to reconsider marketing strategy for internet shopping business.

• Asia pacific journal of information systems
• /
• 제28권3호
• /
• pp.204-219
• /
• 2018

This paper touches the limitations of existing theories related to technology acceptance, which mainly focus on users' perceived ease of use and usefulness, and proposes the role for sensory capabilities and enjoyment in understanding smartphone use. Furthermore, we develop a model that explains smartphone usage and intention to use it for a task and analyzes 442 questionnaire survey responses of smartphone users. First, perceived usefulness, perceived sensory capability, and perceived enjoyment influenced smartphone usage. Second, we found that both perceived usefulness and smartphone use were significantly associated with users' intention to utilize the smartphone for their job-related tasks. Finally, both perceived sensory capability and enjoyment were found to be more powerful factors than ease of use in explaining smartphone use. From the study findings, implications and future research directions are also discussed.