• 한국정보시스템학회지:정보시스템연구
• /
• 제26권2호
• /
• pp.63-83
• /
• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• 한국조리학회지
• /
• 제7권3호
• /
• pp.193-209
• /
• 2001

The result of this study suggests that students' perception of service value is related to functional value with regard to need and satisfaction, epistemic value, image, emotional value, functional value with regard to price and quality, and social value. Specifically female students give less importance to epistemic value than their male counterparts. Students in the 2nd grade gave less favorable scores to the functional value with regard to need and satisfaction, epistemic value, image, emotional value and functional value with regard to price and quality than students in the 1st grade. Students in the night class gave less scores to epistemic value and functional value with regard to price and quality than students in the day class. It is confirmed that the difference between groups by the period in school is in functional value with regard to need and satisfaction, image, emotional value, and functional value with regard to price and quality. And it is also revealed that these results are similar to the results of analysis by the grade. In conclusion college operators should not overemphasize that the department of Hotel culinary arts occupies the leading position of the culinary academic world in Korea and the firms of food service industry positively evaluate the department of Hotel culinary arts, and in order to cope with the rapidly changing environment of the culinary education consistent investment constant changes and of efforts should not be stopped. On one hand the teaching staff of the department of Hotel culinary arts should reconsider their original role, and need behavior and practice to fill their deficiency with steady efforts in terms of students' perceived service value. In addition the students of the department of Hotel culinary arts should not be shackled by the past tradition, should not take a pessimistic view of the present situation, should not take an optimistic view of the future, and should always cultivate their ability to provide for the future.

• 인터넷정보학회논문지
• /
• 제22권5호
• /
• pp.69-77
• /
• 2021

금융업의 주요 채널이 모바일로 빠르게 변화하는 추세이다. 이러한 환경에서 은행들은 자사의 경쟁력 확보를 위해 정보통신기술을 이용하는 방안에 대해 많은 관심을 기울이며 특히 지급결제 분야에서 빠른 혁신이 추진되고 있다. 국내도 금융결제망의 개방형 전환, 간편 결제의 이용한도 확대 등 금융혁신을 가속화하기 위해 2019년 10월 오픈뱅킹서비스를 실시하였다. 본 논문은 국내 오픈뱅킹서비스의 품질요소가 이용의도에 미치는 영향에 관해 실증연구를 진행하였다. 오픈뱅킹을 구성하는 서비스 품질요소를 인터페이스 디자인, 혁신성, 보안성, 데이터 공유성으로 분류하고 기술수용모형(TAM)을 활용하여 인지된 편의성과 유용성, 이용의도에 유의미한 영향을 미치는지 검증하였다. 검증결과 혁신성과 보안성은 편의성과 유용성에 유의미한 영향을 미치지 못하였으나 인터페이스 디자인과 데이터 공유성은 인지된 편의성에 영향을 미치는 것으로 파악되었다. 연구결과는 학계와 더불어 오픈뱅킹서비스를 도입하려는 기업들에게 이용자의 서비스 이용품질에 관한 시사점을 제공한다.

• 품질경영학회지
• /
• 제47권4호
• /
• pp.795-806
• /
• 2019

Purpose: The purpose of this study was to propose useful suggestions by analyzing the causal relationship between technology-based self-service for smart airport and intention to use. Methods: The data was collected by using the structured questionnaires. The proposed research model is tested using 231 valid questionnaires by R.3.2.1 plspm package. Results: The results of this study are as follows; the effecting factors of technology based self service for introducing smart airport, it was found that the effects of personal innovativeness and enjoyment and responsiveness, social impact were significant for acceptance and personal innovativeness was not significant on perceived usefulness. This study suggests significant factors on the implementation of smart airports and technology-based self-service. It also introduced new technologies in the future by looking at various characteristic factors that affect the intention of using technology-based self-service to promote smart airports. Conclusion: Airports and aviation industries need to have easy access to the airport's technology-based self-services to build a successful smart airport and create an environment that can be used appropriately at the time the customer wants. Also when customers use technology-based self-service devices, they should consider to maximize the positive emotions (emotional values such as pleasure or fun) that customers feel.

• 한국치위생학회지
• /
• 제21권6호
• /
• pp.805-812
• /
• 2021

Objectives: To investigate the perceived quality of classes, academic emotions, and learning achievement levels associated with the non-face-to-face classes of health science students, and to analyze the factors related to class satisfaction. Methods: Using a questionnaire, 238 health science students were surveyed regarding the quality of classes, academic emotions, and learning achievement levels. Factors related to calss satisfaction were analyzed using stepwise multiple regression. Results: Lecture types that the students were most satisfied with were 'video lectures using PPT' and 'recorded lectures provided by LMS', while 'real-time video lectures' were scored the lowest (p=0.005). Factors affecting non-face-to-face class satisfaction were perceived achievement (β=0.425, p<0.001), learning content (β=0.265, p<0.001), learning emotion (β=0.171, p<0.001), and learning environment (β=0.137, p=0.012). The adjusted explanatory power for this model was 63.9%. Conclusions: To increase the satisfaction of health science students with non-face-to-face classes, it is necessary to prepare an institutional foundation and to develop an educational program that can increase perceived achievement.

• 유통과학연구
• /
• 제11권12호
• /
• pp.71-81
• /
• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

• KIEAE Journal
• /
• 제11권1호
• /
• pp.39-45
• /
• 2011

The concepts of interior design work have set forward an aesthetic and functional proposition to be answered by those who design spaces. The available range of suitable materials for interior use appears to be almost inexhaustible in this day and age. Now a day, relatively new fields of study on environmental-friendly interior examine humans'innate affinity for health and explore its implications for architecture and the built environment. A growing field of research suggests that spaces' relationship to aesthetics and environment can either help or hinder their occupants' health and wellness, productivity, and even their creativity. This paper presents several examples of already built apartment houses in practice, and discusses the demand of users of the spaces for health and sustainable environment, deepening the relationship between newly-constructed spaces and the remodeled ones. The considerations to some new and contemporary materials from the aspect of healthy indoor architecture design are presented in this paper. Designers need to rethink the conventional and high-tech interior environment in apartment houses with respect to perceived air quality, material emissions, and odors. The future of interior design is oriented on light shapeable materials which are able to create a unique memorable atmosphere. The primary assignment in accepting recent materials and proceedings is our responsibility to creating proposals, that are mainly safe, hygienic and environmentally proper.

• 대한전자공학회:학술대회논문집
• /
• 대한전자공학회 2002년도 ITC-CSCC -1
• /
• pp.121-124
• /
• 2002

The proxy mechanism widely used in WWW systems offers low-delay data delivery by means of "proxy server". By applying the proxy mechanisms to the video streaming system, we expect that high-quality and low-delay video distribution can be accomplished without introducing extra load on the system. In addition, it is effective to adapt the quality of cached video data appropriately in the proxy if user requests are diverse due to heterogeneity in terms of the available bandwidth, end-system performance, and user′s preferences on the perceived video quality. We have proposed proxy caching mechanisms to accomplish the high-quality and highly-interactive video streaming services. In our proposed system, a video stream is divided into blocks for efficient use of the cache buffer. The proxy server is assumed to be able to adjust the quality of a cached or retrieved video block to the request through video filters. In this paper, to verify the practicality of our mechanisms, we implemented them on a real system and conducted experiments. Through evaluations from several performance aspects, it was shown that our proposed mechanisms can provide users with a low-latency and high-quality video streaming service in a heterogeneous environment.

• 유통과학연구
• /
• 제17권12호
• /
• pp.43-54
• /
• 2019

Purpose: Marine transportation companies must improve service quality to secure competitive advantage and continuous relationships with customers. This study explores the value and necessity of service quality in the industry by empirically identifying the factor that would have the largest effect on the improvement of service quality, also examining whether such improvement may actually influence continuous relationships. Research design, data and methodology: Based on an online survey with those in the Korean marine transportation industry, this study conducted statistical analyses using structural equation modeling. Based on relevant previous studies, the current study constructed a total of 55 survey questions. Finally, 281 questionnaires were collected, but 68 were excluded owing to invalid responses. Results: Information service attribute had the largest effect on service quality, whereas communication did not demonstrate a significant influence. In addition, distribution and information services exerted a positive effect on service satisfaction through service quality, and finally influenced relationship continuity. Conclusions: The results shows that marine logistics service quality strategies which were centered on time or local factors, should be considered in terms of the development of innovative services. In particular the improvement of information service systems and strategies in changed business environment.

• 대한간호학회지
• /
• 제46권3호
• /
• pp.364-374
• /
• 2016

Purpose: This study was performed to investigate the relationship among reciprocity, emotional labor, nursing service quality and intent to leave, and to identify factors influencing nursing service quality and intent to leave. Methods: This study was a cross-sectional survey. Participants were 300 nurses working at five general hospitals in two provincial cities in Gyeongsang Province, Korea. From May 1 to June 30, 2014, data were collected using structured questionnaires and analyzed with SPSS/PC ver 20.0 programs. Results: There were relationships between reciprocity and nursing service quality, and intent to leave, and between emotional labor and intent to leave. Participants' general characteristics, reciprocity and emotional labor explained 48.4% of variance in nursing service quality and participants' general characteristics and these two independent variables explained 31.9% of intent to leave. Conclusion: These findings indicate that from the perception of hospital nurses, reciprocity and emotional labor are both very important factors to improve the quality of nursing service and decrease the intent to leave. So nursing managers should try to develop various personnel management programs focused on human emotions, and create a mutual respectable organizational culture and work environment.