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http://dx.doi.org/10.7472/jksii.2021.22.5.69

Analysis of the Influence of Domestic Open Banking Quality Factors on Intention to Use  

Jung, Bo-chun (Department of Business Administration, Dankook University)
Hong, Suk-ki (Department of Business Administration, Dankook University)
Publication Information
Journal of Internet Computing and Services / v.22, no.5, 2021 , pp. 69-77 More about this Journal
Abstract
The main channels of the financial industry are rapidly changing to mobile. In this environment, banks are focusing on information and communication technology to secure their competitiveness, and rapid innovation is being pursued especially in the payment settlement sector. In October 2019, Korea also introduced open banking services to accelerate the financial innovation, such as the open conversion of financial settlement networks and the expansion of the use of simple payments. In this paper, an empirical study was conducted on the effect of domestic open banking quality factors on usage intention. The service quality factors for open banking were classified into interface design, innovation, security, and data sharing, and the technology acceptance model (TAM) was used to verify whether it has a significant effect on perceived convenience, usefulness and intention to use. According to the analysis results, while innovation and security did not have a significant effect on convenience and usefulness, interface design and data sharing were found to have an effect on perceived convenience. The results would provide implications for some quality issues for companies seeking to introduce open banking services as well as for the related academic arena.
Keywords
Open Banking; Data Sharing; Technology Acceptance Model(TAM); FinTech;
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