• Asia pacific journal of information systems
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• 제12권1호
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• pp.103-122
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• 2002

The technology acceptance model(TAM) has been widely studied in IS research and Internet has been expanded very rapidly in modern society. The purpose of this study is to provide an internet acceptance model and test it empirically. This study extends the TAM model and motivation theory by adding gender. This model posits that perceived ease of use, perceived usefulness and perceived playfulness correlate with Internet use, Test results are as follows: First, the survey suggested the three factors-perceived usefulness, perceived ease of use and perceived playfulness-affect the use of Internet. Second, Difference just appeared in case of perceived use of use between genders but not others-perceived usefulness and perceived playfulness. Third, the result represented that there was nothing that affected the use of Internet by itself among the three factors-perceived usefulness, ease of use and playfulness and perceived usefulness used gender as a moderated variable in the case of the use of Internet.

• 한국의류학회지
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• 제32권1호
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• pp.147-156
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. This study contributes to the effect on shopping behavior of Internet consumer applying technology acceptance model(TAM) in the Internet fashion merchandise shopping environment. The areas of study interest are, the perceived hedonic values, the perceived usefulness, the perceived ease of use, attitude toward using in Internet shopping mall and purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted from May 20 to June 20 in 2007, and an subject of study is the college students and business man aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 217 subjects. The empirical studies were summarized as follows. First, the perceived hedonic values, the perceived usefulness, and the perceived ease of use had an effect on attitude toward using in Internet fashion shopping mall. Second, the perceived hedonic values had an effect on the perceived usefulness in Internet fashion shopping mall. Third, the perceived ease of use had an effect on the perceived usefulness in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• 패션비즈니스
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• 제16권4호
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• pp.46-63
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• 2012

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.

• 대한안전경영과학회지
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• 제26권1호
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• pp.1-8
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• 2024

This study explores the impact of technostress on the intention to use telemedicine applications (apps) in the post-COVID19 era, a period marked by the rapid popularization of such apps to mitigate COVID19 infection risks. Utilizing the Technology Acceptance Model (TAM), the study identifies variables and proposes a research model. A questionnaire survey involving 364 adults is analyzed through Partial Least Squares-Structural Equation Modeling. Results indicate positive significance for variables linked to the TAM (perceived usefulness, perceived ease of use, attitude, and intention to use). Notably, techno-complexity negatively affects perceived ease of use, while techno-unreliability negatively impacts perceived usefulness and ease of use. Surprisingly, techno-uncertainty has a positive effect on both perceived usefulness and ease of use. Techno-overload, although negatively impacting perceived usefulness and ease of use, does not reach statistical significance. The study underscores the need to consider both positive and negative aspects, including technostress, when evaluating telemedicine app usage. Additionally, recognizing the varying impact of technostress based on users' ICT(Information and Communication Technology) confidence levels is crucial. Overall, these findings contribute academically to telemedicine app adoption literature and hold industrial significance by providing a user perspective on these apps.

• 방송공학회논문지
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• 제20권1호
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• pp.48-56
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• 2015

본 연구는 기술수용모델을 기반으로 이용자의 특성과 미디어 이용 경험이 UHDTV에 대한 인지된 유용성 및 인지된 용이성에 어떠한 영향을 주며 이에 따른 UHD 채택, 단말기 구입, UHD 콘텐츠 지불의사가 어떻게 달라지는지 설문조사를 토대로 살펴보았다. 연구결과 이용자의 과시욕과 대형화면 경험이 높을수록 UHDTV에 대한 인지된 유용성과 인지된 용이성을 높여주어 UHDTV 채택으로까지 이어질 수 있음을 확인할 수 있었다. 본 연구결과는 차세대방송서비스 제공시 UHD 채택에 영향을 미치는 UHDTV에 관한 이용자의 지각된 용이성 및 유용성, 이에 작용하는 개인의 기존 미디어 이용 경험, 이용자의 특성에 관련된 변인들을 고려할 필요가 있음을 제시하고 있다.

• 복식문화연구
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• 제20권4호
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• pp.573-593
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• 2012

The purpose of this study was to investigate consumers' buying intention toward fashion goods through global internet shopping malls. This research employed Technology Acceptance Model (TAM) as a theoretical framework and was extended to introduce fashion innovativeness, clothing involvement, consumers' needs for uniqueness, computer self-efficacy as external factors. A total of 381 copies of questionnaires were collected online. The subjects of this study were women. The collected date were analysed by factor analysis, Cronbach's alpha, correlation and path analysis. The results indicated that fashion innovativeness, clothing involvement and consumers' needs for uniqueness had a significant positive affect on perceived usefulness. Consumers' needs for uniqueness and computer self-efficacy had a significant positive affect on perceived ease of use. Perceived usefulness and perceived ease of use were found to influence buying intention toward fashion goods through global internet shopping malls. The results of this study also suggested that perceived ease of use was actually a causal antecedent to perceived usefulness. This study reveled that employing TAM to investigate the buying intention toward fashion goods through global internet shopping malls was appropriate. This study also provides empirical analysis that can serve as a guide for marketers of the fashion industry in activating global internet shopping malls.

• 대한가정학회지
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• 제47권4호
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• pp.99-110
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• 2009

The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.

• 정보관리학회지
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• 제28권3호
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• pp.219-238
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• 2011

본 연구에서는 KMS의 지속적 사용에 영향을 미치는 요인을 분석하기 위해 KMS 품질, 지각된 사용용이성과 지각된 유용성, 태도 및 KMS의 지속적 사용 간의 구조적 관계를 실증적으로 분석하고자 하였다. 이를 위해 본 연구는 경찰공무원들을 대상으로 한 설문조사를 통해 실증분석을 시도하였다. 가설검증 결과, 외부요인인 KMS 품질은 지각된 사용 용이성과 지각된 유용성에 유의미한 긍정적 영향을 미치고, 지각된 사용 용이성은 지각된 유용성에 긍정적인 영향을 미치는 것으로 검증되었다. 그리고 KMS에 대한 사용자의 지각된 사용 용이성과 지각된 유용성 모두 KMS 태도에 긍정적인 영향을 미치고, 태도요인을 매개로 KMS 사용행위에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 분석결과를 토대로 본 연구에서는 KMS의 지속적인 수용과정을 설명하고, 그 함의를 제시하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.205-215
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• 2021

The purpose of the study is to investigate the effect of digital literacy, perceived usefulness, and perceived ease of use on Internet users' online purchase intention in Palestine, as well to examine the moderating effect of Internet users' socioeconomic characteristics - age and gender on the relationships between digital literacy and online purchase intention. An extended technology acceptance model (TAM) by including digital literacy was applied in this research. The study applied a quantitative method, where 400 respondents participated in a questionnaire. The collected data was tested against the research framework using the partial least squares (SEM-PLS) method. The findings indicate that digital literacy has a significant effect on perceived usefulness, perceived ease of use, and online purchase intention; there is a significant effect of perceived usefulness on online purchase intention, but not perceived ease of use. On the other hand, socioeconomic variables demonstrate that neither age nor gender moderates the relationship between digital literacy and online purchase intention; in short, age and gender do not condition the intention of the Internet user.

• 디지털산업정보학회논문지
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• 제18권2호
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• pp.49-59
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• 2022

This study aims to understand the effects of perceived usefulness, perceived ease, and expected matching on user satisfaction and continuous use intention for the learning management system (LMS). To this end, an online survey was conducted on K University students located in Chungcheongbuk-do, and 488 data were analyzed and utilized. First, it was found that the expected match of the learning management system had an effect on perceived usefulness and perceived ease. Second, it was found that perceived usefulness, perceived ease, and expected matching had an effect on user satisfaction. Perceived usefulness, user satisfaction and perceived ease of use were found to have an effect on the intention to continue using. It can be seen that the improvement of the quality of the university education system has an effect on the improvement of learners' learning effects and satisfaction. Accordingly, it is necessary to seek various ways to continuously manage the quality of the learning management system.