• Title/Summary/Keyword: Perceived Ease

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A Study on Passengers' Acceptance of Untact Technology Services at Incheon Airport: Application Innovative Expansion Theory and Technology Acceptance Model (인천공항 이용객의 언택트기술 서비스 수용에 관한 연구: 혁신확산이론과 기술수용모델의 적용)

  • Chun-Me Park;Kee-Woong Kim
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.32 no.2
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    • pp.100-111
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    • 2024
  • This study was conducted to explain airport users' acceptance intention for untact smart devices being introduced at Incheon Airport. Based on the technology acceptance model, perceived usefulness and ease of use influenced attitudes and intention to use. It was verified whether it was affecting the effect. In addition, variables proposed in innovation diffusion theory were selected to verify exogenous variables that affect perceived usefulness and ease of use, which serve as key independent variables in the technology acceptance model. Research results show that perceived usefulness has a high level of positive influence on attitude, whereas perceived ease of use has a low influence and does not show a statistically significant influence. In addition, it was confirmed that most variables of the innovation diffusion theory had no effect on usefulness and ease of use. This means that the key variable in the spread and use of untact smart devices at airports is the perception of usefulness, which means that resistance to accepting new technology is not high.

A Study on User Willingness of Intelligent Music Platform Based on TAM Model

  • Li, Jingrong
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.10
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    • pp.43-50
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    • 2020
  • In this paper, we propose to study the factors affecting the user's intention to use smart music platform, and on the basis of studying the impact of service quality on the user's intention to use, such as perceived usability, perceived ease, perceived entertainment and perceived cost, respectively. Based on this, the impact factors model on the usage intention of smart music platform users was presented, and 398 questionnaires were collected through a survey of university students majoring in Chinese music, and the collected data were obtained by conducting frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, and structural equation model analysis using spss20.0 and amos20.0. The results show that: Quality of service has a positive effect on perceived usefulness, perceived ease of use, perceived entertainment and perceived cost. A study found that perceived usefulness, perceived ease of use, and perceived entertainment have a positive effect on users' intention of use and perceived cost has a negative effect on their intention of use. Through this conclusion, the entrepreneur presented an important meaning in promoting sustainable development of smart music platforms by improving the operation and profit model of smart music platforms.

Characteristics of Information System that Affect Business Performance : Focusing on Accounting Information System (업무성과에 영향을 미치는 정보시스템의 특성에 관한 실증연구 : 회계정보시스템을 중심으로)

  • Oh, Eun-Hae
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.33-50
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    • 2013
  • As having analyzed an advance research that had looked into how characteristics of information system affect use and success of the concerned system, the study determined that system quality, information quality and service quality are the fundamental requirements for a good accounting information system. In addition, based on perceived usefulness and perceived ease of use that have been selected as major variables related to information system acceptance proposed by Davis[10], the study conducted an empirical analysis on how such factors would influence performance of the accounting information system. According to the results from the analysis, the system quality one of the characteristics of the accounting information system was observed to have a significant influence on the perceived ease of use while both the information quality and the service quality would positively affect the perceived usefulness. Not only that, the perceived ease of use and the perceived usefulness were confirmed to be a significant factor to the performance, and with those results, all the theses of the study have been selected. As proved even with the information system success model, the system quality, the information quality and the service quality are definitely the most necessary elements for business management, and it also turned out that those elements would play an important role in several stages of the information system.

A Study on Factors Influencing Acceptance Intention of Fintech -Focusing on Mobile Payment Service- (핀테크 수용에 영향을 미치는 요인에 관한 연구: 모바일 결제 서비스를 중심으로)

  • Lee, Jae Kwang;Kim, Jong Moo;Lee, Kang Eun;Yoon, So Ra;Jo, Hyeon
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.181-199
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    • 2017
  • Recently, the Fintech industry is growing rapidly, and mobile payment service plays a key role in this growth. The purpose of this study is to investigate factors affecting initial acceptance of mobile payment service using Technology Acceptance Model. In the research model, service-related factors such as economic efficiency and security, user-related factors such as user innovativeness and social factors such as social influence were adopted as external variables, and acceptance intention was introduced as dependent variable. Perceived usefulness and perceived ease of use were selected as mediating variables. The collected data were analyzed using SPSS Statistics v22 and Smart PLS 2.0. The results of the study are as follows. First, service-related factors such as economic efficiency and security did not affect the user acceptance intention. Second, individual innovativeness and social influence have significant effects on perceived usefulness and perceived ease of use respectively. And the perceived usefulness and perceived ease of use, which are mediators, have a significant influence on the acceptance intention of mobile payment service. The results of this study will serve as a useful guide for Fintech industries.

Understanding the Employee's Intention to Use Information System: Technology Acceptance Model and Information System Success Model Approach

  • MARTONO, S.;NURKHIN, Ahmad;MUKHIBAD, Hasan;ANISYKURLILLAH, Indah;WOLOR, Christian Wiradendi
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.1007-1013
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    • 2020
  • This study aims to understand the determinant of the employee's intention to use information system within the framework of the Technology Acceptance Model (TAM) and Information System Success Model (ISSM). This paper also aims to examine the influence of ISSM dimension on the perceived usefulness and the perceived ease of use. The research respondents were 248 employees of Universitas Negeri Semarang (UNNES) who are users of the Financial Information System (SIKEU). Data was obtained using a questionnaire that was distributed online via Google form. The data analysis method used is Structural Equation Model (SEM) analysis using the Warp-PLS software. The results showed that the dimensions of TAM (perceived ease of use and perceived usefulness) had a positive and significant influence on the employee's intention to use SIKEU. The ISSM dimension (system quality and information quality) also had a significant influence, although other ISSM dimensions (service quality) had not been proven to have a significant influence on the employee's intention to use SIKEU. Moreover, the results showed that the employee's intention to use is a determinant of SIKEU's actual usage. Perceived ease of use was significantly determined by system quality, information quality, and service quality. In addition, the perceived usefulness was significantly determined by system quality and information quality.

Empirical Study on the Ubiquitous Computing Characteristics Affecting the Use of U-Service (U-서비스 이용에 영향을 미치는 유비쿼터스 특성에 관한 실증연구)

  • Jang, Ki-Sup;Kim, Chang-Su;Kim, Ki-Su
    • The Journal of Information Systems
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    • v.16 no.4
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    • pp.51-73
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    • 2007
  • Ubiquitous computing is enhancing computer use by making many computers available throughout the physical environment, but making them effectively invisible to the user. To facilitate the successful adoption and diffusion of ubiquitous computing, it is necessary to figure out the factors affecting the use of U-service. Though the research related to ubiquitous computing has been vigorously conducted from the aspect of system and service provider, there have been very few studies that focus on the user's perspective. Therefore, this study attempts to figure out major factors which are dedicated to the development of ubiquitous computing and u-service, and that ultimately influence the u-business outcome. This study derived the factors that characterize u-service, such as ubiquity, contextual offer, reliability, invisibility, and confidentiality, which are then combined in the TAM model and carry out the path analysis. The research findings indicate that ubiquity affects both the perceived usefulness and perceived ease of use. The reliability and confidentiality were found to affect the perceived usefulness, whereas the contextual offer and invisibility turned out to influence the perceived ease of use. Finally, the relationship among the perceived usefulness, perceived ease of use, and the attitude toward using are identical with the previous research findings related to the technology acceptance model(TAM).

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Investigating Repurchase Intention on Sharia Shares: An Empirical Evidence of the Sharia Stock Market in Indonesia

  • MURHADI, Thasrif;AZIZ, Nasir;UTAMI, Sorayanti;MAJID, M. Shabri Abd
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.761-768
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    • 2021
  • The Islamic capital market in Indonesia is currently developing rapidly marked by the massive growth of sharia stock investors. It is followed by the development of an online sharia trading platform by stock brokerage companies so that investors can transact online sharia shares. From the number of existing stock investors, however, there are still very few Islamic stock investors who repurchase shares after the previous purchase. This really attracted the attention of researchers to investigate the repurchase intention of sharia share in the Indonesia stock market. 415 samples who are Islamic stock investors in the Indonesia stock market have filled out distributed questionnaires. Then, the data was processed using SEM Amos. The results of this study found that perceived enjoyment, perceived ease to use, and expectation have a positive and significant effect on investor satisfaction. Then, perceived enjoyment and expectation have a positive and significant effect on repurchase intention, while perceived ease to use has a negative and insignificant effect on repurchase intention, but has a positive effect through the mediating variable investor satisfaction. Investor satisfaction has a positive and significant effect on repurchase intention, and investor satisfaction is a good mediator for the exogenous variables in this study.

A Study on Factors Influencing the Intention to Purchase Smart Home Products: Using Technological Trust as a Mediating Variable (스마트홈 제품 구매의도에 영향을 미치는 요인 분석 연구: 기술적 신뢰를 매개변수로)

  • Cho, Namjae;Li, HuiZi;Cheong, Eunjeong;Yu, Giseob
    • Journal of Information Technology Applications and Management
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    • v.28 no.6
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    • pp.23-43
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    • 2021
  • This research is a study on smart homes products, which interest and research are being conducted, because of the recent development of the Internet of Things. Consumer's Purchase intention was set as a dependent variable, and technological trust was used as a mediating variable. We used Technology Acceptance Model as background theory. Perceived ease of use, Perceived usefulness, Security, and Brand were set as independent variables. The results of this study are as follows. First, it was found that perceived ease of use, perceived usefulness, and security significantly affected technological trust that consumers feel. Second, technological trust also had a significant effect on purchase intention, and it was found that perceived ease of use, perceived usefulness, and product security, excluding brands, had an indirect mediating effect on consumers' purchase intention through technological trust. This study is meaningful in that by conducting user-centered research, and results that are partially contrasted with existing studies are derived from increasing the interest of factors we used.

Towards Indonesia's Future: Embracing Mobile Money Distribution with the Technology Acceptance Model Approach

  • Ricardo INDRA
    • Journal of Distribution Science
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    • v.22 no.7
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    • pp.43-51
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    • 2024
  • Purpose: The primary purpose of this study is to examine the influence of the Technology Acceptance Model (TAM) on the use of mobile money in Indonesia. The acceptance of technology has brought changes to society where the application of technology is aimed at identifying the best solution among the various existing alternatives. There are two types of electronic money: chip-based and server-based electronic money. Server-based electronic money is found on mobile phones. The Indonesian government has encouraged the use of electronic money and launched Less Cash Society to create a secure, efficient, and smooth payment system. Research design, data, and methodology: This study collected quantitative data from users of server-based electronic money through surveys conducted based on the sample size. The data were processed using SEM LISREL 8.70. Results: the results show that each of the TAM's fundamental elements has a significant impact. Perceived ease of use and perceived usefulness are able to encourage attitude toward using and behavioral intention to use towards actual use. Conclusions: The distribution of mobile money has a positive impact on society. Hence, mobile money providers must simplify access-recommendations made to strengthen the acceptance of mobile money via Perceived Ease of Use and Perceived Usefulness.

A Study on Public Data Quality Factors Affecting the Confidence of the Public Data Open Policy (공공데이터 품질 요인이 공공데이터 개방정책의 신뢰에 미치는 영향에 관한 연구)

  • Kim, Hyun Cheol;Gim, Gwang Yong
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.53-68
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    • 2015
  • This article aims to identify the quality factors of public data which have increased as a public issue; analyze the impact of users satisfaction in the perspective of Technology Acceptance Model (TAM), and investigate the effect of service satisfaction on the government's open policy of public data. This study is consistent with Total Data Quality Management (TDQM) of MIT, it focuses on three main qualities except Contextual Data Quality (CDQ) and includes seven independent variables : accuracy, reliability, fairness for Intrinsic Data Quality (IDQ), accessibility, security for Accessibility Data Quality (ADQ), Consistent representation and understandability for Representational Data Quality (RDQ). Basing on TAM, the research model was conducted to examine which factors affect to perceived usefulness, perceived ease of use, service satisfaction and how service satisfaction affects to the government's open policy of public data. The results showed that accuracy, fairness, understandability affect both perceived ease of use and perceived usefulness; while reliability, consistent representation, security, and accessibility affect only perceived ease of use. This article found that the influence of perceived ease of use on perceived usefulness and the influence of these two causes on service satisfaction in the perspective of TAM were significant and it was consistent with prior studies. The service satisfaction when using public data leads to the reliability of public data open policy. As an initial study on unstructured public data open policy, this article offered quality factors that pubic data providers should consider and also present the operation plan of public data open policy in the future.