• Asia Marketing Journal
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• v.17 no.1
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• pp.97-121
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• 2015

In this research, we examine whether and why temporal distance influences evaluations of two different types of brand extensions: concept-based extensions, defined as extensions primarily based on the importance or relevance of brand concepts to extension products; and similarity-based extensions, defined as extensions primarily based on the amount of feature similarity at the product-category level. In Study 1, we test the hypothesis that concept-based extensions are evaluated more favorably when they are framed to launch in the distant rather than in the near future, whereas similaritybased extensions are evaluated more favorably when they are framed to launch in the near rather than in the distant future. In Study 2, we confirm that this time-dependent differential evaluation is driven by the difference in construal level between the bases of the two types of extensions - i.e., brand-concept consistency and product-category feature similarity. As such, we find that conceptbased extensions are evaluated more favorably under the abstract than concrete mindset, whereas similarity-based extensions are evaluated more favorably under the concrete than abstract mindset. In Study 3, we extend to the case for a broad brand (i.e., brands that market products across multiple categories), finding that making accessible a specific product category of a broad parent brand influences evaluations of near-future, but not distant-future, brand extensions. Combined together, our findings suggest that temporal distance influences brand extension evaluation through its effect on the importance placed on brand concepts and feature similarity. That is, consumers rely on different bases to evaluate brand extensions, depending on their perception of when the extensions take place and on under what mindset they are placed. This research makes theoretical contributions to the brand extension research by identifying one important determinant to brand extension evaluation and also uncovering its underlying dynamics. It also contributes to expanding the scope of the construal level theory by putting forth a novel interpretation of two bases of perceived fit in terms of construal level. Marketers who are about to launch and advertise brand extensions may benefit by considering temporal-distance information in determining what content to deliver about extensions in their communication efforts. Conceptual relation of a parent brand to extensions needs to be emphasized in the distant future, whereas feature similarity should be highlighted in the near future.

• Management & Information Systems Review
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• v.32 no.4
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• pp.81-101
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• 2013

The purpose of this study was to examine the effects of mental similarity and internal locus of control, which are the characteristics of an organizational member, and individualism and power distance, which are an individual's sense of value, on mentoring function in an informal mentoring relationship of ROK army. For corroborative analysis, the sample was collected from 547 questionnaires, which contain validate data out of 1,000 questionnaires distributed to junior officers working at ROK army's division level unit. The data proved that, First, mental similarity and internal locus of control positively effected upon mentoring function. Second, individualism positively effected upon mentoring function while power distance had a negative effect on it. Thus in an informal mentoring relationship of ROK army, a mentee perceived as he or she gains more support from mentoring function when a mentee recognizes higher mental similarity, individualism, and is in an internal locus of control. On the other hand, a mentee who perceived higher power distance felt as he or she gets less support from mentoring function. Through this investigation, the significance of influential components of mentoring function in a mentoring relationship of ROK army was demonstrated, and these research results could be highly supportive for a future research based on mentoring relationship.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.627-641
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• 2022

Although CSV means pursuing social and economic values at the same time, research on consumer benefits recognized by consumers, the subject of economic value, is insufficient. The purpose of this study is to investigate the effect of CSV activities of financial companies on purchase intention through consumer benefits and psychological distance for consumers. 265 copies of survey data were collected, and the research hypothesis was verified using SPSS 25.0 and Smart PLS 3.0. As a result of the analysis, first, fairness and authenticity had a positive (+) effect on both social and personal benefits. Second, it was found that the social and personal benefits subjectively perceived by consumers had a positive (+) effect on both purchase intention. Third, it was found that the social benefits perceived by consumers through CSV activities of financial companies had a positive (+) effect on purchase intention through psychological distance, but the mediating effect of personal benefits was not significant. Based on these research results, practical proposals were made to increase the efficiency of CSV activities by grasping the effect of consumers and purchase intentions on CSV activities of financial companies, and conclusions, implications, and future research directions were presented.

• Design Convergence Study
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• v.15 no.5
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• pp.199-211
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• 2016

The study examined how age-friendly their living environments the aged perceived and it's significant difference depending on their characteristics. The subject were 96 old persons who aged more than 60 years and lived in Nagasaki city, Japan. They asked how far each neighborhood facility related to the aged was located from their houses, and the age-friendliness of walk way, traffic, multi-family houses for the aged, and interior space of their living houses. Data were collected by using one to one interview. Results were as follows: 1) Most neighborhood facilities related to the aged were located within a walking distance or 10 min. distance by bus from their houses. 2) Among 5 areas of living environments, while traffic, house interior, and pedestrians road were relatively age-friendly, the amount of multi-unit dwellings for the elderly and the usability of wheelchair users in house interior were not age-friendly. 3) Age and education level of the aged influenced on the age-friendliness of their living environments.

• Journal of Korean Ophthalmic Optics Society
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• v.17 no.2
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• pp.165-170
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• 2012

Purpose: The aim of this study was to measure and evaluate changes of visual responses in viewing a 2D and 3D (three-dimensional) image. Methods: The subjects were 44 college students aged 19 to 25 years with normal binocular vision. The visual responses measured were CA/C (convergence accommodation/convergence) ratio, convergence-induced PD(interpupillary distance), accommodative responses, perceived distance in viewing a 3D image. Results: Convergence and accommodative responses in viewing the 3D image were significantly larger (p<0.05) than in 2D. A moderate positive correction was found between CA/C ratio and accommodative response (r = 0.477, p = 0.001). It was indicated that smaller PD had larger depth perception. Convergence in viewing the 3D image was significantly larger (p<0.05) than that at cognitive distance. Conclusions: The visual fatigue may be more intense in larger CA/C ratio and smaller PD when viewing 3D images.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.353-362
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• 2018

The purpose of this study was to investigate the effect of character strength and self-efficacy on subjective happiness of adult learners of distance nursing education. The subjects were 261 adult learners of Bachelor Science in nursing course for Registered Nurse of a national open university. The mean score of subjective happiness of subjects was a little lower. 'Transcendence and Humanity' among Character Strength was the highest and 'Justice' was the lowest. Multiple regressions showed that positive integrity, hardiness, and perceived health status explained 38.0% of subjective happiness and positive integrity was the main influencing factor. The learning supporting strategies focusing on reinforcing these factors are needed to improve the subjective happiness of nurses who are continuing their learning through distance education.

• International journal of advanced smart convergence
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• v.5 no.4
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• pp.15-20
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• 2016

When a virtual sound source for 3D auditory system is reproduced by a linear loudspeaker array, listeners can perceive not only the direction of the source, but also its distance. Control over perceived distance has often been implemented via the adjustment of various acoustic parameters, such as loudness, spectrum change, and the direct-to-reverberant energy ratio; however, there is a neglected yet powerful cue to the distance of a nearby virtual sound source that can be manipulated for sources that are positioned away from the listener's median plane. This paper address the problem of generating binaural signals for moving sources in closed or in open environments. The proposed perceptual enhancement algorithm composed of three main parts is developed: propagation, reverberation and the effect of the head, torso and pinna. For propagation the effect of attenuation due to distance and molecular air-absorption is considered. Related to the interaction of sounds with the environment, especially in closed environments is reverberation. The effects of the head, torso and pinna on signals that arrive at the listener are also objectives of the consideration. The set of HRTF that have been used to simulate the virtual sound source environment for 3D auditory system. Special attention has been given to the modelling and interpolation of HRTFs for the generation of new transfer functions and definition of trajectories, definition of closed environment, etc. also be considered for their inclusion in the program to achieve realistic binaural renderings. The evaluation is implemented in MATLAB.

• Journal of Information Technology Applications and Management
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• v.24 no.2
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• pp.39-54
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• 2017

At present, various technologies are rapidly advancing, centering on the concept of virtuality. From the technology of virtual reality, which allows us to experience the senses as if they existed, to the technology of augmented reality, which provides new information or services based on reality, they are no longer strange things for ourselves because we experience them every day and night. Even though the concept of virtual is very familiar in terms of technology, it is not known how individuals accept the concept of virtuality, how they change our way of thinking, and how their behavior changes. This study aims to approach virtuality perceived by the individual from the viewpoint of individual's information processing. Virtuality is defined as the degree to which the situation facing an individual is far from actual reality. An individual can judge the degree of virtuality easily, which is considered to be a psychological distance which is an important factor in personal information processing. In this study, we have confirmed whether the argument is applied to the real world in the context of advertisement. According to the construal level theory, when an individual feels virtuality at a high level, the individual thinks that the situation they are facing is psychologically distant and accordingly has a high level construal. Therefore, it is more influenced by 'advertisement emphasizing symbolic appeal' which is matching with higher level. On the other hand, when an individual feels a low level of virtuality, the individual thinks that the situation they are facing is psychologically near and thus has a low level construal. Therefore, respondents are more sensitive to functional appeal, which is related to lower level. This study has the theoretical contribution in terms that the degree of virtuality affects the psychological distance of the individual. In addition, the results of this study have practical contribution in terms of being able to be actively used in the information delivery strategy centered on the advertisement.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.590-601
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• 2021

The current study explored how robot's persuasive intent and its' physical distance affect consumers' evaluaton on the robot and the product that the robot advertises. This study administered a 2 (level of pursasion intent: low vs. high) × 2 (physical distance: normal vs. close) between-subjects factorial design experiment. The findings revealed that consumers evaluated the robot' expertise and trustworthiness more negatively and reported lower intentions to buy the produce when they perceived robot's persasive intent saliently high. Consumers were also found to show more negative attitude toward the robot and lower intentions to buy the produce when the robot approached to their personal space more closely. The theoretical and practical implications about human-robot interaction in marketing context were discussed.

• Korean Journal of Cognitive Science
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• v.15 no.3
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• pp.15-24
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• 2004

The perceived position of a flashing target object is generally biased towards the direction of eye movement when there is no reference around the target. Current research examined the localization accuracy of a flashing target relative to a static reference. The perceived location of the target relative to the reference was distorted and the pattern of perceptual distortion systematically depended on the position of the reference relative to the target. This kind of result was consistently observed regardless of the distance between the reference and the target and direction of pursuit eye movement. We have discussed how these results could he explained by the theories previously suggested to explain the localization of objects.