• 제목/요약/키워드: Orientation Program

검색결과 533건 처리시간 0.022초

쇼핑성향에 따른 신 재래시장 고객집단들의 의복구매행동 (Clothing Buying Behavior of New Traditional Market Customer Groups According to Shopping Orientation)

  • 임호섭;박혜선
    • 한국의류산업학회지
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    • 제3권2호
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    • pp.148-155
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    • 2001
  • The purpose of this study was to segment the clothing customers of new traditional market according to shopping orientation and to clarify the different clothing behaviors among segmented groups. This study may be useful for new traditional marketer to make proper marketing strategies. The subjects for the final analysis were 400 customers who visited Namdaemoon and Dongdaemoon new traditional markets. The statistics used for analysis were factor analysis, cluster analysis, Cronbach-${\alpha}$, one-way ANOVA, LSD multiple range test and chi-square by the SPSS program. The results of this study were as follows: 1. The customers of new traditional market were segmented to 5 groups (Diffidence Group, Confidence/Information Group, Active Group, Shop/Brand Loyalty Group and Planned Purchasing Group); 2. The five segmented groups were significantly different in clothing evaluation standards, shop evaluation standards, satisfaction and demographic variables such as sex, age, education and monthly spending money.

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혁신적인 기업의 의미: 질적 연구를 통한 고찰 (Meaning of Innovative Company: Exploration through Qualitative Research)

  • 여은아
    • 한국의류산업학회지
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    • 제14권1호
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    • pp.37-47
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    • 2012
  • The purpose of this study was to explore an intrinsic concept of 'company innovativeness' based on qualitative data obtained from 54 practitioners with at least 5 year-experience in the industry. Data were analyzed based on the grounded theory and Nvivo 2.0 program. Based on results, seven theme were generated. Seven intrinsic theme include 5 intrinsic concepts such as learning orientation, excellence of human resource, treatment for employees, market orientation and work efficiency, and 2 performance concepts such as business performance and innovation performance. These diverse concepts were considered as an important guideline in judging whether a company is innovative or not. In addition, diverse programs were provided by companies for a purpose of enhancing company innovativeness. Based on results, a research model was suggested to be elaborated in future studies. Implications and suggestions were generated based on results.

장기지향성과 자산특유성이 공급사슬관리 추진방식과 성과에 미치는 영향 (The Effect of Long-term Orientation and Asset Specificity on Supply Chain Management Practices and Performance)

  • 박정수;김수욱;장덕신
    • 경영과학
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    • 제24권1호
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    • pp.45-62
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    • 2007
  • We aim to explain the role of corporate's 'long-term orientation' and 'asset specificity' in the process of SCM(Supply Chain Management) practices' effect on SCM performances, with empirical study about 167 manufacturing companies ail over the country. With confirmatory factor analysis and structural equation model using AMOS program, we conclude long-term orientation and asset specificity act as 'infra-structural role', rather than 'Intermediate role', in the process of SCM practice's effect on SCM performances.

병원간호사의 변화몰입과 학습지향성이 혁신성향에 미치는 영향 (Change Commitment and Learning Orientation as Factors Affecting the Innovativeness of Clinical Nurses)

  • 강경화;고유경
    • 간호행정학회지
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    • 제19권3호
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    • pp.404-413
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    • 2013
  • Purpose: The aim of this study was to identify the effects of change commitment and learning orientation on the innovativeness of clinical nurse. Methods: The participants in this study were 268 nurses, working in hospitals in Seoul, Gyeonggi and Gangwon Provinces, and Daejeon City. Data were collected from June to August, 2012. A structured questionnaire was used for data collect and data was analyzed using the SPSS/WIN program. Results: The most significant predictors of innovativeness were education, normative commitment, continuance commitment and learning commitment. Continuance commitment negatively correlated with innovativeness. Conclusion: These findings suggest that nurses' commitment to change and learning commitment were strongly linked to innovativeness. Management-level workers in these hospitals should have the skills and strategies to promote commitment to change include developing positive expectations about change positive outcomes.

의복쇼핑성향에 따른 청소년집단들의 의복구매행동 (The Clothing Purchasing Behavior of Adolescent groups according to Shopping Orientation)

  • 손민석;박혜선
    • 한국의류학회지
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    • 제25권6호
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    • pp.1179-1190
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    • 2001
  • The purpose of this study was to segment adolescents according to shopping orientation and to clarify the different clothing behaviors among the segmented groups. The results may be useful for the marketer whose target is adolescents to make proper marketing strategies. The subjects for the final analysis were 436 adolescents who were living in Seoul and Pusan. The statistics used for analysis included factor analysis, cluster analysis, Cronbach $\alpha$, one-way ANOVA, Dancan multiple range test and chi-square using the SPSS program. The results were as follows. Adolescents were segmented to 4 groups(Shop Loyalty/Convenience Pursuit Group, Pleasure/Brand Loyalty Group, Low Shopping Involvement Group and Economic Group). And the four segmented groups were significantly different in clothing purchasing motives, clothing evaluation standards, shop evaluation standards, information preference and demographic variables such as sex, and monthly spending money.

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미국 의학교육기관의 학생연구 프로그램 (Student Research Programs in U.S. Medical Schools and Institutions)

  • 김석용
    • 의학교육논단
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    • 제17권2호
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    • pp.60-68
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    • 2015
  • The majority of medical educators agree that scientific education is critical to the development of physician-scientists. However, the proportion of physicians interested or engaged in research has been decreasing. To overcome this deficit of research oriented physicians, many medical schools in the United States have introduced scholarly concentration (SC) programs into their medical curricula since 2000. In contrast, Korea has very few medical schools with such programs. Research programs at American medical schools were surveyed and investigated in order to better design and develop SC programs appropriate for Korean medical schools. Information on SC programs was gathered by reviewing medical school web sites and related articles. The SC programs of Brown Alpert Medical School, University of Pittsburgh School of Medicine, Duke University School of Medicine, and Stanford University School of Medicine are discussed in depth. The characteristics of each program were organized into seven parts: program description, administrative structure, orientation, curricular content, mentors and mentoring, student evaluation, and challenges. For a successful SC program in Korea we must consider providing guaranteed time for SC programs with necessary modifications in the core medical curriculum, educating and training of mentors, providing orientation and motivating students to pursue research, developing curricula for SC programs, and evaluating the progress of SC projects.

The Impact of Quality and Price on the Loyalty of Electronic Money Users: Empirical Evidence from Indonesia

  • PUTRA, Pratama;JAYADI, Riyanto;STEVEN, Ignatius
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1349-1359
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    • 2021
  • The electronic money market in Indonesia continues to experience an increase in the number of users and volume of transactions. However, the electronic money market, especially server-based, in Indonesia is becoming concentrated into a few issuers. Electronic money issuers compete in price and promotion wars to gain new customers and maintain their existing ones. This paper presents an analysis of the orientation and factors that influence the loyalty in electronic money products. The research model variables in this study are adopted from the E-Service Quality and Marketing Mix categories. These variables are hypothesized to affect the perceived value and then customer loyalty. The research population consists of all Indonesians who use server-based electronic money, with a sample of 400 individuals. The results show that, in the E-Service Quality group, reliability, responsiveness, and security significantly affect perceived value, while the perceived price and perceived promotional benefits significantly affect perceived value in the Marketing Mix group. The perceived price has the highest effect on the perceived value and customer loyalty, while the perceived value has a significant effect on customer loyalty. Finally, it was found that the customer is more sensitive to the price than quality in using electronic money.

Multi-objective structural optimization of spatial steel frames with column orientation and bracing system as design variables

  • Claudio H. B. de Resende;Luiz F. Martha;Afonso C. C. Lemonge;Patricia H. Hallak;Jose P. G. Carvalho;Julia C. Motta
    • Advances in Computational Design
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    • 제8권4호
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    • pp.327-351
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    • 2023
  • This article explores how multi-objective optimization techniques can be used to design cost-effective and structurally optimal spatial steel structures, highlighting that optimizing performance can be as important as minimizing costs in real-world engineering problems. The study includes the minimization of maximum horizontal displacement, the maximization of the first natural frequency of vibration, the maximization of the critical load factor concerning the first global buckling mode of the structure, and weight minimization as the objectives. Additionally, it outlines a systematic approach to selecting the best design by employing four different evolutionary algorithms based on differential evolution and a multi-criteria decision-making methodology. The paper's contribution lies in its comprehensive consideration of multiple conflicting objectives and its novel approach to simultaneous consideration of bracing system, column orientation, and commercial profiles as design variables.

미혼모를 위한 진로교육 프로그램의 개발과 효과성 연구 (Development and Effectiveness of a Career Education Program for Unwed Mothers)

  • 김만지
    • 대한가정학회지
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    • 제40권4호
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    • pp.13-25
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    • 2002
  • The objective of this study was to develop and verify the effectiveness of the career education program for unwed mothers to facilitate to consider their career plan and career orientation. The program of this study was based on the Super's developmental theory. The program was done twice a week totally 8 times. The subject of the program is unwed mothers from 16 to 25 years old. One-group pretest-posttest design was held. The quantitative and qualitative researches were carried out. In quantitative research, the Wilcoxon Signed Ranks Test was done with SPSS Window 10.0 to evaluate the effectiveness of the career education program. In qualitative research, the content of discussion in the course of group process, investigation, and the materials which were made from the group members were analysed to the objects of program. The results of this study was proven to develop career maturity, career decision level, and career identity. Finally, the meanings of this consequences were discussed.

디지털농업화에 따른 농업경영체의 기업성과 결정요인에 관한 융복합 연구 -재정지원 프로그램 활용의 조절효과 중심으로- (A Study on the Determinants of Business Performance of Agricultural Firms with the Digital Agriculture -Focused on Moderating Effect of Finance Support Program-)

  • 최선주;허철무
    • 디지털융복합연구
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    • 제20권2호
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    • pp.225-239
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    • 2022
  • 본 연구는 농업경영체 종사자를 대상으로 재정지원 활용을 조절변수로 하여 디지털농업화 요인이 기업성과에 미치는 영향을 연구하였다. 디지털농업화 요인을 디지털기술혁신지향성, 생태계건강성, 운용혁신지향성 및 기업가정신 지향성으로 구분하고 기업성과를 종속변수로 설정하였다. 전국에 소재한 농업경영체 종사자들을 대상으로 수집한 설문지 212부를 실증분석에 사용하였다. SPSS v22.0과 프로세스매크로 v3.4를 활용한 분석결과는 첫째, 디지털기술혁신지향성, 운용혁신지향성 및 기업가정신지향성은 기업성과에 유의한 영향을 미치고 생태계건강성이 기업성과에 미치는 영향은 유의하지 않는 것으로 나타났다. 둘째, 재정지원 활용은 디지털기술혁신지향성과 기업성과, 기업가정신지향성과 기업성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 반면에 운용혁신지향성과 기업성과, 생태계건강성과 기업성과 간의 관계를 유의하게 조절하지 않는 것으로 나타났다. 또한 후속 연구로는 새로운 매개변수 발굴을 통한 매개모형 연구와 조건부과정 모형을 통한 조절된 매개분석 연구가 필요할 것으로 보인다.