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http://dx.doi.org/10.14400/JDC.2022.20.2.225

A Study on the Determinants of Business Performance of Agricultural Firms with the Digital Agriculture -Focused on Moderating Effect of Finance Support Program-  

Choi, Sunju (Dept. of Information Management, Venture, Hoseo University)
Heo, Chul-Moo (Dept. of Information Management, Venture, Hoseo University)
Publication Information
Journal of Digital Convergence / v.20, no.2, 2022 , pp. 225-239 More about this Journal
Abstract
This study investigated the effect of digital agriculturalization factors on business performance with the use of financial support as a moderating variable for agricultural firm workers. The factors of digital agriculture were divided into digital technology innovation orientation, administration innovation orientation, healthiness of ecosystem and entrepreneurship orientation, and business performance was set as a dependent variable. 212 questionnaires collected from workers in agricultural businesses located across the country were used for empirical analysis. Analysis results using SPSS v22.0 and Process macro v3.4 are as follows: First, digital technology innovation orientation, administration innovation orientation, and entrepreneurship orientation have a significant effect on business performance, and the effect of ecosystem health on business performance is appeared to be insignificant. Second, the use of financial support was found to significantly moderating the relationship between digital technology innovation orientation and business performance, entrepreneurship orientation and business performance. On the other hand, it was found that the relationship between operational innovation orientation, business performance, and healthiness of ecosystem and business performance were not significantly moderated In addition, as a follow-up study, a study on the mediation model formed by the discovery of mediators and a study for a moderated mediation analysis through a conditional process model with additional mediators are required.
Keywords
Digital agriculture; Digital technology innovation orientation; Administration innovation orientation; Healthiness of ecosystem; Entrepreneurship orientation; Financial support utilization; Business performance;
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Times Cited By KSCI : 2  (Citation Analysis)
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