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http://dx.doi.org/10.5805/KSCI.2012.14.1.037

Meaning of Innovative Company: Exploration through Qualitative Research  

Yoh, Eun-Ah (Dpet. of Fashion Marketing, Keimyung University)
Publication Information
Fashion & Textile Research Journal / v.14, no.1, 2012 , pp. 37-47 More about this Journal
Abstract
The purpose of this study was to explore an intrinsic concept of 'company innovativeness' based on qualitative data obtained from 54 practitioners with at least 5 year-experience in the industry. Data were analyzed based on the grounded theory and Nvivo 2.0 program. Based on results, seven theme were generated. Seven intrinsic theme include 5 intrinsic concepts such as learning orientation, excellence of human resource, treatment for employees, market orientation and work efficiency, and 2 performance concepts such as business performance and innovation performance. These diverse concepts were considered as an important guideline in judging whether a company is innovative or not. In addition, diverse programs were provided by companies for a purpose of enhancing company innovativeness. Based on results, a research model was suggested to be elaborated in future studies. Implications and suggestions were generated based on results.
Keywords
company innovativeness; qualitative research; learning orientation; excellence in human resource; innovation performance;
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