• Title/Summary/Keyword: Operation Strategy

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A Study on the New Strategic Direction for Improving the Service Quality of Korean National Bibliography (국가서지 현황 분석을 통한 새로운 전략적 방향 모색에 관한 연구)

  • Rho, Jee-Hyun;Lee, Mihwa;Lee, Ji-Won;Lee, Eun-Ju
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.3
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    • pp.79-101
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    • 2021
  • According to the Library Act enacted in 1963, the national bibliography of Korea has been publishing annually since 1965. Unlike countries around the world that have been promoting the continuous development of national bibliography and service innovation, Korean national bibliography is rarely used due to service degradation and structural problems of data. The national bibliography has great significance as a symbol that reflects a country's knowledge culture, as it is a comprehensive records of publications published domestically or related to the country. This study intends to propose a data construction and operation strategy for improving the Korean national bibliography. To this end, this study (1) analyzes trends and key contents of international guidelines for national bibliography, (2) examines the meanings and sustainability of national bibliography at current information environment, and (3) suggests detailed operational strategies to improve the quality and service of Korean national bibliography. Data was collected and utilized through case studies, interviews with stakeholders including national library staffs, and literature reviews.

A study on the impact of host's personalized offline services and platform ease of use on shared homestay consumers' purchase intention

  • Zou, Ji-kai;Yoon, Sung-joon
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.7
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    • pp.109-118
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    • 2021
  • Different from previous studies, this study focuses on accommodation providers' personalization services and platform convenience variables, identifying how these prior factors affect perceived value and trust in accommodation services on a shared homestay platform, and how consumers' innovation plays a role in the process. Through this, we would like to identify the mechanism of interaction between accommodation service providers and consumers mediated by the shared homestay platform and present implications for a more customer-centered platform operation strategy. This study has an extended meaning for prior research, empirically confirming that the increase in personalized offline service quality of personalized hosts in shared economic models has a positive impact on perceived value and platform trust of consumers. At the same time, we confirm that under the shared economy model, consumers' innovation propensity plays an important positive role in regulating their perceived value aspects as well as their confidence in the platform.

An Analysis of Learning Outcomes and Learning Satisfaction of Project-Based Learning in non-face-to-face Learning Environment (비대면 학습환경에서 프로젝트 기반 학습(Project-Based Learning: PBL) 학습성과 및 만족도 분석)

  • Lee, Yoon Kyung;Kim, Eun Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.814-825
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    • 2021
  • This study is the result of the operation of Project-Based Leaning (PBL) conducted at S Women's University's Teaching and Learning Center. This study investigated the learning outcomes and learning satisfaction of participating learners. The questionnaire for this study consisted of a total of 28 questions on learning strategies (peer learning strategies, critical review strategies, elaboration strategies, super cognitive, and online project activities) and learning satisfaction. For the survey, 300 students (first semester: 210 students, second semester: 90 students) participated in the 2020 project-based learning. As for the pre and post questionnaire results, the average of the post questionnaires of the first and second semesters was higher than pre-questionnaires result. After taking project-based learning in the first and second semesters, the average of learning strategy and learning satisfaction improved. It was confirmed that the project activities are helpful in learning activities and increase participation in class. Based on this, it implies that in-depth PBL research in a non-face-to-face learning environment should be continued.

A Study on Factors Affecting Vender's Continuous Use Intention in O2O Delivery App Platform Service (O2O 배달 앱 플랫폼 서비스에서 공급 업체의 지속이용의도에 영향을 미치는 요인에 관한 연구)

  • Lee, Jae Kwang;Choi, Youngwoo;Lim, Eunju;Kim, Yoomin;Ahan, Saerom;Kim, Minjeong
    • Journal of Information Technology Services
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    • v.20 no.2
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    • pp.13-31
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    • 2021
  • Recently, delivery app services based on the O2O platform are increasing rapidly. Accordingly, various studies on O2O service have been conducted. Most of the studies are on consumer behavior in O2O services, and few studies on platform vendors have been conducted. Therefore, this study empirically analyzed the factors affecting the vender's intention to continuous use in the O2O delivery app platform service. Based on prior researches, we set the quality characteristics and network characteristics of the O2O platform as independent variables. The quality characteristics of the O2O platform consisted of system quality, information quality, and service quality, and the O2O platform network characteristics consisted of network externality and platform reputation. Perceived value and switching cost were set as mediated variables, and vender's intention to continuous use was set as dependent variables. For empirical analysis, we conducted a survey targeting vendors of O2O delivery app platform service, and conducted frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result of the analysis, the quality characteristics of the O2O platform, such as system quality, information quality, service quality, and O2O platform network characteristics, showed that network externality and platform reputation had a positive effect on perceived value. The perceived value was found to have a positive effect on the switching cost and the intention to continuous use, and the switching cost was found to mediate the perceived value and the intention to continuous use. This study can contribute to the establishment of platform operation strategy as an empirical analysis on the factors that influence the intention of O2O platform vendors to use the platform continuously.

Comparison of Customer Satisfaction Before and After One-stop Service (당일 검사에 대한 원스톱 서비스 전과 후의 고객만족도 비교)

  • Kang, Kun-Woo;Lee, Eui-Jeong;Lee, Hyun-Kyung;Lee, Eun-Son;Lim, Yang-Hee;Han, Hyung-Tae
    • Quality Improvement in Health Care
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    • v.26 no.2
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    • pp.66-76
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    • 2020
  • Purpose:Hospitals provide top medical service using exceptional manpower, medical technology, and state-of-the-art equipment, thus raising the standard of customer satisfaction. In addition, their medical service is becoming higher than before. One-stop service is a good way to improve the quality of customer-centered service as a qualitative marketing strategy. This study thus aims to facilitate subsequent research and compare customer satisfaction before and after one-stop service. Methods: The study included 72 patients who received the reserved examination and one-stop service for 20 days from April 23 to May 12, 2014. The surveyed questionnaire data were analyzed using SPSS 18.00. Results: The comparison results of customer satisfaction showed that the satisfaction score was generally high in the areas of kindness of examination staff, the speedy/accuracy of work processing of examination staff, and the kindness of reservation staff. The group before one-stop service showed their dissatisfaction with repeated visits and difficulty of booking a desired day. The group after one-stop service showed dissatisfaction with the long waiting time for examination or same-day treatment. Conclusion: The one-stop service showed good results, but new uncomfortable issues for the customer were revealed as well, which may result in more work of employees. Considering the characteristics of various clinical departments, the author hopes to find an efficient operation plan through the development and improvement of an appropriate one-stop service method.

A Study on Antecedents of Consumer's Revisit Intention in the Context of Accommodation Sharing Platform: The Role of Relative Attractiveness, Brand Identification, and Enjoyment (숙박 공유 플랫폼에서 고객들의 재방문 의도의 선행 요인에 대한 연구: 상대적 매력, 브랜드 동일화, 즐거움의 역할)

  • Kim, Seon Ju;Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.269-278
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    • 2022
  • Recently, the travel and lodging industries have been suffering from the spread of COVID-19. But Airbnb recovered its profits with a differentiated strategy. This study identified the characteristics of Airbnb and examined their effects on customer's revisit intention in the Airbnb context. Perceived value, trust about Airbnb, and social norms were considered as the key factors of revisit intention. In addition, the effects of relative attractiveness, brand identification, and enjoyment on perceived value and trust about Airbnb were examined. The proposed research model was tested based on 285 consumers who had Airbnb experience more than twice. The analysis results showed that relative attractiveness, brand identification, and enjoyment had a significant influence on perceived value and trust. Perceived value had a significant influence on revisit intention. However, trust about Airbnb and social norms did not significantly affect revisit intention. Moreover, ths analysis results found no significant moderating effect of share of wallet. Based on the results of this study, Airbnb would establish effective marketing and operation strategies by understanding the formation mechanism of consumer's revisit intention toward Airbnb.

A Case Study on Freshcode for the Food Online Platform Business: A Focus on the Lean Start-Up (푸드 온라인 플랫폼 비즈니스 프레시코드 사례: 린 스타트업 방식을 중심으로)

  • Kim, Cha Young;Park, Cheol
    • Journal of Information Technology Services
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    • v.20 no.5
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    • pp.89-104
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    • 2021
  • Food delivery service combined with IT technology and HMR (Home Meal Replacement) are rapidly growing due to the COVID-19. Recently, the demand for salads along with HMR has increased among office workers in their 20s and 30s who are interested in health and beauty. Freshcode is a food startup with 6 years of experience that started selling salad products through O2O service. Freshcode applied for a patent for a service that collects orders from nearby areas and delivers them on the same day to a designated delivery address 'FCOSPOT' to save shipping costs. In March 2021, in recognition of the growth potential of the regular delivery service, Freshcode received an investment of 6 billion won in Series A. This study may have practical implications to early-stage startups and scale-up stage startups through a longitudinal case study on the growth of a single company. As for the research method, the lean startup methodology and lean canvas were used in the early stage of startup. In particular, the process of the build-measure and learn feedback-loop, which is the core of lean startup methodology, was applied to each major decision-making step. In the scale-up stage after 5 years, the business model canvas was used to schematize the growth as a food online O2O platform to verify continuous innovation. This case study has three main findings. First, the idea of 'FCOSPOT' was successfully implemented through the Lean Startup methodology. Second, Freshcode demonstrated the scalability of the differentiated business model of shared base delivery O2O. Third, a key factor of success was the digital integrated communication operation strategy that maximizes the experience for the created customers.

Performance Evaluation of a Closed-Loop Pressure Retarded Membrane Distillation for Brackish Water Desalination and Power Generation (기수담수화와 전력 생산을 위한 폐루프형 압력 지연식 막 증류 공정의 성능 평가)

  • Cho, Gyu Sang;Lee, Jun-Seo;Park, Kiho
    • Korean Chemical Engineering Research
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    • v.60 no.4
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    • pp.525-534
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    • 2022
  • In this study, we investigated the applicability and optimal operating strategy of a closed-loop pressure retarded membrane distillation (PRMD) for brackish water desalination. For effective operation with net power generation, high temperature of heat source over 90 ℃ and feed flow rate at 0.6 kg/s are recommended. At 3 g/L of feed concentration, the average permeate flux and net energy density showed 8.04 kg/m2/hr and 2.56 W/m2, respectively. The average permeate flux and net energy density were almost constant in the range of feed concentration from 1 to 3 g/L. Compared to the case with seawater feed, the PRMD with brackish water feed showed higher average permeate flux and net energy density. Thus, PRMD application using brackish water feed can be more effective than that using seawater feed in terms of power generation.

A multi-layer approach to DN 50 electric valve fault diagnosis using shallow-deep intelligent models

  • Liu, Yong-kuo;Zhou, Wen;Ayodeji, Abiodun;Zhou, Xin-qiu;Peng, Min-jun;Chao, Nan
    • Nuclear Engineering and Technology
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    • v.53 no.1
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    • pp.148-163
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    • 2021
  • Timely fault identification is important for safe and reliable operation of the electric valve system. Many research works have utilized different data-driven approach for fault diagnosis in complex systems. However, they do not consider specific characteristics of critical control components such as electric valves. This work presents an integrated shallow-deep fault diagnostic model, developed based on signals extracted from DN50 electric valve. First, the local optimal issue of particle swarm optimization algorithm is solved by optimizing the weight search capability, the particle speed, and position update strategy. Then, to develop a shallow diagnostic model, the modified particle swarm algorithm is combined with support vector machine to form a hybrid improved particle swarm-support vector machine (IPs-SVM). To decouple the influence of the background noise, the wavelet packet transform method is used to reconstruct the vibration signal. Thereafter, the IPs-SVM is used to classify phase imbalance and damaged valve faults, and the performance was evaluated against other models developed using the conventional SVM and particle swarm optimized SVM. Secondly, three different deep belief network (DBN) models are developed, using different acoustic signal structures: raw signal, wavelet transformed signal and time-series (sequential) signal. The models are developed to estimate internal leakage sizes in the electric valve. The predictive performance of the DBN and the evaluation results of the proposed IPs-SVM are also presented in this paper.

Collaboration in Agrotourism Development: The Role of Local Government in Yeongdong County, Chungcheongbuk Province, Korea

  • Lan, Ngo Thi Phuong;Chau, Hoang Ngoc Minh
    • Journal of People, Plants, and Environment
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    • v.23 no.6
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    • pp.589-602
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    • 2020
  • Background and objective: There are many theories related to the development of agrotourism, and each stakeholder has its own role and function. If it is based on organizational functions, stakeholders need to be coordinated, and the state plays a major administrative role. But in the successful case of Yeongdong County, Chungcheongbuk province, the Republic of Korea, the government played an important role in the development of tourism, which grants us another perspective on the role of the government in promotion and development agrotourism activities. Methods: This article aims to examine the development of agrotourism through a cooperative approach, by clarifying the role of the local authorities in the Yeongdong region in the management and operation of the local agrotourism activities. The qualitative research method is based on a field survey conducted in Yeongdong County in 2019. Results: The study's findings show that in situations where conflicts of interest among stakeholders are prone to occur, the development of local tourism has a limited impact on the cooperative culture, and local governments play an important role. Accordingly, the local governments must actively formulate strategies to maintain and develop traditional agricultural industries and at the same time develop agrotourism activities. The government's ability to coordinate, cooperate, and participate reasonably is a key factor for the success of the sustainable development of the tourism industry. Conclusion: Based on coordination between stakeholders and a reasonable strategic direction, Yeongdong's agrotourism is being effectively deployed. The development of Yeongdong's agrotourism industry has achieved impressive results through an effective strategy, highlighting the important role of localgovernment in the consensus of local communities and collaboration with stakeholders. The role of outstanding local governments has been clearly demonstrated, especially in promoting, establishing, and contacting different organizations to effectively deploy agrotourism in the region.