1 |
Kang Ji-won, "The impact of personalization services of coffee brand apps on perceived benefits, perceived risks, and brand immersion: Applying privacy calculation theory," Hotel Management Research, Vol. 8, No. 26, pp. 35-54, Dec. 2017.
|
2 |
Kim Jong-taek, "The Effect of Relationship Bond and Ease on Intention to Cross-purchase Financial Instruments: A Mediator of Satisfaction and Trust," Corporate Management Research, Vol. 3, No. 19, pp. 213-234. Jun. 2012.
|
3 |
Koufaris, M., & Hampton-Sosa, W., "The development of initial trust in an online company by new customers," Information and Management, Vol. 3, No. 41, pp. 377-397, 2004.
DOI
|
4 |
Jang Hyo-kyung, "Contextualization Framework for Supporting Personalization Services," Digital Policy Research, Vol. 1, No. 10, pp. 301-307, Feb. 2012.
|
5 |
Jeon Jong-geun, "A Study on Determinants of Intention to Use Car Sharing: The Adjustment Effect of Consumer Innovation," Marketing Management Study, Vol. 2, No. 22, pp. 49-65, Apr. 2017.
|
6 |
Jung Sung-kwang, "The effect of perceived relationship benefits of kiosk service users on satisfaction and loyalty," Marketing Management Research, Vol. 2, No. 18, pp. 47-51, Apr. 2013.
|
7 |
Kang Bong-hee, "The Effect of Marketing Stimulation on Impulsive Purchase: The Adjustment Effect of Consumer Pleasure, Innovation, and Materialistic Orientation," Journal of the Korea Entertainment Industry Association, Vol. 4, No. 6, pp. 110-114, Dec. 2012.
DOI
|
8 |
Woo Kyung-jin, "A Study on Perceived Personalization Service, Usability, Flow, and Internet Contact Satisfaction of Online Tourism Enterprise Sites," Vol. 2, No. 17, pp. 255-275, Jun. 2010.
|
9 |
You Haihua, "Homestay: Seeking the middle Way of standardization and personalization," Decision, No. 5, pp. 66-67, 2016.
|
10 |
McKnight,D.H.,& Chervany,N. L., "What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology," International Journal of Electronic Commerce, Vol. 2, No. 6, pp. 35-59, 2001.
DOI
|
11 |
Hua Dai, X. L., Q. Liao & M. Cao, "Explaining Consumer Satisfaction of Services: The Role of Innovativeness and Emotion in An Electronic Mediated Environment", Decision Support Systems, No. 70, pp. 97-106, 2015.
|
12 |
Anderson J C, Jain D C, Chintagunta P K., "Customer value assessment in business markets: A state-of -practics study," [J] . Journal of Business-to-Business Marketing, Vol.1, No. 1, pp. 3-29, 1992.
DOI
|
13 |
Choi Cheol-jae, "The Effect of Perceived Quality on Loyalty through Customer Satisfaction and Trust," Trade Research, Vol. 1, No. 14, pp. 547-569, Feb. 2018.
|
14 |
C. P. Lamberton and R. L. Rose, "When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems," Journal of Marketing, Vol. 4, No. 76, pp. 109-125, 2012.
|
15 |
P. Kotler and K. L. Keller, "A framework for marketing management," 3th Edition, Prentice-Hall, 2007.
|
16 |
An Dae-cheon, "A study on the use of eco-friendly cars according to environmental involvement: Causal relationship between perceived values and attitudes and intention to purchase," Commodity Research, Vol. 6, No. 33, pp. 147-157. Dec. 2015.
|
17 |
Ahn Sung-sook, "Understanding consumer behavior on shared accommodation based on value-attitude-action model: focusing on Airbnb services," Consumer Culture Study, Vol. 2, No. 21, 97-119, Jun. 2018.
|
18 |
Moon Seung-je, "The Effects of Personality Characteristics on Oral and Purchase Intention: Focusing on Mobile Phone Buyers", Vol. 3, No. 23, pp. 355-374. Aug. 2009.
|
19 |
Parauraman A, ZeithamI V A, "E-S-QuaI: A Multiple-Item Scale for Assessing Electronic Service Quality," [J]. Journal of Service Research, Vol. 3, No. 7, pp. 213-233, 2005.
|
20 |
Seo Yong-mo, "A Study on the Impact of National Image, Brand Image and Origin Image on Purchasing Attitudes and Intentions," Journal of Digital Convergence, Vol. 6, No. 13, pp. 69-79, Jun. 2015.
|
21 |
C. Chang and S. Dibb, "Reviewing and conceptualising customer-perceived value," The Marketing Review, Vol. 3, No. 12, pp. 253-274, 2012.
DOI
|
22 |
Hirschman, Elizabeth C, "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, No. 7, pp. 283, 1980.
|
23 |
Jarvenpaa, S., Todd, P.A., "Consumer reaction to electronic shopping on the World Wide Web," International Journal of Electronic Commerce, Vol. 2, No. 1, pp. 99, 2005.
|
24 |
Johnson, D.,& Grayson, K., "Cognitive and affective trust in service relationships," Journal of Business Research, No. 58, pp. 500-507, 2005.
|
25 |
K. B. Monroe, "Pricing: Making Profitable Decisions," 2nd ed., London: McGraw-hall, 1990.
|
26 |
Kim Hae-joong, "Empirical Study on the Success Factors of Shared Economic Services," Thesis of the Korean Society of Contents, Vol. 1, No. 16, pp. 214-229. Jan. 2016.
|
27 |
Shim Kwan-seop, "The Effect of Shared Accommodation Consumption Value and Consumption Risk on Intention to Participate in Shared Accommodation Supply: Along with the Adjustment Effect of Consumer Innovation," Korea Entrepreneurship Journal, Vol. 6, No. 14, pp. 182-207. Dec. 2019.
|
28 |
Lin Tingting, "The influence of web celebrity marketing elements on clothing consumers' buying intention," Journal of Silk, Vol. 3, No. 56, pp. 54-62, 2019.
|
29 |
Zeithaml, V.A, "Consumer Perceptions of Price, Quality and Value: A Mean send Model and Synthesis of Evidence," [J]. Journal of Marketing, Vol. 3, No. 52, pp. 2-22, 1988.
DOI
|
30 |
Kim Hong-young, "The Effect of Product Innovation and Design Innovation on Purchase Intention: The Adjustment Effect of Consumer Innovation," Humanities Society 21, Vol. 3, No. 9, pp. 923-938, Jun. 2018.
|
31 |
Shin Gun-ho, "Intention of Asymmetric Platform Participation among C2C Shared Economy Service Participants," Information Systems Review, Vol. 3, No. 19, pp. 47-67, Jul. Sept. 2017.
DOI
|
32 |
SiIIence,E.,Briggs,P.,Peter, H., & Fishwick, L.A, "framework for understanding trust factors in web-based health advice," International Journal of Human-Computer Studies, Vol. 8, No. 64, pp. 697-713, 2006.
|
33 |
Su Tao, "Simple Analysis of Hotel Personalized Service," Journal of Capital Normal University, No. 6, pp. 81-86, 2010.
|
34 |
Wang,Y.D., & Emurian,H.H., "An overview of online trust: Concepts, elements and implications," Computers in Human Behavior, Vol. 1, No. 21, pp. 105-125, 2005.
DOI
|