• Journal of Service Research and Studies
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• v.14 no.2
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• pp.1-17
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• 2024

One of the most important decisions for managers in the online banner advertising industry, is to choose the best banner alternative for exposure to customers. Since it is difficult to know the click probability of each banner alternative in advance, managers must experiment with multiple alternatives, estimate the click probability of each alternative based on customer clicks, and find the optimal alternative. In this reinforcement learning process, the main decision problem is to find the optimal balance between the level of exploitation strategy that utilizes the accumulated estimated click probability information and exploration strategy that tries new alternatives to find potentially better options. In this study we analyze the impact of word-of-mouth effects and the number of alternatives on the optimal exploration-exploitation strategies. More specifically, we focus on the word-of-mouth effect, where the click-through rate of the banner increases as customers promote the related product to those around them after clicking the exposed banner, and add it to the overall reinforcement learning process. We analyze our problem by employing the Multi-Armed Bandit model, and the analysis results show that the larger the word-of-mouth effect and the fewer the number of banner alternatives, the higher the optimal exploration level of advertising reinforcement learning. We find that as the probability of customers clicking on the banner increases due to the word-of-mouth effect, the value of the previously accumulated estimated click-through rate knowledge decreases, and therefore the value of exploring new alternatives increases. Additionally, when the number of advertising alternatives is small, a larger increase in the optimal exploration level was observed as the magnitude of the word-of-mouth effect increased. This study provides meaningful academic and managerial implications at a time when online word-of-mouth and its impact on society and business is becoming more important.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.489-500
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• 2021

The purpose of this study is to explore the experience and meaning of health domain in physical education practice process for female students, which can be used online. This study would like to provide physical education teachers with implications to revitalize female students' physical education. The research method used case study. Data composition and analysis used group interviews, in-depth interviews and field data. The results of study was first, the changes in classes and school sports after COVID-19 were divided into self-portraits of reality and school sports in COVID-19. Second, the new challenge was categorized into the practice process of the new online class in physical education and the change of movement for oneself. The discussion suggested the need for sympathetic consideration and communication in Corona-19, a path from crisis to opportunity. Follow-up studies should continue to study about girls' various experience participated in physical education classes, collaboration of the teacher learning community that teaches girls' classes and utilizing method of platforms and ICT that can motivate girls' physical education classes.

• 전자공학회논문지 IE
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• v.48 no.1
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• pp.36-44
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• 2011

The purpose of this study was to develop the basic design principles for the engineering mathematics teaching model that supported college students to become collaborative problem solvers. For this purpose, the following four design principles were drawn from the steps of systems approach, especially with consideration of needs of engineering students, professors, curriculum and relevant research on mathematical education. As a result, the four design principles for the engineeering mathematics teaching model were drawn as follows: (1) Improve students' basic mathematical learning abilities through repetition and elaborative practice of the basic mathematical concepts and principles, (2) Develop students' problem solving abilities through collaborative projects or learning activities with peers, (3) Facilitate students' reflection and provide teacher's monitoring and prompt feedback during their learning process, and (4) Build up online learning environments that enable students to become self-regulated learners.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.2
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• pp.503-523
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• 2022

Nowadays, many attendance applications utilise biometric techniques such as the face, fingerprint, and iris recognition. Biometrics has become ubiquitous in many sectors. Due to the advancement of deep learning algorithms, the accuracy rate of biometric techniques has been improved tremendously. This paper proposes a web-based attendance system that adopts facial recognition using open-source deep learning pre-trained models. Face recognition procedural steps using web technology and database were explained. The methodology used the required pre-trained weight files embedded in the procedure of face recognition. The face recognition method includes two important processes: registration of face datasets and face matching. The extracted feature vectors were implemented and stored in an online database to create a more dynamic face recognition process. Finally, user testing was conducted, whereby users were asked to perform a series of biometric verification. The testing consists of facial scans from the front, right (30 - 45 degrees) and left (30 - 45 degrees). Reported face recognition results showed an accuracy of 92% with a precision of 100% and recall of 90%.

• Smart Media Journal
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• v.12 no.5
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• pp.65-72
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• 2023

Smart Farm means creating new value in various fields related to agriculture, including not only agricultural production but also distribution and consumption through the convergence of agriculture and ICT. In Korea, a rental smart farm is created to spread smart agriculture, and a smart farm big data platform is established to promote data collection and utilization. It is pushing for digital transformation of agricultural products distribution from production areas to consumption areas, such as expanding smart APCs, operating online exchanges, and digitizing wholesale market transaction information. As such, although agricultural data is generated according to characteristics from various sources, it is only used as a service using statistics and standardized data. This is because there are limitations due to distributed data collection from agriculture to production, distribution, and consumption, and it is difficult to collect and process various types of data from various sources. Therefore, in this paper, we analyze the current state of domestic agricultural data collection and sharing for digital agriculture and propose a data collection and linkage method for artificial intelligence services. And, using the proposed data, we propose a deep learning-based environmental factor recommendation method.

• International Journal of Computer Science & Network Security
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• v.24 no.2
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• pp.79-88
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• 2024

The use of the social media has become part of our daily life activities. The social web channels provide the content generation facility to its users who can share their views, opinions and experiences towards certain topics. The researchers are using the social media content for various research areas. Sentiment analysis, one of the most active research areas in last decade, is the process to extract reviews, opinions and sentiments of people. Sentiment analysis is applied in diverse sub-areas such as subjectivity analysis, polarity detection, and emotion detection. Stance classification has emerged as a new and interesting research area as it aims to determine whether the content writer is in favor, against or neutral towards the target topic or issue. Stance classification is significant as it has many research applications like rumor stance classifications, stance classification towards public forums, claim stance classification, neural attention stance classification, online debate stance classification, dialogic properties stance classification etc. This research study explores different feature sets such as lexical, sentiment-specific, dialog-based which have been extracted using the standard datasets in the relevant area. Supervised learning approaches of generative algorithms such as Naïve Bayes and discriminative machine learning algorithms such as Support Vector Machine, Naïve Bayes, Decision Tree and k-Nearest Neighbor have been applied and then ensemble-based algorithms like Random Forest and AdaBoost have been applied. The empirical based results have been evaluated using the standard performance measures of Accuracy, Precision, Recall, and F-measures.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2780-2792
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• 2010

In this study, we examine what components of e-learning environment affect e-learners' satisfaction. We focus on the task based approach to perceived website complexity(PWC). We study about the role of e-tutor using the internet, telephone, text message and e-mail etc. To test our model, we collected 235 data from online learners of Korea Culture & Content Agency using survey method. The research was conducted by SPSS15.0. Our results show that the relationship between PWC and e-learner satisfaction was negative. The rules of e-tutor are supporting e-learning service and facilitating recommendation intention. This study provides implications to design future e-learning service, understand user's herd behavior and evaluate learning process developed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.441-445
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• 2004

In this paper, we deal with an inventory model of a multi-stage, serial supply chain system where a single product type and nonstationary customer demand pattern are considered. The retailer and suppliers place their orders according to an echelon-stock based replenishment control policy. We assume that the suppliers can access online information on the demand history and use this information when making their replenishment decisions. Using a reinforcement learning technique, the inventory control parameters are designed to adaptively change as the customer demand pattern is altered, in order to maintain a given target service level. Through a simulation based experiment, we verified that our approach is good for maintaining the target service level.

• Knowledge Management Research
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• v.8 no.1
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• pp.15-28
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• 2007

In the age where the Internet changes everything, even the earth has become flat. The boarders between nations, locations, times, and industries are not meaningful, and no single company can do the whole process well. Therefore, various types of 'Value network' and 'Relation web' emerge for moving first and learning fast. Both the relationship maturity model (RMM) proposed and the partnership management initiatives at SKT demonstrate that the concept is important, and that the final goal can be reached only through a series of critical outcome at each phase. In particular, recognizing as core infrastructures various online/offline channels, deep trust, and rich communications is an important finding for a successful relationship management. Also, related literatures suggest the following key factors to be influential in more than two phases: professionalism including expertise, similarity, channel infrastructure, trustful/trustworthy, and absorptive capacity. Based on these findings, future efforts need to be put on the research & development of related measurement and management tools. It is hoped that more dance with their partners through these efforts.

• ETRI Journal
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• v.41 no.2
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• pp.207-223
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• 2019

Network function virtualization can significantly improve the flexibility and effectiveness of network appliances via a mapping process called service function chaining. However, the failure of any single virtualized network function causes the breakdown of the entire chain, which results in resource wastage, delays, and significant data loss. Redundancy can be used to protect network appliances; however, when failures occur, it may significantly degrade network efficiency. In addition, it is difficult to efficiently map the primary and backups to optimize the management cost and service reliability without violating the capacity, delay, and reliability constraints, which is referred to as the reliability-aware service chaining mapping problem. In this paper, a mixed integer linear programming formulation is provided to address this problem along with a novel online algorithm that adopts the joint protection redundancy model and novel backup selection scheme. The results show that the proposed algorithm can significantly improve the request acceptance ratio and reduce the consumption of physical resources compared to existing backup algorithms.