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http://dx.doi.org/10.5762/KAIS.2010.11.8.2780

The Task-Based Approach to Website Complexity and The Role of e-Tutor in e-Learning Process  

Lee, Jae-Beom (Graduate School of Business, Sogang University)
Rho, Mi-Jung (Graduate School of Business, Sogang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.11, no.8, 2010 , pp. 2780-2792 More about this Journal
Abstract
In this study, we examine what components of e-learning environment affect e-learners' satisfaction. We focus on the task based approach to perceived website complexity(PWC). We study about the role of e-tutor using the internet, telephone, text message and e-mail etc. To test our model, we collected 235 data from online learners of Korea Culture & Content Agency using survey method. The research was conducted by SPSS15.0. Our results show that the relationship between PWC and e-learner satisfaction was negative. The rules of e-tutor are supporting e-learning service and facilitating recommendation intention. This study provides implications to design future e-learning service, understand user's herd behavior and evaluate learning process developed.
Keywords
Website complexity; e-learning; e-tutor; e-learner satisfaction; Recommendation intention;
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Times Cited By KSCI : 1  (Citation Analysis)
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