• Title/Summary/Keyword: Online communication

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The Government's Supporting Strategies to the Productive Prosumer Economy for the Successful Transition to the Fourth Industrial Revolution Era: Human Resource Development Perspectives for Solving Job problems (4차 산업혁명시대, 생산적인 프로슈머 이코노미로의 전환을 위한 정책제언: 일자리문제 해결을 위한 인적자원개발의 관점에서)

  • Lim, Ji-Sun
    • Informatization Policy
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    • v.24 no.2
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    • pp.87-104
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    • 2017
  • The Fourth Industrial Revolution, which is based on the development of information and communication technology (ICT), is expected to replace human knowledge work, which will cause problems of mass unemployment and wide income gap from job polarization. Furthermore, the change is expected to be rapid and wide, demanding proactive measures to respond to such abrupt social changes. However, previous literatures assume that the traditional form of employment will continue and provide limited solutions only. On the other hand, the Fourth Industrial Revolution will enable transition to the Prosumer Economy, which will ultimately lead consumers to become producers through increased job flexibility. If the prosumer economy arrives and the consumers become producers, it will no longer be the matter of finding workplace but rather, the matter of finding the work itself. In this regard, the new technologies of the Fourth Industrial Revolution can be the fundamental solution to such job issues. This paper suggests stable transition to the Prosumer Economy in order to solve the job issues in the age of the Fourth Industrial Revolution. In order to effectively support the process, this paper suggests first, ensuring the amount of education by shortening labor time; second, facilitating life-time education through free online education service; and third, closing the digital divide through mandatory use of the e-government system.

A Study on Public Policy through Semantic Network Analysis of Public Data related News in Korea (국내 공공데이터 관련 뉴스 의미망 분석을 통한 공공정책 연구)

  • Moon, HyeJung;Lee, Kyungseo
    • Journal of Broadcast Engineering
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    • v.23 no.4
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    • pp.536-548
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    • 2018
  • Public data has been transformed from provider-oriented information disclosure to a form of personalized information sharing centered on individual citizens since government 3.0. As a result, the government is implementing policies and projects to maximize the value of public data and increase reuse. This study analyzes the issues related to public data in the news and seeks the status of government agencies and government projects by issue. We conducted semantic analysis on domestic online news and public agency bidding information including public data and conducted the work of linking major key words derived with social and economic values inherent in public data. As a result, major issues related to public data were divided into broader access to public data, growth of new technology, cooperation and conflict among stakeholders, and utilization of the private sector, which were closely related to transparency, efficiency, participation, and innovation mechanisms. Also major agencies of four issues include the Ministry of Strategy and Finance and Seoul, Ministry of Culture, Sports and Tourism and Gyeonggi-do, Ministry of Trade, Industry and Energy and Incheon, and Ministry of Land, Infrastructure and Transport and Gyeongsangbuk-do. Most of the issues are being led by the government.

Evaluation on Development Performances of E-Commerce for 50 Major Cities in China (중국 주요 50개 도시의 전자상거래 발전성과에 대한 평가)

  • Jeong, Dong-Bin;Wang, Qiang
    • Journal of Distribution Science
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    • v.14 no.1
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    • pp.67-74
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    • 2016
  • Purpose - In this paper, the degree of similarity and dissimilarity between pairs of 50 major cities in China can be shown on the basis of three evaluation variables(internet businessman index, internet shopping index and e-commerce development index). Dissimilarity distance matrix is used to analyze both similarity and dissimilarity between each fifty city in China by calculating dissimilarity as distance. Higher value signifies higher degree of dissimilarity between two cities. Cluster analysis is exploited to classify 50 cities into a number of different groups such that similar cities are placed in the same group. In addition, multidimensional scaling(MDS) technique can obtain visual representation for exploring the pattern of proximities among 50 major cities in China based on three development performance attributes. Research design, data, and methodology - This research is performed by the 2013 report provided with AliResearch in China(1/1/2013~11/30/2013) and utilized multivariate methods such as dissimilarity distance matrix, cluster analysis and MDS by using CLUSTER, KMEANS, PROXIMITIES and ALSCAL procedures in SPSS 21.0. Results - This research applies two types of cluster analysis and MDS on three development performances based on the 2013 report of Aliresearch. As a result, it is confirmed that grouping is possible by categorizing the types into four clusters which share similar characteristics. MDS is exploited to carry out positioning of both grouped locations of cluster and 50 major cities belonging to each cluster. Since all the values corresponding to Shenzhen, Guangzhou and Hangzhou(which belong to cluster 1 among 50 major cities) are very large, these cities are superior to other cities in all three evaluation attributes. Twelve cities(Beijing, ShangHai, Jinghua, ZhuHai, XiaMen, SuZhou, NanJing, DongWan, ZhangShan, JiaXing, NingBo and FoShan), which belong to cluster 3, are inferior to those of cluster 1 in terms of all three attributes, but they can be expected to be the next e-commerce revolution. The rest of major cities, in particular, which belong to cluster 4 are relatively inferior in all three attributes, so that this automatically evokes creative innovation, which leads to e-commerce development as a whole in China. In terms of internet businessman index, on the other hand, Tainan, Taizhong, and Gaoxiong(which belong to cluster 2) are situated superior to others. However, these three cities are inferior to others in an internet shopping index sense. The rest of major cities, in particular, which belong to cluster 4 are relatively inferior in all three evaluation attributes, so that this automatically evokes innovation and entrepreneurship, which leads to e-commerce development as a whole in China. Conclusions - This study suggests the implications to help e-governmental officers and companies make strategies in both Korea and China. This is expected to give some useful information in understanding the recent situation of e-commerce in China, by looking over development performances of 50 major cities. Therefore, we should develop marketing, branding and communication relevant to online Chinese consumers. One of these efforts will be incentives like loyalty points and coupons that can encourage consumers and building in-house logistics networks.

The Analysis of the Characteristic Types of Fashion Brand Application - Concentrating on Korean Application cases - (패션 브랜드 어플리케이션의 특징적 유형 분석 - 한국 계정 어플리케이션 사례를 중심으로 -)

  • Park, Min-A;Ko, Hyun-Zin
    • Journal of the Korean Society of Costume
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    • v.64 no.1
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    • pp.136-151
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    • 2014
  • This study systematically analyzed types of fashion brand application focusing on accounts created in Korea. While referring to 'Chanel' which has developed a fashion brand app for the first time in August of 2008, not only for App store by Apple Inc. of the greatest market share but also for Android market, the one and only competitor of App store, the study examined cases of fashion brand app in Korea and foreign countries which have been in service till August of 2013 since the year of 2008. To achieve the research goal, the study conducted a literature research and a case review, categorizing the app by their distinctive functions which were Basic Information, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the first function, Basic Information, it was considered to provide information on a brand such as prices, sizes and colors of products which should be the most fundamental function of a fashion brand. The function would include look book, catalogues, photographs and others of products, helping users of the app with their understanding on images and concepts of the brand. Second, SNS function was considered useful for its mobility and communication and with the help of theirs, the users share fashion information with each other. Third, AR function as in a filed of virtual reality would edit virtual objects to look real in an actual environment. This would eventually offer the users a chance to try for clothes virtually. The fourth function, LBS, would work with GPS to find a store closest from a present location. This would be a help when the users try to find stores holding promotion events or trails while hiking in mountains. The fifth Entertainment function would include all sorts of games and chances for the users to listen to music and keep fashion diaries. The sixth function, Mobile Shopping, would help the users purchase items online via the app as they would not visit a store in person. The seventh function, Live Streaming, would give the users chances to actually see fashion collections in real time, held all over the world in every season. Because of this function, not only fashion experts but also regular people have become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to design other new fashion brand application.

Beacon Signal Strength Analysis for Efficient Indoor Positioning (효율적인 실내 위치 측위를 위한 비콘 신호세기 분석)

  • Hwang, Hyun-seo;Park, Jin-tae;Yun, Jun-soo;Phyo, Gyung-soo;Moon, Il-young;Lee, Jong-sung
    • Journal of Advanced Navigation Technology
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    • v.19 no.6
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    • pp.552-557
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    • 2015
  • Recent performed by recognizing a user's location, various services have been tailored focus on short-range wireless communication technology. A beacon in which is attracting attention as next-generation technology. Beacon is a terminal by utilizing the frequency of the non-audible area can not be bluetooth and human sending and receiving terminals and information, Apple recently iBeacon like a low-power Bluetooth (BLE; bluetooth low energy) based beacon showing a tendency to rise into the mainstream there. Services using a beacon is basically installs the terminal in a certain place indoor. It is characterized by providing the user the services to catch the user's position, even automatically take a separate action. Various types of location-based service provided by the target interior space began to attract attention. A variety of location-based services are provided in the interior space in order to be successfully deployed and provide guidance to the interior space, the movement route and the like are essentially required to build various types of information. In this paper, for efficient indoor positioning by varying the signal strength of the beacon in such areas were measured and analyzed.

A Study on Interactions between Archives and Users by Using Social Media - Based on the Cases of National Archives of the U.S. and the U.K. - (소셜미디어를 활용한 아카이브와 이용자 간 상호작용 유형에 관한 연구 - 미국과 영국 국립기록관을 중심으로 -)

  • Kim, Ji-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.46 no.3
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    • pp.225-253
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    • 2015
  • This study investigated the interactions between archives and users based on content analysis of posts of Facebook and Twitter operated by archival institutions. It focused on posts in official Facebooks and Twitters of the U.S. and the U.K. national archives. The posts included 66 in Facebook and 670 in Twitter of the U.S. national archives, as well as 73 in Facebook and 84 in Twitter of the U.K. national archive. The analysis showed that information sharing of in-house collections and online resources, as well as information dissemination of events were the most common interaction types of the posts. 1 and 1 communication or information gathering such as questionnaire or vote rarely happened. In addition, the extent of users' responses was great on posts regarding information sharing of in-house collections. Providing information about people or events with timely manners motivated interests and participations of users. It is necessary to consider various types of interactions that facilitate user engagement. It is also important to make efforts to provide timely records in connection with exiting web resources and a variety of social media provided by archival institutions.

A Study on the Interaction Factors Influencing Use Intention of Interactive Video Services: focusing on Timing Flexibility (인터랙티브 비디오 서비스 사용 의도에 영향을 미치는 상호 작용성 요인에 관한 연구: 시간 유연성 개념을 중심으로)

  • Yang, Seung-Hwa;Lim, Seong-Taek;Lee, Su-Jin;Lee, In-Seong;Kim, Jin-Woo
    • Information Systems Review
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    • v.10 no.2
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    • pp.71-96
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    • 2008
  • Interactive Video Service(IVS) is a new type of media service that enables users to interact with others in the process of casting and watching videos in a system. 'Timing flexibility', which divides IVS into real-time IVS and non-real-time IVS, is one of the significant factors of interactivity. The objective of this study is to identify critical factors of interactivity in IVS and to compare their effects in terms of timing flexibility. To achieve the objective, prior literature has been reviewed to establish a theoretical framework, and twelve active users of IVS have been interviewed to develop research model of IVS. Finally, an online survey has been conducted to verify the research model. The results indicate that Technical Factor, Communication Factor, and Contents Factor of IVS are found to be the important interaction factors in IVS; and their impacts on the intention to use IVS were found to be affected by timing flexibility. This paper ends with theoretical and practical implications of study results.

Public Opinion on Lockdown (PSBB) Policy in Overcoming COVID-19 Pandemic in Indonesia: Analysis Based on Big Data Twitter

  • Suratnoaji, Catur;Nurhadi, Nurhadi;Arianto, Irwan Dwi
    • Asian Journal for Public Opinion Research
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    • v.8 no.3
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    • pp.393-406
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    • 2020
  • The discourse on the lockdown in Indonesia is getting stronger due to the increasing number of positive cases of the coronavirus and the death rate. As of August 12, 2020, the confirmed number of COVID-19 cases in Indonesia reached 130,718. There were 85,798 victims who have recovered and 5,903 who have died. Data show a significant increase in cases of COVID-19 every day. For this reason, there needs to be an evaluation of the government policy of the Republic of Indonesia in dealing with the COVID-19 pandemic in Indonesia. An evaluation of policies for handling the pandemic must include public opinion to determine any weaknesses of this policy. The development of public opinion about the lockdown policy can be understood through social media. During the COVID-19 pandemic, measuring public opinion through traditional methods (surveys) was difficult. For this reason, we utilized big data on social media as research data. The main purpose of this study is to understand public opinion on the lockdown policy in overcoming the COVID-19 pandemic in Indonesia. The things observed included: volume of Twitter users, top influencers, top tweets, and communication networks between Twitter users. For the methodological development of future public opinion research, the researchers outline the obstacles faced in researching public opinion based on big data from Twitter. The research results show that the lockdown policy is an interesting issue, as evidenced by the number of active users (79,502) forming 133,209 networks. Posts about the lockdown on Twitter continued to increase after the implementation of the lockdown policy on April 10, 2020. The lockdown policy has caused various reactions, seen from the word analysis showing 14.8% positive sentiment, 17.5% negative, and 67.67% non-categorized words. Sources of information who have played the roles of top influencers regarding the lockdown policy include: Jokowi (the president of the Republic of Indonesia), online media, television media, government departments, and governors. Based on the analysis of the network structure, it shows that Jokowi has a central role in controlling the lockdown policy. Several challenges were found in this study: 1) choosing keywords for downloading data, 2) categorizing words containing public opinion sentiment, and 3) determining the sample size.

China's Post '80s and '90s Generation and Selective Reception of Foreign Popular Culture: The Case of Beijing (중국 80-90후(后)와 외국 대중문화의 선택적 수용: 베이징 사례)

  • Ahn, Jungah
    • The Journal of the Korea Contents Association
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    • v.14 no.6
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    • pp.34-43
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    • 2014
  • Young Chinese audience can select and watch TV dramas, movies and entertainment programs from many different nations, such as Korea, America, Japan, England, Thailand, India, and so on, through multiple channels, such as online video sites - iQiyi, Youku, LeTV, PPTV, and many others - which were induced by changes in media environment. Various genres of Korean popular culture have recently become popular in China, but this phenomenon differs from the early Korean Wave. During the earlier period (from 1997 to the early 2000s) of the Korean Wave, soap operas were popular among middle-aged women, but now various other genres, such as K-pop, entertainment programs, etc., are also popular in China. The purpose of this study is to explore how young Chinese audiences use foreign pop culture, including their preferred genres, reasons for preferring these genres, and the relationship between the preferred pop culture and national image in Korean, American, and Japanese pop culture were analyzed. According to the study results, similarities and differences between preferred genres and the reasons for preferring these genres, and also a close correlation between preferred pop culture and national image were found. These findings will be fundamental for supporting the continual development of the Korean Wave in China.

An analysis of Adolescents' media literacy: How do they read, write, and enjoy information and communication media? (읽기, 쓰기, 향유 체험을 중심으로 본 청소년의 미디어 리터러시 분석)

  • Shin, Namin;Ahn, Hwasil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.8
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    • pp.3777-3785
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    • 2013
  • This study aimed to find out adolescents' media literacy in terms of reading, writing, and enjoying media or messages. For the purpose, we analyzed the data garnered from 1,036 students enrolled in 5 middle and 5 high schools, respectively. The analyses of the data are summarized as follows: First, mobile phone was most widely used among others, followed by TV, the Internet, mp3 player, computer or video game, radio, a video or DVD in the order. Second, a gender effect was significant in terms of the variety of activities with the Internet, mobile, and SNS: boys were more active in the use of the Internet while girls carried out more activities with a mobile phone and SNS media. Third, high school students showed more critical attitude towards information on the Website than did the middle school students. Fourth, Girls than boys, and high schoolers than middle schoolers, tended to be more active in the production of contents, self-expression, as well as participating in social and political issues online. Fifth, for the enjoyment experiences, time spent for games took up the most of the students' leisure activities, followed by watching TV and the use of the Internet. The findings of the study were discussed in light of media convergence, with implications for developing media literacy education for the youth.