• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 춘계학술대회
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• pp.455-456
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• 2015

O2O(Online-to-Offline) 환경에서 기업은 온라인을 통해 고객을 유치하고 결제를 유도한 후 제품을 수령할 때에는 다시 오프라인으로 유도하는 마케팅방식을 취함으로써 온라인과 오프라인이라는 두 개의 채널을 통합하여 시너지 효과를 창출하고자 한다. 이러한 온라인과 오프라인이 공존하는 O2O 환경에서는 공급자가 제공하는 제품 및 서비스의 품질에 대한 소비자의 인지가 기존 온라인이나 오프라인 환경과는 다를 수밖에 없다. 이에 본 연구에서는 O2O 환경에서 소비를 경험한 고객을 대상으로 설문조사를 실시하여 O2O 환경 구매를 통해 인지한 서비스 품질요인이 소비자의 공급자에 대한 신뢰 및 태도에 미치는 영향효과를 검증하고자 한다.

• 한국정보시스템학회지:정보시스템연구
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• 제28권3호
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• pp.1-23
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• 2019

Purpose This study examines the role of corporate image and privacy concerns in intention to use of online travel services using data from Vietnam. Design/methodology/approach The data collection was implemented to a student sample at the Foreign Trade University in Hanoi, which has a high concentration of young people who are interested in online travel in Vietnam. The paper based questionnaire was directly delivered to the respondents. After sorting to eliminate unfit samples, the number of responses was 541, which exceeds 500, the minimum number typically required. To test the hypotheses, we applied structural equation modeling (SEM) and Confirmatory Factor Analysis (CFA) was used to evaluate the reliability and validity of constructs in the model. We also used direct, indirect and total effect coefficient to evaluate the total impact of factors on the intention to use online services. Findings This study found that corporate image is positively associated to intention to use online services. It found a link between corporate image and privacy concerns, which suggests another way for firms to address their customers' privacy concerns; corporate image, which has received great attention in traditional offline sales channels, but not in online services, should receive higher attention in IS research. Online travel businesses, besides increasing ease of use, perceived usefulness and trust in their services, should focus on build a reliable corporate image, which can not only promote the service use but also help to eliminate users' the privacy concerns.

• 융합정보논문지
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• 제11권5호
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• pp.176-189
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• 2021

본 연구는 치위생(학)과 학생의 온라인 수업 질에 대한 만족도를 파악하고자 2021년 2월 3일부터 2월 17일까지 강원도 내 대학의 치위생(학)과 재학생 최종 228명을 대상으로 조사하였다. 분석결과, 좋은 수업 구성요소 별 온라인 수업 만족도는 중요도에 비하여 전반적으로 낮게 인식하였으며, 학습환경의 만족도가 중요도에 비하여 낮게 나타났다. 좋은 수업 세부 구성요소 별 온라인 수업의 중요도와 만족도의 차이는 수업의 체계성, 온라인 학습환경, 수업내용의 전달력에서 비교적 큰 차이를 보였다. 온라인 학습 콘텐츠 필요도는 수업자료와 VOD가 높게 나타났으며, 수업운영 유형의 만족도는 비실시간 수업이 높게 나타났다. 따라서 온라인 수업의 교수-설계 수립 시 질 개선을 위한 지속적인 노력이 필요하다고 생각된다.

• 지식경영연구
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• 제23권2호
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• pp.229-251
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• 2022

온라인 리뷰는 제품에 대한 이전 구매자들의 경험을 제공함으로써 다른 소비자들이 합리적인 구매 의사결정을 하는데 유용하게 활용되고 있다. 하지만 온라인 리뷰가 제품의 질과 특성을 정확히 반영하지 않고 편향되어 작성된다면 온라인 리뷰를 더이상 신뢰할 수 없는 문제가 발생한다. 따라서, 본 연구에서는 대표적인 온라인 리뷰의 편향 중 하나인 과소보고 편향의 특성을 실증 데이터를 통해 살펴보고자 한다. 구체적으로 온라인 게임 플랫폼인 스팀의 14,165개의 리뷰 데이터를 활용하여 과소보고하는 성향을 지니는 리뷰어의 특성을 살펴보고자 하였다. 분석결과, 과소보고하는 리뷰어는 주로 추천 의도를 담은 리뷰를 작성하고, 게임 출시일로부터 짧은 기간 안에 리뷰를 작성하나 다소 긴 시간동안 게임을 플레이한 후 리뷰를 작성하는 경향이 있으며, 높은 가격의 게임을 구매했을 때 리뷰를 작성하는 경향을 보였다. 본 연구는 과소보고하는 리뷰어의 특성을 탐색적으로 살펴보았기에 과소보고 편향에 대한 이해를 확장시키는 기초 연구로서 의미를 지닐 것이다.

• 유통과학연구
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• 제15권7호
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• pp.43-52
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• 2017

Purpose - This study investigates shopping behaviors and effects focusing on the seniors in 50s and 60s based on their buying satisfaction in online shopping. The study investigated causal relation between effects having influence upon online shopping behavior to give theoretical base on the use of online shopping. The study gave implications of consumption attitude of silver generation as well as senior consumers in aging society. Research design, data, and methodology - The subject was senior consumers who have experienced online shopping to be sensitive to the fashion and to have active and reasonable consumption pattern and to be active and to have positive value. Results - This study investigated the mediating effect on purchase satisfaction of the 50s and the 60s upon online shopping to examine online shopping use and effects. The subject was the ones in their 50s and 60s in Gyeonggi and Chungnam who had experienced online shopping. All of hypotheses of models at PLS analysis were supported. Conclusions - Both information innovation and self-satisfaction showed positive influence upon the ease of and also access of the use. In addition, the access to the use had positive influence upon the purchase intention in retailers' online shopping.

• 디지털산업정보학회논문지
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• 제16권3호
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• pp.83-94
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• 2020

The threat of COVID-19 pandemic put many universities in Korea to develop and implement various types of untact online classes. Online education has been recognized as one of the effective educational methods because of its ubiquitous and flexible educational environments. However quick move to online education caused by the sudden attack of the COVID-19 led to many problems such as faculty's burden and stress from the planning and designing suitable for online classes, technology system problems for both students and faculty and students' complaints of the low quality of education. The primary purpose of this study is to investigate the effects of learner, contents, and instructor factors on college student satisfaction with untact online classes during the first attack of COVID-19 pandemic. The data were collected from 605 undergraduate students of S women's university based in Seoul, who took the untact online classes in the spring semester 2020. The results of empirical analysis reveal that only contents factor are likely to predict learner satisfaction. These findings provide insights that the effective planning and designing classes are key to enhancing learner satisfaction with online education. This study suggests that instructors need various contents developed and educational strategies for students.

• International Journal of Knowledge Content Development & Technology
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• 제6권2호
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• pp.29-42
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• 2016

Performing an online health search is a popular activity conducted on the Internet. Research studies from developed countries provide information on source used, type of search performed and devices used to perform the search. However, the same cannot be said about the online health information searching scene in South East Asia. Online health information searching is gaining popularity in South East Asia. Citizens in these countries are turning to the Internet to obtain health information quickly. Current research studies pertaining to online health information searching in South East Asian is limited, particularly relating to search experiences of South East Asian health searchers. Search experience is pertinent as it could deter or encourage the possibility of conducting future health searches. In this research study, a user study was conducted to describe the online search experience of South East Asian health searchers. A face to face interview with 50 participants was conducted. The interview was audio recorded and transcribed verbatim. Results indicate participants have positive and negative search experiences. In some cases, post search outcomes influenced the search experience. Results of this research study contribute to the growing domain of knowledge in relation to online health information searching. Results of this study also provide an understanding pertaining to the search experience of South East Asian online health searchers.

• International Journal of Contents
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• 제14권2호
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• pp.16-23
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• 2018

Although there have been studies regarding the influence of customer reviews on consumer decision making at online shopping sites, research on factors affecting the perceived customer review quality for online shopping sites is limited. This study posits that sociability, which is one of the environmental factors of an online shopping site, can affect the quality of customer reviews. Sociability is a key factor in building a collaborative environment online, but studies have been limited to applying sociability to customer reviews that are the result of a collaborative environment. This study expects that sociability affects the performance of online shopping sites through the perceived information quality of customer reviews, and customers' efficacy. More specifically this study investigates the structural relationship between sociability, self-efficacy, collective efficacy, and the perceived information quality of the reviews in an online shopping context, regarding the patronage intention of customers. This study was conducted using a survey of 361 college students. The structural equation model results indicate that user perception of sociability increases self-efficacy and collective efficacy. The improved efficacy enhances the perceived information quality of reviews for online shopping sites, which increases patronage intention of customers. This study found that online shopping sites require a platform for customers to engage in social interaction to enhance their customers' loyalty and lifetime value.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.702-714
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• 2021

본 연구의 목적은 온라인실습 프로그램 개발의 기초자료를 마련하기 위해 가상시뮬레이션을 통한 간호대학생들의 온라인실습 경험을 이해하는 것이다. 간호학과에 재학중인 16명의 학생을 대상으로 질적주제분석 방법을 적용하여 분석하였다. 그 결과 온라인실습 경험의 특성은 '온라인실습에 대한 양가감정을 느낌', '온라인실습 효과에 대한 의구심이 듦', '온라인실습의 한계에 부딪힘', '가상시뮬레이션을 대안으로 느낌', '진정한 간호에 다가섬' 등의 5가지 주제로 나타났다. 가상시뮬레이션은 매우 효과적인 온라인실습 프로그램으로 확인되었으나, 다양한 시나리오와 사례의 부족이 온라인실습의 한계점으로 나타나 향후 연구에서는 보다 다양하고 체계적인 실습 프로그램을 개발하여 적용할 필요가 있다.

• 공학교육연구
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• 제25권2호
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• pp.13-21
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• 2022

In many existing studies, the analyses on the application and effect of the project-based learning model (PBL), a student-centered teaching and learning strategy, have been emphasized and carried out in various majors and courses. This case study analyzes the effects of applying a project-based learning model to the engineering accounting course for engineering students in 2021 in the context of the COVID-19 pandemic, compared with the offline course in 2019 and the simple online course in 2020. Project team consisting of 2-3 students carried out online collaborative learning activities for solving open-ended problems through the 5-step PBL procedure including presenting the final result. Except for this online PBL application in 2021, textbooks, lecture contents, assignments, and tests were implemented the same for each semester for three years. Through lecture evaluation and survey by students, the online PBL application semester showed higher effects in inducing student-centered learning, lecture satisfaction, and student competency improvement compared to the non-applying semesters, further, it was evaluated that the online PBL application to the course and evaluation method were more appropriate than other semesters. It is expected that the online PBL method and operation procedure applied in this study can be utilized as a best practice for the design and operation of various online courses for student-centered collaborative learning activities and educational effects.