• 제목/요약/키워드: Online Purchase

검색결과 917건 처리시간 0.028초

산업공학 학부교육의 탐색:졸업생 설문조사 결과를 중심으로 (Exploring Undergraduate Education of Industrial Engineers:Result of Survey for Graduates with Industrial Engineering Degree)

  • 박양병;임석철;홍성조;김광재;윤명환;김종화;이덕주;조남욱;서영보
    • 산업공학
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    • 제20권1호
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    • pp.1-10
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    • 2007
  • The main purpose of this research is to find out whether curriculums of industrial engineering (IE) departments meet the demand of IE graduates working in various fields. The research was conducted as an online questionnaire survey selecting IE Graduates working in industries as practising engineers. 1,324 participants were validated among 1,477 participants. 13 fields were selected and used in the survey. Those were; 1) Mathematical statistics, 2) Computer, 3) Purchase, 4) Production system, 5) Logistics, 6) Marketing, 7) Monetary, 8) Experiment methods, 9) Operations Research (OR), 10) Human Factors, 11) Quality, 12) Engineering management, and 13) Information systems. Using the 5-scale Likert rating, each education subject was assessed both in terms of its usefulness in practices and the amount it being taught in school. As a result, courses such as motion/time study, linear programming that IE has traditionally focused showed less usefulness in practices while it is taught in relatively large amount in schools. However, courses such as 6 sigma, CRM which are closely related to industrial practices showed high usefulness in practices compared with low degree of teaching in school. This was the first ever large scalesurvey conducted for IE graduates in Korea. The result of survey displayed many helpful information on current status and future direction of IE education in Korea.

감성의류매장에 관한 VMD 연구 (A Study on VMD for Emotional Clothing Shops)

  • 강경애;김선미
    • 한국의상디자인학회지
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    • 제9권3호
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    • pp.133-149
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    • 2007
  • Amid a wave of informatization, the world is allowing diverse exchanges and cooperations in the global village to be promoted. And, a change in the life environment and the consumption pattern allows the key word in distribution revolution called 'online' and 'emotion' to be recalled. As the emotion is being positioned as the trend of the new era, this study has its significance in that even the fashion industry desperately requires the emotion marketing aiming at the artistic value and practicality in fashion and the creation in value-added, and requires the development and utilization plan for diverse VMD programs on the rational dress shop, like the successful case of the trendy shop such as America's large bookstore 'Barnes & Noble.' Accordingly, the purpose of this study is to design and suggest the virtually trendy dress shop as one plan of utilizing VMD, by examining about the fashion business environment and about 'emotion trend' according to the consumer purchase needs, and through researching into the cases of the trendy dress shops with the emotion marketing. The virtual trendy dress shop 'Muse,' which was proposed as its research result, was designed with having the main concept as urban naturalism, which points to the urban and sophisticated coordination, and to the simple personality and rational value, as one method of utilizing VMD in the differentiated dress shop. And, it is desired to be performed the researches on the development and the utilization plan for diverse VMD programs in the dress shop down the road.

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O2O 음식점 서비스 개발을 위한 스마트폰 앱의 분석/설계 (Analysis and Design of Smart-phone App. for O2O Restaurant Service)

  • 조병호
    • 한국정보전자통신기술학회논문지
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    • 제10권2호
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    • pp.125-132
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    • 2017
  • O2O 서비스는 온라인을 이용한 오프라인 상점의 마케팅을 통해 매출 증대에 기여하고 있다. 특히 O2O 비즈니스는 모바일기기 사용의 급증으로 스마트폰으로 다양한 서비스가 가능하고 기업은 고객의 위치에 맞게 다양한 서비스를 제공할 수 있게 되었다. 이런 O2O 서비스가 오프라인 상점의 실구매로 이루어지는 주요 역할을 하게 되었다. O2O 서비스를 위한 스마트폰 앱 개발에 있어 기존 구조적 설계 방법 보다는 최근의 객체지향 분석/설계 방법인 UML이 유용할 것으로 보인다. 그러므로 본 논문에서는 비콘 기술에 기반한 O2O 음식점 서비스를 위한 스마트폰 앱 개발에 객체지향 분석/설계 방법을 제시함으로써 본 분석/설계 방법이 음식점 O2O 상용시스템에 제작에 유용하게 활용될 수 있음을 보여준다.

인터넷 쇼핑몰 니즈 분석 시스템의 설계 및 구현 (A Design and Implementation of Needs Analysis System in Internet Shopping Mall)

  • 박성훈;김진덕
    • 한국정보통신학회논문지
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    • 제19권9호
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    • pp.2073-2080
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    • 2015
  • 온라인에서 제품을 고르고 실질적인 구매는 오프라인에서 이루어지는 역 쇼루밍이 급격히 늘고 있다. 역 쇼루밍이 늘고 있다는 것은 이미지와 설명을 기반으로 한 인터넷 쇼핑몰의 사용자 분석에 한계가 있음을 의미한다. 따라서 대형 온라인 쇼핑몰은 고객 맞춤형 쇼핑정보를 제공하고 있으나, 단순히 고객이 검색하거나 구매한 상품을 나열하여 제공하여 준다. 따라서 사용자의 다양한 요구를 분석하고 적용할 수 있는 온라인 쇼핑몰이 필요하다. 본 논문에서는 새로운 니즈분석 시스템을 제안한다. 제안된 시스템은 사용자 정의 모듈과 후기 분석 모듈로 구성되어 있다. 전자는 두 개의 상품을 지정하고 개인별 사용자 선호도를 수집하며, 후자는 저장된 데이터베이스 사전을 이용하여 구매 상품의 후기를 분석한다. 구현된 시스템은 개별 사용자의 요구를 충족하는 상품을 추천할 수 있음을 보였다.

임산부 및 수유부의 영양·미용·체형변화에 대한 관심도와 미용 보조 식품에 관한 연구 (Interests in Nutrition·Beauty·Body Shape of Pregnant and Lactating Women·Desires for "Inner Health, Outer Beauty" Functional Foods)

  • 류세자;박미성;박승용
    • Journal of Dairy Science and Biotechnology
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    • 제35권4호
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    • pp.232-243
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    • 2017
  • Although several supplementary foods are available for pregnant and lactating women, there is a need for foods able to maintain a woman's beauty without any changes in body shape. In this study, four questionnaires about nutrition management, skin care, body shape, and the intent of purchasing beauty supplementary foods, were prepared for an online survey (http://pms8011.wixsite.com/project). A total of 95 answers from 293 women were classified into four groups, based on age, income, occupation, and skin type. The data were statistically analyzed using SPSS/WIN Program 22.0. The significances of the F-value analyzed by one-way ANOVA and the differences within the groups were verified by Scheffe's method. All groups were shown to have very high requirements for nutrition management and beauty standards. In the skin patterns, the groups of middle-aged women, house wife and the lower income showed high interests, with a high significance (P<0.01) in ages. With respect to body shape, significant interest was found within the groups of skin type (P<0.05) and age (P<0.001). With regard to supplementary foods, all groups showed a strong intention to purchase, but no significant differences were found. This study indicates the necessity to categorize supplementary foods by the intended target group, such as women planning to conceive, pregnant women, and lactating women.

인터넷 패션 전문 쇼핑몰 의류제품의 트렌드 수용분석 - 08 S/S 시즌 여성복 중심으로 - (An Analysis of Trend Acceptance of Clothing Items at an Internet Shopping Mall specializing in Fashion - Focusing on 08 S/S Season -)

  • 이유미;정삼호
    • 패션비즈니스
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    • 제13권4호
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    • pp.85-98
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    • 2009
  • Advance development of the internet has brought significant changes to the distribution structure of the fashion industry, resulting in decreased sales in Road shops and sudden growth of online fashion specialty shopping malls. As detailed analysis on internet fashion shopping malls is necessary in order to make a future projection on changes in the fashion industry, this thesis aims to study the color, fabric / pattern, silhouette, item / detail, image, etc of 2008 S/S apparel fashion style sold in the top ten shopping malls, selected in terms of sales volume and awareness. The results were further analyzed to characterize each individual shopping malls, upon which the design was compared with the five main trends for the season provided by three fashion research agencies in order to study the level of trend acceptance. Studies showed that 'Romantic Sake' trend was most widely accepted, followed by 'Eco Nature' which most reflected the characteristics of Spring. 'Modern Ethenic' trend was most aggressively accepted at more upscale shopping malls targeting older demographic, while " Play Urban' was highly accepted by shopping malls specializing in young casual. Due to the disadvantage of not being able to try on the items before purchase, styles following the 'City Luxe' trend featuring fitted suits showed the lowest trend acceptance. Amongst the design elements, color was most widely accepted.

Rating Prediction by Evaluation Item through Sentiment Analysis of Restaurant Review

  • So, Jin-Soo;Shin, Pan-Seop
    • 한국컴퓨터정보학회논문지
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    • 제25권6호
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    • pp.81-89
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    • 2020
  • 우리가 SNS상에서 흔하게 접하는 온라인 리뷰에는, 소비자들의 선호도에 영향을 미치는 다양한 평가정보가 복합적으로 포함되어 있지만 이를 매우 간단한 형태의 수치(또는 평점)로 제공하는 것이 일반적이다. 이러한 리뷰에서, 소비자가 원하는 구체적인 정보를 얻고, 이를 구매를 위한 판단에 활용하기란 쉽지 않다. 따라서 본 연구에서는 한국어로 작성된 음식점 리뷰를 대상으로, 감성분석을 수행하여 평가항목별로 세분화된 평점을 제공 가능한 예측 방법론을 제안한다. 이를 위해, 음식점의 주요 평가항목으로 '음식', '가격', '서비스', '분위기'를 선정하고, 평가항목별 맞춤형 감성사전을 새롭게 구축한다. 또한 평가항목별 리뷰 문장을 분류하고 감성분석을 통해 세분화된 평점을 예측하여 소비자가 의사결정에 활용 가능한 추가적인 정보를 제공한다. 마지막으로, MAE와 RMSE를 평가지표로 사용하여 기존의 연구보다 제안기법의 평점 예측 정확도가 향상되었음을 보이며, 제안 방법론의 활용 사례도 제시한다.

실시간 웹로그 스트림데이터를 이용한 고객행동평가시스템 구현 (Implementation of Customer Behavior Evaluation System Using Real-time Web Log Stream Data)

  • 이한주;박홍규;이원석
    • 한국정보기술학회논문지
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    • 제16권12호
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    • pp.1-11
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    • 2018
  • 최근 온라인 쇼핑 유통시장의 규모는 지속적이고 빠르게 성장하고 있기 때문에 고객 행동평가분석을 통한 맞춤형 쇼핑서비스가 매우 중요해지고 있다. 하지만 기존의 분석 방식은 소비자의 프로파일 및 행동에 대한 분석 데이터만을 제공하고, 디스크기반 마이닝 탐사로 인해 실시간 분석의 한계가 존재했다. 그러므로 실시간 처리 및 분석이 필요한 웹 서비스와 같은 분야에 기존 방식을 적용하기에는 정확성의 문제와 시스템 성능 문제가 존재한다. 본 연구에서는 실시간으로 발생되는 웹 클릭 로그 스트림을 분석하고 특정 상품에 대한 집중도를 분석하여 상품 구매 의지가 있는 관심고객을 찾아내며, 이를 바탕으로 전체 고객 대상이 아닌 관심고객 중심의 상품 프로모션을 진행할 수 있는 시스템을 구현하고 이들의 효율성과 정확성을 검증한다.

패션제품 버리기 어려움과 패션라이프스타일 및 소비가치의 효과 (The influence of fashion lifestyle and consumption value on the difficulty of discarding unused fashion products)

  • 지혜경
    • 한국의상디자인학회지
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    • 제21권2호
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    • pp.27-41
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    • 2019
  • This study aimed to investigate the influence of fashion lifestyles and consumption values on the difficulty of discarding unused fashion products. To achieve this purpose, this study surveyed female consumers aged 20s-50s to gain empirical analysis in July 2018. Data were analyzed for 236 subjects who were selected through online and offline sampling. The results were as follows. First, consumers tend to have difficulties discarding unused fashion goods. Consumers that have a higher income tend to have greater difficulty when choosing to discard items. Factors influencing the difficulty in discarding items were emotional attachment, usefulness in the future, economic value, and the lack of organizing skills. Usefulness in the future and the lack of organizing skills are the most significant factors influencing the discarding difficulty. Second, discarding difficulty had a significant relationship with fashion lifestyle, indicating that consumers seeking a fashion lifestyle that purchase more expensive brands tend to have more difficulty when discarding items. Third, each factor had a meaningful relationship with fashion goods consumption values. Those pursuing conspicuous value showed a greater difficulty discarding items due to emotional attachment, economic value, and lack of organizing skills. Pursuance of situational value showed a higher discarding difficulty than economic value factors. Pursuance of practical value showed a higher difficulty than both usefulness in future situations and economic value factors. Pursuance of differentiation value showed a higher discarding difficulty than emotional attachment and usefulness in the future factor. This study will help understanding consumers psychological mechanisms that experience difficulty in terms of the discarding of unused fashion goods.

다이빙용 웨트수트(wetsuit) 소재에 대한 소비자 인식조사와 물성 비교 (Consumer recognition and mechanical property comparison of wetsuit material for diving)

  • 상정선;오경화
    • 한국의상디자인학회지
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    • 제20권4호
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    • pp.163-174
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    • 2018
  • Consumer and property evaluation of wetsuit materials were conducted to obtain useful data for developing competitive products that meet consumer expectations and improving industrial competitiveness. Data were collected through online surveys of 213 domestic consumers who have experienced wearing wetsuit among marine leisure activities. Five types of commercial wet suit materials by brand and four types of commercial wet suit materials with the same quality by thickness were collected. Then, their physical properties, salt water resistance and thermal insulation rate were evaluated and compared. As a result, the most commonly used wetsuit material is 3 to 5 mm thick, and the basic jersey material is bonded on both sides. As a processing for imparting functionality, processing for improving warmth and reducing surface resistance are most frequently used. Consumers often feel uncomfortable when wearing a wetsuit, such as wearing comfort, weight, ease of movement, stretchability, and clothing pressure, which are different from those of casual wear. Also, mechanical strength and warmth were considered to be the most important criteria for selection of wetsuit material for purchase or rental. The mechanical properties of brand A and B were better than those of brand C, D, and E. Resilience and thermal shrinkage were better in brand C, D, and E. On the other hand, there was no significant difference in the physical properties due to the difference in thickness of the material at the same quality. Also, it was found that the thicker the material, the more stable it is in the heat. Brand A and B had superior salt water resistance than brand C, D, and E. In the thermal insulation test, brand A and B showed better insulation characteristics than brand C, D, and E, but the types of bonded fabric and surface finishing of materials were thought to have affected. In comparison of the thickness, the thicker the materials, the better the salt resistance and the thermal insulation.