• 제목/요약/키워드: Online Participation

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Revitalization of Chinese Tourism in Baotu Spring Park of Jinan through Service Design Thinking

  • Feng, SiSi;Yi, Jae Sun;Lee, Ji-Hyun
    • International Journal of Contents
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    • 제15권4호
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    • pp.50-58
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    • 2019
  • Baotu Spring Park, a must-visit place in Jinan, China, has been rated as the country's highest-level scenic spot by the Chinese government. However, social media that highly reflects public opinions tends to express a lower evaluation of Baotu Spring Park. Thus, this paper employs service design thinking methods to identify the problems of Baotu Spring Park and provide solutions from the perspective of visitors. Based on desk research, tourist behavior tracking, contextual interviews, and a customer journey map, it was found that the service gap of Baotu Spring Park lacks a unified and effective instruction system. Also, the activities, parking, and high-quality tourist souvenirs are deficient, and there is no online information delivery platform. Finally, five suggestions are made,-respectively:,- redesign the sign system, enhance the participation of tourists, redesign the tourist souvenirs and display space, offer parking areas and shuttle buses, as well as set up a dedicated application.

공공 웹사이트의 정보서비스 및 커뮤니티 요소 평가 -한국 관공서, 군, 경찰 홈페이지를 중심으로- (The Evaluation of the Information Service and Community Factors in Korean Public Websites)

  • 이재관
    • 한국국방경영분석학회지
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    • 제29권1호
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    • pp.76-87
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    • 2003
  • This paper proposes that we need a simpler method for developing the Website strategy for public institutions. The research objectives are threefold: (1) A model that relates to the monitoring of Website strategy in the public sector is proposed. The model includes basic dimensions and a $2{\times}3$ matrix that is a simplified version of the Mohammed et dl.s Marketspace Matrix. (2) The model is tested empirically with a sample of 56 Websites selected from govemment agencies, military organizations and police stations in Korea. (3) The effect of dimension/factors on the innovation level is tested. A special attention is paid to online attracting that is important for public institutions which usually do not use offline advertising aggressively. Results from regression analyses show that main dimensions (Marketing Drivers and relationship Stages) and three factors (Basic Information, Support Information, and Participation) in the matrix are all significantly influential on the innovation level, but the Attracting is not. Colorful designs and attracting features of a homepage have not necessarily anything to do with innovation. This message can offer a good piece of advice for managers of Websites.

FlappyBird Competition System: 인공지능 수업의 경쟁 기반 평가 시스템의 구현 (FlappyBird Competition System: A Competition-Based Assessment System for AI Course)

  • 손의성;김재경
    • 한국멀티미디어학회논문지
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    • 제24권4호
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    • pp.593-600
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    • 2021
  • In this paper, we present the FlappyBird Competition System (FCS) implementation, a competition-based automated assessment system used in an entry-level artificial intelligence (AI) course at a university. The proposed system provides an evaluation method suitable for AI courses while taking advantage of automated assessment methods. Students are to design a neural network structure, train the weights, and tune hyperparameters using the given reinforcement learning code to improve the overall performance of game AI. Students participate using the resulting trained model during the competition, and the system automatically calculates the final score based on the ranking. The user evaluation conducted after the semester ends shows that our competition-based automated assessment system promotes active participation and inspires students to be interested and motivated to learn AI. Using FCS, the instructor significantly reduces the amount of time required for assessment.

팀기반학습 적용을 위한 교육지원시스템의 활용 효과 (Effects of a Learning Management System on Applying Team-based Learning)

  • 김성빈;김재엽
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2021년도 가을 학술논문 발표대회
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    • pp.186-187
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    • 2021
  • Education in Korean universities is rapidly expanding to online education due to COVID-19. In response to such changes, this study proposed a means of improving the learning management system of Korean universities and analyzed the effects of using the system. The important results of this study are as follows: the learning management system was composed of 'pre-class learning,' 'team activity,' and 'participation learning' to support team-based learning. The effects that the users (instructors, learners) can obtain by adopting team-based learning and using the system were analyzed. The study concludes that for instructors, teaching work may be alleviated. For learners, it was demonstrated that they could more easily access and use data required for their education.

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Developing a Social Presence Scale for Measuring Students' Involvement during e-Learning Process

  • KANG, Myunghee;CHOI, Hyungshin
    • Educational Technology International
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    • 제9권2호
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    • pp.1-15
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    • 2008
  • One of the challenges that online learners face is feeling of isolation and diminishing desire of maintaining active participation during e-learning. Social presence, that is considered to be a vital factor in e-learning, is recently started to receive a support from the field. Although research indicated a significant role of social presence in both learning process and learning outcome, there is no widely accepted measurement scale of social presence. This study, therefore, developed a new scale to measure social presence based on the existing theories and validated it against 723 participants. Nineteen self-report items with three dimensions, co-presence, influence, and cohesiveness, were identified and validated using Exploratory Factor Analysis (EFA) in a preliminary and a follow-up study.

농촌 치유관광객의 여가활동 참여, 심리적 자본, 삶의 질의 구조관계 분석 (A Structural Relationships among Leisure Activity, Psychological Capital, and Quality of Life in Rural Healing Tourists)

  • 김경희;박예나
    • 농촌지도와개발
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    • 제30권3호
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    • pp.131-141
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    • 2023
  • This study aims to examine the structural relationships among leisure activity, psychological capital, and quality of life in rural healing tourists. Data were collected from 407 workers who had experience in rural healing tourism through an online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, confirmatory factor, and structural equation modelling analysis. The results of structural equation modelling indicate participation in leisure activities had a positive effect on psychological capital. Psychological capital had a positive effect on quality of life. The results of this study suggest that leisure activities play an important role in improving workers' psychological capital. Through rural healing tourism, various outdoor activities, cultural activities, and social interaction with people using rural resources can help improve the psychological capital of workers.

개인과 미디어의 선택성이 강화된 디지털 뉴스 유통 환경에서 선택적 노출과 의견변화, 정치참여의 관계 연구 (A study on the relationship between selective exposure, opinion change, and political participation in a digital news distribution environment)

  • 신지희;양승찬
    • 문화기술의 융합
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    • 제10권2호
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    • pp.391-406
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    • 2024
  • 본 연구는 현재 디지털 뉴스 유통 과정이 개인의 선택, 이에 기반한 미디어의 선택으로 인해 이용자들에게 정치적으로 편향된 정보를 제공할 수 있다는 점에 초점을 맞추고 개인의 뉴스 선택에 영향을 미치는 요인과 이용자의 정파적 선호에 맞춤화된 뉴스가 추천됐을 때 발생할 수 있는 의견변화와 정치참여의 효과를 탐색적으로 분석했다. 자신의 정파적 선호에 부합하는 뉴스를 선택하는 선택적 노출의 현상은 개인이 한정적 정보처리를 많이 이용하고, 정치적 신념이 같은 집단 간의 높은 토론 효능감을 경험할수록 그 정도가 높은 것으로 니타났다. 선택적 노출의 정도가 높은 개인에게 정파적 성향과 일치하는 일방향 메시지의 뉴스를 무작위로 제공했을 때 기존 의견이 강화되는 방향으로 의견 공고화와 의견보강 정보처리가 일어나면서 온라인 정치참여가 높아지는 경향성이 발견되었다. 반면 이들에게 미디어가 경쟁하는 두 정파적 입장을 균형있게 다룬 양방향 메시지 뉴스를 무작위로 제공했을 경우 상대편의 견해와 논지를 이해하고 더 나은 의견이 있다면 기존 의견을 조정해보려는 의향이 함께 발견되었다. 이 연구는 숙의민주주의 과정에서 다양한 의견을 균형있게 이용하는 것의 중요성을 지적하고 이와 관련한 미디어 리터러시의 필요성을 제안했다.

PL 리더십 성향과 프로젝트 특성요인이 프로젝트 참여 만족 및 성과에 미치는 영향 (The Effect of PL Leadership and Characteristics of Project on Project Participants' Satisfaction and Performance)

  • 양희동;김명진;강소라
    • Asia pacific journal of information systems
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    • 제20권4호
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    • pp.53-79
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    • 2010
  • The study was originated from recognition that project participants' satisfaction should be Improved to raise project performance and to make progress of a successful project since the above dissatisfaction was operated as a danger factor of the project. The study selected one large-scale sample project and attempted measuring characteristics of the project, participants' satisfaction and project performance with the whole project participants. The study analyzed correlations between individual level (team members) and group level (development team), and examined what effect a sub project manager under complicated hierarchical organization of the large-scale project, namely PL (project leader)'s leadership style had on each individual project participant's satisfaction and what effect project uncertainty in organization/technology environment had on project participants' satisfaction and project performance. The study verified that development team (group) had an effect on team member (individual)-level project participants' satisfaction by disclosing that there was a significant dispersion among groups within project participants' satisfaction by each individual. It is analyzed that it is necessary to make improvement through approach by each pertinent team to raise individual-level project participants' satisfaction. The study also verified PL's ideal leadership under strict methodology and hierarchical control of the large-scale project. Based on the verification of the hypotheses, the results of the analysis were produced as follows. First, the development team affects the satisfaction level that an individual has when he/she participates in a project. This suggests that the satisfaction with project participation should be improved at the team level. In addition, the project management style and leadership orientation of the manager of a sub project who is mostly affected by the team proved to have a direct influence on the satisfaction with project participation and project performances. Second, both the performance-oriented leadership and the relationship-oriented leadership of the PL of the development team were verified to have a significant effect on the satisfaction of the team members associated with project participation. In other words, when the team members recognize that the PL of the development team shows both the performance-oriented leadership and the relationship-oriented leadership, their satisfaction with project participation increases accordingly. Third, it was verified that the uncertainty of the organizational environment significantly affects the satisfaction level when the PL of the development team exerts a relationship-oriented and performance-oriented leadership. The higher the uncertainty of the organizational environment is, the more the satisfaction with project participation decreases whereas the relationship-oriented leadership has a more positive effect on the satisfaction than the performance-oriented leadership style. Fourth, when the PL of the development team exerts the relationship-related and performance-related leadership, the uncertainty of the technological environment has a significant influence on the satisfaction level. The higher the uncertainty of the technological environment is, the more the satisfaction with project participation decreases whereas the performance-oriented leadership has a more positive effect on the satisfaction than the relationship-oriented leadership style. The result of the research on the uncertainty of the project environment suggests that when the development team leader exerts a relationship-oriented and performance-oriented leadership style, the uncertainty of the organizational environment has a significant effect on the satisfaction with project participation; the higher the uncertainty of the organizational environment, the more the satisfaction level decreases, and the relationship-oriented leadership style affects the satisfaction level more positively than the performance-oriented leadership style. In addition, when the development team leader displays a relationship-oriented and performance-oriented leadership style, the uncertainty of the technological environment has a significant effect on the satisfaction with project participation; the higher the uncertainty of the technological environment. the more the satisfaction level decreases. The performance-oriented leadership style as well affects the satisfaction level more positively than the relationship-oriented leadership style. Based on the above results, the research provides the following implications when handling multiple concurrent projects. First, the satisfaction with the participation in the multiple concurrent projects needs to be enhanced at the team (group) level. Second. the manager of the project team, particularly the middle managers should have both a performance-oriented and relationship (task and human)-oriented attitude and exert a consolidated leadership in order to improve the satisfaction of team members with project participation and their performances. Third, as the uncertainty factor of the technological and organizational environment among the characteristics factors of the project has room for methodological improvement depending on one's effort even though there are some complications, we need to continuously prevent and control the risks resulting from the uncertainties of the technological and organizational environment of the project in order to enhance the satisfaction of project participation and project performances. Fourth, the performance (task)-oriented leadership is required when there is uncertainty in a technological environment while the relationship (human)-oriented leadership is required when there is uncertainty in an organizational environment. This research has the following limitations. First, this research intended to select one large-sized sample project and measure the project characteristics, the satisfaction of all the participants associated with project participation, and their performances. Therefore, it is inappropriate to generalize and apply the result of this result onto other numerous projects. Second, as this case study entailed a survey to measure the characteristics factors and performance of the project, since the result value was based on the perception of project team members, the data may have insufficient objectivity. Third, though this research targeted on all the project participants, some development teams did not provide sufficient data and questionnaires were collected from some specific development teams among the 23 development teams, causing a significant deviation in the response rate among the development teams. Therefore, we need to continuously conduct the follow-up researches making comparisons among the multiple projects, and centering on the characteristics factors of the project and its satisfaction level.

온라인 프라이버시 침해 우려에 관한 컨조인트 분석 : 한국에서의 사례 (A Conjoint Analysis of Online Information Privacy Concerns: A case in Korea)

  • 최미영;이상용
    • Asia pacific journal of information systems
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    • 제18권3호
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    • pp.45-65
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    • 2008
  • The rapid growth of the Internet has increased the amount of transmission of personally identifiable information. At the same time, with new Internet related technologies, organizations are trying to collect and access more personal information than before, which in turn makes individuals concern more about their information privacy. For their successful businesses, organizations have tried to alleviate these concerns in two ways: (1) by offering privacy policies that promise certain level of privacy protection; (2) by offering benefits such as financial gains or convenience. In this paper, we interpret these actions in the context of the information processing theory of motivation. This paper follows Hann et al.(2007)'s methods to analyze Internet users privacy concerns in Korea and tries to compare the findings. Our research objectives are as follows: First, we analyze privacy concern mitigation strategies in the framework of the expectancy theory of motivation. Subsequently, we show how the expectancy theory based framework is linked o the conjoint analysis. We empirically validate the predictions that the means to mitigate privacy concerns are associated with positive valences resulting in an increase in motivational score. In order to accommodate real-life contexts, we investigate these means in trade-off situation, where an organization may only be able to offer partially complete privacy protection and/or promotions and/or convenience, While privacy protection (secondary use, improper access) are associated with positive valences, we also find that financial gains can significantly increase the individuals' motivational score of a website in Korea. One important implication of this empirical analysis is that organizations may possess means to actively manage the privacy concerns of Internet users. Our findings show that privacy policies are valued by users in Korea just as in the US or Singapore. Hence, organizations can capitalize on this, by stating their privacy policy more prominently. Also organizations would better think of strategies or means that may increase online users' willingness to provide personal information. Since financial incentives also significantly increase the individuals' motivational score of website participation, we can quantify the value of website privacy protection in terms of monetary gains. We find that Korean Internet users value the total privacy protection (protection against errors, improper access, and secondary use of personal information) as worthy as KW 25,550, which is about US 28. Having done this conjoint analysis, we next adopt cluster analysis methodology. We identify two distinct segments of Korea's internet users-privacy guardians and information sellers, and convenience seekers. The immediate implication of our study is that firms with online presence must differentiate their services to serve these distinct segments to best meet the needs of segments with differing trade-offs between money and privacy concerns. Information sellers are distinguished from privacy guardians by prior experience of information provision, To the extent that businesses cannot observe an individual's prior experience, they must use indirect methods to induce segmentation by self-selection as suggested in classic economics literature of price discrimination, Businesses could use monetary rewards to attract information sellers to provide personal information. One step forward from the societal trends that emphasize the need of legal protection of information privacy, our study wants to encourage organizations and related authorities to have the viewpoints to consider both importance of privacy protection and the necessity of information trade for the growth of e-commerce.

온라인 커뮤니티 내 익명성이 가상 팀 성과에 미치는 영향 (The Effect of Anonymity on Virtual Team Performance in Online Communities)

  • 이은곤;이애리;김경규
    • 한국전자거래학회지
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    • 제20권1호
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    • pp.217-241
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    • 2015
  • 온라인 커뮤니티 구성원들의 참여를 독려하고 비행을 막기 위해 어느 수준의 익명성을 보장하여야 하는지에 대한 연구가 시급하다. 그러나, 선행연구들은 익명성의 개념이나 구분에 대한 체계적인 연구를 진행하지 못하였을 뿐만 아니라, 온라인 커뮤니티의 가상 팀 활동에 익명성이 어떠한 영향을 미칠 수 있는지에 대한 연구가 부족하였다. 본 연구에서는 익명성의 개념 및 효과에 대한 선행연구를 종합하고, 익명성을 1) 실명(무익명), 2) 별명(부분 익명), 3) 임의의 숫자 아이디를 임시로 부여(완전 익명)의 세 가지 수준으로 구분하였다. 이러한 익명성의 차이가 온라인 커뮤니티 구성원들의 신뢰 및 인지된 신원 노출 위험에 영향을 미침으로써, 결과적으로 가상 팀 성과에 어떠한 영향을 미치는지를 실증적으로 검증하였다. 실험실 실험이 수행되었으며, 온라인 커뮤니티의 실제 모습을 반영하기 위해 정착된 커뮤니티의 가상 팀 상황을 만들어 자료를 수집하였다. 총 364개의 응답이 수집된 가운데, ANOVA와 PLS를 활용하여 자료를 분석하였다. 연구 결과, 실명과 별명을 부여한 익명성 집단간 차이는 유의하지 않았으며, 임의의 아이디를 임시로 부여하였던 집단만이 인지된 익명성에 유의한 차이를 보였다. 동시에 익명성의 효과는 정착된 커뮤니티의 가상 팀 상황에서는 신뢰, 인지된 위험에 유의한 영향을 미치지 못하는 것으로 조사되었다. 이러한 연구 결과는 온라인 커뮤니티 실무에서 보다 전략적인 커뮤니티 구성원의 익명성 보호 전략을 수립하는데 도움을 줄 수 있을 것으로 판단한다.