• Title/Summary/Keyword: Object Preference

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Research on blind box packaging design based on consumer psychology

  • Ruiyu Li;Alber Young Choi
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.163-171
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    • 2023
  • A blind box is a kind of sales method in that you can only get the product information by opening the package. In 2019, blind box products began to grow rapidly in the Chinese market, and gradually formed a special "blind box economy". The particularity of blind box products is that driven by consumers' curiosity, consumers' purchasing behavior can be directly induced by the visual and tactile perception of commodity packaging. Therefore, it is necessary to explore the psychological needs of consumers and master the blind box packaging design elements under the influence of consumer psychology. This paper takes figurine blind box packaging elements as the research scope and Chinese blind box consumers as the research object. Through market research and literature study, We are designed to conduct a questionnaire survey and SPSS empirical study to find out the differences in the preferences of different consumer temperament types for blind box packaging, taking the characteristics of blind box products and consumer psychology as the relevant theoretical background. The research results show that among the blind box consumers, choleric type consumers predominate, the color of the blind box packaging presents red, orange, and yellow preference, and the material presents metal, and plastic preference. The shape of the blind box shows a preference for special shape.

A study on knowledge-based five-in-a-row (지식 베이스를 이용한 오목게임에 관한 연구)

  • 정봉주;박순달
    • Korean Management Science Review
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    • v.5 no.2
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    • pp.71-80
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    • 1988
  • The object of this thesis is to develop an effective method for Five-in-a-Row. For this purpose, we develop a method that describes a move accurately, and a procedure that choses a move more effectively. In describing a move, we represent each move as eight vectors generated from four directions for both offensive and defensive strategies. Each vector consists of three components, that is, connectivity, agressiveness, and directions of stones in a line. In choosing a move, we introduce a preference order among all vectors by an expert's knowledge. Then, an efficient algorithm is developed to test a cycle in the preference order. Experimental results show that the success rate of this new method is about 90% against Weisenbaum's program known as the prototype of the Five-in-a-Row program.

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The Effect of Clothing Appropriateness on Person Perception (의복의 적절성이 대인지각에 미치는 영향에 관한 연구 -이화여대 학생의 캠퍼스 웨어를 중심으로-)

  • 박성은;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.2
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    • pp.264-277
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    • 1995
  • is designed to study the college women's desirable clothing behavior in campus, and to find out the difference in person perception according to appropriate or inappropriate clothing. Detailed object is to find out the following differences according to appropriate and inappropriate clothing in campus: 1) formation of impression 2) inference of value. Addi\ulcorner tionally the difference in person perception according to major, grade and preference group are studied. For data collection, 460 college women who are attending Ewha Woman's University are included, and convenience sampling method is used. Frequency, percentage, mean, factor analysis, t-test, ANDV A. duncan test, correspondent analysis are used for data analysis. The result are as follows: 1) Wearer's impression is devided into four factors: appearence evaluation, personality evaluation, ability and activity. 2) There are significant differences in impression formation and value inference according to situational appropriateness. 3) There are significant differences in person perception according to major, grade and preference group.

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Personalized Information Retrieval Method considering Participating Device in Internet of Things (사물인터넷에서 참여 기기를 고려한 개인화 정보 검색 기법)

  • Kwon, Joon Hee
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.1
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    • pp.21-31
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    • 2020
  • Internet of Things is growing rapidly. As it evolves, the amount of data is increasing significantly. It requires a new personalized information retrieval method. Internet of Things is defined as uniquely identifiable interoperable connected object. The first definition of Internet of Things was from Things oriented perspective. However, previous studies about personalized information retrieval method do not consider Things. To meet user's individual needs, previous studies concentrate on only human, not Things. In this paper, we propose a personalized information retrieval method considering participating device in Internet of Things. It provides personalized information using data type preference for each device. Moreover, it provides personalized results by integrating data type preference for set of devices. This paper describes a new personalized retrieval method and algorithm. It consists of five steps. Then, it presents four scenarios using proposed method. The scenarios show our work is more effective and efficient than existing one.

A Recommender System for Device Sharing Based on Context-Aware and Personalization

  • Park, Jong-Hyun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.2
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    • pp.174-190
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    • 2010
  • In ubiquitous computing, invisible devices and software are connected to one another to provide convenient services to users [1][2]. Users hope to obtain a personalized service which is composed of customized devices among sharable devices in a ubiquitous smart space (which is called USS in this paper). However, the situations of each user are different and user preferences also are various. Although users request the same service in the same USS, the most suitable devices for composing the service are different for each user. For these user requirements, this paper proposes a device recommender system which infers and recommends customized devices for composing a user required service. The objective of this paper is the development of the systems for recommending devices through context-aware inference in peer-to-peer environments. For this goal, this paper considers the context and user preference. Also I implement a prototype system and test performance on the real ubiquitous mobile object (UMO).

A Study on Vocal Removal Scheme of SAOC Using Harmonic Information (하모닉 정보를 이용한 SAOC의 보컬 신호 제거 방법에 관한 연구)

  • Park, Ji-Hoon;Jang, Dae-Geun;Hahn, Min-Soo
    • Journal of Korea Multimedia Society
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    • v.16 no.10
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    • pp.1171-1179
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    • 2013
  • Interactive audio service provide with audio generating and editing functionality according to user's preference. A spatial audio object coding (SAOC) scheme is audio coding technology that can support the interactive audio service with relatively low bit-rate. However, when the SAOC scheme remove the specific one object such as vocal object signal for Karaoke mode, the scheme support poor quality because the removed vocal object remain in the SAOC-decoded background music. Thus, we propose a new SAOC vocal harmonic extranction and elimination technique to improve the background music quality in the Karaoke service. Namely, utilizing the harmonic information of the vocal object, we removed the harmonics of the vocal object remaining in the background music. As harmonic parameters, we utilize the pitch, MVF(maximum voiced frequency), and harmonic amplitude. To evaluate the performance of the proposed scheme, we perform the objective and subjective evaluation. As our experimental results, we can confirm that the background music quality is improved by the proposed scheme comparing with the SAOC scheme.

Study on the Systematical Features of Small Space Design in Ecology (소규모 공간의 생태학에 근거한 시스템 특성 연구)

  • Cheon, Byoung-Woo
    • Korean Institute of Interior Design Journal
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    • v.21 no.5
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    • pp.77-84
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    • 2012
  • Single formative language created by the standardization of industrial society carries a cell constructive aspect. Such space structural form made gigantic buildings, which has a symbolism as an independent object. Such space shows a morphological symbolism by public preference but it did not establish essential meaning of a shape or concentrated relation. In this regard, this paper tries to show organic similarity of structural formality of small commercial space (patterned space), which was made by the continuity of concentrated patterns not an object of dualistic unit features. Therefore, this study analyzed the cultural, commercial and public space based upon systematical concept and features. Systematical space formality that makes multilateral relation between human, environment and a thing is a concentrated view point by relational features not by the cluster displayed by hierarchical features. Systematical space of small patterned space emphasized its appropriateness of expansion and creating diversified spaces unlike gigantic symbolic buildings.

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A Study on the Relationship Between the Clothing Behavior and the MBTI Personality Type (여대생의 의복행동과 MBTI 성격유형에 관한 연구)

  • Jon, Myong-Sug;Kim, Yong-Im
    • Korean Journal of Human Ecology
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    • v.10 no.1
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    • pp.57-71
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    • 2001
  • The purpose of this study is to find the relationship between the clothing behavior and the MBTI personality type. I selected the college women of W college 96 grade as an object of this study for MBTI personality type test. It is analyzed to relation according to energy direction, perceiving function, behavior style, and function/temperament of psychology. This study presents the fashion, modesty, ostentation, extravagance, and aesthetic of clothing behavior in relation to MBTI personality type. The results of study is as follows : 1. There was the difference of significant level(P<0.05) between fashion and perceiving function on MBTI preference tendency of personality type. When person having a lot of fashion corrects a information, this person mostly uses the function of intuition among perceiving function. 2. There was the difference of significant level(P<0.05) between modesty and perceiving function on MBTI preference tendency of personality type. Modesty was deeply related to introversion of person having energy direction. 3. There was no difference of significant level between ostentation and energy direction, perceiving function, behavior style, decision function on MBTI reference tendency of personality type. 4. There was shown the difference of significant level(P<0.01) between extravagance and energy direction on MBTI preference tendency of personality type. Extravagance is deeply related to extraversion of person having external experience. 5. There was no difference between aesthetic and clothing behavior. 6. There was no difference between function / temperament of psychology and clothing behavior.

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Research on Consumer Preference of Top Ten Mooncake Packaging Design in China (중국 10대 월병 포장디자인의 소비자 선호도에 대한 연구)

  • Han, Jie-Peng;Seo, Han-Sok
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.120-129
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    • 2019
  • Mooncakes are an important traditional food for the Mid-Autumn festival in many Asian countries, especially China. With the development of Chinese design, people pay more attention to the packaging design of mooncakes. Therefore, starting from the packaging design of mooncakes, this paper aims to study and analyze the preference of Chinese consumers for the packaging design of mooncakes and propose directional Suggestions for the packaging design of mooncakes. According to the market report of CNPP, the ten most popular mooncake brands in China are taken as the object, and four elements of packaging design, including brand, color, shape and material, are derived through preliminary research, and a questionnaire survey on the preferences of Chinese consumers is conducted. It is hoped that this paper can become the basic material for moon cake packaging design to improve consumers' preference, which will be helpful for specific packaging design schemes in the future.

Effect-Evaluation of Korean Traditional Food Culture Education Program for the elementary schoolers (초등학교 학생들을 위한 전통음식문화 교육 프로그램의 효과 평가)

  • Cha, Jin-A;Yang, Il-Sun;Chung, La-Na;Lee, So-Jung
    • Journal of the Korean Society of Food Culture
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    • v.22 no.4
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    • pp.383-392
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    • 2007
  • The object of this study is to evaluate the Korean traditional food culture education program which was developed in the prior study. In order to evaluate the effect of the program on the students’ knowledge of traditional food culture and their food habit, the program was practiced for 82 students in 4 elementary schools located in Seoul and Kyungki province during 16 weeks from Mar 1, 2005 to July 23, 2005. The pretest and the post-test were performed using an evaluation tool which is composed of evaluation sections for the perception and knowledge of the Korean traditional food culture, Korean children’s food habit and food preference for the Korean traditional food and fast food. The validity of evaluation was proved through the control group in the pretest and the post-test. Descriptive analysis and paired t-test were performed using SPSS/WIN 12.0 Statistic Package in order to compare the results of the pretest with those of the post-test after the education. The perception of the students who took the class for the Korean traditional food was slightly improved (p<0.05) and their knowledge was also increased (p<0.001) after the education while no difference was found in the control group. Moreover, the subjects’ food habit (p<0.001) and their preference of the Korean traditional food (p<.05) were increased respectively but their preference of the Western fast food was decreased(p<.01). These results indicate that the education program evaluated in this study has the effect of altering the subjects’ food habit or food preference as well as of introducing the knowledge of the Korean traditional food culture.