• Title/Summary/Keyword: New product development process

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A Study on The Determinants of New Product Development Performance (신제품개발성과에 영향을 미치는 요인연구)

  • Lee, Kwang-Soo;Ree, Min-Ho;Ree, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.310-320
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    • 2010
  • In this study, factors affecting the development of new products and research about the relevance of the factors based on the research model was configured. Existing research and technology commercialization process of discrimination that occur in the importance of risk management and open innovation company's competitive advantage in new product development and affect the reporter know what the effect is used as a control variable effects. Factor in the development of new products through research and innovation capacity and knowledge management activities, the introduction of open innovation and enterprise level ever due to the level of risk management controls and the need for effective research to study the model was proposed.

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A Study on Scheduling by Customer Needs Group (고객 요구 집단에 의한 일정계획 수립에 관한 연구)

  • 양광모;박재현;강경식
    • Proceedings of the Safety Management and Science Conference
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    • 2002.11a
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    • pp.233-238
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    • 2002
  • The product process is sequence of all the required activities that a company must perform to develop, and manufacture a product. These activities include marketing, research, engineering design, quality assurance, manufacturing, and a whole chain of suppliers and vendors. The process also comprises all strategic planning, capital investments, management decisions, and tasks necessary to create a new product. manufacturing processes must be created so that the product can be produced in the product facility Purchasing new equipment and training workers may be required if new technology is to be used. Tools, fixtures, and the sequence of steps in the manufacturing processes must all be developed to allow rapid, high-quality, cost effective production. Also, it may be needed to be rearrange the production facility to adapt to the new manufacturing processes. Therefore, this study tries to proposed that Scheduling by customer needs group for minimizing the problem and reducing inventory, product development time, cycle time, and order lead time.

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The Moderating Effect of Technology Development Period on the Relationship between Technology Innovation Capabilities and Sales Performance (기술혁신역량과 매출성과에 기술개발소요기간이 미치는 조절효과)

  • Lee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.3
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    • pp.240-247
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    • 2021
  • As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.

Development of a Modular Design System for Press Die (모듈식 프레스 다이 설계 시스템 개발)

  • Park, Hong-Seok;Jung, Jin-Hyung
    • Korean Journal of Computational Design and Engineering
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    • v.12 no.3
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    • pp.182-192
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    • 2007
  • The reduction of product development time is exposed to the competitive pressure due to shortened product-and production technology lifecycles as well as increasingly dynamic markets. Specially in automobile companies, that is of major importance for designing die because it is a bottleneck process in the development of a new car. To improve this conventional design process, this paper describes how to design it fast and flexibly. This was done by a modular method using standard template and a feature and knowledge based design method along the design process.

Development of Information System for Product Redesign: Evaluation of Assembly Process and Characteristics of Product Functions

  • Arakawa, Masahiro
    • Industrial Engineering and Management Systems
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    • v.9 no.3
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    • pp.215-226
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    • 2010
  • Since product design strongly depends on the experience and ability of the designers, and a long lead time is required for the product design stage, introducing a support system related to this experience and ability is an effective technique to reduce the lead time. In this paper, an information system is developed to support the development of engineering mechanisms with the evaluation of the assembly process on the basis of the abstract functions required for new products. The developed system is based on a database system involving the following data structure: (1) a hierarchical structure related to information about the product functions, (2) the relationship between the parts and engineering functions and/or mechanisms of products, and (3) the relationship between the parts and manufacturing characteristics. The system stores the relationships between the product functions, structure of parts, and assembly characteristics. This information can then be interactively retrieved using the data structure described in (1), (2), and (3). A procedure for designing new products is proposed that involves using the information about existing products. This paper presents the characteristics of the proposed procedure and the developed information system. In addition, a case study of the redesign of a simple structured robot by using the proposed procedure is discussed.

Passion + Innovation + Marketing = A Successful New Market Development 『A Case of Pulmuone Fresh Ramen, 'Jayeonun Masitda'』 (열정 + 혁신 + 마케팅 = 신시장 창출 『풀무원 '자연은 맛있다'의 생라면 시장 개척 사례』)

  • Chu, Kyounghee;Lee, Doo-Hee;Park, Seong Yeon;Yoo, Shijin
    • Asia Marketing Journal
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    • v.13 no.3
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    • pp.233-248
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    • 2011
  • This case illustrates a story of passionate and innovative new market development by Pulmuone, a fresh food provider in Korea. The company has been successfully developing a new market by introducing a (non-frying) fresh ramen, 'Jayeonun Masitda - The Nature Is Tasty' in the packaged ramen market dominated by fried ones. In this case, a detailed new market development process by Pulmuone will be investigated including; company overview, a new product development process, marketing strategy formulation, marketing mix implementation, market performance, and future directions. Pulmuone has been making efforts to create a new product category by marketing non-frying ramens since 1995, but with a modest success. In 2011, Pulmuone finally succeeded to develop an innovative product, 'Jayeonun Masitda' that brought more health and nutrition conscious consumers' attention in the ramen market. The company intended to change the current competitive structure in the ramen market, i.e., from the strength of taste and the amount of ingredient to fried/non-fried and the freshness of ingredient. By this new positioning, Pulmuone aimed to reshaping the ramen market into competition between healthy and unhealthy ramens. Pulmuone has been successful in developing a new market. Sales revenue of 'Jayeonun Masitda' has been continuously increasing, and customers are found to be highly satisfied with the product resulting in a high repeat purchase rate. The company's successful new market development can be attributed to a faithful new product development process, innovative technology, an appropriate positioning strategy, and consistent marketing communication. In addition, Pulmuone's eco-friendly corporate image and the organization's passion to grow are also important factors for success of this new market development.

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Improving New Product Development Strategy by Integrating Kano Model and QFD (Kano 모델과 QFD 통합을 통한 신제품 개발전략 수립에 관한 연구)

  • Cho, Tae-Yeon;Yoon, Seong-Pil
    • Journal of the Korea Safety Management & Science
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    • v.8 no.5
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    • pp.57-70
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    • 2006
  • Kano model offers an effective way to understand customer requirements strategically Thus, the integration of Kano model and QFD can reflect customer requirements more effectively in designing new product. Most of previous studies on the integration have been focused customer attributes, but engineering characteristics are used at the final stage of new product design. It is proposed that how to classify engineering characteristics into Kano's elements and how to use the classified results in new product development process in this thesis. A case example is included to explain the proposed method.

A Construction of an Integrated Information System for New Product Development by CE (신제품 개발에 있어서 동시공학 기법적용을 위한 정보시스템 구축)

  • 박영준;안상현;김형준
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.21 no.47
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    • pp.289-302
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    • 1998
  • Concurrent Engineering(CE) can provide a competitive edge for companies that have confronted with rapidly changing market requirements, such as shortening of product life cycles, high quality, low cost, diversity of customer demand, and so on. We construct a prototype of integrated information system to support a new product development process by CE concept. This integrated information system can be useful for considering concurrently all of the aspect in the product design process. In this system, an Engineering Database is constructed for gathering data of four departments; i.e. marketing, production, quality control and design department. Also DFM(Design For Manufacturability) is applied for analysis of product design.

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An Empirical Study on the New Product Development in the Organization (신제품 개발에 대한 조직 내 인식 실증연구)

  • Seo, Yong-Mo;Cho, Han-Jin
    • Journal of the Korea Convergence Society
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    • v.8 no.3
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    • pp.205-214
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    • 2017
  • The purpose of this study is to identify the perceptions of organizational members in new product development. This study suggested the successful new product development through the awareness among CEO and other members of the recognition of various factors that appear in the process of new product development by technical-oriented venture companies. Other members were more competitive in the technical area than CEO and were recognized as important strategic factors. As perceived market environment, perception of macro-environment is perceived by other members to be sensitive technical environment and economic factors, and law part is recognized as important. Recognition in a micro-environment has been associated with higher perceptions of employees and competitors, and siliar perceptions of marketing strategy and supplier relationships. This study suggested strategies for successful new product development by reducing the difference of perception between communication and environment of new products by SEMs and venture companies.

A Study on The Application Concurrent Engineering Concept in Industrial Design Practice - With emphasis on The Building of Design Prototype- (산업디자인 프로세스상의 실체화 단계를 위한 동시공학 개념 도입에 관한 연구 - 디자인 프로토 타입 제작을 중심으로)

  • 김관명;임창영
    • Archives of design research
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    • v.13
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    • pp.27-42
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    • 1996
  • With the rapid development of nowadays technologies, the environment of product development is experiencing structural changes than ever. Manufacturers are put under never-experienced pressures to launch their products in the market both faster and less expensively than their competitors while continuously improving product quality These pressures have given birth to so-called, Concurrent Engineering which is a systematic approach to the integrated, concurrent design of products and their related processes, including manufacture and support. Most manufactiring companies now recognize the importance of concurrent engineering and put heavy emphasis on the research and impementation of concurrent engineering. However, with this fundamental change in the process of product development, designers rarely pay attention to this newly demanding process. Designers still stay in the middle of process, satisfying their roles in dealing with aesthetic points of product. Designers badly need to incorporate the concept of concurrent engineering to design to design process and to adapt to this new environment. With these backgrounds, the study sets the objective to understand the nature of concurrent engineering and explore the possibility of it's application to industrial design. Particularly this study focuses on how the concept of concurrent engineering can be applied from the stage of form development to prototyping. At first, background, objectives, and scope of the study are discussed as an introductory part. It is followed by reviewing theories of concurrent engineering such as definition, history, technologies, examples, state of art and so on. Subsequently industrial design is viewed in terms of concurrent engineering and problems in industrial design are identified. Base on the findinss of precedent part of study, new process of industrial design incorporating concurrent engineering is developed. For the demonstration of new process, a case study of design of palm-top printer is introduced. Case study shows how the sketch, and forms can be transformed into prototyping with the simultaneous cooperation with engineering and other related specialists. Finally the study in summarized and future studies are prospected.

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