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Improving New Product Development Strategy by Integrating Kano Model and QFD  

Cho, Tae-Yeon (성균관대학교 일반대학원 산업공학과)
Yoon, Seong-Pil (성균관대학교 일반대학원 산업공학과)
Publication Information
Journal of the Korea Safety Management & Science / v.8, no.5, 2006 , pp. 57-70 More about this Journal
Abstract
Kano model offers an effective way to understand customer requirements strategically Thus, the integration of Kano model and QFD can reflect customer requirements more effectively in designing new product. Most of previous studies on the integration have been focused customer attributes, but engineering characteristics are used at the final stage of new product design. It is proposed that how to classify engineering characteristics into Kano's elements and how to use the classified results in new product development process in this thesis. A case example is included to explain the proposed method.
Keywords
Kano; QFD; New product;
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