• 벤처혁신연구
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• 제2권2호
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• pp.1-19
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• 2019

신기술의 수용에 영향을 미치는 요인에 관한 연구들이 다양하게 이루어져 오고 있다. 특히 4차 산업혁명의 도래와 더불어 등장한 새로운 기술을 고객들이 수용함에 있어서 영향을 미치는 요인과 이 요인의 영향력에 대한 다양한 연구들이 지속적으로 이루어지고 있다. 이론적인 모형으로는 기술수용모형(TAM) 혹은 확장된 통합기술 수용모형(UTAUT2)에 기반한 연구들이 주류를 이루고 있다. 하지만 이들 모형에는 신뢰성(trust) 변수가 없다. 이에 본 연구에서는 신뢰성을 추가하여 증강 현실(AR)을 대상으로 검정을 하였다. 신뢰성을 독립 변수로 본 경우, 매개 변수로 본 경우, 조절 변수로 본 경우 3가지를 통계적으로 분석하였다. 그 결과 신뢰성은 독립 변수들과 사용 의도(수용 의도)간 매개 변수로 보는 것이 가장 설명력이 높았다. 본 연구는 이론적인 측면에서는 신뢰성은 매개 효과로서의 역할을 하다는 점을 밝혔다. 실무적인 측면에서는 새로운 기술 수용에 있어서 신뢰성이 무엇보다 중요하므로 신뢰성 확보에 우선 순위를 두어야한다는 것이다.

• 한국IT서비스학회지
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• 제20권6호
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• pp.17-43
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• 2021

Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2010년도 춘계학술대회
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• pp.465-470
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• 2010

Korea government declared that "low carbon, green growth" through green technologies and clean energy to be the new national vision for the next 60 years(President's Liberation Day speech on Aug. 15, 2008). And succeeding "Green New Deal" plan involves nine core projects including energy saving, recycling, clean energy development. It is because hydrogen fuel cell vehicles, using electricity from chemical reaction of hydrogen and oxygen, let out water which is a by-product of such chemical reaction instead of emitting harmful particulate and gases such as NOX, SOX and CO2 that hydrogen fuel cell vehicles and its technology are drawing public attention as one of the sensible solutions in accomplishing "low carbon, green growth" agenda. Nevertheless There are many chances that let the people have a practical experience of hydrogen fuel cell vehicles. Sometimes new products, including hydrogen fuel cell vehicles, made by advanced technology can not penetrate through the market when it faces public skepticism that is stimulated from lack of knowledge and experience. That is the reason why not only cost benefit analyses and scientific risk assessments but also public acceptance studies toward hydrogen fuel cell vehicles have to be performed [Schulte, 2004]. This research address a need for comprehensive study on factors influencing public acceptance of hydrogen fuel cell car, specifically focusing on impacts of personal experience related to governmental science and technology policy toward public acceptance.

• 한국정보시스템학회지:정보시스템연구
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• 제15권4호
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• pp.73-98
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• 2006

The purpose of this study was to verify and analyze the factors that influence the acceptance intention of u-Commerce users under ubiquitous computing environments. To accomplish this, the Technology Acceptance Model(TAM) of Davis(1989), which has widely been cited in new technologies such as information technology(IT) and information systems(IS) studies was used to develop the research model. First of all, personal characteristics affecting the acceptance intention of u-Commerce were identified as individual variables through literature review. Utilizing the use of the individual variables and the TAM model, the u-Commerce acceptance intention model was established. The research findings indicated that IT acceptance forms and frequencies in IT use did not have a significant impact on perceived usefulness and perceived ease of use of u-Commerce. It was also found that the perceived usefulness proposed in the u-Commerce acceptance model influenced the perceived usefulness. Both ease of use and usefulness were identified to influence attitude for use. Finally, usefulness and attitude for use also positively influenced acceptance intention. The contribution of this study was the examination of the factors affecting acceptance intention of users in u-Commerce and the verification of the usefulness of the TAM model in describing the acceptance of u-Commerce users using structure acceptance model. Furthermore, this study has empirically analyzed how personal characteristics widely used in the study of acceptance of IT can influence the acceptance of u-Commerce.

• 농촌계획
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• 제18권2호
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• pp.39-45
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• 2012

The objective of this study was to analyze the determinant factors in the new agricultural technology acceptance targeted to the automatic switchgear for heat-retaining mulching used on the oriental melons farms. The probit and the logit models were estimated using survey data. The result indicated that the level of income, innovativeness, and reliability are important factors of the new agricultural technology acceptance. Therefore, it is considered the level of income, innovativeness, and reliability in advance to extend the new agricultural technology quickly.

• 한국항공운항학회지
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• 제32권2호
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• pp.100-111
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• 2024

This study was conducted to explain airport users' acceptance intention for untact smart devices being introduced at Incheon Airport. Based on the technology acceptance model, perceived usefulness and ease of use influenced attitudes and intention to use. It was verified whether it was affecting the effect. In addition, variables proposed in innovation diffusion theory were selected to verify exogenous variables that affect perceived usefulness and ease of use, which serve as key independent variables in the technology acceptance model. Research results show that perceived usefulness has a high level of positive influence on attitude, whereas perceived ease of use has a low influence and does not show a statistically significant influence. In addition, it was confirmed that most variables of the innovation diffusion theory had no effect on usefulness and ease of use. This means that the key variable in the spread and use of untact smart devices at airports is the perception of usefulness, which means that resistance to accepting new technology is not high.

• Journal of Information Technology Applications and Management
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• 제12권1호
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• pp.173-189
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• 2005

The technology acceptance model (TAM) is a lot of cited in information technology adoption and usage researches. TAM has a base in psychological research, is parsimonious, explains usage behavior quite well, and can be operationalized with valid and reliable instruments. But TAM has been conducted primarily in volitional environments of the adoption of new technology. This paper discusses technology acceptance in accounting information systems to examine TAM with subjective norm and perceived behavioral control in mandated using environments. The results show that in mandatory environments such as accounting information systems, subjective norm is not a significant effect on the behavioral intention. Perceived usefulness and perceived behavioral control are significant the factor on the behavioral intention. The implications of finding are that perceived usefulness and perceived behavioral control play major role in technology acceptance rather than subjective norm in accounting information systems with mandatory environments.

• 한국정보시스템학회지:정보시스템연구
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• 제33권2호
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• pp.191-218
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• 2024

Purpose This study aims to investigate the relationship between digital literacy and the acceptance of care robots, as well as the mediating role of technology self-efficacy in this relationship. The findings of this research aim to provide foundational data for enhancing older adults' acceptance of new technologies, underscore the significance of bolstering older adults' digital literacy in relation to the adoption of care robot technology, and offer evidence to support interventions aimed at improving technology self-efficacy. Design/methodology/approach This study seeks to investigate the mediating effect of technology self-efficacy on the relationship between digital literacy and acceptance of care robot technology among older adults. Kyunghee University's '2022 Korean Senior Technology Acceptance Panel Survey' was used, targeting 509 people aged 60 or older. Data analysis was performed using SPSS 20.0 software. Independent samples t-tests were used to characterize key variables of interest and correlation analysis was used to evaluate their relationships. To verify the mediation effect, mediation regression analysis along with the Sobel test was used. Findings The study found that improving older adults' digital literacy positively impacts their acceptance of care robot technology through enhanced technology self-efficacy. Active education and experience with digital devices are highlighted as crucial for enhancing older adults' sense of accomplishment and, consequently, their technology self-efficacy. The findings underscore the importance of programs and educational initiatives focused on enhancing digital literacy among older adults to boost technology self-efficacy and increase acceptance of care robot technology within this population.

• 한국콘텐츠학회논문지
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• 제19권3호
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• pp.48-60
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• 2019

본 연구는 새로운 정보기술의 사용에 노출된 지자체 공무원 279명을 대상으로, 새로운 정보시스템의 수용과 태도형성에 대한 영향요인과 테크노스트레스와 흡수역량의 조절적 역할을 알아보았다. 연구결과 정보기술수용모형의 기본가설인 인지된 유용성, 이용용이성은 태도에 긍정적인 영향을 미치며, 태도는 이용의도에 정적인 영향을 발생시켰다. 또한 테크노스트레스는 인지된 이용용이성을 조절하여 태도를 부정적으로 변화시켰으며, 흡수역량은 인지된 유용성을 더 증가시키는 긍정적 영향을 발생시켰다. 테크노스트레스와 흡수역량은 태도에 모두 직접적인 영향과 조절효과를 발생시키는 것으로 연구결과 나타났다. 하향식 의사결정으로 새로운 정보기술을 수용해야 하는 지자체 공무원에게 있어서, 정보기술수용에 대한 태도의 형성에 영향을 미치는 테크노스트레스와 흡수역량의 관리가 더욱 중요해짐을 시사한다. 특히 기술수용의 결정요인에 대한 인지부조화 현상을 방지하기 위해 테크노스트레스를 감소시킬 수 있는 방안을 논의하였으며, 흡수역량의 중요성을 다시한번 강조하여 학문적, 실무적 시사점을 제공한다.

• 농업생명과학연구
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• 제46권5호
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• pp.153-165
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• 2012

본 연구의 목적은 배추 신종자의 수용 및 지속적 사용의도에 영향을 미치는 요인을 분석하는데 있다. 연구모형은 기술수용이론(TAM)을 기반으로 도출하였으며, 분석은 편최소제곱법(PLS)을 이용하였다. 배추 생산 농가를 대상으로 한 설문자료 분석결과, 선행변수 중에서는 혁신성과 종자홍보가, 매개변수에서는 인지된 용이성이 신종자 사용에 유의한 영향을 미치는 요인이며, 이들 변수들 간에는 강한 양의 관계가 존재하는 것으로 나타났다. 따라서 기존종자에 비해 품질이 개선된 신종자의 개발 및 보급, 그리고 신종자를 이용하여 생산된 배추의 판로확보 등 다양한 측면에서 인지된 유용성을 제고하기 위한 노력이 필요하다. 이와 같은 노력은 종자홍보와 함께 신종자에 대한 농가의 수용의지를 제고하고 신종자 도입 시 농가가 직면할 수 있는 위험을 줄일 수 있기 때문에 결과적으로 농가의 혁신성 향상에도 큰 도움이 될 것으로 판단된다.