• Asia Marketing Journal
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• v.25 no.1
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• pp.15-25
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• 2023

Innovation is no longer the purview of high-tech industries; it is blossoming in the home appliances and cosmetics sectors. However, consumers' anxiety about the risk of new products prevents them from reaping the benefits of innovation. This anxiety is driven by customer's lack of prior information on new products. This study examines how difference age between the chronological age of consumers and their cognitive age affects consumers' willingness to search for information on innovative products, leading to reduced new-product anxiety. According to a survey of participants who actually bought an innovative product, we found that participants searched for more information when they perceived themselves to be younger than their chronological age (a high difference age). Where participants did not proactively search for information (due to a low difference age), they could be encouraged to do this through marketing campaigns. Together, these findings expand our understanding of how consumers' difference age can be leveraged in digital marketing to enable companies to more strategically reach consumers when planning or launching innovative products.

• Journal of Distribution Science
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• v.16 no.10
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• pp.5-21
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• 2018

Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

• Korean Journal of Artificial Intelligence
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• v.8 no.2
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• pp.11-16
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• 2020

Among the innovative companies leading the era of the 4th industrial revolution, the world's largest Internet company is Google. Google has grown by providing convenient services such as Internet search, Android smartphone operating system, and video. Now, Google is leading the global IT industry by continuing to develop in various new business fields based on open service platforms, artificial intelligence, and big data. In this study, an exploratory discussion was conducted on Google's success factors and future directions. The purpose of the research is to understand the development process of the IT field from the successfactors of Google and to analyze the development direction of the future IT industry. Google's success factors were its open platform policy and successful acquisitions of external companies. In fact, most of the services Google offers come from companies that have acquired and acquired them. In addition, there was a corporate culture that values and supportsthe spirit of challenge and autonomy of members who are not afraid of failure. Based on this study's review of Google's direction analysis, the follow-up study will infer the direction of the IT industry in depth and look at the future technologies that IT majors need to prepare.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.422-433
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• 2021

At this point in time when active participation in renewable energy projects is required, basic information on growth engines and substantial promotion strategies for participation in renewable energy projects is needed. According to the this study tried to provide basic information for vitalizing participation in the renewable energy business by analyzing the factors affecting the new energy business participation roadmap using the multi-layered model. As a result of this study, it can be seen that in order to achieve an effective new energy business participation roadmap, it is necessary to re-establish the new and renewable energy business participation factors by industry. Specifically, it is necessary to prepare appropriate countermeasures such as the leading organization of the project, profit distribution method, green industry financial support, project implementation method, power plant location, and comprehensive long-term strategy, and there is an institutional approach that can promote the development of related industries. found to be necessary. Above all, it suggested that in order to achieve an effective new energy project participation roadmap, an institutional approach is needed that can expand the supply of new and renewable energy while minimizing the burden on the national economy and promote the development of related industries.

• Human Ecology Research
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• v.62 no.1
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• pp.1-13
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• 2024

This study analyzed the current operational status, business continuity, and business continuity strategies of 11 Soho fashion shopping malls through a longitudinal case study (2019/2020 and 2022/2023). The aim was to determine how Soho fashion shopping malls are continuing their business having been successfully established in the fiercely competitive current online fashion market. Regarding changes in shopping mall operation status, all cases displayed changes in items, distribution channels, marketing channels, core values, and profit structures. After establishing the businesses, a crisis arose due to the COVID-19 pandemic, leading to difficulties in creating new customers. Moreover, there was excessive business expansion, resulting in saturation of the online platform store market. This meant companies were experiencing reduced sales (5) or difficulties in maintaining their business (3). However, there were differences in the direction of overcoming the crisis and continuing or converting the business. These revealed that to continue the business after successful establishment of an online fashion shopping mall, it is essential to have the expertise of entrepreneurs, work performance, and marketing ability, as well as differentiation capabilities such as product power and management strategy and core competitiveness that provides a relative advantage over other shopping malls. Customized government support at the level of the start-up ecosystem is also essential for the survival and business continuity of a SOHO online fashion shopping mall with poor human and material resources.

• Journal of the Korea Safety Management & Science
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• v.5 no.2
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• pp.129-143
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• 2003

Bsusiness-to- Business transactions requires interactions between diverse application s and business. This gives rise to the need to for a common standard and protocol for exchanging busienss messages. and RosettaNet is the leading industry organization focused on developing B2B process standard for a global supply chain. This paper is intended as an investigation of Build-up Method of SCM Connection applying EC Standard(Rossetta-net) to reduce the integration effort, and improve extensibility and interoperability of an eBusiness infrastructure.-Intiative way for E-commerce applications to quickly incorporate new standards. Supply Chain Management (SCM) helps companies plan and execute supply to meet customer demand. The researches of modem scientists have thrown new light on the subject. but, The study of SCM for EC Standard has been strangely neglected by critics. Consequently, existing SCM system, which require to introduce the functions of EC, needs to be changed. Let me summarize the main points that have been made in this paper. The sharing information for connection and the Rosetta-net standard of the existing SCM system, and PIP 3A4, order management module, of the Rosetta-net specifications for connection by the Rosetta-net. Lastly, That shows the process of the gateway for connecting among the existing SCM systems. This provides felxibility in incorporating any new emerging open standard.

• Korean Journal of Organic Agriculture
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• v.30 no.3
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• pp.313-333
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• 2022

In Muju County, one of Korea's major apple producers, the regional agricultural cooperatives united together and invested to establish a cooperative joint business corporation in charge of the sales business. The corporation carried out the sales business transferred from the participating regional agricultural cooperatives. While the two participating cooperatives showed a marked difference in the degree of participation at the beginning of the business, the introduction of the agricultural product processing centers (APCs) and the participation of co-selection and shipment organizations and general farms helped settle this gap. In addition, commercialization through the APCs enhanced the market competitiveness of apples, which led to the stable securing of sales outlets. The corporation integrated the sales business in the county and this resulted in increased sales volume and sales revenue. Playing a leading role in introducing and cultivating new crops on a trial basis, the corporation demonstrated its potential as the main body of the joint sales business.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.2
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• pp.540-546
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• 2014

Recently a new government has announced an action plan known as the government 3.0, which aims to provide customized services for individual people, generate more jobs and support creative economy. Leading on from previous similar initiatives, the new scheme seeks to focus on open, share, communicate, and collaborate. In promoting Government 3.0, the crucial factor might be how to align the core services and policies of Government 3.0 with correspoding technologies. The paper describes the concepts and features of Government 3.0, identifies emerging Internet-based technologies and services toward the initiative, and finally provides improvement plans for Government 3.0. As a result, 10 issues to be brought together include: Smart Phone Applications and Service, Mobile Internet Computing and Application, Wireless and Sensor Network, Security & Privacy in Internet, Energy-efficient Computing & Smart Grid, Multimedia & Image Processing, Data Mining and Big Data, Software Engineering, Internet Business related Policy, and Management of Internet Application.

• Journal of Information Technology Applications and Management
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• v.14 no.1
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• pp.145-160
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• 2007

The knowledge based economy requires more and more people to learn new knowledge and skills in a timely and effective manner. These needs and new technology such as computer and Internet are fueling a transition in e-learning. We did the case study of K company, which is leading the business to business e-learning in Korea. We investigated prior studies about e-learning and deduced the major variables composed of learner, tutor, infrastructure, contents, and practice. And then we suggested the successful way of doing the operation for the company's e-learning. We hope that this research will help the companies that have introduced or consider the adoption of e-learning.

• Culinary science and hospitality research
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• v.5 no.2
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• pp.353-371
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• 1999

Korean foodservice's circulation industry has been developed with enforcement plan of circulation modernization for the purpose of circulation construction improvement in 1992 and revision plan of circulation modernization plan preparing circulation market opening in 1995. But Korean circulation step is still in an early stage compare the advanced nations, so it has a bad effect in case the price competition and the profits, A circulation industry has originally premodenization. But it could be changed leading industry of 21 century, because it can used not only latest technique through information network but also leisure market of consumption industry. We must be enough a purchase condition of direct transaction from a minimum of circulation in order to compete with new business industry of advanced nations. Threfore the scheme for the development of foodservice industry should be improve a circulation management environment of circulation company, also the government should be improve the system in the policy. Both the government and the enterprose must reinforce efforts for high level competition more than the present states. From the view point of the bedelayed industry of all industries, the chance of new business will be created more than others.