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http://dx.doi.org/10.11625/KJOA.2022.30.3.313

Development of Joint Sales Business by Regional Agricultural Cooperatives in a Major Apple Production Region of Korea - Focused on the Case of Muju County, North Jeolla Province -  

Hwang, Sung-il (Coursework completed without degree at Hokkaido University Graduate School of Agriculture)
Sakashita, Akihiko (Hokkaido Regional Agricultural Research Institute)
Publication Information
Korean Journal of Organic Agriculture / v.30, no.3, 2022 , pp. 313-333 More about this Journal
Abstract
In Muju County, one of Korea's major apple producers, the regional agricultural cooperatives united together and invested to establish a cooperative joint business corporation in charge of the sales business. The corporation carried out the sales business transferred from the participating regional agricultural cooperatives. While the two participating cooperatives showed a marked difference in the degree of participation at the beginning of the business, the introduction of the agricultural product processing centers (APCs) and the participation of co-selection and shipment organizations and general farms helped settle this gap. In addition, commercialization through the APCs enhanced the market competitiveness of apples, which led to the stable securing of sales outlets. The corporation integrated the sales business in the county and this resulted in increased sales volume and sales revenue. Playing a leading role in introducing and cultivating new crops on a trial basis, the corporation demonstrated its potential as the main body of the joint sales business.
Keywords
agricultural product processing center; cooperative joint business corporation; agricultural product sales business; co-selection and shipment organization; regional agricultural cooperatives;
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