한국유기농업학회지 (Korean Journal of Organic Agriculture)

  • 제30권3호
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  • Pages.313-333
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  • 2022
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  • 1229-3571(pISSN)
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  • 2287-819X(eISSN)
한국유기농업학회 (Korean Association of Organic Agriculture)
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한국 사과 주산지의 지역농협 연합판매사업의 전개 - 전라북도 무주군을 사례로 -

Development of Joint Sales Business by Regional Agricultural Cooperatives in a Major Apple Production Region of Korea - Focused on the Case of Muju County, North Jeolla Province -

  • Hwang, Sung-il (Coursework completed without degree at Hokkaido University Graduate School of Agriculture) ;
  • Sakashita, Akihiko (Hokkaido Regional Agricultural Research Institute)
  • 투고 : 2022.07.27
  • 심사 : 2022.08.15
  • 발행 : 2022.08.31
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초록

In Muju County, one of Korea's major apple producers, the regional agricultural cooperatives united together and invested to establish a cooperative joint business corporation in charge of the sales business. The corporation carried out the sales business transferred from the participating regional agricultural cooperatives. While the two participating cooperatives showed a marked difference in the degree of participation at the beginning of the business, the introduction of the agricultural product processing centers (APCs) and the participation of co-selection and shipment organizations and general farms helped settle this gap. In addition, commercialization through the APCs enhanced the market competitiveness of apples, which led to the stable securing of sales outlets. The corporation integrated the sales business in the county and this resulted in increased sales volume and sales revenue. Playing a leading role in introducing and cultivating new crops on a trial basis, the corporation demonstrated its potential as the main body of the joint sales business.

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참고문헌

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