• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.105-115
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• 2014

The costumes (including mask) of the first World Master series of The National Changguk Company of Korea, Achim Freyer's 'Mr. Rabbit & Dragon king' is directly designed by Achim Freyer who was in charge of direction and stage design. The new form called Pansori opera is proposed for modernization of Korean traditional opera, it maintained the original form of music yet introduced play form of opera. The costumes and stage also promoted modernistic transformation while maintaining the original Korean form. The overall concept of 'Mr. Rabbit & Dragon king' costumes emphasizes comical effect by abstractness like childlike scribble. It expressed characteristic of characters diversely through exaggeration and expansion while maintaining original form of Hanbok, used surface of costumes as a drawing board, and created flat and geometrically transformed silhouette. The complicated characters was caricatured like everyone is doing mask play by using masks, and it still maintained sophisticated oriental color with modern application of five cardinal colors. It may seems it just mixed our traditional elements like a hint of humor, however, it could be known that it introduced various techniques in it to deliver new subject while maintaining the original form of 'Mr. Rabbit & Dragon king'. From this study, open mind for our tradition and need for diverse attempt could be rediscovered and could also see the possibility to contribute on creating a Nation Brand of traditional performing art.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.128-145
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• 2016

Unlike the past, when fashion brands adopted unilateral communication with their consumers, the brands today have recognized the importance of bi-lateral communication. This has led to the companies producing fashion films as a means to elicit a consensus in opinion between the brands and the consumers. Such fashion films should be understood as films using fashion that transcends time, and also as a type of fashion media. This study, which is based upon the understanding that fashion films are a part of strategic marketing for enhancing the value of brands, used domestic and international literature in order to define fashion films, and establish a theoretical basis for these films. Corroborative study was also conducted for the purpose of practical categorization. This study aims to investigate the characteristics of fashion films, and to suggest a new approach to the study of fashion films. The study adopted the research methodology used in Dudley Andrew's film theory in order to create a theoretical frame that can be used to categorize fashion films. The theory is of significance because it is the basis for the category of motion picture fashion film and media technology fashion film. The study on the categorization and the characteristics of fashion films based upon 6 sub-categories shows a consistent trend of fashion films. From the results, it can be inferred that the films contribute, in part, to the enhancement of brand value. Fashion films have shown rapid growth with the mixture of other media, and with the introduction of cutting-edge technology. Fashion films can be used as new marketing methods for the fashion brands in this digital age.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1090-1111
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• 2010

Thanks to both developments in various media such as the internet and TV and China's economic growth, the fashion market in China has gain a lot of attention by global businesses as a newly-raised spending market. Fashion companies in Korea have entered into the china since the late 1990s. For them to get competitive edges, they have to differentiate their brand by creating new design based on the culture becoming mega-trend in fashion market. So in this research, I try to create fashion designs based on Hallyu Stars' fashion styles and images, who come on as a new culture code in China and other Asian. For this, I conducted theological consideration on what the Hallyu is, and looked into fashion styles in soft dramas which 5 Hallyu Stars started in and street fashion in Shanghai in China. Based on the outcomes of analysis, I figured out those star's fashion style and created products targeting young generation born after 1980s in China. The conclusion of this study is as follows. Firstly, the very definition of Hallyu which can be described as a phenomenon in which Korean movies, soap operas, and pop music have become immensely popular throughout Asia.has been expanding to signify the proliferation of Korean culture as a whole. Secondly, having selected the 5 female stars representing Hallyu, we were able to analyze and categorize their fashion styles on the basis of their music videos, movies, and soap-operas. Thirdly, In order to explore the level of influence of Hallyu fashion industry, we studied the street fashion of Shanghai The result was that we could observe both the slim and feminine cool casual style and the cute and affectionate pretty casual style simultaneously.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.177-182
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• 2018

Recently, the use of SNS has been steadily increasing in the 40s and 50s in Korea. In order to increase the number of users in the global service brand, such as Instagram, facing the limit situation of new users, 40 ~ 50 new entrants are needed. However, 40 ~ 50s in Korea are not easily able to use these services because they have difficulties in these services. In this study, usability test is performed in terms of UX / UI about what is difficult for users in 40 ~ 50s to use in instagram, and what is the barriers to entry compared to domestic service The results are as follows. First, when localizing a global service, it is easy to understand, not a simple translation, and proper labeling should be considered. Second, major and frequently used functions should be considered to be intuitive to simplify the depth. Third, the design should be improved to increase the recognition rate of icons in terms of GUI. If possible, the combination of text and icons provided good results.

• KIEAE Journal
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• v.13 no.2
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• pp.113-122
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• 2013

On July 2004, the brand new CASBEE for construction (Brief version) has completed while trying to highlight and improve major items adequate for each region's characteristics in Japan; at the same time, from the start of NAGOYA CITY (operated since April 2004) to the point of May 2011, it has been mandatory for specified size buildings in 23 regions by law. Evaluation sheet of CASBEE is published on each region's home page and various genre of information on building evaluation which is scheduled to be completed by 2016 and is for 5-6 years of quantity is accumulated until October 2012. It is good study resource to verify how new buildings being evaluated are closely match with CASBEE's original purport (eco-friendly, energy efficiency, publicity etc). Particularly, for Japan's multi-family housing where small sized mid to high level single housing type is majority in city, it is an important point that improved performance on eco-friendly buildings have more value in city rather than suburb. Categorized score through evaluation is a resource to confirm the latest trend of multi-family housing built in congested city; on the other hand, demand of the time can be recognized by the score focused on category. It is meaningful resource to determine the adequacy of evaluated items and the degree of reality.

• The Korean Journal of Applied Statistics
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• v.18 no.1
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• pp.159-171
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• 2005

The US Food and Drug Administration(FDA) recommends that population bioequivalence and individual bioequivalence would be assessed to address the prescribability and switchability between a brand-name drug and its new formulation or generic copy in its 2001 guidance document. The test for population bioequivalence in the latest FDA guidance is recommended in 2 x 4 crossover design, but it turns out to be very conservative. Recently Lee, Shao & Chow(2002), Chow, Shao & Wang(2003) and McNally, Iyer & Mathew(2002) proposed new statistical methods for assessing population bioequivalence between drugs to correct the biasness of current FDA method. Since 2 x 2 crossover experiment is most welcomed design in bioequivalence testing, we adopt their methods to 2 x 2 crossover designs and compare their methodologies with FDA one through the simulation study.

• Journal of Fashion Business
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• v.8 no.2
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• pp.56-68
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• 2004

Korean fashion industry is not exceptional in terms of positive offense of multinationals and management circumstance of corporations which is changeful momentarily. Accelerated by continuous industry growth and particular policy to promote fashion industry, Korean fashion industry has been inflated quantitatively. In this paper the author presents a effective model which is applicable to the area of outsourcing in Korean men's wear industry incomplete and non-systematic. Studying and analyzing the state of outsourcing in other industries which use advanced outsourcing systems, the author suggests how to customize their advanced systems to men's wear industry. For the successful outsourcing, fashion brands have to recognize the specialized ability of outsourcing companies, go into partnership with them horizontally and concede their own value, not only for cost reduction. On the other hand, outsourcing companies should mediate between two parties, fashion brands and manufacturers, have the ability to create new designs, be able to present merchandises that fashion brands want, invest money in developing creative designs and new products which have good quality, and handle many manufactures specialized in their own areas to play an important role in mediating fashion brand sand manufactures. In this paper, the author tries to study forward direction of specialized outsourcing companies theoretically and is going to apply this theory to men's wear industry to make Korean fashion industry survive in international market successfully.

• Journal of the Korea Safety Management & Science
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• v.15 no.1
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• pp.51-60
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• 2013

As the human demand or desire on brand new systems otherwise equipped with new functions grows drastically, so does the complexity of the systems. With this trend, the systems are becoming bigger in scale and at the same time the safety requirements are more stringent in the development. Typical systems examples in such a situation may include high-speed railway systems, aero and space systems, marine systems, etc. Failure of those systems can cause serious damages on both the human being and wealth with social infrastructure. As such, it is quite necessary to ensure that the safety requirements be satisfied in the system development. To achieve this need, there could be a lot of solutions to take. In this paper, regarding safety, a special attention is given to the verification phase process, which is one of the intermediate phases of whole systems development process. More specifically, the ultimate concern is placed on how to carry out the design verification while ensuring the safety requirements. To do so, some improvements in the verification phase were proposed first. Then, the outcomes were combined with the systems safety process by generating an integrated process model to reach the goal. As a case study, application to a railway system was discussed, where strict safety requirements are usually necessary. It would be expected that the potential likelihood of failure with rail systems could be reduced if the results obtained are used effectively with some enhancement from further study.

• Culinary science and hospitality research
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• v.4
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• pp.347-367
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• 1998

It is difficult to make which customers want in restaurant industry because of IMF situation. Therefore, utilization of service marketing is needed by best effect through least investment in restaurant industry. The background of restaurant industry is not directly related to the improvement of tourism industry. We should give a hand to tourism and restaurant industry by holding international events. so the way of thinking among people is changing. And importing of famous foreign brand and opening shops are accellerating the improvement of tourism and restaurant industry. In this perspective, improvement factors of restaurant industry are as follows : the increase of pst time, the increase of disposable income, the increase of woman's having jobs and double income, requirement of people about health food, the increase of nuclear family, and the change of viewpoint among people. This restaurant industry is service industry, and it sells invisible service except the aspect of selling menu. In addition, in terms of menu, price reduction strategy should be done by cost reduction and restructuring. The ultimate purpose of marketing is to increase sales and to do this we should increase the number of customers in shops. That means we should create new customers and try to attract customers who used to be regular in the shops. Therefore, the demonstration of management ability and positive reaction is really needed. So the most important things in marketing are as follows: proper strategy for double consumption, increasing the number of customers through new specific menu, menu life cycle according to menu item, menu development by considering customer, making recipe, enhancement of product quality and cost reduction by customer's opinion. We should concentrate on national menu first, and try to develop menu for international market. It is absolutely needed that we set up the menu product strategy through menu marketing with various products and constant study related to menu marketing is to be done.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.13-24
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• 2005

Throughout the history of fashion and fashion collections, fashion design has been influenced by fine arts. Philosophy and concept of fine arts has been inspiration on the development of fashion design which brings on the close interrelation between fine arts and modern fashion. In order to analyze the affect of fine arts such as Pop art on fashion this study inquires into new perspective that considers different social contexts on the premise that acknowledges the essential difference between the genre of fine arts and design. This study researches the influence of Pop art which has been inspiration on fashion designers since the birth in the 1960s and often appears in recent fashion trends. In view of the results achieved in this study, Pop art-inspired fashion does not concern the aesthetic contemplation of everyday life in western society anonymously as in Pop art but deals with pop art as new ideas in a way that adopts images randomly from designer's convenience which is equivalent to the conception of pastiche. In addition, it was inferred that Peter Pan syndrome exert influence as a mental process and Kidult trend operate on Pop art-inspired fashion as a social phenomenon. On the basis of the theoretical background, the formative features in Pop art-inspired fashion from Spring/Summer 2000 to Spring/Summer 2004 collection has been analyzed. The results fall on the following four categories; those are the use of Pop color which resembles the Hard-edge technique in Pop art, direct appropriation of Pop art such as Andy Warhol and Roy Lichitenstein's works on clothes and accessories, adaptation of Pop art's subject using brand names of mass products or icons in mass culture as design motives, and application of representation method in Pop art such as Andy Warhol's silk screen techniques or Tom Wesselman's composition of pictures.