• 한국의류산업학회지
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• 제10권4호
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• pp.506-514
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• 2008

The purpose of this study was to investigate the effect of attitude towards parent brand on extended fashion products in case of fashion brand extension. The subjects of this study were 386 college students and data were collected using survey questionnaire. For data analysis, factor analysis and path analysis were applied. The results showed that there were four factors (e.g., familiarity attitude, emotional attitude, value-expressive attitude, utility information attitude) in attitude towards parent brand and six factors (e.g., economical risk, utilitarian risk, social risk, psychological risk, time/advantage loss risk, risk for losing opportunity) under perceived risk in extended product. The results showed that attitude towards parent brand had a negative effect on perceived risk in extended products and had a positive effect on attitude towards extended products. Perceived risk in extended products then had a negative effect on purchase intention of extended products whereas attitude towards extended products had a positive effect on purchase intention of extended products.

• 한국학교보건학회지
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• 제28권3호
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• pp.239-247
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• 2015

Purpose: The purpose of the study was to identify the effect of stress on the relations between emotional intelligence and burnout among nursing college students. Methods: The study is a cross-sectional survey and the participants were 363 students attending a nursing college located in Seoul. Data were collected by convenience sampling using self-reported questionnaires that consisted of general characteristics, emotional intelligence, perceived stress and burnout. Data were analyzed by descriptive statistics, t-test, ANOVA, correlation, and multiple regression. Results: Findings of the multiple regression were as follows. First, emotional intelligence had a significant negative-effect on stress. Second, emotional intelligence had a significant negative-effect on burnout. Third, stress had a significant positive-effect on burnout and had a mediating effect on the relationship between emotional intelligence and burnout. Conclusion: Results of the study suggest that as a way to reduce nursing college students' stress and burnout, programs which help improve nursing college students' emotional intelligence should be developed and implemented.

• Asia Marketing Journal
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• 제21권1호
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• pp.1-21
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• 2019

Online platforms often provide rating information to customers to relieve the uncertainty they encounter when purchasing experience goods. Prior research has focused mostly on the roles of rating volume and the valence of an average rating among the various possibilities. However, less frequently investigated is the effect of rating dispersion, which may be associated with uncertainty regarding how well a product fits a customer's personal preference, on new trials of experience goods. In this study, we examine the effect of rating dispersion on new trials of experience goods and identify the conditions which intensify or reduce the effect. Empirical analyses of movie box office sales data and online rating data reveal three interesting findings. First, movie sales decrease as movie ratings become increasingly dispersed. Second, the negative effect of rating dispersion on movie sales is more pronounced with more rating volume. Third, this negative effect weakens when additional information about a movie is available (i.e., higher average rating, greater star power, and time since its release). We discuss the academic and practical implications of our findings.

• 디지털융복합연구
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• 제14권10호
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• pp.83-93
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• 2016

본 논문은 우리나라 정보통신 분야의 특허출원인 간 네트워크 특성이 기술혁신에 미치는 영향을 알아보기 위해 연구하였다. 이를 위해 특허 데이터를 토대로 정부 공공기관, 대학교, 대기업, 중소기업 등 각 혁신 주체의 네트워크 특성 요인과 특허피인용 횟수 간 관계를 소셜네트워크분석법(Social Network Analysis)과 부정적 이항분포 모델(Negative Binomial Regression)을 사용하여 분석하였다. 분석 결과, 우리나라 정보통신분야 혁신 네트워크는 밀도 0.009의 좁은세상 네트워크 유형을 보이고 있다. 또한, 연결중심성, 근접중심성은 특허피인용수로 대표되는 혁신 성과에 긍정적인 영향을 미치는 것으로 나타났는데에 반해, 구조적공백 지수 중 효율성은 유의미한 영향을 미치지 못했고, 제약성은 유의미한 부정적인 영향을 미치는 것으로 나타났다. 이것은 본 네트워크의 혁신 주체 간 연결이 매우 가까워 정보 지식의 확산이 빠르다는 것이고, 이에 반해 정보 지식의 원천이 한정되어 있어 다양하고 창의적인 혁신에는 한계가 있다는 것을 의미한다. 이에 이 결과를 토대로 각 혁신 주체의 효율성 및 다양성을 개선하기 위한 정책을 수립해야 한다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.39-62
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• 2017

Purpose The purpose of this study is to investigate the factors which affect users' fatigue and reluctant intention of using a SNS. In particular, this study focused on the fatigue of SNS users, as the recent excessive use of SNS has led to negative effects such as invasion of privacy, addition and social overload. fatigue This research will explain how producing adverse effects by using SNS caused psychological and mental depression. Previous researches explained that mental fatigue associated with SNS is not simple one and it is complicated with various psychological factors. Considering this fact, this study introduced a behavioral economics concept and a social comparison theory in the research model. Design/methodology/approach For research purposes, this study developed research hypotheses in order to empirically examine the factors that affect SNS users' fatigue and reluctant intention. The empirical research was based on a poll done through 800 research candidates in the SNS fields and the final 451 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 451 responses. Findings First of all, maintenance fatigue of SNS had a positive significant effect on coupling and fatigue of SNS and information privacy had a non-significant effect on fatigue. Second, coupling had a negative significant effect on rational inattention, however, perceived cost had a non-significant effect on rational inattention. Third, lateral/upward comparison had a positive significant on user's negative emotions. Meanwhile, user's negative emotions did not have a significant effect on rational inattention.

• 복식
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• 제66권4호
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• pp.32-44
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• 2016

The purpose of this study is to examine the cognitive responses and the corresponding behavior responses of consumers who have experiences in not being able to buy a product in an online shopping mall due to it being sold-out. Responses were gathered from 526 consumers between the ages of 20 to 40 years residing in a metropolitan area. Each person surveyed had experienced a situation in which a product that they wanted to purchase from an online shopping mall was sold-out. SPSS 18.0 was used to perform frequency analysis, factor analysis, reliability analysis, and regression analysis. The first set of results of this study showed positive responses of quality, discernment, scarcity, but also negative cognitive responses of careless management, manipulation of shopping mall management, and common taste. In negative cognitive responses, sold-out situations caused consumers inconvenience. The second set of results revealed that quality, discernment, and careless management had a significant effect on product replacement (Substitute, S); likewise, factors such as quality, discernment, careless management, manipulation by shopping mall designers, and common taste had a significant effect on the delay of purchasing decisions (Delay, D). Scarcity, careless management, manipulation by shopping mall designers, and common taste also demonstrated significant influence on the incomplete leaving of stores (Incomplete Leave, L1), while discernment, scarcity, careless management, manipulation by shopping mall designers, and common taste had a significant influence on the complete leaving of stores (Complete Leave, L2). Previous studies have examined the behavioral response topics of substitute, delay, and leave. These study results suggest that product sellouts at online shopping malls did not have a solely negative effect on consumers. It actually had a positive effect in terms of discernment, scarcity, and the perception of quality of sold-out products. Furthermore, both positive and negative cognitive responses had various effects on behavioral responses.

• 디지털융복합연구
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• 제13권9호
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• pp.453-461
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• 2015

본 연구의 목적은 융복합시대의 청소년들이 지각하는 부모의 양육태도가 팬덤활동에 미치는 영향과 그 과정에서 심리적 요인 및 삶의 만족도의 매개효과를 검증하는데 있다. 이를 위해 한국청소년패널 데이터를 이용하여 변수간의 경로분석 모형을 살펴보았고, 분석결과는 다음과 같다. 첫째, 부모의 부정적 양육태도는 청소년의 팬덤활동에 부적인 영향을 미치는 데 반해, 긍정적 양육태도는 팬덤활동에 영향을 미치지 않는 것으로 확인되었다. 둘째, 긍정적 양육태도는 청소년의 심리적 요인에 부적, 삶의 만족도에는 정적인 영향을 미치는 것으로 나타났으며, 부정적 양육태도는 심리적 요인에 정적인 영향을 미치지만 삶의 만족도에는 영향을 미치지 않는 것으로 확인되었다. 셋째, 심리적 요인은 청소년의 팬덤활동에 정적인 영향을 미치는 반면, 삶의 만족도는 팬덤활동에 영향을 미치지 않는 것으로 나타났다. 넷째, 심리적요인은 긍정적 양육태도와 팬덤활동 간에 완전매개 역할을 하였으며, 부정적 양육태도와 팬덤활동 간에는 부분매개 역할을 하는 것으로 나타났다.

• 융합정보논문지
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• 제8권2호
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• pp.45-50
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• 2018

본 연구는 수도권지역에 있는 사회복지시설 사회복지사 135명을 대상으로 설문조사를 실시하였고, 사회복지사의 자원개발역량강화와 조직효과성 향상을 강조하기 위해서 본 연구를 실시하였다. 연구결과는 다음과 같다. 자원개발역량의 태도는 직무만족에 부적인 영향을, 지식은 직무만족에 정적인 영향을, 가치와 기술은 직무만족에 영향을 미치지 않은 것으로 나타났다. 자원개발역량의 가치와 지식은 조직몰입에 정적인 영향을, 태도와 기술은 조직몰입에 부적인 영향을 미치는 것으로 나타났다. 자원개발역량의 가치는 이직의도에 영향을 미치지 않았으며, 태도는 이직의도에 부적인 영향을 미치는 것으로 나타났다. 기술은 이직의도에 정적인 영향을 미치는 것으로 나타났다. 지식은 이직의도에 부적인 영향을 미치는 것으로 나타났다. 따라서 사회복지사의 자원개발역량인 가치, 태도, 기술, 지식을 높이기 위한 노력을 할 경우, 직무만족이 낮아지거나 이직하고자 하는 의도정도가 상승하는 현상이 나타나 아직까지 사회복지사의 개인역량의 가치를 높이기 위한 사회복지조직의 환경이 열악한 상황임을 알 수 있으므로 이를 개선하기 위한 지원과 노력이 필요하다.

• 디지털융복합연구
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• 제19권1호
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• pp.379-388
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• 2021

본 연구의 목적은 부모양육태도가 다문화 청소년의 학업중단의도에 미치는 영향과 그 관계에서 이중문화수용태도의 매개효과를 확인하는데 있다. 이를 위해 다문화청소년패널(MCAPS) 6차년도 자료 중 다문화청소년 1,323명을 분석대상자로 선정하였다. 분석방법은 주요변수의 기술통계, 상관분석, 구조방정식 등을 활용해 경로분석 모형을 검증하였다. 연구 결과를 살펴보면, 첫째, 부모의 긍정적 양육태도와 이중문화수용태도가 학업중단의도를 감소시키는데 반해, 부정적 양육태도는 학업중단의도를 증가시키는 것으로 나타났다. 둘째, 이중문화수용태도는 긍정적 양육태도와 학업중단의도 간의 관계에서 부분매개 효과를 갖는 것으로 확인되었다. 또한 부정적 양육태도와 학업중단의도 간의 관계에서도 부분매개 역할을 하는 것으로 나타났다. 이러한 결과를 바탕으로 다문화청소년의 이중문화수용태도를 높이고 학업중단의도를 예방할 수 있는 실천적 방안을 제시하였다.

• 경영과정보연구
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• 제25권
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• pp.171-201
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• 2008

Previous research on negative contents of verbal message being more influential has a two broad streams as impression formation theory and negative information having an more diagnostic informational value. Therefore, this research was intended to obtain consistent results from researches by message frame segmentation of verbal message and to determine the medium of verbal message. It was proven from the research that objects influencing verbal message are being effected by the participation ratio of products and the positive indication is having more meaningful difference than the negative indication statistically unlike to the results of previous researches. Unlike just a biased positive message or negative message as the result of previous research, it was proven that the positive indication is influential regardless of sequences according to participation ratio and site participation in case of positive and negative being existing together.