• Title/Summary/Keyword: National Preference

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쌍체비교기법을 통한 중정의 시각적 선호에 관한 연구 (A Study on the Visual Preference in Enclosed Spaces Based on the Paired Comparison Method)

  • 이태희;임승빈
    • 한국조경학회지
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    • 제14권3호
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    • pp.3-19
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    • 1987
  • The purpose of this study was to investigate desirable width / height ratio of enclosed space and to offer basic information for the design of enclosed spaces. The data of this study were gathered from the experiment through simulation. Photographic sampling of 7 campus sites located in Kwanak campus of Seoul National University and slides of perspective drawings of enclosed spaces with various D/H ratio (12, 1, 2, 4, 6, 9, 12)were used for simulation. A response format was made using the method of paired comparison and students from various departments were randomly selected for evaluation. In the method of analysis of data Thurstone's equation of Comparative Judgement was used for calculating preference score. A1so non-linear regression analysis was used for finding out relations between preference and D/H ratio. The other method of data analysis were correlation, Chi - test. And the results were summarized as follows. 1. In sketch simulation the ratio of D/H 4 got the highest preference store. This result suggests that desirable D/H ratio of enclosed space is D/H 4. And at the lower range of D/H ratio, as ratio increases, the preference score increases. At the higher range of D/H ratio, however, as ratio increases, the preference score starts to decrease from the cardinal point of D/H 4. 2. In campus photograph simulation preference is influenced by slope, elevation change of floor, trees, lawn area, familiarity, space arrangement, and exterior shape of building besides D/H ratio. 3. The preference virtue was not significantly affected by order effect. This result suggests that order effect can be ignored in the study of visual preference. 4. There are so many factors related to preference that it is difficult to explore those factors without scientific information based on scientific method. We must carry out study for scientific approach of planning and design based on precise, complete simulation technique.

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한·중 소비자의 글로벌브랜드의 선호도와 구매의도에 관한 비교연구 - 부산과 상해 지역의 대학생을 중심으로 - (Comparison on Global Brand Preference and Purchase Intension between Korean and Chinese Consumer -Focus on University Students in Busan and Shanghai Area-)

  • 진남;김창경
    • 국제지역연구
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    • 제12권2호
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    • pp.227-250
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    • 2008
  • 본 연구는 한 중 대학생소비자의 글로벌브랜드에 대한 선호도와 구매의도를 실증분석을 통해 비교분석하는 것을 목적으로 한다. 아울러 선행연구에 기초하여 글로벌브랜드의 선호도, 글로벌브랜드의 구매의도, 브랜드원산지이미지, 지각된 품질, 자민족중심주의성향 변인들 간의 구조적 관계를 설정하였다. 설문조사는 한국 부산과 중국 상해에서 재학 중인 대학생(500명)을 대상으로 하였고, SPSS ver.15.0과 AMOS ver.7.0통계패키지를 사용하여 설문지의 데이터를 분석하였다. 변인 간의 구조적 관계를 파악하기 위해 구조방정식 분석을 실시하였다. 분석의 결과 한국(부산)의 경우, 브랜드원산지이미지와 지각된 품질이 글로벌브랜드의 선호도에 긍정적인 영향(+)을 미쳤고, 자민족중심주의성향이 글로벌브랜드의 선호도에 영향을 미치지 않았으며, 글로벌브랜드의 선호도와 구매의도 간에도 관계가 없는 것으로 나타났다. 중국(상해)의 경우, 브랜드원산지이미지와 지각된 품질이 글로벌브랜드의 선호도에 긍정적인 영향(+)을 미쳤고, 자민족중심주의성향이 글로벌브랜드의 선호도에 영향을 미치지 않았으며, 글로벌브랜드의 선호도와 구매의도 간에는 긍정적인 상관관계(+)가 존재하고 있음을 확인하였다.

성인여성의 생활한복 디자인 인식에 관한 연구 (A Study on the Recognition of the Saenghwalhanbok Design in Adult Females)

  • 이영희;이송자;이수정
    • 한국의류산업학회지
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    • 제6권1호
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    • pp.23-31
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    • 2004
  • The purpose of this study is to analyze the satisfaction, practical use, preference in design and recognition of the Saenghwalhanbok in the adult females living in Gyeongnam province. The data used for this study were collected by questionnaires and 420 questionnaires were used for statistic analysis. The data were analyzed by using the SPSS 8.0 to perform the ANOVA, $X^2$-test, t-test. The results of this study can be summarized as follows; Most women have Saenghwalhanbok for wearing in festive days. who showed good impression on the Saenghwalhanbok is high-educated people, and high-incommer showed positive preference as well. The color of blouse and skirt is different each other. The most preference color is soft color. The purchasing behavior on the Saenghwalhanbok was verified that there are planning of purchase because of convienience in wearing. The primary reason for not buying Saenghwalhanbok is price. So the goods of various level of price should be prepared, and the preference factors of purchasing for younger ages were color, patterns and design, and for old ages were quality of clothes, colors and patterns. Major application of the Saenghwalhanbok was found that wearing for festive days as it is Korean traditional costume.

대학생의 페티시 패션소재에 대한 선호도와 감성 (University Students' Preference and Sensibility to Fetish Fabrics)

  • 김여원;이수연;최종명
    • 한국생활과학회지
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    • 제18권3호
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    • pp.741-748
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    • 2009
  • The purpose of this study is to investigate the students' preference and the sensibility to fetish fabrics such as leather, fur, velvet, suade, and corduroy, and to analyze differences according to gender of the university students. A questionnaire survey was conducted on 324 university students (male students 52.8%, female students 47.2%) in the Cheongju area, Korea. Frequency, t-test, F-test and factor analysis were used for data analysis. The results were as follows: 1) the subjects preferred velvet, leather and suede fabrics, while they did not prefer corduroy and fur fabrics. 2) Their feelings to fetish fabrics were respectively different depending on the kind of fabrics. 3) There were partially significant differences between the gender in the preference and the sensibility to fetish fabrics. 4) They evaluated that velvet fabrics could express a variety of sensibilities. 5) They considered that fabrics as velvet, leather, and fur have more noble and fanciful images than corduroy.

시트커버용 인테리어 직물의 감성평가와 소비자 요구도 (Consumer's Sensory Evaluation and Needs of Interior Fabrics for Seat Cover)

  • 김정화;이선영;이정순
    • 한국생활과학회지
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    • 제18권3호
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    • pp.749-756
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    • 2009
  • Keeping abreast with the latest consumer's trends, industries are focusing on sensibility aspects of products to meet consumer's needs. The car(?) seat cover fabrics are more closely related to human senses than anything else. This study attempted to investigate which seat cover fabric can give good feeling to consumers and to analyze their characteristics. Twelve kinds of jacquard fabric used for seat cover were selected. The Kawabata Evaluation System was used to measure the mechanical properties of 12 jacquard fabrics, and tactile sensibility(TS), and preference(P) determined by subjective evaluation of 160 participants were also utilized. The stepwise regression analysis was made to select the most significant mechanical properties, and some models for predicting tactile sensibility and preference was developed. The results are briefly summarized as follows: the most important parameter to choose seat cover fabric is a "hygienic property" and the other parameters are 'materials with color fastness', 'compressive property', 'color', 'antibacterial property', 'easy-care property'. The LogSMD, LogB, LC, EM were selected as significant mechanical properties affecting tactile sensibility. Also, the LC, LogB, LogSMD, LogWC, LogMMD were selected as significant mechanical properties affecting preference.

A Social Search Scheme Considering User Preferences and Popularities in Mobile Environments

  • Bok, Kyoungsoo;Lim, Jongtae;Ahn, Minje;Yoo, Jaesoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제10권2호
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    • pp.744-768
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    • 2016
  • As various pieces of information can be provided through the web, schemes that provide search results optimized for individual users are required in consideration of user preference. Since the existing social search schemes use users' profiles, the accuracy of the search deteriorates. They also decrease the reliability of a search result because they do not consider a search time. Therefore, a new social search scheme that considers temporal information as well as popularities and user preferences is required. In this paper, we propose a new mobile social search scheme considering popularities and user preferences based on temporal information. Popularity is calculated by collecting the visiting records of users, while user preference is generated by the actual visiting information among the search results. In order to extract meaningful information from the search target objects that have multiple attributes, a skyline processing method is used, and rank is given to the search results by combining the user preference and the popularity with the skyline processing result. To show the superiority of the proposed scheme, we conduct performance evaluations of the existing scheme and the proposed scheme.

VTS를 이용한 두류종실에 대한 노린재류의 선호성 평가 (Preference evaluation of stink bugs to leguminous seeds by video tracking system)

  • 배순도;김현주;윤영남
    • 농업과학연구
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    • 제39권4호
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    • pp.483-489
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    • 2012
  • Preference of stink bugs to various leguminous seeds was evaluated by using VTS (Video Tracking System) in laboratory. Major soybean stink bugs such as bean bug, Riptortus pedestris (Fabricius), one-banded stink bug, Piezodorus hybneri (Gmelin), eastern green stink bug, Nezara antennata (Scott), and sole bug, Dolycoris baccarum (L.) were significantly most attracted to Cheongjakong, a soybean variety, baited fish-net trap, followed by soybean varieties Ilpumgeomjeongkong and Taekwangkong, a peanut variety Daekwangdangkong, a kidney bean variety Gangnangkong, and a adzuki bean variety Jungwonpat, respectively in a soybean field. VTS observation in laboratory showed that R. pedestris and D. baccarum had significantly higher frequency of visit on Cheongjakong, followed by Ilpumgeomjeongkong. However, P. hybneri, N. antennata and Halyomorpha halys (Stal) had significantly higher number of visits on Cheongjakong, Seonnogkong and Jinpumkong, followed by Ilpumgeomjeongkong. The sojourned time of stink bugs, however, was significantly longer on Cheongjakong regardless of species of the bugs. Accordingly, Cheongjakong was evaluated as the most preferred soybean seed by fish-net trap and VTS. Thus, VTS is found to be an effective means to evaluate the food preference of stink bugs.

냄새 강도에 따른 후각 감성 변화 (Changes of Olfactory Sensibility with Odor Intensity)

  • 민병찬;서한석;이진숙
    • 산업경영시스템학회지
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    • 제30권4호
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    • pp.13-20
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    • 2007
  • The aim of this study was to investigate effects of odor intensity on the olfactory sensibility and sensibility structure. Three odor samples(B, C, and D) of T&T olfactometer were selected by the preference rank : the lowest preference(C) ; the moderate one(B) ; and the highest one(D). Three levels(-1, +1, and +3) of odor intensity at each sample were presented to 50 subjects(25 female, 25 male), and the olfactory sensibility was rated by using semantic differential scale composed 25 sensibility characteristics. At each sample, the olfactory sensibility was significantly affected by the odor intensity. Moreover, the structure of olfactory sensibility was influenced by the odor intensity. However, two sensibility factors such as 'aesthetics' and 'intensity' were common factors, whereas 'mildness', 'complexity', and 'activity' were unique factors with odor intensity. In conclusion, the olfactory sensibility was significantly affected by the odor intensity and the odor preference.

중국 조선족의 한국전통음식 인식유형의 변화 추이와 명절음식 선호도 (Perceptional Trend and Preference for Korean Traditional Holiday Food of China-Korean in Yanbian Area)

  • 박영선;정영숙
    • 한국식생활문화학회지
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    • 제21권1호
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    • pp.1-7
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    • 2006
  • The purpose of this study was to identify the perceptional patterns of Korean traditional food for China-Korean housewives in Yanbian area and to compare the preference for traditional food of Korean national holidays between the perceptional patterns. Data were collected from 261 China-Korean housewives in the Yanbian area and cluster analysis was used. The results revealed two different patterns, i.e., tradition-oriented vs. modem-oriented. Descriptive statistics showed that perceptional patterns were likely to vary depending on socio-demographic background. Also, perceptional patterns were significantly related with the preference of traditional food of national holidays i.e., new years day, first full moon of January, thanksgiving day, han-shik (the 105th day after the winter solstice), and dong-gi (the coldest winter solstice). Similarities and differences in perceptional patterns as well as preference of traditional food of national holidays were discussed, and future implications for food nutritionists and Asia marketers were provided.

블라우스용 소재의 드레이프성과 질감이미지가 구매선호도에 미치는 영향 (Effect of the Drapability and the Texture Image on the Purchase Preference of Blouse Fabrics)

  • 김여원;반홍우;나미희;최종명
    • 한국생활과학회지
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    • 제20권5호
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    • pp.1025-1034
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    • 2011
  • The purpose of this study was to examine the evaluation of fabric characteristics on the drapability, texture image and preference of blouse fabrics, and to analyze the effects of the texture image, objective and subjective drapability on the preference. As specimen, silk and polyester fabrics were collected. 52 female subjects evaluated 16 specimens with semantic differential scale of 18 fabric image and 20 sensibility. Data were analyzed through factor analysis, pearson correlational coefficient using spss win 12.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. The results were as follows: The evaluation results of objective and subjective drapability showed differences. Sensory image factors of blouse fabrics were 'surface smoothness', 'elasticity', 'weight' and 'flexibility'. Sensibility image factors were 'elegance', 'classic', 'characteristic' and 'mannish'. 'Elegance', 'classic' and 'characteristic' of sensibility images showed high correlation with 'surface smoothness' and 'elasticity' of sensory image, also 'mannish' of sensibility image showed significant correlation with 'weight' of sensory image. The significant fabric characteristics affecting objective drapability were density, weight, thickness. The significant texture image factors affecting objective drapability were 'weight', 'flexibility' of sensory image and 'elegance' of sensibility image. On the other hand, the significant factors affecting subjective drapability were thickness of fabric characteristics and 'elegance', 'characteristic', 'mannish' of sensibility images. 'Elegance', 'characteristic' and 'classic' of sensibility image, 'elasticity' of sensory image and subjective drapability affected on the purchase preference.