• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.378-391
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• 2020

본 연구는 문화의 생산, 소비, 매개라는 일련의 문화적 실천 과정이 사회구조와의 상호작용을 통해 이루어지고 있음을 전제로 하면서, 디지털 테크놀로지의 발전과 확산이라는 기술적 환경 변화가 대중음악산업의 생산, 소비 및 매개 과정에 어떤 영향을 미쳤는지 알아보고, 특히 이러한 영향이 문화매개 과정에서 발생하는 기존 권력관계에도 변화를 가져올 수 있는지 알아보기 위해 방탄소년단의 사례를 연구하였다. 결과적으로 생산 측면에서 아티스트는 '토털 패키지'로서 다양한 뉴미디어 플랫폼을 통해 콘텐츠를 생산하는 방식으로 변화하였고, 소비 측면에서 팬덤은 온라인을 통해 실시간으로 콘텐츠를 접하고 그에 대해 즉각적으로 반응하며, 원하는 아티스트를 지지하기 위해 온라인상의 투표나 홍보 활동을 적극적으로 행하는 온라인 문화매개자 역할을 하기도 하는 것으로 나타났다. 매개 측면에서는 팬덤의 역할이 소비자에서 생산자, 매개자로까지 다양하게 이루어짐으로써 기존 문화매개 방식에도 영향을 미치는 것으로 드러났다.

• 유통과학연구
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• 제11권7호
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• pp.39-45
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• 2013

Purpose - The paper aims at testing the moderating effect of individualism dimension of culture on consumer behavioural intention about bank services in Nigeria. Research design, data, and methodology - A survey was conducted with a sample of five hundred and fifty five bank customers drawn from various retails banks. Using Statistical Package for Social Sciences and Analysis of Moment Structure, combinations of descriptive and inferential statistics were performed. Invariance test and multiple-group analysis were conducted in order to assess the moderating effect. The invariance test was necessary to confirm the equivalence of constructs so that any difference detected thereafter could be related to moderating effect. Results - The results show that individualism has a significant moderating effect on the relationship between technical quality, perceived value and corporate image on the one hand, and behavioural intention on the other. However, individualism does not moderate the association between functional quality and behavioral intention. Conclusions - It is recommended that the bank policy makers should take necessary step to enhance the customer perception of technical quality, perceived value and corporate image with respect the retail bank services.

• 수산해양교육연구
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• 제19권2호
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• pp.206-218
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• 2007

The purpose of this study was to investigate effects of critical thinking dispositions on vocational personalities in university students. Subjects were 111 University students in Busan. The questionnaire used in this research were Holland's Vocational Personality Questionnaire and California Critical Thinking Disposition Inventory. The results were analyzed by correlation analysis and enter multiple regression using the SPSS statistical package (SPSS for windows 12.0; SPSS Inc., Chicago, IL, USA). The study results were as follow: First, the students had much more S and R vocational personality characteristics than the others in vocational personality characteristics and had higher inquisitiveness and self-confidence scores than the others in critical thinking dispositions. Second, there were significant relationships between vocational personality types and critical thinking dispositions. Third, some of the vocational personality types were affected by the critical thinking dispositions. Especially I, E, and C personality of vocational personalities were prospected by critical thinking dispositions. Therefore, It's necessary that we understand the relationships between vocational personality types and critical thinking dispositions. Also we have to think over how to development career programs for university students to match to the learner's vocational personality type and critical thinking dispositions.

• 기본간호학회지
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• 제9권3호
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• pp.473-483
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• 2002

The purpose of this study was to explore the attitude of student nurses to euthanasia. The convenient sample for this study consisted of 293 nursing students at a nursing college in Kyeongi Province. The data were collected from Oct. 15, 2002 to Oct. 30, 2002 and were analyzed using frequency, percentage, and $X^2$-test with the SAS package. The results of this study are as follow : 77.1% of students agreed to passive euthanasia and 70.6% subjects agreed to legalization of passive euthanasia. 78.5% of students can given an exact explanation of the concept of hospice. They obtained information about hospice from the mass media (1.1%), books (30.0%), friends and neighbors (3.4%), and religious groups (2.4%). The preferred place for death was reported to be home (75.4%), hospital (9.4%) or a peaceful place (6.3%). Fears of facing death were suffering in death (23.4%), grief of remaining family (21.2%), unknown about the other world (10.0%), separation from people who are loved (9.7%), forgotten from the people's memory(6.3%). In conclusion, the attitude of student nurses toward passive euthanasia approached a positive direction. But euthanasia was seen as dangerous and having multiple problems. Therefore the training for student nurses as health professionals should include content on dealing with hospice care and euthanasia.

• 대한치과기공학회지
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• 제32권2호
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• pp.77-90
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• 2010

Purpose : The purpose of study was to survey self-efficacy and job satisfaction for 500 dental technicians. Methods : The subjects were composed of 500 dental technicians in Daegu Metropolitan city and Gyeong-buk. This study was done using the Statistical Package for Social Sciences 17.0 for Windows. As for the analysis methods, the study used the frequency analysis, percentage, mean, t-test, analysis of variance, multiple regression analysis. Results : Self-efficacy of dental technician shows self confidence(M= 3.56), self regulatory efficacy(M=3.48), task difficulty preference(M=3.46). Job satisfaction of dental technician shows affairs satisfaction(M=3.58), colleague satisfaction(M=3.57), promotion satisfaction(M=3.48), salary satisfaction(M=3.56). Self-efficacy which affect on job satisfation was self confidence and self regulatory efficacy. Conclusion : A sense of self-efficacy and degree of job satisfaction are high when the sense of the degree of job satisfaction could be high only through a high sense of self-efficacy. In order to promote dental technician and dental hygienist of self-efficacy and job satisfaction, education and career and monthly salary is required high.

• 대한가정학회지
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• 제30권1호
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• pp.311-324
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• 1992

The purpose of this study is to take precautions against smoking behavior and delinquent by investigating the relation between smoking behavior and delinquent, analysing variables influence smoking behavior and delinquent. For the data set 1522 boys' high school students living in Pusan were chosen. The data were analyzed with the SPSS PC+ statistical package using Pearson's correlation and multiple regression. The main results are as follows: First, the rate of smoking is 39.4% among 1522 boys' high school students. First grade is 22.0%. Second grade is 44.5%. Third grade is 53.4%. Second, Delinquent experiences are in the order of going to game room(92.7%), drinking(89.4%), going to the prohibited movies(74.2%), thief(39.8%), going to discotheque(32.8%), kiss(29.8%). Third, smoking behavior and delinquent have positive correlationship. Forth, among the independent variables, grade, scholastic attainments, pocket-money, relegion, intimate friend's smoking, number of smoking friend, number of smoking family, family's thought on smoking have influence on smoking behavior. Fifth, among the sociopopulational variables, pocket money, scholastic attainments, club have influence on delinquent experience. Among enviornmental variables, intimate friend's smoking, number of smoking friend, girl friend, girl friend's smoking have influence on delinquent experience. Number of smoking family, parents' smoking, sibling's smoking, family's thought on smoking have partially influence on delinquent experience.

• 대한가정학회지
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• 제46권8호
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• pp.121-133
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• 2008

The purpose of this study was to decipher the BRQ (Brand Relationship Quality) Construct of fashion product consumers and to identify influencing variables. Consumption values of consumers, fashion product attributes and marketing communication instruments were investigated as affecting variables. A questionnaire was distributed to 350 women between the age of 20 and 50 living in Seoul and other metropolitan areas from Mar. 5 to Mar. 18, 2008. Collected data were analyzed by factor analysis, reliability, multiple regression, frequency and percentage using SPSS (Version 15,0) statistical Package. The results were as follows: Firstly, the BRQ Construct of fashion product consumers was proved to be composed of five factors; 'self-connective love', 'pursuing symbol', 'trust', 'intimacy', and 'knowledge'. Secondly, consumption values had a significant effect on the BRQ Construct and their explanatory power was 32%, 'Epistemic value' was the most significant variable affecting BRQ. 'Functional value' had a significant influence on some BRQ factors. Thirdly, explanatory power of fashion product attributes affecting BRQ was 45%. 'Aesthetic attribute' had significant effect on all BRQ factors, while 'functional attribute' showed significant effect on only 'pursuing symbol', 'trust', and 'intimacy'. Finally, marketing communication mixes showed 21% explanatory power and 'word of mouth' and 'display' among marketing communication mixes were found as the most influential variables affecting the BRQ Construct.

• Journal of Information Technology Applications and Management
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• 제21권2호
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• pp.15-29
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• 2014

This study analyzes the influence factors of IPTV users on the purchase of paid contents. This study carries out a web-log analysis of the actual users of the service provided by the domestic IPTV providers and classifies the influence factors on the purchase of paid contents largely into VOC, switching barriers, and content consumption pattern to conduct an empirical analysis. As analysis procedure, first, this study analyzes the preceding researches related to the core influence factors and content-purchasing patterns, and second, conducts a basic statistics analysis of the distribution of basic characteristics of the logs used, as presented in the above. Third, this study carries out a multiple regression analysis as an estimating equation of the number of purchasing the paid content depending on switching barriers of IPTV service, VOC, and content consumption pattern. As a statistical package, Stata version 11.2 was used. Through the empirical analysis, this study found that of the service use logs, VOC and content consumption pattern had a multi-dimensional impact on the purchase of premium contents. On the other hand, this study also found that the impact of switching barriers such as combination state with other products and current status of holding a point did not have a significant impact on the purchase of paid contents.

• 가정과삶의질연구
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• 제17권1호
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• pp.45-56
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• 1999

The purpose of this study was to look into correlations between subjective evaluation on the work and self-esteem of the elderly so as to provide information for finding out ways of developing their self-esteem. The subjects of this study were 318 elderly persons in Chonnam and Kwangju city. The statistics used for data analysis were frequency percentage mean standard deviation reliability stepwise and multiple regression analysis through the SAS package program. the major findings of this study can be summarized as follows; 1) The self-esteem of elderly persons was 25,9 which was above the median 24. 2) According to the results related to subjective evaluations on the work among the elderly the positive correlation was by education level family situation economic state social activity level and health state while the negative correlation was by sex, age, and spouse. 3) According to the results related to subjective evaluations on the work among the elderly the positive correl tion was by worker identity job satisfaction quality of work time. 4) In model 1. variable affecting their self-esteem were health sate education level economic state health state age social activity level and sex. In Model 2, variables affecting their self-esteem were worker identity education level economic state age health state social activity level job satisfaction and sex. Especially self-estee of elderly was highly correlated with subjective evaluations on the work among the elderly persons.

• 대한영양사협회학술지
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• 제12권3호
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• pp.235-242
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• 2006

The purpose of this study of was to provide basic data for preparing event menus to increase customer's satisfaction by investigating university students' participation and preference for the event menus in the foodservice operations. The questionnaires were distributed to 300 customers from August 1 to 31, 2005. 88.0% of the questionnaires were analyzed. Statistical analysis of data was performed using SAS package program(version 8.2) for descriptive analysis and $χ^2$-test, t-test, one-way ANOVA, Duncan multiple range test. The results of this study can be summarized as follows : 50.4% of the students have participated in foodservice operation's event and the average degree of the satisfaction was 2.67 out of 5. The type of the events customers have most frequently participated in were the national holiday·subdivisions of the season event(47.3%), the day event(34.1%), environment event(26.9%) and so on. In large classification, preferred were season event(85.2%), international food event(76.9%), and healthy food event(73.1%) and so on. In small classification, orgarnic food event(53.0%), summer fruits festival(41.3%), midsummer event(36.6%) and christmas event(34.4%) and so on. From now on, the event reflecting customers' expectation and requirement should be planned and implemented.