• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.124-131
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• 2017

In the era of digital media era, the importance of media education has been emphasized by both scholars and audience right related organizations. However, little research has been conducted about the factors may have influence on the intention to participate media education program. Therefore, this study attempted to examine the effect of motivation on both satisfaction and intention of it. For this purpose, this study surveyed the participants from education program offered by two local media center. The results showed that the activity-oriented motivation had effect on both the satisfaction and intention to continuous participation. The results of the current study can be applied to development of the plan for encouraging the continuous learning of media.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.7
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• pp.4528-4536
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• 2015

The purpose of this study was to investigate the effect of participation motivation on Job Satisfaction of tennis participants. The subjects of this survey data consisted of 340 tennis participants. The result of this study were as follows. First, The motivation of Tennis participants of skill development, social intercourse, enjoyment, external display, health and fitness positively correlation to intrinsic satisfaction. There were negative correlation in amotivation. The motivation of Tennis participants of skill development, social intercourse, enjoyment negatively correlation to extrinsic satisfaction. There were positive correlation in amotivation. On the other hand, in external display, health and fitness there were no correlation. Second, The motivation of Tennis participants of skill development, amotivation, enjoyment, health and fitness influenced to intrinsic satisfaction. Third, the motivation of tennis participants of enjoyment, external display influenced to extrinsic satisfaction.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.39-50
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• 2021

To investigate these hypotheses, we used data from survey questionnaires on CEO's of 176 persons. First, the results showed that charisma and servant leadership are positively related with goal oriented motivation. transactional leadership did not related with goal oriented motivation. Second, leadership among Excepting for charisma, transactional and servant leadership affect significantly related with activity oriented motivation. Third, we also surprisingly found that charisma, transactional and servant leadership are not related to learning oriented motivation. Fourth, we also showed that goal oriented in motivation of educational participation positively related with agricultural business outcomes. In the addition, the results showed that charisma and servant leadership are positively related with agricultural business outcomes.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.559-572
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• 2021

The purpose of this study is to examine whether multicultural youth's participation in activities affects academic performance, verify whether achievement motivation and social relations have multiple mediating effects, and analyze whether there are differences between male and female groups. To this end, a total of 1,635 high school sophomores were analyzed in the 8th year (2018) of the Multicultural Youth Panel Survey. As a result of the analysis, first, it was confirmed that the influence of multicultural youth's participation in youth activities on academic performance was partially mediated by achievement motivation and social relations. Second, for all multicultural adolescents, 'achievement motivation' was found to have a significant effect on academic performance, and this route was found to be male students is a female student. It was found to be more positive than 001), and the difference between groups was statistically significant. Therefore, it is necessary to expand opportunities to participate in youth activities for multicultural youth and to prepare creative activity spaces and content support policies.

• Journal of Convergence for Information Technology
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• v.7 no.5
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• pp.183-191
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• 2017

In this study, we surveyed 184 participating participants in the golf lesson program. The motivation, self-efficacy, and intention to participate were surveyed. First, the multiple regression analysis of participation motivation and self-efficacy showed that behavior self-efficacy had a significant effect on external manifestation and socialization, whereas maintenance self-efficacy was related to technology development/achievement, enjoyment, A significant influence was found. Second, regression analysis of participation motivation and participation persistence intention showed that only enjoyment factor explains meaningfulness of participation persistence intention. Third, regression analysis of self-efficacy and participation persistence showed a significant effect on both behavior and maintenance factors.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.319-329
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• 2016

This study aimed to identify nurses' participation motivation, its influence factors, and their job training need. A survey was conducted on 345 nurses of general hospitals in Gyeonggi-do. Data was collected from October 5th to 18th, 2016 and was analyzed through t-test, ANOVA, Bonferroni post-test, and multiple regressions using SPSS 21.0. Participation motivation was high in 'expertise capability improvement and development' and low in personal gain and job stability. Job training need was the highest in nosocomial infection management and CPR and was the lowest in hospice and rehabilitation nursing. Participation motivation had significant differences depending on age, marital status, educational level, and clinical experience, and was influenced by the job training need of professional nursing and medical knowledge for disease treatment. Therefore, it is necessary to plan medical educational programs to enhance job training effectiveness, establish a strategy to increase participation motivation; and expand various job training support.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.8
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• pp.152-161
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• 2017

The purpose of this study was to establish a model for the structural relationship between the participation motivation and flow experience, self-achievement and life satisfaction in windsurfers. The subjects in this study were 206 selected male and female adults who windsurfed on a beach in Yangyang-gun, Gangwon Province. The statistical packages SPSS 20.0 and AMOS 16.0 were used to conduct the statistical analysis of the collected data. First, the participation motivation of the windsurfers exercised a significant influence on their flow experience(t=18.156, p<.001). Second, the participation motivation of the windsurfers had a significant impact on their self-achievement(t=19.848, p<.001). Third, the participation motivation of the windsurfers affected their life satisfaction in a significant way(t=8.219, p<.001). Fourth, the flow experience of the windsurfers impacted on their self-achievement in a significant manner (t=9.769, p<.001). Fifth, the flow experience of the windsurfers had no significant impact on their life satisfaction(t=16.033, p<.001). Sixth, the self- achievement of the windsurfers didn't exert any significant influence on their life satisfaction(t=17.438, p<.001). The findings of this study can be used to help windsurfers improve their quality of life.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.383-390
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• 2011

The purpose of this study was to examine major motivations for using SNSs and the effect of them on SNS participation. In order to address the research questions, 253 undergraduate and graduate students participated. Results of the study were summarized as follows. First, Cyworld was mainly used followed by Facebook and Twitter. Most of the respondents had access to SNSs via smart devices. The average frequency of SNS use was 1-3 times a day and they used them less than 30 minutes a time. The reasons why they started to use SNSs were mainly to follow current trends, maintain friendship, and accept acquaintances recommendations. Second, the result of component analysis derived four primarily underlying dimensions related to SNS use; self-satisfaction, social interaction, recreation, and information seeking. Third, both self-satisfaction and social interaction motivation had significant correlation with SNS participation. The results of multiple regression analysis showed that self motivation was more influential on active participation than social interaction and information seeking motivation.

• The Journal of Economics, Marketing and Management
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• v.6 no.1
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• pp.9-16
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• 2018

Purpose - Benefit delay type services have a characteristic of benefit delay that does not immediately appear at the time of delivery of service. Due to a characteristic of benefit delay, the customer's participation in the service delivery system is hindered, and the quality of service declines. As a result, customer satisfaction would be reduced. The purpose of this study is to construct an analytical framework to analyze a mechanism that promotes customer participation in benefit delay type services. Research design, data, and Methodology - Existing research has considered only the performance of service companies to enhance the quality of service and customer satisfaction. This study focused on customer participation as a factor affecting the quality of service and customer satisfaction and attempted to construct an analytical framework based on a theoretical perspective of motivational research. Results - By adopting the motivation theory, this research derived three concepts, the possibility of gaining benefits, the emotional experience, and the desire of benefit. And motivation is created when the three factors interact with each other. Conclusions - This paper has constructed an analytical framework for analyzing factors that promote customer participation in the benefit delay service and finally has proposed case study for further research.

• Korean Association of Arts Management
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• no.51
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• pp.35-73
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• 2019

The purpose of this study is to investigate the effects of culture and arts activities (experience, type, frequency) and participation motivation on subjective well-being and to investigate the mediating effects of learning motivation. For this study, the subject is limited to adults who are leading consumers of culture and art activities can decide what activity to do. By survey, data from 1,000 respondents are used for analysis after applying proportional sampling based on the proportion of sex and age indicated in the population statistics. Exploratory factor analysis and reliability analysis were conducted based on the collected data using SPSS v.22.0. The results obtained from the empirical analysis are as follows. First, regarding culture and art activities (experience, type, frequency) and subjective well-being, the results are as follows. H1. Those who experienced culture and arts activities have higher subjective well-being than non-experienced ones. H2. Participating in culture and art activity increases subjective well-being more than just spectating culture and art programs. H3. Heavy participants in culture and art activities have higher subjective well-being than lighter participants. These results indicate that culture and art activities are important variables that have a positive effect on subjective well-being. Therefore, participating in culture and art activities may be an appropriate way to enhance subjective well-being because they are life experiences that individuals can experience in their daily lives. Second, H4. internal motivation and external motivation, sub-factors of participation motivation in culture and art activities, have a positive effect on subjective well-being, and amotivation has a negative effect on subjective well-being. Therefore, in order to improve subjective well-being, it is important to strive to lower amotivation and increase internal and external motivation. Third, H5. learning motivation has a partial mediating effect on the relationship between participation motivation in culture and art activities and subjective well-being. This result suggests that culture and art activities and education might be helpful for subjective well-being when they are conducted together since participation motivation in culture.