• Title/Summary/Keyword: Moderation effect analysis

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The Structural Relationship about Country Image and Corporate Image of Exporting Goods under Global Trade Environment

  • Lee, Bong Soo
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.56
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    • pp.3-27
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    • 2012
  • The purpose of this thesis is to develop a relational model which can explain consumer selection for exporting goods and analyze the effect of corporate image on the relations between country image and consumer selection under global trade environment. The specific objectives are as follows: 1) to suggest a concept of consumer selection and measurement criteria, 2) to analyze correlations among country image, corporate image and consumer selection and 3) to find out the effect of corporate image on the relations between country image and consumer selection. The SPSS program for window and LISREL program were used to analyze the data for this study. The statistical method used in this study was the covariance structure analysis estimating parameters by maximum likelihood method. Path coefficients were tested for t-tests with a statistical significance level of .05. The conclusions of this study are as follows. First, significant correlations were observed among all sub-variables proposed in this study. In addition, significant correlations were detected among country image, consumer selection and corporate image. Second, a hypothetical model proposed in this study was mostly appropriate. Country image had a positive direct effect on consumer selection and corporate image with statistical significance. In addition, it has an indirect impact on consumer selection with statistical significance with corporate image as an intervening variable. Third, corporate image had a significant moderation effect in country image-consumer selection relations. As corporate image levels increased, the effect of country image on consumer selection increased as well. In other words, it has been confirmed that if corporate image levels are high, country image could end up with consumer selection.

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The Effects of Female Service Managers' Self-determined Motivations on Job Performance (여성 관리자의 자기결정적 직무동기가 직무성과에 미치는 영향: 직무창의성과 창의적 자아효능감의 조절적 매개모형)

  • Kang, Seongho;Hur, Won-Moo;Kim, Minsung
    • Journal of Distribution Science
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    • v.16 no.12
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    • pp.69-80
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    • 2018
  • Purpose - Our primary goal of this study is to investigate the positive relationship between female managers' self-determined motivations (i.e., RAI: relative autonomy index) and job performances with the mediation of their job creativity in service industries. This study also examines the moderating role of creative efficacy on the relationship between female managers' self-determined motivations and creativities. Finally, based on mediation and moderation hypotheses, we also tested moderating effect of creative efficacy on the mediation effect of job creativity. Research design, data, and methodology - Drawing on SDT(Self-determination theory) and COR(conservation of resources) theories, we developed three research hypotheses. Service female managers from a several service organizations(i.e. banking, retailing, and restaurant/hospitality service) in South Korea were surveyed using self-administered instrument for data collection. A total of 331 usable questionnaires were obtained after list-wise deletion. To test reliability and validity of measurement model, we employed the CFA(confirmatory factor analysis) using M-plus 8.1 Software. Also, internal consistency was tested by Cronbach's α. We, furthermore, used the SPSS PROCESS MACRO 2.16, which was suggested by Hayes (2013; 2015), to test mediation, moderation, and moderated mediation. Results - Our results revealed that self-determined motivation and job performance were positively and fully mediated by job creativity. Furthermore, the positive relationship between female managers' self-determined motivations and job creativities was stronger when their creative self-efficacies were high than when it was low. In addition, female managers' creative self-efficacies also amplified the positive relationship between their self-determined motivations and job performances with the mediation of job creativity. Conclusions - Our research empirically elaborated the previous model of self-determined motivation and manager/female creativity literature by presenting the findings that female managers' self-determined motivations significantly influence their job performances via job creativity and that creative self-efficacy effectively strengthen these positive impacts. Also, our research offered new insight for practitioners (i.e. top service managers) by suggesting that they may enhance female service managers' job performance if they pay more attention to employee creativity in service marketing.

The Effect on the IS Psychological Empowerment on the Mitigation of IS Policy Resistance Through IS Role Stress: Focusing on the Moderation of IS Justice Climate (정보보안 심리적 권한이 업무 스트레스를 통해 정책 저항 완화에 미치는 영향: 공정성 분위기의 조절 효과)

  • Hwang, In-Ho
    • The Journal of the Korea institute of electronic communication sciences
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    • v.17 no.1
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    • pp.1-12
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    • 2022
  • An insider's information security incidents continue to occur, there is a growing demand for strengthening information security within the organization. However, when strict information security policies and rules are applied to employees of the organization, it can result as an information security stress and resistance behavior. The purpose of this study is to suggest the causes of insiders' negative information security behavior and factors that mitigate the cause. In particular, the study identifies how the mutual influence of individual (psychological empowerment) and organizational (justice climate) factors mitigates negative behavior. In this study, a sample was obtained by surveying workers of organizations that reflect information security policies to insiders, and hypothesis testing was performed by structural equation modeling. As a result of the analysis, role stress had a partial mediating effect on the effect of psychological empowerment on security policy resistance, and the justice climate strengthened the effect of psychological empowerment. Our results suggest a direction for reducing insider information security policy resistance, so it helps to establish a strategy for achieving internal information security goals.

A Study on the Effect of Female Adolescent's Sexual Assault to Suicidal Ideation - Moderating Effect of Parent-adolescent TSL communication - (여자 청소년의 성폭력 피해 경험과 자살생각의 관계 - 부모-자녀 간 TSL 의사소통의 조절효과 -)

  • Kim, Jae Yop;Hwang, Sung Gyul
    • Korean Journal of Social Welfare
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    • v.69 no.4
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    • pp.75-97
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    • 2017
  • This study examined the effect of female adolescent's the victimization experience of sexual assault to suicidal ideation. Futhermore, defined the moderation effects of parent-adolescent TSL communication in associations between the victimization experience of sexual assault and suicidal ideation. Participants were 1,032, South Korea middle and high school Female students in a national community sample. Data was analyzed by multiple-regression analysis with SPSS 18.0. The results indicates that the victimization experience of sexual assault was 16.2%. There is a positive relationship between victimization experience of sexual assault and suicidal ideation. Also, parent-adolescent TSL communication had a moderating effect of protection factor between sexual assault and suicidal ideation. Result show, the solution for prevention on sexual assault of adolescent is to open the discussion regarding the solution and improvement of family function in order to reduce the frequency of suicidal ideation.

The Effect of Job Stress on the Quality of Life of Y oung Farmers - Moderating Effects of Work Hours - (청년농업인의 직무스트레스가 삶의 질에 미치는 영향 - 근로시간의 조절효과 -)

  • Jung Shin Choi;Yoon Ji Choi;Joo Lee Son;Yong Kyu Park
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.2
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    • pp.69-82
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    • 2023
  • This study aims to examine the moderating effects of work hours between job stress and quality of life of young farmers. A survey was conducted on 618 young farmers for one month from July 1, 2022. The main analysis results are as follows. First, quality of life and job stress, quality of life and work hours had a negative correlation, and job stress and work hours had a positive correlation. Second, work hours were found to have a moderating effect on the relationship between job stress and quality of life. Third, as a result of identifying the area of significance of work hours, it was found that work hours played a role in moderating the relationship between quality of life and job stress when work hours were longer than 1.327 hours. Fourth, as a result of visualizing the moderating effect by dividing work hours into three groups: high, medium, and low, it was found that even if the level of job stress was the same, the farmers with long work hours perceived their quality of life to be worse than those with shorter work hours. It can be said that in order for young farmers to settle down and live stably in agriculture and rural areas as professionals, it is very important to actively develop and support policies to improve the working environment in the agricultural sector that can secure time to enjoy culture and leisure and relieve job stress.

Mediating Effect of Depression on the Relationship Between Stress and Smartphone Addiction in Married Men, Moderating Effect of Age (기혼남성의 스트레스와 스마트폰 중독의 관계에서 우울의 매개효과와 연령의 조절효과)

  • Eum, Ki-Young;Kim, Hye-Seon;Kim, Sun-Joo;Kim, Eun-Mi;Jin, Mi-Hwa
    • Journal of Convergence for Information Technology
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    • v.11 no.8
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    • pp.129-136
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    • 2021
  • This study aims to verify the influence of married men in their 30s and 40s on smartphone addiction, the mediating effect of depression, and the moderating effect according to age. To this end, samples were set up as a convenient sampling for married men in their 30s and 40s living in the Seoul, Gyeonggi, Incheon metropolitan. To verify the influence relationship, mediating effect, and moderation effect of the main variables, we compare the differences in influence by dividing age groups through spss win 25 program Baron & Kenny's analysis, Sobel test, and multi-regression analysis. The analysis results are as follows. First, stress has a positive effect on depression and smartphone addiction, and depression has a positive effect on smartphone addiction. Second, depression has been shown to have a partial mediating effect in the relationship between stress and smartphone addiction. Third, there was a difference in influence between stress and smartphone addiction depending on age groups. Based on the above results, we present policy implications and follow-up research suggestions.

The Nigerian Business Incubation Programme: The Moderating Role of Government Policy

  • Obaji, Nkem Okpa;Senin, Aslan Amat;Richards, Cameron Keith
    • Industrial Engineering and Management Systems
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    • v.13 no.3
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    • pp.330-341
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    • 2014
  • An instrument which practitioners have acknowledged as an essential mechanism used in supporting greenhorn companies is the business incubation system. Several countries of the world have implemented the business incubation concept ever since it was conceived and developed in the United States in 1959. It is a model that has typically given itself much more readily within industrialized countries with identical environments to the United States. Nigeria also adapted it in 1993 where the resulting process and practice failed to live up to anticipations. To determine the significant role of government policy on the incubation dimensions and its success is the purpose of this research. Data collection process involved the surveying of stakeholders in Nigeria with some direct involvement in the national programme. The Partial Least Squares (PLS) was employed for the analysis. The findings showed that all exogenous variables collectively explained 52.4% of the variance in success. Meanwhile, when a moderation effect is present; the variable increased to 62.3%. Consequently, it is recommended that for a business incubation scheme to be successful and effective, government needs to implement efficient policies since results showed that these policies influenced all the relationships. The results' implications as well as limitations of the study are discussed.

Relationship Brand Orientation and Internal Brand Equity at Internet Service Providers: An Organization Change Readiness Effect

  • TOBING, Rudy P.;SUROSO, SUROSO;HALIM, Rizal Edy;ALIF, Gunawan
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.2
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    • pp.181-193
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    • 2020
  • The midst competition makes a brand all together with its offering products and services is becoming a crucial element for company existence. This requires direct involvement from internal organizational to develop effective strategic branding. According to Asosiasi Penyelenggara Internet Indonesia (APJII), Indonesia's internet penetration is among the highest in Asia. The purpose of this research is to improve the strategic role of brand orientation within Internet Service Provider (ISP) for maximizing return on the company's financial and non-financial benefits by proposing organization change readiness variable. The data collection is taken using an online survey with a non-parametric sampling method and collected 68 qualified respondents for data analysis using SEM-PLS (Structural Equation Modeling with Partial Least Square). The result indicates partial hypotheses on the constructed model between variables brand orientation, brand commitment, and internal brand equity is acceptable. Another finding is stated hypotheses on organization change readiness as moderation is not accepted and means there is no significance to the constructed model. The main conclusion resumes associative human memory can shape up organization change readiness inside internal toward then brand. Relevant cues generate information received in the human brain then will create common associative and becoming social identity on internal brand equity.

The Influence of Social Capital and Health Behaviors on Self-rated Health in South Korea (사회자본 정도 및 건강행동이 한국인의 주관적 건강에 미치는 영향 분석)

  • Song, Yea-Li-A;Nam, Eun-Woo
    • Korean Journal of Health Education and Promotion
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    • v.26 no.3
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    • pp.1-13
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    • 2009
  • Objectives: This study intended to examine the influence of social capital and health behaviors on self-rated health in Korea. Methods: The data of the social statistics survey that the Korea National Statistical Office conducted in 2006 were chosen and 36,266 people from them, who were 30~59 years old were sampled. This paper made logistic regression analysis to examine the effect of social capital and health behaviors on self-rated health. Results: Odds ratios of social capital are family structure(1.321), marriage(1.214), satisfaction with family relationship(2.207), reliability of institutions(1.307), economic support(1.199), citizen's participation(1.531), and religious activity(1.138). Odds ratios of health behaviors are meal(1.431), exercise(1.356), and no drinking(0.648). Conclusion: Based on the results, this paper can suggest that the plan of keeping and building up social capital should be considered in the whole aspects of the society and the project of moderation in drink is required to consider social culture more.

The Effects of Parents' Play Support Beliefs and Children's Playfulness on Children's Ego-Resiliency (부모의 놀이지지신념과 유아의 놀이성이 유아의 자아탄력성에 미치는 영향)

  • Kim, Sooye;Kim, Hyoun K.
    • Korean Journal of Childcare and Education
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    • v.17 no.3
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    • pp.19-37
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    • 2021
  • Objective: The purpose of this study was to examine the effects of parent play support beliefs and children's playfulness on children's ego-resiliency. Methods: The participants for this study were 236 young children aged 3 to 5, their parents, and teachers in 19 daycare centers located in Seoul and Gyeonggi Province. Descriptive statistics, bivariate correlations, and hierarchical regression analysis were conducted. Results: The major findings were summarized as follows. First, overall, the level of parents' play support beliefs, children's playfulness and ego-resiliency tended to be high in the present sample. Second, mothers' play support beliefs and children's active participation in play were significantly and positively associated with children's ego-resiliency. Third, parents' play support beliefs had no moderation effect on the effects of children's playfulness on their ego-resiliency. Conclusion/Implications: The results of this study suggest that parents' play support beliefs and children's playfulness are effective in improving children's ego-resiliency.