• 제목/요약/키워드: Moderated mediation

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The Influences of Charity and Negative Perception of Production on Purchase Intent toward Luxury brand: Focusing on the Mediating Effect of Guilt Reduction (럭셔리 브랜드의 자선 연계와 생산방식의 부정적 지각이 제품 구매의도에 미치는 영향: 죄책감 감소의 매개효과를 중심으로)

  • Min, Dongwon
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.85-91
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    • 2016
  • Recently, luxury research has been interested the basis of the effect of charity on luxury brand. Some of their results showed that guilt reduction plays an important role in this mechanism. Current research focuses on the moderating effect of negative perception of production on the effect of charity and the moderated mediation of guilt reduction. An experiment using a well-known luxury brand is conducted. Results show that charity influences purchase intent toward luxury branded product positively and negative perception of production's main effect is negative. Charity x Production perception is significant. More importantly, moderated mediation of guilt reduction was significant, showing the mediated effect is greater when participants perceive the production negatively. Findings of this research provide theoretical and practical implications for the marketing of luxury brands, suggesting the new perspectives of ethic perception effect of production.

The Effect of Cause Marketing Type (Public-volunteered vs. Corporate-driven) and Brand Authenticity on Purchase Intention: Focusing on the Moderation and Moderated Mediation of Brand Awareness (자발 참여형 vs. 기업 주도형 공익 마케팅이 구매의도에 미치는 영향 : 브랜드 인지도와 브랜드 진정성을 중심으로)

  • Lee, Sinae;Min, Dongwon
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.255-263
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    • 2017
  • Recently, cause marketing is more focused as one of key brand positioning strategies, which in turn leads that more companies are interested in cause marketing. In this study, we focused on two different types of cause marketing, named as public-volunteered cause marketing and corporate-driven cause marketing. A field study using an actual brand explored the effect of cause marketing type and brand authenticity on purchase intention toward the target brand. Moreover, we examined the moderation and moderated mediation of brand awareness. As our results showed, the corporate-driven cause marketing had a positive impact both on brand authenticity and purchase intention in the low (vs. high) brand awareness condition. However, the effect of public-volunteered marketing on purchase intention and brand authenticity did not vary depending on brand awareness. To increase the effectiveness of the cause marketing, the results suggest that the public-volunteered cause marketing would be more effective than the corporate-driven cause marketing.

The Effects of Socially Prescribed Perfectionism and Self Silencing on Social Anxiety of University Students: The Moderated Mediation Effect of Decentering (대학생의 사회부과적 완벽주의와 자기침묵이 사회불안에 미치는 영향: 탈중심화의 조절된 매개효과)

  • Baek, Eunmi;Hong, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.470-483
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    • 2022
  • The purpose of this study was to examine the effect of decentering and self-silencing in a relationship between socially prescribed perfectionism and social anxiety. We predicted self-silencing would function as a mediator in this relationship, and that decentering would moderate this mediation effect. To investigate this aim, three hundred seven university students were surveyed. All variables showed statistically significant correlations, and there was no statistically significant difference in the moderating effect of decentering in the relationship between socially prescribed perfectionism and social anxiety. Conversely, this study showed that there was a significant difference in the moderating effect of decentering in the relationship between self-silencing and social anxiety. In addition, socially prescribed perfectionism affected social anxiety through self-silencing, and decentering moderated the mediating effect of self-silencing. Implications and potential follow-up studies are discussed.

The Effects of Role Identification Confusion and Role Conflicts on Burnout and Job Satisfaction among Professional School Counselors: The Moderated Mediation Effect of Job Crafting (전문상담교사의 역할정체성 혼란과 역할갈등이 소진 및 직무 만족에 미치는 영향: 직무의미창조의 조절된 매개효과)

  • Jeon, Seong-Eun;Kang, Young-Shin
    • Korean Journal of School Psychology
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    • v.18 no.2
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    • pp.221-247
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    • 2021
  • This study was conducted to determine if the relationships between role identification confusion and burnout and between role identification confusion and job satisfaction are mediated by role conflict and whether job crafting moderates the mediating the relationships between role conflict and burnout and between role conflict and job satisfaction. A total of 150 professional school counselors completed a survey about role identification confusion, role conflict, burnout, job satisfaction, and job crafting. The results of a correlation analysis showed that the relationship between role identification confusion and burnout was statistically significantly positive, the relationship between role identification confusion and job satisfaction was statistically significantly negative, and that role conflict mediated the relationships between role identification confusion and burnout and between role identification confusion and job satisfaction. However, the moderated mediation effect of job crafting in these relationships was not statistically significant. This paper discusses this study's limitations and suggestions for further research.

Clothing expenditure, and mediation effect of self-efficacy and moderating effect of disability acceptance in the association between dependency on others and happiness among visually impaired people - Moderated mediating model - (시각장애인의 의복비 지출 현황 조사 및 타인 의존도와 행복의 관계에 미치는 자기효능의 매개효과와 장애 수용의 조절효과 검증 - 조절된 매개모형 분석 -)

  • Minsun, Lee;Hae Rim, Park;Ho Jung, Yang
    • The Research Journal of the Costume Culture
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    • v.30 no.6
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    • pp.842-860
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    • 2022
  • There has been growing attention on the well-being of people with disabilities. The purpose of this study was twofold: (1) to investigate the associations between individuals' socio-demographic and psychological characteristics and clothing expenditure, and (2) to examine the moderated mediation effect of self-efficacy and acceptance of disability on the association between dependency on others and happiness among people with visual impairment. This study was based on secondary analysis of data from the second wave of the 6th Panel Survey of Employment for the Disabled collected by the Employment Development Institute. The results of this study showed that average monthly expenditure on clothing was positively associated with self-efficacy, happiness, and acceptance of disability, while being negatively associated with dependency on others. The results also confirmed that self-efficacy mediated the association between dependency on others and happiness. A conditional direct effect of dependency on others on happiness was found, in which negative associations were significant among people with visual impairment who had low and mean levels of acceptance of disability (but not high levels). In addition, there was a significant conditional indirect effect, in which the indirect and negative effect of dependency on others on happiness via self-efficacy was significant for those with low and average levels of acceptance of disability. These findings support the importance of enhancing the independence and acceptance of disability among people with visual impairment, which ultimately contributes to their happiness.

Understanding the Japanese History Problem on Trust in Technology Adoption of Workplace Surveillance Cameras: A Moderated Mediation Model in Korean and Chinese Context (한 · 중 데이터로 살펴본 직장 내 CCTV 도입 신뢰에 대한 일본 과거사의 점화효과 연구: 보안 취약성 지각의 조절된 매개 모형)

  • Sungwon Choi;Lifang Chang;Mijeong Kim;Jonghyun Park
    • Asia-Pacific Journal of Business
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    • v.14 no.4
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    • pp.49-65
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    • 2023
  • Purpose - In the Korean and Chinese social landscape, it is vital to appreciate the significance of the Japanese history problem. The current study investigated whether the perception of the Japanese history problem affects decisions regarding technology adoption in organizations by comparing South Korea and China. Design/methodology/approach - The study involved 305 Korean and 379 Chinese participants who responded to scenarios and surveys regarding the adoption of workplace surveillance cameras supplied by a Japanese company. Findings - Using a moderated mediation model based on protection motivation theory (PMT), we found that past experiences of privacy invasion significantly reduced trust in the adoption of surveillance cameras at work. This relationship was mediated by respondents' perceptions of security vulnerability. The current study, however, did not confirm any significant moderating effect of the Japanese history problem priming on trust in the adoption of workplace surveillance cameras. Research implications - This suggests that the Japanese history problem may have a limited impact on organizational technology adoption decisions, different from the political consumerism behavior driven by public anti-Japanese affectivity. The current study reaffirms the validity and applicability of PMT and provides both theoretical insights and practical recommendations.

Global Service Quality of Service Centers in Automotive Brands to Improve Consumer-brand Relationship Quality (소비자-브랜드 관계 품질 향상을 위한 자동차 브랜드 서비스 센터의 전반적 서비스 품질에 대한 연구)

  • Kim, Yu Seung;Choi, Hyung-Min
    • Journal of the Korea Convergence Society
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    • v.8 no.4
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    • pp.167-182
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    • 2017
  • This study aims to examine the impacts of service quality (SQ) on consumer-brand relationship quality (BRQ), the mediation effects of brand trust (BT) in those relationships and the moderated mediation effects of BT by the level of perceived product quality (PQ). A 376 valid sample was obtained from the consumers who have visited the service centers of automotive brands. The findings demonstrate the direct effects of SQ of the service centers in automotive brands on BRQ are not significant, while the mediation effects of BT between SQ and BRQ are significant. Moreover, the findings reveal that the mediation effects of BT in the lower perception group of PQ are stronger than those in the higher group. Based on these findings, not only the necessary roles of a service center to improve BRQ but also the transferring process from service centers' SQ to building a strong brand are discussed.

Factors that Affect Depression and Anxiety in Service and Sales Workers Who Interact With Angry Clients

  • Park, Jungsun;Kim, Yangho
    • Safety and Health at Work
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    • v.12 no.2
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    • pp.217-224
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    • 2021
  • Introduction: We evaluated depression and anxiety in service and sales workers from Korea who interacted with angry clients to identify factors that mediated and moderated depression and anxiety in these workers. Methods: This was a secondary analysis of data from the fifth Korean Working Conditions Survey conducted in 2017. A structural equation model was used for mediation and moderation analysis. Results: Service and sales workers who had more interactions with angry clients had increased risk for depression and anxiety. Experiencing clients' adverse behaviors (acute episodes) mediated the relationship between interacting with angry clients (a chronic situation) on depression and anxiety. Job satisfaction and managers' support moderated the relationship between interacting with angry clients and mental health problems. Conclusion: We suggest that employers of service and sales workers should recruit staff based on their aptitude for such work, thus ensuring job satisfaction, and train them to deal with angry clients in such a way that they experience less emotional burden. Employers should also make bylaws requiring managers to directly take care of adverse social behavior by clients. Furthermore, a sociocultural campaign to prevent adverse social behavior by clients is also needed.

The Effects of Academic Stress on Drop-out Intention of High School Students: Double Mediating Effects of Self-Esteem and Peer Relationship and Moderated Mediation Effect of Grit (고등학생의 학업스트레스가 학업중단의도에 미치는 영향: 자아존중감과 또래관계의 이중매개효과와 그릿의 조절된 매개효과)

  • Hye Jin Park;Chang Seek Lee
    • Industry Promotion Research
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    • v.8 no.2
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    • pp.81-91
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    • 2023
  • This study aims to present basic data for preventing drop-out intention by identifying the mechanisms in which academic stress affects drop-out intention through self-esteem, peer relationships, and grit in high school students. The subjects of the study were 283 high school students purposively selected from three cities and counties in Chungcheongnam-do. The data were analysed using SPSS PC+ Win. ver. 25.0 and SPSS PROCESS macro ver. 4.2. The applied statistical techniques were descriptive statistics, reliability analysis, correlation analysis, and moderated mediation effect analysis. As a result of the study, first, academic stress showed a positive correlation with the drop-out intention, but a negative correlation with self-esteem, grit, and peer relationship. Second, grit not only played a moderating role in enhancing the relationship between self-esteem and peer relationship, but also played a moderated mediating role in the path of academic stress → self-esteem → peer relationship → drop-out intention. It was confirmed that the academic stress of high school students has a direct effect on the drop-out intention, and that self-esteem, peer relationships, and grit can be used as important factors to prevent the school drop-out.

How sensation seeking affects burnout: A moderated mediation model of Type A driving behavior and meaning of work (직업운전자의 자극추구성향이 직무소진에 미치는 영향: A형 운전행동 패턴과 일의 의미의 조절된 매개효과)

  • Yonguk Park;Eun-Kyoung Chung;Hyunjin Koo;Young Woo Sohn
    • Korean Journal of Culture and Social Issue
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    • v.22 no.1
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    • pp.19-39
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    • 2016
  • Though research has shown that public transportation drivers experience greater burnout than other drivers, the sources of their burnout and possible mediators remain largely unknown. In response, in this study we investigate the relationships among sensation seeking, Type A driving behavior, and meaning of work to elucidate the burnout experienced by bus drivers in Gyeonggi-do, South Korea. To collect data regarding these relationships, 188 bus drivers answered a questionnaire involving the sensation seeking scale, burnout scale, and meaning of work scale. Results showed that Type A driving behavior mediated the relationship between sensation seeking and burnout, while meaning of work moderated the mediated model. These findings demonstrate that sensation-seeking bus drivers tend to experience greater burnout given their tendency to exhibit Type A driving behavior, and this relationship depends on perceived meaning of work. This study therefore contributes meaningful information and outlines significant implications in understanding drivers' burnout.

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