• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.10
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• pp.1375-1380
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• 2021

Korea's security response to application service app is still insufficient due to the initial opening of the public safety network. Therefore, preemptive security measures are essential. In this study, we proposed to establish a 'public safety network app security system' to prevent potential vulnerabilities to the app store that distributes app in public safety network and android operating system that operate app on dedicated terminal devices. In order for an application service app to be listed on the public safety network mobile app store, a dataset of malicious and normal app is first established to extract characteristics and select the most effective AI model to perform static and dynamic analysis. According to the analysis results, 'Safety App Certificate' is certified for non-malicious app to secure reliability for listed apps. Ultimately, it minimizes the security blind spots of public safety network app. In addition, the safety of the network can be secured by supporting public safety application service of certified apps.

• Journal of Korea Trade
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• v.24 no.7
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• pp.1-28
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• 2020

Purpose - This paper empirically investigates the predictors and main determinants of consumers' ratings of mobile applications in the Google Play Store. Using a linear and nonlinear model comparison to identify the function of users' review, in determining application rating across countries, this study estimates the direct effects of users' reviews on the application rating. In addition, extending our modelling into a sentimental analysis, this paper also aims to explore the effects of review polarity and subjectivity on the application rating, followed by an examination of the moderating effect of user reviews on the polarity-rating and subjectivity-rating relationships. Design/methodology - Our empirical model considers nonlinear association as well as linear causality between features and targets. This study employs competing theoretical frameworks - multiple regression, decision-tree and neural network models - to identify the predictors and main determinants of app ratings, using data from the Google Play Store. Using a cross-validation method, our analysis investigates the direct and moderating effects of predictors and main determinants of application ratings in a global app market. Findings - The main findings of this study can be summarized as follows: the number of user's review is positively associated with the ratings of a given app and it positively moderates the polarity-rating relationship. Applying the review polarity measured by a sentimental analysis to the modelling, it was found that the polarity is not significantly associated with the rating. This result best applies to the function of both positive and negative reviews in playing a word-of-mouth role, as well as serving as a channel for communication, leading to product innovation. Originality/value - Applying a proxy measured by binomial figures, previous studies have predominantly focused on positive and negative sentiment in examining the determinants of app ratings, assuming that they are significantly associated. Given the constraints to measurement of sentiment in current research, this paper employs sentimental analysis to measure the real integer for users' polarity and subjectivity. This paper also seeks to compare the suitability of three distinct models - linear regression, decision-tree and neural network models. Although a comparison between methodologies has long been considered important to the empirical approach, it has hitherto been underexplored in studies on the app market.

• Journal of Korea Society of Digital Industry and Information Management
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• v.14 no.2
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• pp.1-9
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• 2018

Currently, the record of part-timer is mainly written in handwriting or using excel work schedule, paper work recorder, and time attendance program using POS program. And, work table, commute records, paycheck are managed separately. Time-attendance information is not linked and is managed separately, and payment of wages is often not done accurately. And, it is difficult to pay the wages because it is not able to accurately grasp the state of attendance of part-timer. Therefore, it is necessary to have a transparent wage and work management system based on the trust between the owner and the part-timer. In this paper, we design a system that can perform real-time commute check using beacon, transparent wage management, wage calculation by automatic calculation, and smooth communication between owner and the part-timer. We have also implemented a store management mobile application using Android Studio 2.3, Eclipse, Android 5.1 and Beacon devices in a MySQL environment.

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.323-330
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• 2010

Due to the widespread smartphones and application stores, mobile application developments are now booming again in the same manner of PC history. The smartphone software development process, however, gives much inconvenience to developers because of the heterogeneous platform APIs and hardware incompatibility between different devices. To make clear these problems, mobile web applications are being accepted as an alternative to the native smartphone applications. Mobile web applications can be developed more simply and easily than native applications by using webkit engine's html, Java script, and CSS. Additionally developers can provide a platform-independent applications since web applications are going to run on web browsers. In this paper, we develop a personal applications store running on an android phone's browsers. We can accomplish this very simply by using webkit's various APIs such as OpenID. We can find out by implementing a real web application that development of web applications can surpass the native one in cost and time period without much loss of performance.

• Journal of Fashion Business
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• v.19 no.6
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• pp.82-100
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• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.877-890
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• 2013

This study was an experimental qualitative study on the characteristics of fashion brand's mobile SNS. The study was focused on mobile Facebook and identified the characteristics of fashion brand's mobile SNS. In-depth interviews were conducted with 10 people in the 20s, who have used fashion brand's mobile Facebook application and currently live in Seoul or Gyeonggi province. After analysis of the in-depth interview data, four characteristics of fashion brand's mobile SNS were identified as follows. First, it was possible to access fashion brand's mobile SNS at any time anywhere, if users needed brand-related information. In this study, this characteristic was named 'fashion accessibility'. Second, it was possible to access update-information using fashion brand's mobile SNS or get up-to-date information about the brand in real-time. In this study, this characteristic was named 'fashion recentness'. Third, it was possible to store or capture fashion brand-related images and texts. In this study, this characteristic was named 'ease of storage of fashion data'. Fourth, fashion brand's mobile SNS was useful in various ways to fashion consumers, so this characteristic was named 'fashion usefulness' in this study. The study extracted 10 sub-characteristics of the characteristics of fashion brand's mobile SNS based on the results of a qualitative study. This study has significant value which suggests directions for future research. Also, this paper is expected to provide managerial implications to fashion companies that need to develop mobile SNS marketing strategies.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.301-306
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• 2017

With the popularization of smart-phone, a variety of application service user is a rising trend now. In contrast, studies concerning library application service that cast a long shadow over the life of students and citizens still lacking in many ways. This study evaluates user experience of Young-in Si public library application service, and investigates user requirements. I searched the real user reviews about Young-in Si library application both App store and Android market. As the final outcome, I found inconveniences and improvements of this service. The application is intuitive, but requires consistent design, strong identity and customizing main page. It will be suggested specific guidelines for the public library mobile services in other areas.

• Journal of Sensor Science and Technology
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• v.30 no.1
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• pp.15-19
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• 2021

Image processing is one of the major techniques that are used for computer vision. Nowadays, researchers are using machine learning and deep learning for the aforementioned task. In recent years, digit recognition tasks, i.e., automatic meter recognition approach using electric or water meters, have been studied several times. However, two major issues arise when we talk about previous studies: first, the use of the deep learning technique, which includes a large number of parameters that increase the computational cost and consume more power; and second, recent studies are limited to the detection of digits and not storing or providing detected digits to a database or mobile applications. This paper proposes a system that can detect the digital number of meter readings using a lightweight deep neural network (DNN) for low power consumption and send those digits to an Android mobile application in real-time to store them and make life easy. The proposed lightweight DNN is computationally inexpensive and exhibits accuracy similar to those of conventional DNNs.

• Journal of Korea Multimedia Society
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• v.19 no.5
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• pp.948-956
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• 2016

Many franchise stores are in the surrounding. These stores offer many membership services. But, small traders do not provide much customer management service. For example, non-franchised cafes provide the services through paper coupons. However, most of paper coupons are available only in one store that issued the coupon. Besides, these coupons are in stamp format. Due to the absence of customers' management service, it is hard for small traders to attract customers compared to the franchise. Therefore, in this paper, We had implemented a mobile application, and applied to new customer management service in order to increase the price competitiveness of small traders. This service issues electronic coupon through a mobile app. customers can receive a relatively large amount of discount, and a deadline of coupons are short. When customers use coupons, new coupons are issued at the same time. This structure can be powerful means to lead customers' frequent visit. Small traders can gain a lot of regular customers by using this service.

• Journal of the Ergonomics Society of Korea
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• v.33 no.3
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• pp.241-253
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• 2014

Objective: The objective of this study was to examine multi-modal interaction effects of input-mode switching on the use of smart phones. Background: Multi-modal is considered as an efficient alternative for input and output of information in mobile environments. However, there are various limitations in current mobile UI (User Interface) system that overlooks the transition between different modes or the usability of a combination of multi modal uses. Method: A pre-survey determined five representative tasks from smart phone tasks by their functions. The first experiment involved the use of a uni-mode for five single tasks; the second experiment involved the use of a multi-mode for three dual tasks. The dependent variables were user preference and task completion time. The independent variable in the first experiment was the type of modes (i.e., Touch, Pen, or Voice) while the variable in the second experiment was the type of tasks (i.e., internet searching, subway map, memo, gallery, and application store). Results: In the first experiment, there was no difference between the uses of pen and touch devices. However, a specific mode type was preferred depending on the functional characteristics of the tasks. In the second experiment, analysis of results showed that user preference depended on the order and combination of modes. Even with the transition of modes, users preferred the use of multi-modes including voice. Conclusion: The order of combination of modes may affect the usability of multi-modes. Therefore, when designing a multi-modal system, the fact that there are frequent transitions between various mobile contents in different modes should be properly considered. Application: It may be utilized as a user-centered design guideline for mobile multi modal UI system.