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http://dx.doi.org/10.9717/kmms.2016.19.5.948

The Development of Mobile Applications to Attract Customers in a Continuous Rewards  

Lim, JinSeop (Dept. of computer Engineering, Andong National University)
Shim, Jeachang (Dept. of computer Engineering, Andong National University)
Publication Information
Journal of Korea Multimedia Society / v.19, no.5, 2016 , pp. 948-956 More about this Journal
Abstract
Many franchise stores are in the surrounding. These stores offer many membership services. But, small traders do not provide much customer management service. For example, non-franchised cafes provide the services through paper coupons. However, most of paper coupons are available only in one store that issued the coupon. Besides, these coupons are in stamp format. Due to the absence of customers' management service, it is hard for small traders to attract customers compared to the franchise. Therefore, in this paper, We had implemented a mobile application, and applied to new customer management service in order to increase the price competitiveness of small traders. This service issues electronic coupon through a mobile app. customers can receive a relatively large amount of discount, and a deadline of coupons are short. When customers use coupons, new coupons are issued at the same time. This structure can be powerful means to lead customers' frequent visit. Small traders can gain a lot of regular customers by using this service.
Keywords
Electronic Coupon; Small Traders And Enterprisers; Regular Customer; Mobile App;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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