• 한국병원경영학회지
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• 제17권1호
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• pp.43-58
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• 2012

Gangwon province has been chosen as a health tourism site by one of the nation level projects from 2008. This study surveyed local governments in the province in 2009, in order to develop suitable approaches to health tourism for the province. From the result, all respondents supported the health tourism in their city. Furthermore, an appropriate type of health tourism for the province identified as health promotion whereby the natural environment rather than advanced medical care. To respond to this, cooperation between local governments and hospitals is important, thus Gangwon province should seek the strategies for this.

• 한국콘텐츠학회논문지
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• 제19권11호
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• pp.593-602
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• 2019

고부가가치사업인 헬스케어 산업은 인구의 고령화, 융·복합 의료기술의 발달로 지속적인 성장세를 보이고 있다. 특히 의료관광 산업은 의료선진국들이 정책적으로 추진하고 있으며, 한국도 외국인환자 유치 사업을 적극적으로 지원하고 있다. 다만 한국 의료통역사 정책에 대한 선행연구는 미흡한 실정이다. 본 연구는 외국인환자를 위한 의료통역사 정책의 현황과 문제점을 분석하고, 과제를 제시하고 있다. 문제점은 정책 컨트롤 타워의 미흡과 지방자치단체와의 연계 부족, 의료통역사의 전문성 결여, 의료통역 서비스의 품질 저하, 의료통역사의 열악한 처우 등이다. 개선방안으로써 정책 컨트롤 타워의 구축과 지방자치단체와의 연계 강화, 의료통역사 자격사 제도 전환과 의료통역능력검정시험 응시언어의 다양화, 의료통역 서비스의 품질 향상과 의료통역사 연수 과정의 내실화, 의료통역사의 채용 우대와 간호인력의 활용 및 다문화 의료인력의 양성이 제시된다. 본 연구가 의료관광 산업 발전에 이바지하기를 기대한다.

• 한국콘텐츠학회논문지
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• 제12권4호
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• pp.438-447
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• 2012

본 연구는 의료관광선택속성의 중요도 및 성취도 분석을 통해 마케터들이 의료관광객들의 만족도를 높이기 위한 전략적인 수립에 유용한 시사점을 제공하고자 하였고 의료관광활성화를 위한 관광정책의 기초자료를 제공하고자 하였다. 이에 방한일본인 의료관광객을 대상으로 자료를 수집하여 대응표본 T-test를 실시하였다. 또한 요인분석을 통하여 편의성, 서비스품질, 차별성, 접근성의 4가지 요인을 도출하였으며 IPA(Importance-Performance Analysis)기법을 이용하여 집중(I사분면), 유지(II사분면), 저순위(III사분면), 과잉(IV사분면)의 항목들을 도출하였다. 의료관광선택속성에 대한 IP분석결과 가장 집중해야할 노력 집중영역에는 예약수속신속성, 정보시스템의 용이 등으로 나타났다. 이는 중요도는 높은데 성취도가 낮은 항목으로 의료관광객을 대상으로 개선되어야 할 요인 중 가장 우선순위가 되어야 할 부문으로 집중적인 관리 및 운영이 필요함을 시사한다. 따라서 예약과 수속절차에 있어서 일본어가 가능한 직원의 배치가 필요함을 나타내며 직원교육 시 병원에서 필요한 기본 일본어 교육 등을 통해 이러한 점을 집중적으로 보완해야 할 필요가 있음을 알 수 있다. 병원웹사이트를 운영함에 있어서도 수요자들이 원하는 정보를 다양한 방법으로 접근 가능하게 하고 일본인 의료관광객들에 대한 온라인 상담 또한 신속하고 원만하게 이루어질 수 있도록 다양한 방안이 모색되어져야한다.

• 한국항행학회논문지
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• 제15권5호
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• pp.845-849
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• 2011

그동안 의료 관광과 관련하여 많은 문헌들과 이슈가 제기되고 있으나 한방적인 측면에서 의료 관광의 활성화를 위한 조사는 현재 극히 미흡한 실정이다. 한방의료관광이란 한방적 처방의 보건의료 서비스가 건강과 관련된 관광행동과 접목되어 새로이 생겨난 개념으로 헬스 투어리즘의 한 분야이다. 본 논문에서는 의료 그 중에서도 특히 한방의료와 관광 그리고 항공 서비스 수요와 연계 관점에서 향후 발전적인 방향과 대안을 모색해보고자 한다.

• 한국중재학회지:중재연구
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• 제26권1호
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• pp.73-87
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• 2016

Activation Plan for International Health Care through the Resolution of Medical Disputes with Foreign Patients. The field of international health care is currently being expanded and developed into the new industrial field of medical tourism through the convergence of medicine - a public sector - and tourism - a private sector. This study examines problems with medical law regarding the prevention of medical disputes that may occur when attracting foreign patients and the resolution of these disputes. It also introduces the current most ideal resolution plan for medical disputes. Advanced measures for the prevention of medical disputes with foreign patients are as follows: First, when conducting international health care, the obligation to explain a medical treatment should be applied at higher standards for foreign patients. Second, all medical treatment procedures, including appointments, treatments, discharge, post-operation consultations, and follow-up treatments of foreign patients should be charted and recorded. A checklist regarding precautions for each procedure along with a response manual for problems should also be established. These regulations can prevent unexpected conflicts in advance when medical disputes occur. If a medical dispute with a foreign patient occurs despite thorough advance prevention, it can be resolved through reconciliation, mediation, and arbitration. The government and the medical field along with its related industries and authorities should put their efforts into developing these priori/posteriori measures for the activation of international medical health care. The laws and technological/human capabilities in medicine should also be improved in order to activate international medical health care.

• 산경연구논집
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• 제9권1호
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• 문화기술의 융합
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• 제4권2호
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• pp.75-80
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• 2018

국내 의료관광산업은 지난 2009년 외국인환자유치지원법 도입 이후 해외환자 유치기관과 유치업체, 정부의 노력으로 매년 30만명 이상의 해외환자가 한국을 방문하고 있다. 하지만 이러한 성과에도 불구하고 상품개발의 한계상황에 직면하고 있으며 그에 따른 환자모객 증가속도가 둔화되고 있다. 따라서 본 연구는 의료관광서비스의 각 단계별 상품개발의 주요 요인에 대한 계층분석(AHP)을 통해 다양한 상품개발의 중요성과 그 의미를 제시함으로써 향후 국내 의료관광산업의 상품개발 방향성을 제시하고자 한다.

• 한국병원경영학회지
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• 제23권2호
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• pp.95-105
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• 2018

Objective: This study conducted an empirical research on foreign patients who had visited the medical institutions of Daegu region in order to identify the effects of the factor satisfaction and experience satisfaction with medical services on their revisit intentions. Methods: This study reviewed the existing studies on medical services to foreign patients with a main focus on medical tourism, and conducted the empirical research through a survey on foreign patients from the Russian, Chinese and English-speaking regions based on the Daegu Medical Tourism Promotion Institute's DB of foreign patients. The empirical research conducted a multiple regression analysis on factor satisfaction and experience satisfaction regarding return visit intentions. Results: The multiple regression analysis results showed that both the factor satisfaction and the experience satisfaction with medical services of foreign patients had positive effects on their return visit intentions, especially, with a relatively greater effect from the factor satisfaction. Specifically, it was found that factor satisfaction elements of 'friendliness of employees', 'good communication', and 'expertise of medical workers'; and experience satisfaction elements of 'reliability of medical information', 'efforts to minimize incompatibility towards foreigners', 'convenient access to medical information' and the like enhanced the return visit intentions. Conclusion: We discovered that, in the context of medical tourism activities, it is important to enhance factor satisfaction and experience satisfaction with medical services in order to promote return visits of the foreign patients who we once attracted. Especially, there are implications that reliability of medical information and efforts to minimize incompatibility towards foreigners enhance return visits of foreign patients.

• 한국병원경영학회지
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• 제16권1호
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• pp.10-26
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• 2011

This study attempted to develop the directions for developing customized health tourism programs of Gangwon province. The data was collected by telephone surveys for 500 citizens in a metropolitan and regional cities in Korea in 2009. In conclusion, the province has many advantages to develop health tourism industries because the image of Gangwon health tour was represented to be generally positive and more than 65% of respondents were interested in participating health tourism of the province. The respondents also considered that the purpose of the tour is for relaxation rather than medical treatments. However, it requires flexible seasonal employment, scientific investigations of the natural environmental treatments and connectionwithleisureactivities, also need to collaborated with health and hospital services.

• 간호행정학회지
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• 제22권4호
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• pp.332-343
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• 2016

Purpose: The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models Methods: Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, ${\chi}^2$, t-test and Multiple Logistic Regression. Results: Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%. Conclusion: These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.