• Title/Summary/Keyword: Mediation in Korea

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A Study on the Use of Retailtech and Intention to Accept Technology based on Experiential Marketing (체험마케팅에 기반한 리테일테크 활용과 기술수용의도에 관한 연구)

  • Sangho Lee;Kwangmoon Cho
    • Journal of Internet of Things and Convergence
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    • v.10 no.2
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    • pp.137-148
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    • 2024
  • The purpose of this study is to determine how the use of retailtech technology affects consumers' purchase intention. Furthermore, this study aims to investigate the mediating effects of technology usefulness and ease of use on this influence relationship and whether experiential marketing moderates consumers' purchase intention. The survey was conducted from August 1, 2023 to September 30, 2023, and a total of 257 people participated in the study. For statistical analysis, hierarchical regression analysis, three-stage mediation regression analysis, and hierarchical three-stage controlled regression analysis were conducted to test the hypothesis. The results of the study are as follows. First, it was confirmed that big data-AI utilization, mobile-SNS utilization, live commerce utilization, and IoT utilization affect purchase intention in retail technology utilization. Second, technology usefulness has a mediating effect on IoT utilization, mobile-SNS utilization, and big data-AI utilization. Third, perceived ease of use of technology mediated the effects of IoT utilization, mobile-SNS utilization, live-commerce utilization, and big data-AI utilization. Fourth, escapist experience has a moderating effect on mobile SNS utilization and live commerce utilization. Fifth, esthetic experience has a moderating effect on mobile-SNS utilization and big data-AI utilization. Through this study, we hope that the domestic distribution industry will contribute to national competitiveness by securing the competitive advantage of companies by utilizing new technologies in entering the global market.

Relation to the Burden and Function of Family Care-givers Caring for Home Care Clients (가정간호 대상자 가족의 부담감과 가족기능과의 관계)

  • Oh, Seung-Eun;Kim, Soon-Lae
    • Journal of Home Health Care Nursing
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    • v.14 no.2
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    • pp.91-97
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    • 2007
  • Purpose: This thesis focuses on researching the burden of the Home Health Care that the Family Care-givers have. Method: This study had been conducted for the duration of 3 consecutive months from January 2006 to March 2006 and had investigated 120 person registered as the Home Health Care Clients to a University Hospital located in Incheon City. The thesis adopted the 'feeling of burden' measuring method jointly developed by Seo, Mi-Hye and Oh, Ga-Sil(1993), and FACES-III(Family Adaptability Cohesion Evaluation) developed by Olson(1985) etc. translated by Kim, Yun-Hee(1989) as the measuring method for Family Function. Result: The overall Health Status of the Home Health Care Clients was 2.18 point of average out of 3 point, where as 1.83 for Activities of Daily living and 1.98 for Vital sign, which are below the average. In the mean time, the Competence for Modified Barthel Index marked 30.88 point out of the full mark. The analyzed result of the burden that the family members have was 3.43 point of average out of 5 point which shows that the interviewee feel that they are considerable burden to their families. When it comes to 'the Burden to the family members' and 'the Function of the family' according to the characteristics of the patient, the result shows statistically significant differences, which are varied according to gender, the relationship between the care-givers and the patients. When it comes to the Family Cohesion, the difference was examined as 'statistically significant' according to the Academic background of the patients and the relationship between the patients and the interviewee.(p<0.05). The result also suggests that there exists 'Negative correlation' among the level of patients' health status, the Family Cohesion and the Family Burden. Conclusion: From the result of this study stated above, this thesis is strongly insisting that there is an urgent need for us to develop a health care mediation program, which could eventually reduce the burden of home health care that the patients' family have. At the same time, a follow-up research to prove the effect of the program is imminent.

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The Mediating Effect of Self-esteem among on the Relationship between Marital Satisfaction and Parenting Practice Infant Mothers depending on Household Income Level (영아 어머니의 결혼만족도와 양육실제 관계에서 미치는 자아존중감의 매개효과와 소득수준의 조절효과)

  • Kwon, Shin Young;Suh, Young Sook
    • Korean Journal of Childcare and Education
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    • v.10 no.5
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    • pp.101-115
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    • 2014
  • This study examines if self-esteem mediates the relationship between marital satisfaction and parenting practice by using the Panel Study of Korean Children of Korea Institute of Child Care and Education, and empirically analyzes if household income causes the difference of mediating effect. For this research, the 3rd Panel Study of Korean Children (2010), including 1,802 children whose average age is 25.75 months (SD=1.37), is employed. Based on the preceding studies which demonstrated the effect of marital satisfaction on mothers' parenting behavior directly and indirectly, a research model is designed by predicting that marital satisfaction might have a positive effect on parenting practice through the mediation of self-esteem. Structuring equation was used to analyze the model as the appropriate research method. The result of the data analysis utilizing a structural equation model is as follows: Firstly, the higher the marital satisfaction of a mother is, the more it influences her positive child-rearing attitude, not only directly, but also indirectly through her self-worth. Secondly, the modifying effect in accordance with the level of the income of a household was found to be meaningful only in the influences of the marital satisfaction to the self-worth. This study result suggests that the enhancement of the self-worth of a mother will contribute to improving the quality of child-rearing, regardless of the level of the income of a household.

A Study on the Effectiveness of the Training System on the Job Satisfaction in Private Security : Focusing on the Mediating Effect of Professional Consciousness (민간경비원의 신임교육훈련이 직무만족에 미치는 영향 : 직업의식의 매개효과를 중심으로)

  • Chun, Yong-Tae;Shin, So-Young
    • Korean Security Journal
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    • no.38
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    • pp.163-189
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    • 2014
  • This research is carried out to offer suggestions for improving the work efficiency and quality of private security officers and developing the private security industry; it examines the relationship between the training of private security officers that affects task efficiency as well as the ultimate outcome of an organization's work and job satisfaction while confirming the mediation effect of job consciousness. A self-administration survey method is employed and the questionnaires filled out by 180 related personnel at a private security firm located in Seoul, South Korea are analyzed for the following results. The training satisfaction variable shows a statistically significant effect on the job consciousness of private security officers, meaning that the trainees that are satisfied with the training they receive are also more dedicated to carrying out their tasks dutifully compared to those who are not content with the training. The research results stated above confirm the findings of the past studies which assert that training satisfaction factor affects job satisfaction and job consciousness has a statistically significant impact on job satisfaction and acts as a mediator between training and job satisfaction. With the results acquired, the author suggests the training providers and instructors prepare an educational service that can suit the needs of the trainees and promote job consciousness through increased training satisfaction. Lastly, with the basis on the results from this study, further research should be conducted to examine other various explanatory factors that might affect job satisfaction.

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The Effect of Consumer's Interpersonal Anxiety on Shopping Addiction: Focusing on Multi-parallel Mediation Effect of Self-Control and Public-Consciousness and Moderating Effect between Men and Women (소비자의 대인 불안이 구매중독 성향에 미치는 영향: 자기 통제력과 타인 의식성의 다중 병렬매개효과와 남녀 간의 조절 효과를 중심으로)

  • Park, Ok-Hee;Jeong, Jo-Hee;Lee, Seok-Kee
    • Journal of Convergence for Information Technology
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    • v.10 no.2
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    • pp.70-81
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    • 2020
  • Living in the modern world, we can easily access large marts and outlets, and live convenient mobile shopping and same-day and early morning shipping. It is called 'shopping addiction' when the purpose of such shopping is not to be attributed to the original purpose of the goods, but to be purchased by an irresistible impulse. According to past studies, 5.8% of American adults and 15.5% of Korean college students were found to be purchase poisoning[3]. The study identified the relationship between interpersonal anxiety, public-consciousness and self-control among the various factors leading to purchase addiction and confirmed their impact on consumers internal psychology. The study found that although Interpersonal anxiety did not directly affect purchasing addiction, it was influenced by self-control and public-consciousness that increased the tendency to purchase addiction. The results of the group comparison between men and women showed that the self-control of men and the public-consciousness of women has increased their purchasing addiction. Such differences in psychology between men and women suggested related implications, such as the need to apply purchase addiction prevention management and treatment methods differently.

A Study on the Influence of Social Worker on Deviant Workplace Behavior (사회복지사의 일탈적 과업행동에 미치는 영향에 관한 연구)

  • Lim, Jin Seop;Jeong, Hye Won;Kim, Tae Hyeong
    • Korean Journal of Social Welfare Studies
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    • v.48 no.2
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    • pp.35-69
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    • 2017
  • The purpose of this study was to examine the effects of Person-Job Fit and Person-organization Fit on deviant workplace behavior and mediating effects of job-alienation on this relation. Research data was collected from 567 social workers who were attending supplement education for employees working for social welfare organizations in Gwangju. Main results of the analysis in this study were as follows. First, the Person-Job Fit and Person-organization Fit have significantly negative effects on job-alienation. Also there were significantly positive relationships between job alienation and deviant workplace behavior. Second, Person-Job Fit and Person-organization Fit had directly no relationships with deviant workplace behavior but had indirect influences mediating effects of job-alienation that is featured as a full mediation variable on this relation. Third, there was no difference between the population by sex on this relation. Finally, based on the results of this study, we present the practical implications and discussion for deviant workplace behavior of Employment of Participants under Social welfare facilities.

A Study on the Use Intention of Online Charging Service for Prepaid Electronic Payment: Focused on the Moderating Effects and Transportation Card Users (선불 전자지급 수단의 온라인 충전 이용의도에 관한 연구: 교통카드사용자, 조절효과를 중심으로)

  • Seon-Ku Lee;Won-Boo Lee
    • Information Systems Review
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    • v.23 no.3
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    • pp.177-200
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    • 2021
  • Recently, the use of prepaid electronic payments such as electronic wallets, digital currency and prepaid points is gradually increasing. Prepaid electronic payments has the characteristic of being used after charging first. This study empirically investigated the factors affecting the intention to use online charging in order to help improve the service that require prepaid recharge by applying transformed TAM. Since there are not many previous studies for the intention to use online charging, we extract factors through preceding researches for electronic cash and mobile easy payment. Also we analyze the intention to use online charging for transportation card users, focusing on the moderating effects. As a result of the study, it was found that 'convenience', 'ubiquity', and 'self-efficacy' among the independent variables had a positive (+) effect on mediation variable 'perceived usefulness'. 'Perceived usefulness' was analyzed to have a significant influence on the dependent variable 'usage intention'. According to users' gender, internet usage time, internet shopping frequency, online charging frequency and transportation card usage type, the moderating effect was significant on 'perceived usefulness' and 'usage intention'. As an implication, it was suggested that service improvement and differentiated marketing are needed in direction of increasing the usefulness of services. Additional research directions were proposed for services such as e-wallets, prepaid points and digital currencies by adding other factors and moderate variables.

Influence of Chinese International Students' Family Strengths on Social Networking Services Addiction Tendency: Focusing on the Mediating Effect of Ego Resilience (중국 유학생의 가족건강성이 SNS 중독경향성에 미치는 영향: 자아탄력성의 매개효과를 중심으로)

  • JIANG, YUJING;Park, Jeoungyun
    • Journal of Family Resource Management and Policy Review
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    • v.27 no.4
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    • pp.19-33
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    • 2023
  • The purpose of this study was to examine the mediating effect of ego resilience on the relationship between family strengths of Chinese international students and Social Networking Services(SNS) addiction tendency. The data were collected through a survey of 349 Chinese international students studying in Korea and analyzed using the SPSS Statistics version 28 program and SPSS Process Macro 4.3. The main results are as follows. First, Chinese international students exhibited higher-than-average levels of SNS addiction tendency, family strengths, and ego resilience. Second, the SNS addiction tendency of Chinese international students had a significant positive correlation with the average time spend on SNS per day. while demonstrating a negative correlation with family strengths and ego resilience. Third, the hierarchical regression analysis revelated that gender, frequency of contact with family, average time spend on SNS per day, qualitative bond as a sub variable of family strengths, and control as a sub variables of ego resilience were significant factors influencing SNS addiction tendency of Chinese international students. Fourth, the study confirmed the complete mediation of ego resilience in the effect of family strengths on SNS addiction tendency. Based on the research results, this study suggested specific directions for counseling interventions aimed at mitigating SNS addiction tendencies among Chinese international students.

The Mediating Effect of Sense of Community and Relational Consumption in the Relationship between Loneliness and Consumer Happiness among University Students (대학생의 외로움과 소비자행복과의 관계에서 공동체의식과 관계적 소비의 매개효과)

  • Park, Myungsook
    • Journal of Korean Home Economics Education Association
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    • v.36 no.2
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    • pp.89-100
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    • 2024
  • Consumer happiness is the ultimate goal pursued by consumers, and it is important to understand the variables related to it. This study analyzed the mediating effects of sense of community and relational consumption to study the relationship between loneliness and consumer happiness. For the study, 288 university students were randomly sampled and an online survey was conducted from May 4 to May 31, 2023. For data analysis, serial mediation analysis was performed using Hayes' SPSS Process Macro (version 3.5.2) model 6, and Bootstrapping was performed to verify the significance of indirect effects. The results of the analysis are as follows: First, in the relationship between loneliness and consumer happiness among students, the sequential mediating effect of sense of community and relational consumption was statistically significant. Second, it was found that the level of loneliness of students seeking financial support has a negative effect on relational consumption, and relational consumption has a positive effect on consumer happiness. Third, when seeking psycho-emotional support, loneliness has a positive effect on a sense of community, a sense of community has a positive effect on relational consumption, and relational consumption has a positive effect on consumer happiness.

The Thoughts of Patients on Medical Accidents and Disputes in Korea (의료사고와 의료분쟁에 대한 의료이용자들의 의식 조사)

  • Rhee, Hyun-Sill;Lee, Jun-Hyup;Rhim, Kook-Hwan;Choi, Man-Kyu
    • Korea Journal of Hospital Management
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    • v.11 no.1
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    • pp.1-30
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    • 2006
  • According to the available data, in these days, the number of medical accidents and disputes have significantly increased since 1990 in Korea. From this aspect, a variety of approaches and efforts to solve these problems is needed before it is too late. This study intended to identify the thoughts of patients who are directly connected with medical accidents and disputes and then to consider reasonable settlement methods of the increasing disputes. For achieving the purpose of this study, the self-administerd questionnaire was conducted with 450 out-patients who visited three university hospitals, five small and medium-sized hospitals, and ten clinics in Seoul from June 13 to 17, 2005. Incomplete questionnaires were omitted and 410 respondents(91%) were included for the analysis of this study. Each section of the survey was composed of six categories such as the recognition of malpractice, a compensation system about no-fault medical accidents, the recognition of the judgement of medical accidents in court, reasonable settlement of medical accidents, reasons of lawsuit, and the need of the medical dispute settlement organization. The major results of this study were as follows. First, more than half of the respondents, 51.9 percent, worry about malpractice. And many respondents think malpractice causes their symptoms to persist or become worse, and also some respondents think that the doctor's prescription changed too frequently. Second, as for a compensation system about no-fault medical accident, 55.7 percent of the respondents insist that a proper compensation for suffering patients or their families should be provided. And also as for the responsibility of compensation, respondents think joint compensation of both the medical institution and the government is needed foremost, followed by the medical insurance company and finally by the medical institution. The government as well as the related institutions should take responsibility for malpractice accidents for which the doctor is not responsible. Third, as for the acknowledgment of medical accident judgements by the court, 32.8 percent of respondents think that it is best to compromise with a medical institution, followed by lawsuit(26.2%), the assistance of civil organization(23.2%), and a powerful physical protest(7.6%). Fourth, as for the lawsuit of medical accidents, 62.9 percent of respondents think that patients and their families would be in a disadvantageous position in relation to medical institutions and doctors mentioning the lack of professional medical and lawful knowledge, experience and know-how as the reason. So many people have given up appeals owing to the difficulties involved in defending themselves through evidence. Fifth, about a half share of the respondents indicated that the medical institution's neglect of the responsibility of medical accidents is one of the most important reasons of lawsuit. And next respondents mentioned the lack of the medical dispute settlement organization and a general distrust of medical institutions and doctors. Sixth, a majority of respondents consented to the introduction of the need of the medical dispute settlement organization, And about a half of the respondents mentioned a readiness to accept the mediation of the organization, but the rest did not express a clear opinion. It seems that conflict among the parties concerned have existed in relation to the medical dispute settlement organization and related legislation for many years. But as this study has shown, the needs of the medical dispute settlement organization is in desperate demand. Therefore, more negotiation efforts from all interest groups should be considered for the birth of the medical dispute settlement organization and related legislation.

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